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You may be researching how to do business in China or how to sell and market your brand and product on WeChat, TMall, and JD and found some articles and videos here and there. That's great, but the problem is often most contents are basic, too general, or worth misleading on the truth about doing business in China as a foreign brand.  As entrepreneurs, we fully understand the requirement to succeed in business goes far beyond how to sell on TMall, JD, or run a WeChat mini-program. In this episode, Jordan, Evgeny, and I shares our personal experience of doing business in China from 3 very different perspectives.Support the show

KOL marketing has grown exponentially in the past few years in China. This is because Chinese consumers shift their attention away from traditional media and towards their cell phones.  Becoming a KOL is a great way to grow your fame, influencers, and earn living or a lot of money without moving to a tier 1 city like Shanghai and get a 9 to 5 job. As a result, millions of people from all across China have flocked to platforms such as Douyin, WeChat, and Weibo looking to grow a large following doing pretty anything you can imagine and even would never imagine. This created a massive problem for the government from possible fraud, illegal content, and illegal organizations. Recently the Chinese government decided to pass several laws to regular the industry. Join us in this episode as we discuss how the new regulation on KOL can affect the industry and your KOL marketing in China.Support the show

Most foreign businesses underestimated the role of the state have on the success and failure of your business. The role of the state in many western countries will often be the effect of their policies. In China, however, is as you grow the state will often have more direct interaction with your business.In this episode, we discuss how the state can affect your business in China and how to navigate it as a foreigner.  Support the show

There has been a lot of talks about becoming self-sufficient in upcoming years for China. The idea of "internal circulation" has been iterated over and over again by the Chinese government internally.   What does this mean for a foreign or global brand looking to enter and do business in China? How will this affect the Chinese market? Join us as we discuss the future of the China market and what it will mean for new foreign brands looking to enterSupport the show

Following the footstep of Blackfriday, Alibaba's double eleven has become the biggest e-commerce day in the world. This year (2020), Alibaba announced a whopping 56 billion dollars in sales in just one day. But what you aren't told is what goes behind the same and the secrets behind the 56 billion dollars. In this, we sit down and discuss what happens on one of the biggest eCommerce days in the world and why the number doesn't reflect a single-day sale.Support the show

The 2020 US election is today between Trump and Joe Biden and undoubtedly, this will be the most important and the most-watched election in history not only for American citizens but people and international business owners around the world. In this episode, Jordan, Evgeny, and I sit down to discuss not politics or whether Trump or Bident will win the election because we don't know but the effect this election will have on the world and brands looking to do business with China or internationally.Support the show

In this episode, we discuss to properly and successfully generate more Chinese consumer leads without going bankrupt and what a 50-year-old lady in Shanghai's wet market can teach you about the importance of the customer's journey. Got a question? Email info@simplifyway.com subject podcast question.Support the show

In this episode, join us as we discuss this controversial and politically charged topic and spell out the positive and negative implications of this ban for American and other foreign brands doing business with Chinese consumers. Got a question? Email info@simplifyway.com subject podcast question.Support the show

In this episode, we explore the idea of O2O and how smart cities, AI, and the power of big data is creating this seamless Offline/Online experience. Join us as we discuss O2O in China and how you can leverage it for your brand. Have a question? email info@simplifyway.com subject "podcast question".Support the show

In this episode, we'll discuss how you can leverage cross-border eCommerce to sell directly to Chinese consumers in China and how to leverage familiar channels such as Youtube, Instagram, Google, and Facebook to sell to oversea Chinese consumers. Have a question? email info@simplifyway.com subject "podcast question".Support the show