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1 minutes | 7 days ago
What is Dogecoin?
Dogecoin has a become a culture hit. Dogecoin is a cryptocurrency created by software engineers Billy Markus and Jackson Palmer, who decided to create a payment system that is free from traditional banking fees. Dogecoin features the face of the Shiba Inu dog from the “Doge” meme as its logo and namesake. It was introduced […] The post What is Dogecoin? first appeared on sleon productions.
1 minutes | 14 days ago
What are NFT’s?
NFT, Non-fungible token is a unit of data stored on a digital ledger, called a blockchain, that certifies a digital asset to be unique and therefore not interchangeable. NFTs can be used to represent items such as photos, videos, audio, and other types of digital files. Some interesting NFTs have been tweets, sports cards, and […] The post What are NFT’s? first appeared on sleon productions.
1 minutes | 21 days ago
What are Air Tags?
Apple introduced Air Tags at their April Apple Event after years of rumors and speculation Air Tags is designed to be attached to items like keys and wallets to allow these accessories to be tracked using Bluetooth right alongside Apple devices in the Find My app. The AirTag is a small, button-shaped tracking device with a glossy white front that can be customized with an engraving and a silver backing It can take up to 30 seconds to get an initial location for an AirTag from another room/ Each AirTag can be engraved with up to four letters or emoji characters A single AirTag is priced at $29, and a package of four AirTags can be purchased for $99. The post What are Air Tags? first appeared on sleon productions.
1 minutes | a month ago
Apple April Event 2021 Recap
The Apple Event Spring loaded was really loaded. Apple announced Apple Card Family that allows anyone over 18 in your family to use the card. Apple announced Apple Podcast subscriptions with a redesigned appApple Podcast subscriptions will offer early access, ad-free listening, and more. There is a purple color version for the iPhone 12 The long awaited Air Tags are here, it is a device to track your keys, wallets or any small item right from your iPhone. Just $29, 4-pack for $99 There is a new Apple TV 4K that includes a brand new remote control with new buttons including a siri button. $179 for the 32gb and $199 – 64 gb New iMac Model with 7 new color options, 1090p FaceTime HD Camera, M1 Chipnew enhanced mics “Best mic system in a mac”great woofer speaker soundspatial audioand Much faster speed And finally, the main product announcement was the new iPad Prothat includes a M1 Chip. Also a Center Stage camera, when the subject moves, the camera follows it. The post Apple April Event 2021 Recap first appeared on sleon productions.
1 minutes | a month ago
Top TV Streaming Services 2021
Streaming services are all around us, here are some of the popular ones that you need to look out for: Disney PlusDisney+ is an American subscription video on-demand over-the-top streaming service owned by Disney which provides original content from movies to TV showsPlans are $8 a month or $80 a year Discovery Plus Offers HGTV, Food Network, TLC, ID and more, plus exclusive originals, all in one place starting at $5.99 Paramount+ is an American subscription video on-demand over-the-top streaming service owned and operated by ViacomCBS Streaming, a division of ViacomCBS. Paramount+ delivers films, dramas, news, cartoons and comedies.Plans start at $5.99 per month Peacock video streaming service owned and operated by the Television and Streaming division of NBCUniversalPlans starts at $4.99 per monthYou can also get premium plus for $9.99 per month ad-freeGet Peacock: https://yazing.com/deals/peacocktv/baskettman70 The post Top TV Streaming Services 2021 first appeared on sleon productions.
1 minutes | 2 months ago
Rumored Apple April Event 2021
There was rumors that Apple was going to have an event in March 2021, but now April is probably going to be it. 2021’s rumored April event could see the announcement of new iPads, AirPods, and the long-awaited AirTags. The new iPad Pro models could include the new iPad mini and low-cost iPad models. Airtags will be Tile-like Bluetooth tracking device that’s designed to be attached to items like keys and wallets for tracking purposes, letting you find them right in the Find My app. Apple is working on a new version of the AirPods, which will look similar to the AirPods Pro, but without Active Noise Cancellation. The new AirPods will have a smaller case and a shorter stem, and will be more affordable than the AirPods Pro. And lastly, there could be a possibility of a new Apple TV. The post Rumored Apple April Event 2021 first appeared on sleon productions.
30 minutes | 2 months ago
Jason Baca from “Let’s Make Some Sales” | sleon productions Podcast #43
Dr. Jason Baca is an author and speaker and launching “Let’s Make Some Sales” a webinar designed to help small business owners grow their business. More Info:https://http://letsmakesomesales.comhttps://www.facebook.com/groups/letsmakesomesales Transcript Santiago Leon 0:09Hello, Hello, this is the sling on productions podcast where we interview authors, speakers, influencers, business owners, people that bring value that will that will help you out and what is best for your, for your future business for your future goals and things like that. Today I have a special guest a person I met 10 years ago in college. Yes, it’s been 10 years. And he’s been we’ve been friends since we knew each other in person for two years, and we’ve been seeing off and on. He comes down to Florida, I’ve been up in Virginia Beach. And but it’s great to be in contact in today’s world of technology. Dr. Jason bokka, or Dr. J. Like the column He’s the author of the book, The automatic sales formula, the simple proven, I’ve set formula to creating more consistent, predictable and reliable sales and your business. He’s a university professor in Graduate School of Business, TEDx speaker, sales and marketing coach for business owners and entrepreneurs who want to run a business they’re passionate about, that brings them joy, ultimately give them them the freedom a business is supposed to give you in the first place. Dr. Jason Baka, welcome to this lean on productions podcast. Jason Baca 1:37Thank you for having me, man. I’m super, super excited to be here. Santiago Leon 1:41So tell us Jason, Dr. Baka. What is the main idea or big concept of your book the automatic sales formula. Jason Baca 1:49Yeah, so the automatic sales formula. So it’s a book that I’ve written that basically creates a simple step by step formula for creating more consistent, predictable and reliable sales in your business. A lot of times with entrepreneurs, you know, starting off, it can get really stressful, it can get really overwhelming, you can be trying to do all of the things all of the time. And that is one of the biggest roadblocks I see for entrepreneurs and why they burn out so quickly. In a lot of the coaching and consulting, I do stressed, overwhelmed and burnt out because they’re not following a simple, proven process. They’re trying to do all of the things all at once. And so the whole point of the book, The automatic sales formula is not only to to be able to create a simple formula that you can implement into your business to create more consistent sales in your business so that ultimately you can live the life of freedom that you want your business to give you. But also to just completely strip away all of the stress and all of the overwhelm and just getting piled on by all the things that being an entrepreneur will bring you and just take you step by step, there’s only five steps in the formula step by step by step by step, you only have to focus on one step at a time. And when you finish that you go to the next one. And by the end of the formula, the of the five steps, you will be making more consistent, predictable, reliable sales in your business and moving toward freedom in your business, which I believe a business is supposed to give you in the first place. Santiago Leon 3:21sales. I know things have changed in the past 2030 years, Jason has sales change, compared to it was 20 years ago. Jason Baca 3:30For me personally, in my opinion, no. Because ultimately sales all revolves around the same thing which is people right people us who we have problems that need to be solved or we have desires that need to be fulfilled. And so you know, look throughout all history all time that’s ultimately what business is no matter what business you’re in, you’re in the business of either solving someone’s problem or fulfilling a desire of some sort. And that is what people like human beings us are willing to give money for. right we’re I will give you money if you take care of this problem for me or I will give you money if you help me get this thing that I really want in my life. So yes, the the ways that we go about it like the mediums positioning messaging, like being contemporary in in our language, all of that changes over time. But ultimately, like making a sale is the same as it always has been somebody giving you money or currency in some form in exchange for you providing some sort of a product or service that is going to help them get what they want in life. Santiago Leon 4:38A lot of people today are starting businesses especially is really really easy right now you know you launch a Facebook page or or you start a club house. If someone wants to launch a run their own business, where do you suggest they start? Jason Baca 4:56I would suggest you start with the first step of the automatic sales force. Milla that’s kind of the whole point. So let me break down the formula for you real quickly. So step one is your, what I call your who, your target audience, you’re your niche, whatever lingo you want to use for that. It’s your who it’s your person, your ideal client, and customer. Step two is your offer. Once you know exactly who your your client, your customer is, then you build out your offer, what is that irresistible offer that they absolutely want, and they they absolutely will pay for and give you money for, then it’s your sales process. Now you need some sort of a process to facilitate getting your ideal clients and customers to that offer that you’ve created, right? Step four, is what I call your marketing. Now, marketing is kind of a catch all term these days, that can mean anything to anybody. So when I say marketing in the book, what I mean is really scaling, right, like throwing gas on the fire, like, okay, we’re cooking with gas now. Because now you know who your target audience is, now you’ve got an offer, you know, that they’re buying, you’ve created a sales process to facilitate those offers and those purchases. Now you you throw fuel on the fire, and you really scale, whether it’s advertising of any kind, or however it is that you promote your business. And then finally, Step five is your team. So that is you’re building your team to take over a lot of the steps of all of the processes that you’ve created. In order to reach your ideal client and customer, get your offer in front of them, facilitate them through a streamlined sales process, through the marketing, and then of course, having your team so that is the automatic sales formula, add in itself or as a whole. So as far as starting off, I would say start off with your who. Now let me tell you why this is important. Why you should not go to step two or Step three, or Step four, Step five, before one, you have to do step one, because ultimately, everything in your business no matter what business you’re in, every single business comes back to your who everything will flow out of your who your offer your sales process, your marketing, building your team who you hire, like how you position yourself in your marketplace. All of that is based on who you’re who is. So yeah, if somebody is just starting off, I would say you absolutely number one, just go with the first step of the automatic sales formula. And just really hone in on your who, Santiago Leon 7:24how did you pin this down? How did you pin this formula? Jason Baca 7:29Through 15 years of being a serial entrepreneurial, an entrepreneur, a serial entrepreneurial failure? I mean, I’ve I’ve tried so many