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In this episode we are joined by Raj Goodman Anand, C.E.O. & founder of Goodman Lantern ,a team of native English content writing and software development services that help businesses sell better and grow faster.Raj Goodman has founded several companies and managed to grow one of his startups to acquisition.Raj has also won BusinessWeek’s Europe’s Young Entrepreneur (2007) and has been named one of Revolution Magazine’s 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer. He shares with us some of the content writing tips he has applied over the years on his businesses and for his clients together with ways on how to repurpose content for various social media platforms just to mention a few.Would you like to link up with Raj Goodman ? Yes ? Raj Goodman Anand on Linkedinwww.goodmanlantern.comFor more information head on to www.siftgroup.netSend in your questions to augustine@siftgroup.net Support the podcast ! Rate the podcast apple iTunes to show your immense support apart from tuning in to every single episode.Until next time !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode I go back to the basics and explain how anyone can get started in digital marketing with completely zero experience. The steps I mention in this episode are some of the things I did and continuously do to improve my expertise in the industry. The Marketing Podcast - Digital Marketing Tips & Insights has been a journal for my progress in the industry up until now  where I run my own agency that does specific services based on my expertise and what I am skilled at. As time goes by and we as a community continue to learn more and gain experience, the agency will continue to offer more services and even onboard new hires. This is probably the only podcast if not one of the few podcasts that an agency founder has documented his journey and progress in real time and that's why I believe you should listen in and also join us.Enjoy the episode !For more information head on to www.siftgroup.netFollow me on social media @kiamaaugustine, @iamkiamaagustine & @siftgroupxSupport the show by rating, reviewing and sharing it on social media.Until next time !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Soap Opera email sequence, similar to what we already know about soap opera films, entails the art of storytelling. The writer initiates rapport with their readers in the first stage, allowing them to know about themselves, their business, organisation or mission. Once presence and rapport have been initiated, the writer engages their audience in a sequence of storytelling filled with suspense, curiosity and information to captivate the attention of their audience. The readers would be taken through a series of drama that intently has the effect of drawing them towards a certain CTA that the writer has placed.This can be an effective method of enhancing newsletter based sales,however, similar to the seinfeld sequence, the writer has to trade carefully and offer less fluff and more value.For more information head on to www.siftgroup.net and subscribe to the marketing weekly digest.You can find me on social media @kiamaaugustine, @iamkiamaagustine & @siftgroupxSupport the show by Rating, leaving a review and sharing on social media. Thank you :)Until next time !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Seinfeld emails can become a strategic method to captivate the attention of your readers and ultimately increase your click-through-rates and conversion rates for your products or services. It's based upon the art of effective storytelling through an email whilst centering the attention towards a certain product or service that you are selling.Using Seinfeld emails can be beneficial,however, anyone using this type of method has to trade carefully with their readers and ensure that what they are offering in the email and ultimately selling to their audience is valuable and worth their time. Seinfeld emails can easily become fluff , leading to low email open rates, less conversion rates and ultimately emails ending up in the junk folder.For more information head on to www.siftgroup.net Rate, Review & Share this episode to support the show !Until next time !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode I mention some of the tools, methods and strategies that you can use to spy on your competition and outperform them. It's important to understand what competitors in your industry are using in terms of technology, their marketing campaigns, social media presence and if possible their numbers.Some of the tools I have mentioned in the episode include BuiltWith, SEMrush, Facebook Ad Library, Social Media, Podcast & Youtube. Get more information from www.siftgroup.net or send me an email to augustine@siftgroup.net also if you want you or your business to be featured on the show.Rate, Review & Share the episode to support the show. Thank you for tuning in!Until next time !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

