13 minutes | Apr 4, 2021

EP 34: Marketing Plan-Building Block #5-Laying a Strong Foundation to Your Business

Marketing has gone through quite an evolution over the past 20 years or so. With so many businesses transitioning to Internet based products and services, it’s forced businesses to rethink their approach and what’s actually effective for modern consumers.  Marketing, in today’s terms is: Getting someone who has a need to go through the ‘know/like/trust/try/buy’ process. I like to think of it this way. Marketing is serving and sales is a relationship. With modern marketing, it’s become the norm nowadays to create products and services that start off with a free element for people to try first so that it converts the casual observer into an active participant of our business. It’s the beginning of the ‘know/like/trust/try’ process. Strategy Before Tactics  All tactical decisions should be filtered through your strategy. Who is your target audience? Who is your ideal client? Once you determine those things, then work on the strategy to reach them. Be Different Why did I include this as part of the marketing strategy? Because being different will help you to stand out among the crowd and to get noticed. Being different doesn’t mean being weird, but to merge your personality and expertise into a solution that solves a problem for people that can pay good money for it. Creating a planSo now that we have a better understanding about modern marketing and how to niche down to an ideal client, what’s next? It’s time to create a plan. But let’s create a plan based on some facts and research not just your gut feeling or hope that it will all turn out ok. Let’s ask some questions:• Is there a demand for your product or service? o Another way of looking at this is: Will they want what I have and will they value what I do? • Will people pay good money for it? I’m talking about the main offer, not all products. I offer low cost E-books to help people but my main offer is the coaching services to help people tie it all together and give them clarity and focus, saving them a lot of time and money but also preventing some common mistakes people make when they don’t have that clarity. • Will you be a business owner or a business operator? Big difference between the two.• What will be the sales path that your prospect could take? For example:o What will be your free or trial offer?o What’s your starter offer?o What’s your core offer? (this is the bigger price point product or service that will actually pay the bills) o What are your add-ons to increase value?o Will you have a ‘members only’ offer? Friends, always remember to stay encouraged, follow your dreams and don't give up!We'd love to hear from you about this episode! Click on this link for a free gift: Episode
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