businesses, my first business that I tried to run, I was 21 years old, a friend of mine and I we purchased a quiznos franchise, which ended up being a huge mistake. We were 21 year old, you know, owners of this business franchise huge mistake like we didn’t know what we were doing. Were in were in over our heads up. And as you know, quiznos is not even around anymore really, it was a bad business model to begin with, which I would know now if I if I, you know, if I had if I knew now what I knew, then I would have seen everything. quiznos was putting forward No offense to quiznos. But and I’d say this is a bad deal. So anyway, from tons and tons of failures over the years, tons and tons of study, write conferences, courses, seminars, and then now doing my own client, coaching and consulting for business owners and entrepreneurs, getting involved in their businesses, helping them grow, helping them scale, all of that over the last 15 years. I decided I said, Okay, if I were to take everything that I know, and everything that I’ve learned, and everything I’ve experienced, and I was going to start all over from scratch, and I had to make it as simple as possible. Like that whole thing, like, explain it to me, like I’m five, right. And I had to go back in time to former Dr. Jay, you know, former Jason, and explain, hey, this is how you need to do it. step one, step two, step three. Basically, that’s what you have in the automatic sales formula is, even if you’ve already started it, step one, step two, step three. And it’s it’s logical. I mean, if you just follow the sequence, boom, boom, boom, boom, boom, it is the way the implemented formula for your business to create more consistent, predictable and reliable sales, and ultimately, sales that you can keep coming in automatically. That’s the automatic part of it, without you needing to be a part of every single step of the process. Santiago Leon 9:35They say riches is riches are in the niches. How does someone figure out their niche and who is their ideal customer? Yeah. Jason Baca 9:46So this is probably one of the biggest questions that early stage entrepreneurs have. This is one that I had when I was trying to figure out like, okay, where do I fit in? Where do I start my business like who would I even be serving or helping Who would even want to pay me money for something that I do? Or no? There are a ton of ways that you can approach this question. For me, the simplest way is to think of it like a triangle. Okay, so at the top of the triangle, remember, come back to human nature, what do people give you money for? They will give you money to solve a problem, or satisfy a desire. So that’s at the top of the triangle. So the question is, what problem can you solve? Or what desire Do you satisfy? And it doesn’t have to be super complicated. I know, I used to beat myself up a lot saying, I’m not good at anything, I don’t solve any problems. And one of the problems with that is that we often are the last people to recognize our own gifts. Right? We are that we are sometimes we are blind to how it is that we help people. And so what you have to do is figure that out. And I’ll show you by the other two points of the triangle, how to figure that out. So the other point of the triangle is what are you already helping people out with right now for free? So what are what are people coming to you for advice for? Let me give you an example. Because again, this works for any business. One of my friends, she helps people book their Disney vacations, right? She worked at Disney World for like years, she’s worked for Disney for years. She’s been to Disney World, and Disneyland like hundreds of times. She is an expert on Disney. And she loves it. And basically what she does for her business is families that are planning a Disney vacation of some sort. She helps them out, she helps them go to all the right spots. She tells you all the stuff that you can avoid. She tells you stuff that’s worth buying stuff that’s not worth buying, what are the best restaurants, not just what are the best hotels to stay in? But like, which room exactly should you call the front desk and request because that is going to give you the best experience. So she satisfies a problem or satisfies a desire, which is people want to have an enjoyable vacation with their family. So because she’s such a Disney expert, people had been coming to her for years asking her just friends, people at church, whatever, just come in here and ask her like, Hey, what’s your advice? Or hey, what should we know? And eventually, she said, Hmm, I keep getting these same questions over and over, let me just go ahead and start a blog. And she did and to help people solve those problems. And then the last little bit of the triangle, I’ll keep using my friend as a example is what do you already enjoy helping people with for free, because that’s a huge part of it, that a lot of business owners and entrepreneurs Don’t think about your business at some point may start to consume your life. And you want to get out of that as fast as possible. That’s why we have the automatic sales formula to free you from having to get trapped in all of that. But it really helps if you actually enjoy what you’re doing. So my friend, she just loves Disney. She’s just like all about Disney. She’s all in on it. And she loves helping people for free to solve these problems. And now, of course, she’s completed the triangle. And she’s running a successful business just helping people book their Disney vacation. So that’s the question for you and for your business is what problem do you solve? What desire Do you satisfy? And for more help on that the other two ends of the triangle? What do you already like doing for free? So over here is what do you already like doing for free? So you know that you enjoy it? And what are people already consistently coming to you for free to get advice or to your services. So therefore you kind of have like a verified market. Right? If a lot of people are asking you over and over and over and you like doing it and you’re legitimately solving problems and fulfilling desires, then you have everything you need to get started in launching a business that basically that solves step one of the automatic sales formula and you can move on to step two. Santiago Leon 13:48Yeah, you nailed down a few points that I listened because I listened to a lot of podcasts out there entrepreneurship and your list like almost all the points they you know definitely touch on you know one one interview has one point than the other but yeah solving the problem which service you see a lot of people coming back to and also you know offering something for free at first I think it always bring someone brings like the foot and the like the own door a little bit so it’s a very beneficial with all that. Jason Why does so many entrepreneurs and business owners struggle with sales and not wanting to be the sales Why? Yeah, like to be salesy selling. Yeah. And sales. Yeah. Well, Jason Baca 14:35this is something that I struggled with. It’s not unique. By the way, if you struggle with that, if you struggle with I don’t want to be like sleazy or slimy or salesy or you say like, I really love helping people for free. But then when it’s time to transition to like, okay, now I need to sell them a package or a product or a service or something. If you really struggle with that. Allow me Yeah, allow me to help you out for a second. Okay. So I used to struggle with this too. Nobody likes to be sold. Right? I hate to feel that way. My wife Kelly and I 1011 years ago when we went on our honeymoon when we got married, we went to this this resort thing and they tried to they sold us on a timeshare, right and we got roped into this, we were just kids back then we didn’t know what we’re doing. And yeah, and the whole experience was like, I really felt like I needed a shower afterwards. It just, it was just the most breezy salesy, like fake put on kind of thing. And I remember that day vividly. Because now that I’m in business as well. That’s like something I keep coming back to, like, I never want to make someone feel like that feel like they they need a shower after doing business with me, like, you know, I don’t ever want to make someone feel like that. So let me tell you how you can not make someone feel like that. And yet still create sales, how you can sell honestly and effectively without ever being sleazy, slimy, or salesy, let me tell you, number one, is you have to view selling, pitching an offer. As you’re just offering help. That’s all you’re doing. When you say, you’re helping somebody for free, let’s say you’re a you’re a coach of some sort, like a fitness coach, okay, you’ve been helping them for free, you’re talking to them about their diet plan, etc. And then you’re ultimately need at some point to transition to Okay, here’s my six week program, you know, and this is how much it costs, etc. If that’s the part you struggle with, you have to just remember that your six week program is what is going to help them. Right, that’s what’s going to help them you’ve determined through talking to them, that’s going to help them like it’s going to help them so when your offer like hey, this is my packages in my program, etc. You’re just offering help. That’s it. And the person can say no, if they don’t, if they don’t want to take it or whatever. But obviously, you have to legitimately believe that it’s going to help them right. That’s kind of part of this, like, you have to legitimately believe that what it is you’re offering your product or service can actually help people, ideally, because you’ve already proven that, because people you’re already helping people with that. But that’s all it is. And people are free to say no. In fact, most people will, most people will say no, some of the circles I run in the businesses on online business, like to get a 1% conversion rate. That means 1% of people who see your offer actually say yes and take you up on it is like crushing it. You know, like in certain industries, that’s like, Man, you’re doing awesome, because and that means 99% of the people that you offered your product to said, No, they don’t want it. But that’s the thing. You don’t need 99% of people to say yes, you just need a certain group of people to say yes, and all of those other 99 that said, No, you don’t have to feel bad that you were trying to sell them anything, you’re just offering help. And they didn’t want it, they didn’t want to take you up on your program, or they didn’t want to buy your thing off Amazon or whatever business you’re in doesn’t matter. So I think when you start to see selling, as I’m just offering help for you to take the next step in, in the problem I’m helping you solve or the desire, I’m helping you satisfy, then it takes a lot of the burden off of feeling gross are slimy, because I’m just offering you help. If you legitimately in your heart believe this is going to help them then why would you not want to tell them about it? And again, if they say no, don’t take it personally don’t get don’t take it get your feelings hurt. There’s a million reasons why somebody would say no. In fact, most people will say no, but you don’t have to feel bad about offering help to somebody who you think legitimately could use to help Santiago Leon 18:42people talk a whole lot about mindset these days. millionaire mindset is probably the number one that I hear a lot. Are there any necessary mindsets, Jason, you think people need to have if they are going to be successful in launching exit cessful business? Jason Baca 19:02Yeah. So yeah, I hear a lot about mindset, a lot of the circles I run in, in business coaching, entrepreneurial mindset, mindset mindset, which is good. It is true. Like it’s true. A lot of the stuff starts with mindset, I would say one of the biggest things that I see most people that I work with, and even that I’ve seen in my own life, one of the big hang ups, as far as mindset is concerned, is not really understanding and not really owning your role as the CEO of your business. Because a lot of people that you know, even like me to this day, are solopreneurs, right? Just like you Santiago solopreneurs. Like you’re responsible for all the things and you’re really, really