20 minutes | Apr 25, 2021

Ep 40: Starting a Podcast Mini-Course

In episode 39 of the Podcast, I discussed the need to have a platform for your voice and why the option of having a Podcast was critical for the life and growth of your business. And in this episode, I’ll be going over the steps on how I started this podcast and try to provide enough content for you so that you’ll at least feel more comfortable starting your own, or talking to someone on how to get your own up and running.  1. ResearchBefore you do anything, you’ll want to do your own research on the topic you want to cover and if the data shows that it’ll be something that people will listen to. I’m not going to recommend just a general Google search because it’s just too much general information to decipher. You’ll need more specific results to be able to come to a better conclusion.  Target AudienceUsing the results for Google Trends you can find your target audience easier. Searching for age groups and also gender may help to narrow things down for you a little better. 2. Passion• Are you deeply passionate about the topic? Do you think about it and filter the things you read and learn through the lens of your main topic?• Could you easily come up with a lot of content? When you start writing about your main topic do the thoughts just flow?• Do you have a deep understanding, or at least a decent understanding of the topic? People will want to know that you know what you’re talking about. 3. Motive• As I said in episode 3 of the podcast, ‘What is your why?’ What’s your motivation?• Are you looking to be in the spotlight? • Are you trying to prove a point?• Will the podcast be feeding your ego?• Are you expecting to sell a lot of stuff through your episodes?• Are you expecting to make a lot of money from advertising and affiliations?• Or… will the podcast exist to serve your target audience?People listen to podcasts for three main reasons:o Educationo Inspirationo MotivationCan you fulfill one, two or all three of these?How I Started My PodcastDecisions I Had to Make1. Niche MarketSo my niche market is the later in life person (40+) who is either thinking about making a pivot to self employment, or had decided to, but hasn’t taken action yet.  2. Logo• The primary intent of the logo I selected was to be a little generic to target a new entrepreneur while showing that they’re on a journey. 3. PlatformI needed a simple way to host the podcast and get it distributed and with the advice of a professional audio engineer that is sympathetic to smaller budgets, I chose to go with RedCircle hosting. They have a free hosting option with analytics and also provides a way to have it distributed to other platforms automatically. 4. DistributionRedCircle podcast hosting has a way to automatically distribute the episodes to several, major podcast providers once you set up your account with them. 5. Music I searched www.premiumbeat.com for positive sounding tracks that I thought were gender neutral because I want both men and women to listen. Each professionally produced track is about $50 for the rights to use the track on that specific show, only. 6. ContentI choose content that always has a niche specific theme in mind as well as speaking to the target audience I’m trying to attract. 7. GuestsI’ve been using LinkedIn as the main platform to get my guests. I have a link to the podcast in my LI profile for contact information so it makes it easier for people to get a taste of what it’s like. 8. Equipment I strongly recommend using a quality microphone but you don’t need to start out with something too expensive. You want to use a mic that will have you sounding very well, but you also want to make sure that you keep expenses down at first until you’re sure that you’ll continue creating podcast episodes.Please listen to the entire episode for all of the topics that are covered. A bit too much to put into the show notes here.We'd love to hear from you about this episode! Click on this link for a free gift: Episode Rating
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