For this episode I am joined by Hernan Sias from the Business Bros Podcast, a tenacious podcast co-host having done over 500 episodes on his main show and a good number of episodes on his other shows. Hernan shares some of the hacks he has used to grow his podcast, audience and ultimately his business.For more information head on to www.siasfirst.com  to connect with Hernan or social media @businessbrospodBecome an avid listener and member of the show by signing up on www.siftgroup.netYou can find me on social media @kiamaaugustine & @iamkiamaaugustine.Until next time !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode I share how and why you should split test your facebook Ads. Facebook Ads are a really good way to get your message out to the public, however, as cheap as Facebook Ads can be, they can be quite expensive if you don't use tested data properly and inform Facebook what you really want from your Ad.Did you find the episode informative ? Leave us a review or rating to show your support.For more information head on to www.siftgroup.netFind me on social media @kiamaaugustine & @iamkiamaaugustineUntil next time !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Split testing and A/B testing are used interchangeably in most context, although their definitions and meanings are quite different. Split testing can be defined as creating two completely different variations of the same landing page with the aim of finding out which versions performs better.A/B testing on the other hand, only one or two elements on a landing page are altered in the process. This usually happens after split testing has been carried out and the website or landing page owner is looking to optimise even further, increasing their chances of hitting their marketing KPI's.More information in the episode and on www.siftgroup.net Did you find the episode informative ? Yes ! Kindly rate, review & share the episode to show support to the podcast. Thank you !Find  me on social media @kiamaaugustine, @iamkiamaaugustine & @siftgroupxUntil next time !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Marketing tools can be quite expensive, especially when we start subscribing to more than one service simply to help us  play on the same field as top notch agencies and companies. In this episode I share some of the split testing tools that if not free are quite affordable together with quick hack at the end to help you save money on marketing tools.Subscribe to the weekly marketing digest www.siftgroup.netYou can find me on social media @kiamaaugustine, @iamkiamaaugustine and @siftgroupxRemember to subscribe, share and rate this podcast :)Until next time !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

A/B testing also sometimes referred to as split testing, although the latter entails more distinctions than the former, is the process of testing out the performance of marketing assets when one or more elements are altered.This can simply be giving your audience, website visitors e.t.c two different versions of the same landing page and observing the performance of the landing pages in terms of metrics such as click-through-rates, conversion rate, bounce rate, overall heat map e.t.cSimply altering the color of CTAs can impact the results you get from a landing page and marketers continuously carry out such tests to find out what works best for them and drop what doesn't.Split testing is providing your target group with two completely different versions of the same landing page. The only problem with this method is the ease of collecting data and information on which elements actually brought the most change to your marketing metrics.Links mentioned on this episode :SIFT GroupXCrazy EggYou can find me on twitter :@augustinekiamaDid you like the episode ? Yes ? then, give the podcast a review or rating on your listening app to support the show.Until next time !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

So you've started your podcast using the Buzzsprout link below and have received your $20 Amazon gift card. You're excited to record and share your voice globally,however, after a couple of episodes you realise you don't have anything to talk about anymore and your listeners are eagerly waiting.You are frustrated that you might lose your audience and that they might not be able to take you seriously anymore. Well, after doing 100+ episodes, I understand the problem you are facing and in this episodes I break down some of the hacks I use to come up with content when I feel I have exhausted every bit of information.Head on to our website www.siftgroup.net and subscribe to the weekly marketing digest.You can find me on social media @iamkiamaaugustine or @siftgroupx or send me an email to augustine@siftgroup.netSupport the show by leaving a review, rating and sharing it. It goes a long way. Until next time !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Creating a good and compelling copy for your client or business can become a daunting task, especially if you are not skilled at luring attention from your audience through written content. Copywriting as explained in the previous episode is very different from content writing with the latter used for information purposes if not ranking purposes. Content can however be repurposed into creative copy that can help businesses convert their traffic either into leads, paying customers, newsletter subscribers e.t.c . This all depends on the strategic goals of the business.In this episode I list some of the tools that can aid you while creating a good copy and also explain why copywriting is not an easy task as it might seem at the start. I also go further in the episode to explain where you can get professional assistance  for your copywriting tasks if you are not confident with your level of expertise and also at a friendly cost.Send in your questions to augustine@siftgroup.net or find me on social media @iamkiamaaugustine.Subscribe to our weekly marketing digest on www.siftgroup.net for more info on this topic.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