good. Let’s just use you as a perfect example. You’re really, really good at what you do, right? The tech stuff, the web development, creating clients and customers online, like you’re really really good at what you’re doing. You do For other people, so whether you’re a hairstylist or you’re like my friend who helps people with Disney vacations, whatever business you’re in, chances are, you’re wearing two hats. Number one is the thing you’re really good at, you’re a video editor, or you’re a dog trainer, or whatever it is that you’re really good at. And then number two, is you are the CEO of your business, aka the Rainmaker of your business, you are the person who is responsible for keeping that cash register machine ringing, and keeping those sales coming in, and keeping those sales flowing in so that you can grow and scale your business. And I think that half like that half of the brain is what gets neglected the most people get so caught up, this is what I used to do get so caught up in delivering the product and the service and helping the people being a pro at what you do that you forget that you not only are responsible to deliver a product and service that really help people, you are responsible for keeping clients and customers coming through the door. And so it’s when you make that mental shift of like, I’m not just the person who’s good at this thing, I’m the person who needs to be good at making it rain, and keeping the sales coming in and start devote time and attention, effort, energy education, in the getting that going, then that frees you up to be able to do the thing that you love doing. Because there’s nothing more stressful than trying to run a business where you’re trying to get clients and customers in the door or in the chair or whatever. And you know, you can help them but you, but you can’t help them because they’re not coming in the door. So making that shift and really owning your role as a CEO, as the Rainmaker of your business, I think is what really, it’s what opened my eyes. And a lot of the people that I do coaching with it opens their eyes and and realize you’re not just the guy or the girl who’s really good at what you do. You’re the CEO of a company, and there’s only one job a CEO has make sales, keep it ringing, create those consistent, predictable and reliable sales, so that the pros who’s also you can do what they do best to serve the customers, Santiago Leon 22:13making the money. That’s the end of the day and of the game, the name of the game of the situation there for any business. And I’ve been it’s funny because I was googling mindset books. And I found some good the names like the growth mindset, the outward mindset. So there was more than the millionaire mindset, which is might be like the best one. But yeah, you know, it depends who you ask. You got a free five day challenge coming up soon. Jason, can you tell us a little bit about that? And how can we be a part of it? Jason Baca 22:50Yeah, so actually coming up on March 29, which is just not not too far from now at all. March 29, at 1pm, Eastern Standard Time, for five days, we’re running a free five day, let’s make some sales challenge. It’s a free challenge. It’s completely live on Facebook, and a special Facebook group we’ve created specifically for this challenge. And it really is for business owners and entrepreneurs who need to have a breakout year in business right now in 2021. Not just want to, that’s good enough. If that’s you, that’s great. But that really this is for the business owners and entrepreneurs who are in a spot right now where they need to have a breakout year in business. So over the five days of the free challenge, we are going to be busting through some barriers that have been holding you and your business back for far too long. To create sales, we’re going to be implementing some simple proven strategies, including the automatic sales formula, which I’ve talked about, into your business right away, to create more consistent, predictable and reliable sales. And ultimately, the goal is within those five days to get you crossing over from where you are now in your business, probably feeling stuck, feeling frustrated, feeling like you’ve hit a wall, crossing over to where you want to be in business, which is running a business you’re passionate about that brings you joy that you’re excited to do every day. And that ultimately brings you freedom, freedom in your time, freedom in your finances, freedom to focus on what is most important to your lot in life. And it’s the type of freedom that I believe a business is supposed to give you in the first place. I’m a huge believer that the business you run should not take away all of your time and take away all of your energy and take away all of your finances. Right? There may be little seasons where you got to double down and go hard. But ultimately the whole point of a business is that it gives you time and it gives you freedom and it gives you finances right so if you’re running a business right now, that is not giving you time giving you energy, filling up your tank, giving you finances and giving you freedom, then that’s something you need To fix right away, Unknown Speaker 25:00otherwise, why Jason Baca 25:02run a business like is way too overwhelming and stressful and hard to run a business, if you’re not getting the benefit of a business, which is freedom. So if you are looking for freedom in your business, then come join us for the five days, starting March 29, it’s going to be live on Facebook, all you have to do is go to let’s make some sales.com. Let’s make some sales.com get registered completely for free jump in the Facebook group, we go live March 29. And we are going to be setting ourselves up to have a breakout year in business right now. 2021 Santiago Leon 25:36automatic sales formula Jason vaca. Also, you said the website, lead gales, let’s make some sales calm. Jason Baca 25:46That’s the challenge. By the way, let’s make some sales. Santiago Leon 25:49That’s it. And also what is what is the social media channels that people can find you add to get to know you and your business. Jason Baca 25:58So on Facebook, I’m Dr. Jason Baka. And then the group that we’ve created for this challenge, the easiest way to do it is honestly just go to the website, let’s make some sales calm. As soon as you opt in, it just asks for your first name and your email. And it’ll I’ll send you an email as soon as you’re registered. And you’ll get a link to the group to go to, to join us for the challenge starting March 29. So you can check us out on Facebook, or just go to let’s make some sales calm. Wow, this Santiago Leon 26:27is very good. I think obviously, everyone’s trying to sell. Some people don’t have a structure just like you were saying about your friend at the Olive Garden. And he didn’t have a cell structure. And so people just women are like winging it. I mean, and tracking things going. But this is very good. This is very good stuff, too, just to learn for small business owners, especially. But, Jason, any last final words before we hit Bon voyage? Jason Baca 26:58Yeah, I would say. Sometimes what you need is not just another strategy or tactic, you just need a little bit of hope. You need to know that this is possible. So for all of those business owners and entrepreneurs out there, if that’s you, and you’re in a place where you’re feeling stuck and overwhelmed and stressed out trying to do all the things, I would say, there’s hope for you. Absolutely, you can bust through those walls, absolutely. You can create a business that you’re passionate about that you enjoy doing, that you’re excited about. And that ultimately brings real value to the people that you help when you solve their problems and help them satisfy desires. And so it’s part of being successful in business is stripping away all of the stuff that you don’t need to be worried about right now. And just focus on the single thing that you do need to be worried about right now. And there is a process to business building, there is it does not matter what business you’re in the hair care business, the travel business, the tech business, what they all have in common is business. It’s all the same and just like there’s a process to build a house, like you start with the blueprints, then you lay the foundation, then you frame the house and do the plumbing, like there’s a process right the you don’t need to be worried about what color we’re going to paint the walls like we’ll get to that later. Like right now we need to just start with step one. That’s why I’ve created the automatic sales formula to strip away all of the things that you don’t need to be worried about right now. And just taken it step by step super, super simple. It’s what we’re going over in the challenge on March 29 at let’s make some sales comm check it out. But if you’re ready for a breakout year in business, I want to tell you it is possible completely possible. You might have to stop doing a whole bunch of stuff that you shouldn’t be doing right now that you need to do later. But it’s completely possible you just need to take it step by step and and have somebody help you walk through the steps which is what I do every day for business owners and entrepreneurs because I have been there trust me I have wasted so much time and so much energy and a lot of money chasing down things that I didn’t have any business chasing down I didn’t need to be focused on that at the time. So if that’s you come join us March 29. Let’s make some sales calm. And let’s let’s have a breakout year in business. Santiago Leon 29:17Make sure you guys check it out. Let’s make some sales calm. You guys probably need it. You’re thinking about it twice really easy. I did the sign up already is smooth is Unknown Speaker 29:27Santiago’s gonna be there. So Santiago Leon 29:30I wouldn’t be there. You know, it’s gonna be good. It’s gonna be good. join the Facebook group. And it’s really easy. It’s online. You don’t have to drive to a hotel conference room. It’s all online, so nothing too difficult there. Well, Jason Baka I really appreciate you coming on to the slam productions podcast. Jason Baca 29:46Yeah, thank you for having me, man. I appreciate all of the all of the love all of the vibes and yeah, man, I’m just praying for you and God continue to bless your business and bless all those within earshot of us right now. Santiago Leon 29:58Let’s go cowboys. Transcribed by https://otter.aiThe post Jason Baca from “Let’s Make Some Sales” | sleon productions Podcast #43 first appeared on sleon productions.
30 minutes | 2 months ago
Clubhouse App experience with users Kung Pik Liu & Benny Salas
In this episode, we interview with Clubhouse App users Kung Pik Liu & Benny Salas about their experience with the Clubhouse app. Kung Pik Liu: https://twitter.com/kungpikliuBenny Salas: https://twitter.com/thatcoachingguy The post Clubhouse App experience with users Kung Pik Liu & Benny Salas first appeared on sleon productions.
1 minutes | 2 months ago
What is Twitter Super Follows?
Twitter recently announced Super Follows a new feature that will allow Twitter users to charge followers and give them access to extra content, like extra bonus tweets, access to community groups similar to Facebook Groups and newsletter subscriptions like Substack and Patreon. Twitter Super Follows price starts at $4.99 and will be available later this year. The post What is Twitter Super Follows? first appeared on sleon productions.
1 minutes | 3 months ago
What is Clubhouse App?
Clubhouse App is the newest social networking app that has become viral. Clubhouse is an invitation-only audio-chat iPhone app launched in April 2020 by Paul Davison and Rohan Seth of Alpha Exploration. Some users describe Clubhouse as part talkback radio, part conference call, and part What’s App. When you join, you select topics of interest, like tech, books, business or health. The conversation room is just like a conference call, but with some people on the call talking, and most listening in. And, just like a phone call, once the conversation is over, the room is closed. In May 2020,Clubhouse was valued at nearly $100 million. On January 21, 2021, the valuation reached $1 billion. The post What is Clubhouse App? first appeared on sleon productions.
30 minutes | 8 months ago
Podcast #38: Simon Lau, Otter.ai – Automated Transcription Service
https://sleonproductions.com/podcast-player/25143/podcast-38-simon-lau-otter-ai-automated-transcription-service.mp3 Download file | Play in new window | Duration: 29:41 | Recorded on September 5, 2020 Simon Lau is VP Product of Otter.ai, a award winning and collaboration app that records and transcribes your meetings and conversations, speech to text, making them into notes. Check out Otter: https://otter.ai/referrals/872BCIOU Transcription by Otter.ai Santiago LeonHello, and you are here at the sling on productions podcast where we interview entrepreneurs, tech influencers and companies that are striving to succeed, innovation, something that we’ve seen over the years and it’s still being done today. Today we have a special guests, I am in Lau, he’s the VP product of otter. He is a award winning part of the award winning collaboration app that records and transcribes your meetings and conversations and make them into notes. Welcome to the slam productions podcast Simon. Simon LauThank you, Santiago. Santiago LeonPleasure to be here. So Simon, I’ve been using otter for the past couple months, six months and it has blow my mind. This is I actually got into transcription about two years ago when I was at this conference, and I noticed that they were using a human. But then I was doing some more research. I was like, Is there a computer AI that’s doing it? And I bumped into otter. And what I learned that otter was more accurate with transcription versus Google. Can you tell us a little bit about otter? Simon LauYeah, so all about AI is say we’re a startup in the Silicon Valley in California. We are a team of engineers product design. This is folks that are very passionate about building a great product that can transcribe all your conversations and we’re particularly focusing on beatings and especially now in the times virtual meetings. We have done a bunch of integrations with zoom so that we can live transcribe zoom meetings like you and I are having right now and recorded as part of this podcast. And that is to enable businesses, schools, nonprofits, basically anybody who have the need of providing live transcription, capturing meeting notes, capturing interview notes. So we provide a very, very accurate transcription service. It labels all the speakers. Everything becomes searchable and shareable and editable later. Yeah, that’s that’s all there in a nutshell. Santiago LeonYeah. What I’ve heard the percentage that you guys are about, like 90% accurate. Is that what I’ve heard? Simon LauIt’s a it’s a it? Yes, absolutely. It depends on the type of content. It depends on the audio quality. But for the most part, we’ve gotten a ton of users telling us that It’s 90 95%. It all depends on a variety of factors, including audio quality and speech, clarity and whatnot. But yeah, we’re right up there. Best in best in class comm very competitive against all of the leading vendors out there. And especially we’re focusing on long form multi people conversations. So this is not like speech technologies that are optimized for short voice commands like the speech assistance that most people are familiar with, like Siri or Google Assistant. Right? It’s not about having a voice assistant to answer short questions. It is about what we call ambient voice intelligence. You know, it’s a voice assistant that actually listens to human to human conversation and turn it into very, very accurate transcript that you can use and that you can repurpose that you can look for information later. Santiago LeonCan’t tell us your involvement. How did you get started with otter? Simon LauSo Wow, okay, about three and a half years ago, I joined honor almost at the beginning of the company was founded in 2016. And I joined in 2017. So I joined us the head of product. So I manage the the product strategy, product requirements, talking to customers to learn the requirements and turn it into prioritization and roadmap of the product. And ultimately, we, we launched the auto product in 2018 in App Store and Google Play, and, and gained a lot of consumers and getting a lot feedback. And now we’ve been focusing on the enterprise and education institutions to make sure that we can enable companies and schools to become very effective in their online meetings. In their virtual virtual classes. So, in this work from home scenario in the remote learning scenarios, we are empowering everybody to provide accessibility to provide collaboration, so that everybody can focus on the conversation and without worrying about taking notes. Santiago LeonCan’t tell us the whole technology behind otter I mean, of course, you can’t reveal your secret recipe but what makes otter technology different from Google, and like the others, Simon Lauthe key part is obviously speech to text technology or automatic speech recognition ASR So at the very core is turning spoken English into written English so that technology exists in many places, but our key focus is long form multi speaker conversation making that very accurate for a variety of speakers with different accents, variety of environments, whether it is online through a zoom call or other video calls. Calls through phone calls through in person in a conference in a noisy coffee shop, right, a variety of acoustic environments. So that’s one key focus. The other portion of our technology is speaker identification. In many other leading vendors, all they provide is just speech recognition or transcription. But or they might provide speaker separation or what what is called diarization, which basically means turning the paragraphs into speaker one speaker to Speaker three. But we take a step further, not only do we provide speaker diarization, we also do speaker identification. naming this paragraph Simon said this, Santiago said that and not only that, but it will remember it over time. So let’s say if we are colleagues and we have regular meetings, or professors who have regular time classes, the the voice prints of the speakers are going to be remembered and apply to future transcription as well. So then you create auto creates a legible transcript that you can go back and search and say, hey, what does San Diego say about podcasts in six months ago, what the Simon said about speech recognition two months ago, everything becomes very easily searchable. Santiago LeonYeah, that’s something that yes, audio and video are very pretty quality is awesome. But text is so important, because you probably know this. I mean, of course, that whenever I produce a podcast, I transcribe it with otter, every podcast I do. And it is good for Google search engines. So they can pick up you know, whatever you said, and maybe have your website URL go up in like the Google search. Which Industries has surprised you guys that has caught more attention? Is it education? Is it like the nonprofit what’s part that you noticed? Like, wow, we didn’t think about this but this this is really working for them. Simon LauYeah, you touch upon one. So in your industry, whether it’s, you know, the media industry, whether it’s podcasts, video producers, anybody to deal with media, audio video, right, you have a need to be able to help with the production process. You want to you have a lot of raw audio or raw footage that you want to edit. So being able to transcribe it and make all that content searchable, and indexable. That’s super important. So So video and audio folks have found otter to be very, very powerful tool to satisfy their transcription needs and specific to video. There’s also Captioning so hope to provide accessibility. So otter also can export to SRT format so that that can be uploaded and combined with the video script to provide captioning closed captioning to video content. You also mentioned from an SEO standpoint, right? So for podcasters, who want to turn the podcast show notes more, to be more SEO friendly to drive more traffic? Yes. So that’s another case for be able to transcribe your podcast, turn it into something that you can embed, you can embed the auto transcript, either you want to export it into text and paste it into your show notes, or just embed the audio player, the author, audio transcript that is also SEO friendly because Google actually crawl inside the iframe as well. So you can actually provide a great listener experience so people can click on your podcast, listening, love seeing the audience. Transcript highlighting highlighting the words in a transcript as they’re listening to it, but also still drive SEO, drive traffic to your site. So yeah, that’s the media is definitely one industry. The other segments that surprised us initially was the accessibility community. So deaf and hard of hearing people who have accessibility needs will want to be able to participate in conversations. And with the pandemic situation right now. Deaf and Hard of Hearing people have an even tougher time because in virtual meetings, all of our faces are into these tiny squares is very hard to read lips. If you are out and about and go shopping, and people are wearing masks, well guess what you also cannot read lips. So the fact that otter exists in all the different platforms whether it is as an add on to zoom, or on the web, or as a mobile app on iOS iOS, and Android devices. That means anybody whether is deaf or hard of hearing, or even hearing people can install the otter app and be able to facilitate that communication so that even if people are wearing masks, you can still communicate with your friends and family members who are deaf and hard of hearing. So those are just a couple that comes to mind. Santiago LeonYeah, and I think there’s one part that I think you guys will capture or have captured already, is people that know English as a second language Simon Lauthat falls into our the education sector, where in the education sector First, there’s accessibility. So anybody who is deaf and hard of hearing, or even dyslexia or any type of learning, learning differences, ESL so English as a second language, that’s another category, but also, journalism students or PhD students are conducting research interviews. And And now, the more general student body, anybody who have who wants to take class notes, or any professors or TAs who want to distribute course notes. otter becomes central to this essential tool, especially now with online learning. Santiago LeonYeah, this tool I mean, I have to admit, I mean, very, I mean, I have to be very honest, is probably revolutionary. I mean, in my opinion, and what you were saying about like, Speaker ID, guys, Speaker, I mean, like they identify the speaker one, Speaker two, and then you’re able to put like the name to it, and then it remembers next time that speaker comes up and you’re recording and remembers, yes, it’s Michael or it’s Sam, things like that. So it’s so accurate pinpoint on. You also been doing some live events and This is stuff that I really think that I think it’ll be used as well. Um, how, how, how has it been used with events? And what has been like the feedback from it? Simon LauYeah, so it started out about two years ago, we were partnering with TechCrunch, disrupt, and web summit. Those are the two big ones that most people recognize these big tech events. We’ve been doing live events and back then before the pandemic, there’s these in person events where they have two tracks, 15 tracks, 16 tracks, all these live sessions that it’s impossible for all the attendees to attend every single session. So both in terms of providing accessibility to these live event organizers, but also to enable the event attendees to catch up on sessions that they they can’t possibly attend While they were there. becomes very, very valuable because they can go back. They can even access it on their mobile app. So we even integrate it to the event application as well. So the the attendees have choices, they can download the otter app and subscribe to the TechCrunch or web summit public group and then be able to tune into both the live transcription as well as to go back to say, hey, at the end of the day, which sessions I miss, you can go back. And the feedback has been great, both from the conference event organizer and from the attendees. There was another conference, a smaller conference that was mostly I would say it’s a Silicon Valley Asian technology startup conference. So most of the attendees are English as a second language and they came to our booth and told us Wow, auto team, amazing job. You guys are helping me understand the setup. way better. So this is providing, providing the tremendous value. Right off the bat right now you don’t even you don’t even need to sell me like I am using your app, even at the conference, you don’t need to convince me. I just want to use order and I want to bring all their technology to the company that when I go back, I want the company to be able to use this technology. So yeah, so that’s really powerful. Santiago LeonWhich you can use zoom events. It is offered with otter wit like with otter teams, right? Simon LauYes. So now with the with virtual events, order. Life notes is offered as part of the order for teams plan. So it’s at the level that’s targeted for both businesses, nonprofits and educational institution. So it’s directly integrated with zoom. So it supports both zoom meetings and zoom webinars. And we actually also have the capability to receive live streams audio through rtmp. So if you, you know, if you just contact us and if you are a virtual event organizer that can live stream, your audio through rtmp stream, then otter would be able to provide live transcription for you. Santiago LeonSo you go, you’ll have the contact order for that service Simon Laufor that third one that I mentioned. Yes. Okay. Yeah, for meeting and zoom webinar is bundled as part of otter for otter for teams plan for rtmp. I just want to give you some additional options for your listeners to consider. We can also support that. Santiago LeonTell us your partnership with zoom. I know that you guys signed I think over a year ago tell us how’s it been so far? Simon LauSo it’s been a few years ago. We otter is the official Transcription provider to power, the transcription capability within zoom as well. So that was the initial partnership. And then and then furthermore, otter also built additional integrations to so that that will enable our users and zoom pro or higher subscribers to be able to get a live transcription as well. For us, as we mentioned, for the auto four teams and all the premium and all their basic plan at different levels, we have different levels of integration. So the partnership has been great. You know, for for these zoom customers who subscribe to zoom business or higher, they can get that built in as part of zoom. But for the lower plans like zoom pro when they cannot afford the zoom business plan, then they can come to order and be able to have a very cost effective way to do Both post meeting transcription and live transcription. Santiago LeonHas there been talks of maybe adding like the captions in the video itself? Simon LauComing soon. Stay tuned. Santiago LeonOh, that’s a good question. Okay, good. Have you ever has other big companies approached you guys to to integrate your API? I mean, like otter with their technology, is that been discussed or like any news you can talk about or Simon Lauhave nothing to talk about? But absolutely, we we get contacted all the time. And it’s it’s a testament to orders, transcription, accuracy and utility. So yes, we have been approached by many, many, many companies, large and small, wanting to integrate to our technology and our team is staying focus we we have we formed few strategic partnerships. And as we grow, we’ll be open up to more more business partnerships. Santiago LeonYeah, I think strategy is key because you don’t want to, you know, open up too fast. I mentioned API. I’m a huge developer and also a huge API guy. Have you guys thought about having an API? Like the roadmap in the future? Simon LauYeah, it’s definitely something that on a roadmap, it’s not, you know, a near term roadmap for now. But absolutely, that’s the that would be the direction that will go eventually. Yeah, that’s Santiago Leonsomething that I could definitely see because there’s not too many of those. any future plans with otter that you know of that you can reveal? Or I’ll a little tidbit. Simon LauYeah. So we’re, we sort of mentioned that we were, continue to expand our support for zoom to include things like zoom webinar. You you asked about captions. So That’s something that we’re working on as well. So live captions, that’s also coming. Advanced search capability. That’s, that’s one that’s very useful, especially for some of our long term users who have collected thousands of conversations within otter and now they want the ability to go back and find a needle in the haystack. Find that inside, who said, what, when, in what context. So Advanced Search is also coming to our page with one of our pay plans. And those are just a few key things. And really, we’re just continuously improving and in and there’s still gonna be improvement in terms of speech to text accuracy. There’s no stopping on that. And we want to continue to extend our leadership in half providing top notch accuracy. So there’s still a ton of More work on that. Also speaker identification that’s also in another area that’s still very low quality in the market. And we are the leader in providing the most accurate speaker identification. So we want to continue to improve, you know, we’re competing against ourselves. We want to make sure that we continue leading the industry in terms of both speech recognition, accuracy and speaker identification accuracy. Santiago LeonThat’s very smart because I always hear Gary Vee says you want to compete. I mean, with your shadow, you know, you want to always be ahead of the game and you’re right. I don’t see many. I mean, not I think you’re the only one with Speaker ID. That’s something that is just way different. Tell us your partnership with Dropbox. Simon LauThe partnerships, Dropbox is great that’s focused on the media customers where we heard that from Dropbox a lot of their customers in the media segment are using Dropbox for collaboration of the content. So they just want a very easy way. If they’re already collaborating in Dropbox with all the raw audio and video footage, they just want a very turnkey solution so that anything that is shared in a dropbox folder would automatically get pulled into otter for transcription and automatically save the resulting transcript whether it is a text file, or PDF file or SRT format, in whichever format that they want directly inside the dropbox folder as well. So that is that integration has worked very well. It’s gotten a lot of traction with Dropbox, customer customers, especially in the media industry. Santiago LeonHas there been a solution where a person could get like those captions from otter into a video screen like has that been a a? I mean, like, why would you say That that has been possible to do that. Or Simon Lauyou mean to actually export a video containing the captions? Santiago LeonYeah. Well, for example, if you’re showing a video on a screen or TV, are you able to use auto caption on the video itself? You know, like, Simon Lauyeah, so our first focus is virtual meetings, especially zoom. So that live caption capability that we were building toward is going to be for zoom as a first step, and then we’ll explore more options as well. Okay. Before Yeah, yeah. And, and as a workaround right now, anybody who has, you know, depends on whether you’re coming from a content producers point of view or from a the audience point of view, right, if I’m a content consumer point of view, whether it’s for accessibility or for just better comprehension period. You can already use the author web app with any Or you can just sit at home watching TV, maybe you, you will be watching a podcast, maybe you’re watching a TED talk. Or maybe you’re listening to a to a podcast, right? Recently, I’ve shared some tutorial videos on social media to teach our users how to do that. Whether you want to learn from podcasts and take notes and collect snippets of insights from podcasts, because podcasts as much as there’s a lot of useful information in there. It’s also very time consuming to be able to follow and listen to the the entirety of a lot of podcasts. So what what most podcast listeners are asking for is that I want the ability to be able to sort of take notes and collect these, like, interesting soundbite. So they have they started using auto for that. Santiago LeonYeah, for sure. I mean, I mean, I even use it sometimes when I listen to a podcast like I don’t have time so I go into the show notes of most pocket most I would say not every podcast has shown those with like that like everything transcribing like 20%. And I just, you know, hit find, boom, boom, boom Oh, there it is, this is what he said this is like the context with it and I think a lot of Packers a whole lot of podcasters need to use otter to you know, resolve that issue. Good for for like SEO and also for people just want to find information during the pandemic, I think you were mentioning a whole lot of via Twitter, that is going to work well with education can tell us a little bit about that. Simon LauYeah, so for education, spoke about the student accommodation use case. For example, UCLA is using otter for to provide accommodations. The alternative is to hear to have pure note takers to pair up, students. And that’s not a scalable solution. They have to use order to do that transcription. University. Chico State University has, has also use order for for broader use to be able to enable provide online note taking for class notes for the for the student body. So that’s another area. We’ve also found other pockets of student body for example journalism students, for example, higher education research in PhD dissertations, and those are the where they have a lot of requirements to be able to conduct a lot of interviews and be able to analyze and listen back to the interviews to pull out the key findings to to write their thesis to write the dissertation to write their offer. for journalists to write the articles, right? So it’s a very, very painful process that nobody wants to do. Nobody wants to manually transcribe themselves. So order really, really helps save a ton of time so that they can spend more time doing the actual research or they can spend more time writing their articles. Santiago LeonYeah, definitely. For students be huge. Like, what did that Professor say yesterday around two o’clock. You know, you always wanted to always wonder what’s going to happen in order. Great, you know, great integration, great solution for that. Any plans for other languages that you guys want a different speech to text any plans in the future? Simon LauYeah, it’s most likely going to be the key languages that we would consider next would be Spanish, Japanese, Mandarin Chinese, just to name a few. The we’re looking at some time Next year, that’s probably a likely timeframe. Right now we’re still very laser focused on English. Santiago LeonYeah, get that one language set and then move on to the next wow what what an interview I’m really glad that you came on and I really think I mean I mean I’ve been using this every day otter is my my go to for transcription, every podcast that I record I uploaded to otter and also use it for video captions as well and I exported to SRT which saves me a lot of time. It works well with Final Cut Pro perfectly. Simon LauThat’s fantastic. I’m so glad to hear that and look forward to any additional feedback and, and suggestions. We’d love to serve the the media folks as well making sure that it We benefit and save time for your workflow. Santiago LeonTime is key and everything. And how can people find out information with otter and yourself? Simon LauYeah, so just come to our website otter.ai o tt er.ai. And if you have any questions, whether it’s sales or product support, email us at support, thought firstname.lastname@example.org Santiago LeonSimon, I really glad that you came on to this Leon Productions podcast. Simon LauThank you so much, Santiago. Take care. Transcribed by https://otter.aiThe post Podcast #38: Simon Lau, Otter.ai - Automated Transcription Service first appeared on sleon productions.
1 minutes | 10 months ago
What is the Best TV Streaming Service to have?
https://sleonproductions.com/podcast-player/24113/what-is-the-best-tv-streaming-service-to-have.mp3 Download file | Play in new window | Duration: 01:01 | Recorded on July 18, 2020 Are you trying to cut the cord but still want live television. Then you have several options to select from. FUBOTV YouTube TV Sling AT&T TV VIDGO Hulu Live TV These are a few of the main ones to name from. Many of the main platforms can range from $20 to $65 in price. There are also Individual Streaming Platforms like HBO, Showtime, ESPN + which sell their own individual packages that can range from $5 to $20 a month. One of the many reasons that people stick with live tv is live sports. The best streaming platform when it comes to sports is FUBOTV, they provide most of the local channels, ESPN, NBC Sports, BeIn Sports, Fox Sports and even NFL Redzone, which is difficult to obtain in other platforms. Most of these platforms are competitive in price depending what you want. But a lot of these platforms have been raising their prices that is almost meeting up to cable prices. It is a tough decision to make, it could come down to the channels you want, reliability or price.The post What is the Best TV Streaming Service to have? first appeared on sleon productions.
30 minutes | 10 months ago
sleon productions Podcast #36: Carlos Vazquez, The Miami Marketer
https://sleonproductions.com/podcast-player/23856/sleon-productions-podcast-36-carlos-vazquez-the-miami-marketer.mp3 Download file | Play in new window | Duration: 29:40 | Recorded on July 7, 2020 Carlos Vasquez known as the Miami Marketer, has been getting paid to leverage technology to connect brands with humans since 2003. It all started with a prank call to Fidel Castro and from that point he’s had the advantage of building campaigns for major companies. Carlos Vazquez information:https://miamimarketer.com Resources Mentioned in this Episode Active Campaign Create messenger automation in IG, link to resource https://www.activecampaign.com/ Ammo CRM https://www.amocrm.com/ Publer https://publer.io Transcript Santiago LeonHello, hello. This is the sling on productions podcast where we interview influencers, business owners, people that have gone through the strides and want to share their value. We also interview book authors as well. Santiago LeonToday we’re going a bit local, which we interview typically local here and there but I’m really I really get really excited when I interview more like local here in like the South Florida area from Miami to West Palm Beach. And we got a personality that I met a couple of months ago at wordcamp Miami which is a WordPress conference and obviously they were talking about like the WordPress, you know, platform what could be used. A couple of the sessions is marketing and we’ve got a local person this year. At our wordcamp conference, Carlos Vasquez, known as the mining marketer, and his buyers. He says he has been getting paid to leverage technology to connect brands with humans since 2003. It all started with a prank call to Fidel Castro. And from that point has the advantage of building campaigns for some major companies like the mighty marketer. Miami marketer calls Vasquez, welcome to the slam productions podcast. Carlos VazquezWhat’s up my brother? I grew up in Miami hanging out the best way we can. Santiago LeonLike I said, we first met at the work ham conference back in early March before the pandemic, you’re full of energy. Can you tell us your experience from that conference? Carlos VazquezBrother All right. So the The only reason that it appears that I was full of energy was because it was pure nervousness. I don’t know that’s a word but every time I’m standing in front of a crowd, Sharing anything that I’m passionate about, I get excited. My nerves are like taking over and I get to and then when I see the response of everybody feeling like they’re getting so much value, it just kind of pushes me like to this high. Like, I feel like this natural high because of it. In my experience, this was actually the this year was my second year doing work camp. And it’s always been like, so, so impactful in making me feel like I’m on the right track. It makes me feel like I’m really helping people. And when people are like, coming to me, I remember after my session, I had people follow me to the break room, so I can kind of just get them, pick my brain. also talk about the speakers. There aren’t that many people that care about it, and they don’t care about it. It’s hard to find them. So when word camp comes to me, it kind of puts us all together so we can kind of just share the goods and just geek out man and That’s been pretty much my experience both times. Santiago LeonTell us a little bit about your journey. Carlos VazquezAlright, so man, where do I begin? Okay, so I’m gonna try to fast forward as much as possible because my journey has been long and full of adventure. It involves BBs and involves the Marine Corps and involves prank calling Fidel Castro. So I’m gonna try to go through all of them as fast as possible. So my whole computer my love for computers really started like in early the early 90s, where my dad had a packard bell with a super VGA monitor. And that basically meant that the graphics look like comic book graphics, or like somebody drawing realistic paintings with crayons or whatever, it looks pretty good for the time. And then I saw him playing games and I told him Hey, Dad, I want to go ahead and play. I won’t play games because I had a Sega Master System. So you know, when you’re a young kid you always want again, so then he said it Sure, I’ll let you play games. But here’s how you’re going to have to learn how to play the games. And he gave his book on thought he got me a computer an eg a monitor, and had like, like 16 colors or whatever. And then he said, if you want to play games, you have to read this book, because this book is going to tell you how to find the game, how to start the game and how to play the game. And it was a book on DOS and I was like, bummed out because I didn’t want to read a book to play a game but because I really wanted to play and I knew that these games weren’t on the like a Nintendo or the Sega. I was incentivized to really dive in and long and behold, I got motivated, I got inspired and then I actually, he created a monster because they went from starting to play games to creating like Windows. Like management systems. This was before windows became really popular, like you can actually create like menus and all this cool stuff. Fast forward, like 1997 I learned how to make websites by using Microsoft front page. And I would right click the website View Source pasted in Microsoft front page, and then learn how to make sites like that. Fast forward to 1999. I joined the Marine Corps Fun fact, I was rejected by the Marine Corps as a computer guy because I didn’t pass the asvab test. I didn’t get enough score enough of a score to get become a computer person in the Marine Corps. And another fun fact in Miami Dade County Public Schools, they marked me as computer illiterate, meaning that I didn’t know these computers according to Miami Dade County Schools. Anyways, I digress. So now I went into the Marine Corps I went to the marine as a as a ammunition technician, that’s somebody that’s responsible for keeping track of all the ammunition that we send out to wars, delivering ammunition to the frontlines, and making sure that we have enough enough bullets to defend ourselves and and making sure that when we store the ammunition like grenades, the missiles, they’re not stored in a way where they can blow up. So a lot A lot of fun, fun stuff when it came to ammunition. But then when they the master Gunnery Sergeant got a whiff that I was good at computers. He went ahead and said, you know what I heard you, you know, you know how to use a computer? Why don’t you help us set up a network and I took a challenge and I set it up, he was impressed. And they ended up giving me a secondary job in the Marine Corps. And I became the computer guy for the entire battalion. Now fast forward to like, the year 2003, I finished my first tour in the Marine Corps. And I got a whiff that that could be a recruiter for the Marine Corps. So I as I was trying to become recruiter, I volunteered to, to do the morning show website. And certainly the single they didn’t have a web guy and websites really weren’t that popular. I mean, they were popular enough to know that everyone should have one, but it wasn’t what they are now. And I volunteered to the website in exchange I do for free in exchange, I’ll get access to like concerts, clubs, hang out with celebrities, and all that jazz. So one of the first things that I’m doing was create the website and we were known for prank calling a bunch of people. And one of those prank calls turned out to be a prank call to Fidel Castro. So with this prank call, I ended up creating my first funnel, where if you wanted to hear the call, you had to put your name and email address into the website and the website will capture your email address, and then give you a link so you can hear the actual call at the time we were using, like real player audio. And then from there, because of this little funnel, I ended up building an email list of over 250,000 email addresses. And that’s it. My whole digital marketing career really started taking off at that point because the radio station saw this as a huge opportunity to monetize it. They needed someone to manage the emails, manage the budget of the digital geek stuff, and I was just there I already proved my, my, my experience that I was able to do it. So this led me to have experience with Coca Cola, universal Disney, all these other major, major companies that had a deep pocket For the software, and since I already had like this experience, while the software in 2015, when the software became more affordable to level the playing field for small businesses, I was one of the first people that already had a good, good way to use all the software. And then that’s it. My business really grew from that point on because I was able to apply a lot of strategies I’ve already learned from the different years working with the other companies and applied to small businesses. And now what I primarily do is I I set these systems up for for businesses, small businesses, small to medium enterprises. They rely on me to train their staff. And now I primarily focus on creating virtual events. And using all my digital marketing experience to promote the events, find people and kind of help people build meaningful connections and an excitement and smile, my story Santiago Leonbeing a marketer. I mean, I I mean, I’m pretty much a web developer. But I do cross over into marketing sometimes. And I’ve seen tools changed throughout the years, how has tools changed back then compared to right now? Carlos VazquezI would say that they’ve become a, the user experience is very big right now for a lot of these tools. So back then, you had to be a, you have to be pretty big on the developer side, and understand the geekery the code, understand what you’re reading, like, I didn’t know how to write it. I still don’t know how to write code. But I can read it. I understand code. And I know what to tweak based off of what I’m seeing and I won’t break. I won’t try to write the code from scratch but I can make edits to something and know what I’m still pretty comfortable with it. But now, a lot of the the tools are very visual. And what they’re trying to do is make it so that you can pretty much pick up right where visually what you need to do so the tools have become a lot easier to use. I think the harder part is trying to apply the use case to a real world need. Like, for example, like, one of my favorite tools is active campaign and active campaigns very robust. It’s very easy to put something together but getting the idea to, to know what to build is probably the harder part. Now it’s really up to your imagination. So it’s no longer that you have to know how to code you just need to come up with something that you think would be helpful for, for what you’re trying to accomplish. Santiago LeonWhat is the biggest demand you hear a lot from prospective clients and maybe have become clients? Is it Seo? Do you hear a lot of demand for Do you hear about you know, Facebook presence? What have you been listening a lot lately. Carlos VazquezSo, when I am SEO used to be it’s actually still a buzzword people throw out there when they’re talking to like, they sound like me, but it’s not because they know what it is. It’s just that they hear it over and over. And SEO in my opinion is not as strong as it used to be, it’s not as popular as it used to be when it comes to like making, moving the needle with your marketing. What I really understand what people really want is, I need sales, I need to make money, I can’t pay the bills with traffic, I need to pay the bills with sales. What can you do to help me make money off of my website? And that’s been pretty much the real underlying need that most people have. Like, they’ll ask about, Oh, can you do social media and Seo? You know, I say I’m capable of it. But I really like to dig deeper to really find out what they’re trying to accomplish. And after asking those questions, the real underlying ask is basically, how can I make money to pay you? That’s pretty much what it comes down to. And then I tell them, Look, we build the systems that generate those leads, and then we use the automations to push that person to the next step, which usually is a phone call with you and then it’s up to you to close that deal. Santiago LeonWhich still media like I’m pretty excited about today, that that you’ve been using more lately, of course, tick tock has been become more popular with the pandemic. But which social media platform is still the most powerful right now? Carlos VazquezOkay, so Facebook is the most powerful one. And the beautiful thing about Facebook is that they also own Instagram. But I think that the secret weapon right now that people aren’t really leveraging is being able to automate some of the Instagram stuff and I’m not talking about just regular outreach. For example, when I helped when I hosted an event, I you could tell people to go to go to Miami market or calm slash download and you can access my, my guide, whatever, that’s what people would say. The other thing is texting, Oh, do text the text to word mm to whatever the phone number is. But what’s been really, really interesting right now and I don’t know, by the time you’re listening to this, I don’t know if it’s going to be still popular. But this is like Something that’s really effective. And that’s being able to create a messenger based automation inside of Instagram. And why can actually get people to opt in, send me a message in Instagram. And they’re automatically added to my CRM and I can automatically send them in a link to whatever the resources and they’re actually inside of my CRM. A lot of these other automation bots out there that I’ve seen out there. They’re very complicated. They’re expensive. And you really can’t do much you can’t automate like you can’t create like a full messenger experience with those people. So I’ve been able to do this with a software called mo CRM, a mo CRM, and it’s been a total game changer because that right there could bring in Skype messages, Whatsapp messages, Instagram messages, Facebook messages, messages, Facebook, lead ads, a chat on your website, like it could bring all of these messenger based inquiries Or initial communication with someone and put it right inside the CRM. And then you can automate that entire thing. I wouldn’t be surprised if, while Tick Tock I haven’t seen like the messaging aspect of that yet, but they also have like a telegram. They have WeChat this, that’s another one. They also have Twilio integration, you can do Voice over IP. So this has been like a major Game Changer and very under the radar over here in the States that’s been Instagram has been a nice little way to get leads to come in. Because people are more open to clicking on follow and sending your message on Instagram versus the other ways that we are used to right now. Santiago Leonglad you brought that up, because coincidentally, this week I had two prospective clients reach me out on Instagram, especially a via message. And I didn’t know about like, like the whole Instagram message bot. I’ve seen Facebook Messenger bots and they work great. But the Instagram one that could be a game changer. Carlos VazquezYeah, wait, do you wait to see, I’ll send you, I’ll send you the link, man. I mean, I don’t get any affiliate, but I am a partner for mo CRM. And I can send you a link so that way they know that I’m the source of you going through it, but I’m telling you, it’s a game, it really is a game changer. Because it does allow you to create the automations for the messenger of Instagram. And you can attract trigger words. And the entire conversation is inside of the platform. So you don’t have to go to Instagram to continue the conversation. You can just do it right from the platform. It’s all web based. And they also have an app for iOS and Android. So you can basically message them on Facebook, Instagram, all to the same exact platform. So you’re not going crazy with all these different areas. Santiago LeonYou’ve become very more techie or glitchy for sure because you know, this is not something that a lot of people will get into but of course with your dos experience For your data, I think this really helps out, obviously, like the algorithms have been changing through Facebook and Instagram. Is it necessary to boost posts now? Carlos VazquezRight now I would never boost a post, I really would never boost a post. Because I feel that boosting a post does that Facebook has gotten better with allowing you to, to kind of tweak it to be a little bit more custom to what you’re looking for. But boosting a post in my opinion, it’s a waste of time, because you’re just spending money to get people to look at a pose. And that’s not if that’s the case, I would rather focus that money on completing a specific objective. And that objective to be watching a video that’s my favorite objective in Facebook watching a video because it creates like these funnels, these video funnels where there’s no question that somebody’s actually engaged and interested. So for example, If you’re creating like a three minute video, and you upload straight to Facebook, what will happen is that Facebook is going to find people who are going to watch this video. But then Facebook allows us to create segments based off of how much of a video they’ve watched. So if you if you go ahead and put like a three minute video, you can say, hey, Facebook, how many people watched 25% of the video, how many people watched 50%, how many people watched 75% or more, right? And now I can tell Facebook, but cool, I want you to go ahead and retarget the ones who watch 50% or more, and have them see this next ad, because now you’re going to show the ad to people who are likely to actually engage with you versus just trying to see who’s going to stick. So that’s why I love the video views. video views objective with Facebook. And if you combine that with like a funnel where I mean, lead ads are still pretty cool. Lead ads is where the the capture of the of that person is done inside of the platform. So you can actually get their name that Email Address automatically, they don’t have to leave the the platform to send it to you. And if you have like, like Zapier or some other bridge tool to send that data to your CRM, that’s what that’s a way where you could kind of just avoid having to buy a bunch of other software like a funnel, page software or anything else. And you could just go ahead and just build a list of really highly engaged people, and then drive them to opt in and then take it to the next step with you. So that’s been my favorite objective with all Facebook views, and then delete that Santiago Leonwas more important, having more likes on your page, more followers, or is it the content itself is what’s more important, Carlos Vazquezthe content, but I would like to add a caveat to that content. Making the content valuable is what is going to be effective for that person. Because at the end of the day, when you’re looking at the Internet, your your, you have so much so many options as a user that it’s very easy to get overwhelmed. So there’s a bunch of there’s a bunch of distractions. So if you are a business owner and you want to earn trust, the only way to do that is by giving content that’s valuable to people. And creating the right content allows you to build credibility, earn trust, and if you’re consistently in people’s faces by giving value versus just being a bunch of like spam, throwing a bunch of spam out there, that’s more important than just trying to get a bunch of likes. In fact, I can start an ad campaign with a page that has zero likes and still be very profitable, because the likes really don’t mean anything anymore. It’s like they’re just more like, hey, look at me, I got a bunch of likes versus wow, look how much money I’m making or how many leads I’m generating because of my content, Santiago Leonwhich I agree because I saw one realtor that had amazing video content, he was interviewing Tom Ferry Grant Cardone, and he had like, hundreds and like millions of views. But his Facebook page likes was like 300 400. But he was still getting views with his videos. Yeah. Carlos VazquezYeah, you can pay listen to it’s Facebook is like one of the best platforms to drive the right eyes to your to your content. So it doesn’t matter how many likes you have. The likes are cool, but it’s not. It’s not as valuable. Listen, if if likes are important to you, then you’re probably somebody like, like in the entertainment space where you have to sell to sponsors, a lot of sponsors, they don’t care about how much value you’re giving, they just don’t see how many likes you have. So, if you’re looking for sponsorships to become an influencer, they look at those numbers. They look at those metrics. But if you don’t have those likes, then they’re looking they’ll look at you like Well, you’re not popular. Why would we want to, you know, spend money on you as an influencer. So that’s the only time I will see likes being very important. But for small businesses that don’t really need to be influencers like that, then no that does not That impacting or I don’t think gonna hurt you by not having a ton of likes. Santiago LeonWhat’s more important, the big story I GTV or regular IQ video Carlos Vazquezthat’s a good woman. This is what I’ve learned. Every on every platform just because you don’t use it doesn’t mean it doesn’t have an audience. So I’ll put that into my world. I don’t I don’t really look at it stories that much. I really don’t. I’m looking at the feed. And I will click on an id like the one those longer videos I GTV style where you can watch more than a minutes worth. I will watch that. But I’ve done ads for all different mediums because you can have separate ads for each one. And just because you don’t use it doesn’t mean you’re going to get people liking or commenting or whatever, what I like about the stories aspect of it and then combining with something like mo CRM Is that not not only do you get the ability to swipe up and because Instagram doesn’t allow you to have links inside the form the actual platform, but the big story to swipe O’s are very powerful. And you can you can initiate a message with someone and if you’re using mo CRM, now the inside of your CRM so i g stories seems to be very, like an under undervalued I think it’s underrated for sure right now until marketers discover it and then they ruin it. Santiago LeonWhich was a quote, I cannot forget when you told me at wordcamp let’s go into texting. Which that quote really is the texting. I know Texans become way more popular. Tell me where is it at right now? Is it the way to go? Carlos VazquezYeah, man. So here’s the thing. It’s not that it’s the way to go. It’s that you if you had to kind of imagine like being an octopus, the octopus has like the center or the Head, and the octopus has a bunch of different arms. And if you want, if you want to be able to eat as an octopus, you have to use your arms to grab the food. If you only have one tentacle to try to live for food, you’re really minimizing your chances of eating. So that’s why the yes use all of your arms to try to feed your yourself no matter where they’re coming in. So I like to you have to combine the different mediums. So you can really feed yourself because if you only depend on one, that might not be the one that’s working right now. But everything I feel like has a season. And when you’re combining all all those different mediums, you’re likely to really increase your chances of being successful with that. So I wouldn’t say texting is that texting is not dead. It just has its audience. So there are some people that are rather texts, but they’re so beautiful rather message on Facebook. There’s some people that would rather message on on Instagram. There are some people who do LinkedIn, there’s some people that do email so you have to combine them all because if you don’t, you’re You’re all by yourself. Santiago Leondefinitely agree. And like you were saying the marketers will try, you know, ram it through or just butcher it eventually. And then there probably is some other spam act for text messaging how they did with emails. Carlos VazquezYeah, man, for sure. I mean, there’s already a TCPA, which is a telecommunications, telecommunications Protection Act. And, you know, they have rules already in place. And I know that the data that GDPR and in Europe, so, you know, people are cracking down, which is, I think it’s good. It’s good for the industry, because we need to, we need to be able to think of the end user versus trying to sell to them. Because at the end of the week, our end users also we have to like, hey, okay, cool. We’re, I know I have these clients, or potential clients, they’re like, Hey, I just bought this list of 50,000 email addresses or I just bought this, this list of 50,000 text, phone numbers, can you automate these messages, all I need is just 1% of the sale. I’d say that everything is worth it. And I’m like, it doesn’t work that way. If it was, if that was the way everybody would do it. That’s basically what it comes down to. So, and you know what, and I’m sorry to take up so much time, but although marketers ruin it, there’s still a market for it, there’s still an audience for it. So I know that email is one of those areas where it’s been oversaturated and has been spammed and but still emails are very effective, you just got to find different ways to make sure you make it to the front, and you’re adding value inside of that email. And it just to combine it just because you don’t use it, or you don’t use it for yourself doesn’t mean that it’s not going to be something people would react to. So I as long as you’re providing value, you could kind of just make go over the noise and stand out from a bunch of other people. Because you know, it at the end of the day, they’re still audiences that are willing to consume content in that specific way. Santiago LeonI agree. Totally with you with the emails I became a believer of emails about two, three years ago still use it today. I think it’s a good way to have a list. Because there’s been cases where you know, some of my clients or even myself where you have Facebook pages, you know, just shut down by Facebook or your Twitter or your Instagram for no reason. And but you have that list just a backup because you know, the social media, they own that space like they could do whatever they want. So it’s always important to have a backup like email, list campaigns and everything else. Which leads me to my next question is he tells a few tools that you’re using today that are must haves for marketers or business owners. Carlos VazquezOkay, Active Campaign. Hands down is the tool that every business needs, for for marketing, for sales and for operational needs, meaning you can automate the intake process for yourself in the business, you can automate internal notifications for your team to handle Forget your your timesheet like you can automate a bunch of things inside. Ammo CRM is one of those under the radar tools that I, I really believe in so that way you can streamline the whole lead capture process and keep track of everyone you talk to. And let’s say one more tool. You know what a puzzler seems to be one of those tools that I am very happy I got, which is, it’s a way to automate and send out messages. It’s kind of like Hootsuite, but it’s different. So I better in my opinion, Hootsuite, I think kind of just lost its way a while back or too many people heard of it so that they’re not they’re not as innovative as they used to be. So cobbler is one of those really neat ones to kind of just send your messages out to all your different social media platforms. Hey, so those three are my favorite go to PUBL er, Santiago Leonp br Yeah, well, definitely. Have this in the show notes. I know Carlos will send me some links, and definitely get that started because marketing is for almost everyone. Carlos, what is the best way to reach you online? Carlos VazquezMiami marketer calm Instagram just go to just find my marketer one word. And I answer every every message I receive. Maybe not right away, but I answer, I definitely answer them. Santiago LeonThat’s very true. That was what you did, because I know you’re pretty busy guy. But I think the response time is key for a good business, isn’t it? Carlos VazquezAbsolutely. And that’s why the bot really helps. Because the person that right now remember marketers haven’t ruined this technique yet. So as long as and if you include that typos in your messages, it kind of keeps that hold that authenticity there too. So yeah, the bots have really helped out set up that first response Santiago LeonCarlos Any closing words? Carlos VazquezNow, man, they don’t get frustrated. Automated My living my slogan. Santiago LeonThere you have it. Automation is probably one of the key words in this podcast and definitely, we encourage you to do that. You can follow us s Leon productions calm or ATS Leon on i G and also Twitter. And we’ll definitely This is a great podcast, great conversation, a lot of tools that I definitely will be using. And we’ll definitely be posting on the notes Carlos. I appreciate you coming on to the Leon productions podcast. Carlos VazquezMy pleasure, my brother thanks for having me, man. Hablamos, dale Transcribed by https://otter.aiThe post sleon productions Podcast #36: Carlos Vazquez, The Miami Marketer first appeared on sleon productions.
1 minutes | 10 months ago
How to Stream on Zoom
https://sleonproductions.com/podcast-player/23797/how-to-stream-on-zoom.mp3 Download file | Play in new window | Duration: 00:53 | Recorded on July 6, 2020 You can stream on Zoom easily onto Facebook, YouTube, Periscope, Restream or any other streaming platforms. You would need at least a Pro Zoom plan for this feature to be enabled. The first step is to enable live streaming of your meetings in Zoom. Go to your Zoom profile and click Settings. Then, click In Meeting Advanced and find the option that reads Allow live streaming meetings. Turn it on and make sure all the boxes are checked. When you start the Zoom meeting, click More and select Live on Custom Live Streaming Service. Select which platform you want to stream on or fill in your streaming url and streaming key. Finally, press that Go Live button. If you have any questions, please contact us at sleonproductions.com The post How to Stream on Zoom first appeared on sleon productions.
1 minutes | a year ago
Chef Max Santiago Sets to Open Up New Donut Shop: The Sweet Alchemy Confectionery
https://sleonproductions.com/podcast-player/23464/chef-max-santiago-sets-to-open-up-new-donut-shop-the-sweet-alchemy-confectionery.mp3 Download file | Play in new window | Duration: 01:02 | Recorded on June 20, 2020 https://sleonproductions.com/podcast-player/23464/chef-max-santiago-sets-to-open-up-new-donut-shop-the-sweet-alchemy-confectionery.mp3 Download file | Play in new window | Duration: 01:02 | Recorded on June 20, 2020 Chef Max Santiago, Formerly from The Salty Donut, sets to open up a new donut shop in Davie Florida called Sweet Alchemy Confectionery. TranscriptChef Max SantiagoThere’s a brand new bakery opening up right next to Flashback Diner right here in Davie. It’s going to be almost 5000 square feet. It’s gonna have of course doughnuts, all things dough. Croissants, a cronut, sticky buns. We’re gonna have all types of homemade ice creams as well. The whole store has a theme of like alchemist Harry Potter kind of a feel. We got a banana fritter, almond streusel, and we’ve got these sweet plantain chips from Chifles. This one over here. It’s kind of like what I’m calling the Davie breakfast. It’s our pb&j and we’ve got my tiramisu donut, this thing is very much treated like an actual tiramisu, our vanilla scented buttermilk glazed donut we call it the OG. It’s called Sweet Alchemy Confectionery. So you can look us up that way. Stay tuned, it’ll be definitely mid July to late July. I want to make this shop a destination shop for everyone around the country or even the world, heck, to come try the the doughnuts or the desserts that I make. The post Chef Max Santiago Sets to Open Up New Donut Shop: The Sweet Alchemy Confectionery first appeared on sleon productions.
1 minutes | a year ago
WWDC 2020 Recap Part 2
https://sleonproductions.com/podcast-player/23508/wwdc-2020-recap-part-2.mp3 Download file | Play in new window | Duration: 00?58 | Recorded on June 22, 2020 Apple announced App Clips, which are small snippets of an app that let you interact with them without downloading a full app iPad OS 14 was announced with several new features including Scribble where handwriting translates to text. Apple details watchOS 7 which includes sleep tracking, new watch faces and Face Sharing feature, new workouts including dance, and hand washing detection https://9to5mac.com/2020/06/22/apple-previews-watchos-7-for-apple-watch-sleep-tracking-face-sharing-new-workouts-including-dance-activity-now-fitness-app/ Apple announces new HomeKit features, including person identification, suggested automations, and more https://venturebeat.com/2020/06/22/apple-announces-new-homekit-features-including-person-identification/ Apple’s AirPods software is being updated with new automatic device switching and a surround sound Spatial Audio mode for AirPods Pro. Apple debuts macOS Big Sur with all-new design, introducing Control Center, redesigned Notification Center with widgets, updated Messages, and more https://venturebeat.com/2020/06/22/apple-debuts-macos-10-16-big-sur-with-all-new-design/ And finally for hardware, Apple says it’s moving from Intel to its own Apple Silicon chips for future Macs. If you have any questions please contact us at sleonproductions.com The post WWDC 2020 Recap Part 2 first appeared on sleon productions.
1 minutes | a year ago
WWDC 2020 Recap Part 1
https://sleonproductions.com/podcast-player/23502/wwdc-2020-recap-part-1.mp3 Download file | Play in new window | Duration: 01:02 | Recorded on June 22, 2020 https://sleonproductions.com/podcast-player/23502/wwdc-2020-recap-part-1.mp3 Download file | Play in new window | Duration: 01:02 | Recorded on June 22, 2020 The World Wide Developers Conference 2020 keynote wrapped up with updates all across the board, especially with a Mac hardware update Apple announced iOS 14 with an updated messages app where you are able tag a user, an improved Apple Maps for more countries, and is implementing cycling directions, and new city guides revealing places of interest. Apple has given Siri a major update with a new user interface design and a built-in Translate feature. Apple announces CarKey, coming in an update to iOS 13, which lets users unlock, lock, and start their cars using an iPhone or Apple Watch. If you have any questions please contact us at sleonproductions.com
1 minutes | a year ago
How to use Restream.io
https://sleonproductions.com/podcast-player/23287/how-to-use-restream-io.mp3 Download file | Play in new window | Duration: 01:02 | Recorded on June 13, 2020 Restream is a cloud multistreaming service that allows users to stream video content at the same time to multiple platforms and social networks like Facebook, YouTube, Twitch, Mixer, Periscope and LinkedIn. Restream is browser based but also allows third-party platforms to livestream like ECAMM Live and OBS. Restream is free to stream to 30 plus social platforms at the same time. But if you want to stream to Facebook pages and groups, you’ll need to upgrade to their Standard plan. If you want to be more technical and use their Restream Studio Pro, where you can add your custom logo and graphics, you can upgrade to their Professional plan. I highly recommend using Restream.io because many users use different platforms and you can catch a larger audience. Sign up for Restream (Can potentially get commissions for) https://restream.io/marketplace?ref=A8Pk3
30 minutes | a year ago
sleon productions Podcast 2020 Midseason Compilation
2020 Mid-Season Compilation with Terry Ogburn from Ogburn’s Business Solutions, Grant Parr from GameFace Performance, Coach Arnie Fonseca, Nancy E. Head author of Restoring the Shattered: Illustrating Christ’s Love Through the Church in One Accord, and Oleg Lougheed from Overcoming Odds. Terry Ogburnhttps://terryogburn.com/Check out Terry’s video:https://amzn.to/2NDRYMK Grant ParrBook: The Next One Up Mindset: How To Prepare For The Unknown https://amzn.to/2GmF2qQ Coach Arnie Fonsecahttps://www.totalrecoveryarizona.com/about Nancy E. Headhttps://amzn.to/3bRiCwh Oleg Lougheedhttps://www.overcomingodds.today/ Transcript Santiago LeonHello, hello. This is the sling on productions Podcast, where we interview business entrepreneurs, people related in business and the technology sector and we give you great content but also great value to inspire you on your goals and your values. Today we have a special guest, Harry ogburn. He is the owner of og burns isn’t solutions. He has helped a business development process that helps entrepreneurs and owners business owners learn the importance of working on your business instead of being caught up in the day to day grind. His unique system and personal hoshin to the development of others has contributed to the success of hundreds of small to large business venture. And we got Terry on the show to the Selena productions podcast. Terry OgburnThank you Santiago. I appreciate you very much. Santiago LeonFox found you through another podcast. And when I first listened to you, it was a subject that I really was getting into and really are interested and is having systems in your business. Terry OgburnExactly. Santiago LeonAnd of course, I read your biography but can you tell us a little bit about yourself? Terry OgburnSure, be glad to go. Growing up I was a military brat and most people refer to us as brat, you know, but but people don’t maybe not understand breath means born and raised and transferred. So you grew up in the, like, I grew up in the air force. I was just like, like that I you know, got orders I was moved. I was transferred just like the the rest of the family was. But it does it did. You know, enable my dad to put good work ethics in us and you know, military background and things like that. So growing up in business, I I got fired out of the car business. And so I decided to open my own air conditioning company like most technicians do, you know, most people are not allowed to get mad at the boss and all open up something, you know, just go up again. And I never understood how much it went into building a business. But fortunately for me, I had a lot of mentors, I was able to develop mentorships and things like that. And they helped me understand the importance of working on your business. And then I was introduced to books like the E myth revisited and things like you know, books that teach you that type of stuff. And so then it just became natural to me to create systems and processes, and things that help you organize your business, so you can work on it so you have more freedom to be in. I’m like most of when I was in the air conditioning business. I was probably like most of your young entrepreneurs out there working 10 1214 hours a day, never seen seem to make have enough time to get everything done that you need to get done. And you just get to the end of the week and you’re exhausted and I often described like a, like a hamster wheel. You know, you get on this hamster wheel, you work, you work work, you step off and you say, Oh, I got to get back on it, you know. So I’m teaching people how to work on their business became a part of my life and I developed processes and standards that can work and I worked for companies like Radio Shack did turnaround stores for them. I took a company public was one of the five people that was brought in from the startup at a kitchen table. And you can imagine what it would take to go through all the way to an IPO. That took us two and a half years, we invested about $5 million dollars and we sold it for $30 million. It’s not a bad return on your investment for two and a half years worth of work. So a lot of education or a lot of my systems, they work in big companies century 21. Better Call paging, at&t Wireless, a lot of big companies and in 2005 I decided to start my own and I knew it was going to be small businesses that turn the country around. Got it back on its feet. So I just focused on that segment of the market. And that’s what I’ve done now for the last 15 years. Santiago LeonYeah, I was seeing your profile that you work with Radio Shack 18 T, and it’s something that many people don’t understand, like in a business, you need systems. How important is to have a system in your business? Terry OgburnTo me, it’s everything from the time you know, how you want your people to clock in or how you you need a policy Procedures Manual, you need job descriptions, and some some of your listeners out there said, well, Terry, I’m too small. No, no, it doesn’t matter how big or how small you are. If there’s an account if you have to do accounts payables, you know, if you have to pay bills, that’s called accounts payables and you can go online you can think figure out what an accounts payable person does, match it to what you’re supposed to be doing. And Wallah, you have a job description for accounts payable, accounts receivable, cook bottle washer, it does Doesn’t matter. But if you’re all of them, then you have to know what those those tasks represent, you need to know that you also need to know like with me, I turned my organizational chart upside down, meaning the customer is the boss. And that’s a whole different system that I’ve come to learn over the time. And you know yourself. If a customer asks you like one of my companies is marine Max, and I tell them all the time, if a customer walks in and wants a yellow boat with a green, bimini top, you’re gonna make it happen. So why don’t you just go ahead and let them be the Boston and then just treat them like the boss walked in the room when they came in to your to your store or whatever? Santiago LeonCan you name a quarterback know professionally that you seen that maybe have gone behind in the game, but you could tell that he had the right mindset to get back in the game that he’s able to overcome? Uh, can you name a few examples or maybe just one quarterback that you really see a lot that has come back? Grant ParrWell, yeah, I mean, and I’m going to say Because I’m a Buffalo Bills fan, which is kind of an anomaly being in here in the West and the bay area on the West Coast here. Everyone’s a Niner fan here. But when you think about what was it in the 90s, when the bills were playing the Oilers in the in the championship game before the Super Bowl, and when Jim Kelly got hurt, and he was right before the third or fourth quarter, Frank Wright was a backup quarterback, they didn’t have a lot of playing time. And I believe the score was 31 to three or 33 to three. And so there was just a quarter left and and Frank Reich came back who is now the head coach with the Colts he came back and basically put the team on his back and beat the Oilers and then went to the Super Bowl. So yeah, talk about the next one up, you know, the next man up to sitting there all season long. playing against, you know, playing behind the franchise quarterback Jim Kelly hardly getting any reps. And that guy steps into one of his biggest games and access if he’s been playing all season long. Santiago LeonYeah, that’s something that I really do see in sports, you know, where you have the right mindset, even though it feels like is the end of the world, you know, you’re down 38 to nothing. And but there’s a possibility that you could come back and overcome it and win the game. It could be by a vehicle, or by a touchdown. That’s something that definitely look at quarterbacks. In your book. You mentioned about your system, MVP. Can you tell the audience a little bit about that? Grant ParrYeah, MVP stands for doing your daily MVP. It’s meditation, visualization and powerful self talk. And basically what this strategy does, it’s a good strategy to connect the mind and the body. So before you’re going into practice, before you go into any kind of performance or competition, what you’re truly doing is you’re getting your mind and your body connected. And you’re what you’re doing is you’re you’re kidding yourself. wrath you’re getting into your breath, you’re getting to where your feet are, and you’re getting into a very meditative state. And you’re starting to as you lock in your energy, you work your energy all the way down your body, with your breath, then you start to visualize whatever you want, you know, whatever that you’re going to, that you want to perform our sixth season. And then you’re going to end that whole breathing, meditative state with talking like saying words that are going to get you motivated and inspired. And that’s going to take you into a positive direction. And so when you go through that whole MVP process, man, you’re, you’re going to be your own VP, who doesn’t want to be their most valuable player, right? So when you actually do that meditation, the visualization, the power for self talk, when you’re putting everything back into your control, and you’re connecting your mind and your body. Santiago LeonOf course, you have, you know, clients are athletes and also for mathletes. And a career for an athlete. It could be you know, 10 to 20 years sometimes, like way less, you know, what do you teach
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