In this episode we start a new series in the podcast, the copywriting series which will be an informative look into the world of copywriting with actionable tips and insights. Copywriting is similar to content writing in terms of content being written, however, copywriting is focused on evoking an action from the target persona through a call-to-action whereas content writing is mostly for informative purposes.Subscribe to our weekly marketing digest on www.siftgroup.netSend me an email on augustine@siftgroup.netBackground track by : The Way by Mike Leite | https://soundcloud.com/mikeleiteMusic promoted by https://www.free-stock-music.comCreative Commons Attribution 3.0 Unported Licensehttps://creativecommons.org/licenses/by/3.0/deed.en_USBuzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

The 4th fiscal quarter presents new marketing challenges for companies and businesses and the constant iteration of marketing campaigns with an outlook towards the coming year. In this episode I explain what you as a business, marketer, entrepreneur e.t.c can do in terms of marketing to ace the remainder of 2020 and the start of 2021.Subscribe to the weekly marketing digest on www.siftgroup.netBackground track by : Youth by JayJen & Krishi Sarma | https://soundcloud.com/jayjenmusicMusic promoted by https://www.free-stock-music.comCreative Commons Attribution 3.0 Unported Licensehttps://creativecommons.org/licenses/by/3.0/deed.en_US Remember to share, review and rate the podcast  , that way you show your support for the podcast.Until next time !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

SEM or Search Engine Marketing is similar to SEO and it's main purpose is to enhance traffic, generate leads and ultimately lead to conversion of leads. SEO is long term and has the purpose of generating organic traffic and cultivating a strong brand presence online. SEM is the paid version of SEO in that Ad Copies are created, targeted keywords bidded for and a budget allocated for the campaign. This will help bring short term traffic and can be really effective for businesses starting off and also existing businesses that already have a web presence for a longer period. Hubspot, SEMrush and Google Trend/Ad are examples of SEM platforms that you can use to get started.Head on to www.siftgroup.net and subscribe to our weekly marketing digest newsletter.Rate, review and share this episode to support the podcast. Until next time !

In this episode I go through steps in which as a newbie or amateur in SEO, you can do SEO for your new website. This is simply a guideline to help assist you if you are overwhelmed with SEO and are not sure where to start from. SEO procedures varies from person to person based on their expertise level, the task at hand and doesn't necessarily follow one standard guideline rather plays out like a game with a problem at hand and a solution to be seeked. Think of SEO like playing puzzle and you simply need to find the missing piece using the immense knowledge you have on the subject.In this episode I mention : 1. SSL2. Core Web Vitals3. SEO software ( Seobility, Moz, Semrush )4. Tracking competitors5. Long tail KeywordsSend me your questions or business inquiry on augustine@siftgroup.net You can find me on social media @iamkiamaaugustineSupport this podcast by leaving a rating, review and sharing . Until next time .Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Local SEO is the process of optimizing your website, business or content for local searches. Google uses Geo-location to provide users with much more targeted and relevant information based on where they are. If a user searches for Bakeries nearby, Google is able to use their location, check its library of bakeries and bakery websites indexed around that location and provide feedback to the user.If you have any question send me an email to augustine@siftgroup.net or find me on social media @iamkiamaaugustine.Until next time !

I decided to join Shaw Academy on Digital Marketing as part of the process to improve my digital marketing  expertise in other fields of digital marketing that I am not well acquainted to. This is not a sponsored episode nor am I affiliated by them. This episode is meant to share my experience and provide insightful information for the listener.Get a $20 Amazon Gift Card when you sign up for one of Buzzsprout's paid plan with this link and start your own podcast.For more information reach out to me on social @augustinekiama and email augustine@siftgroup.net Enjoyed the episode ? Support the podcast by rating, reviewing and sharing it !Until next time !

In episode 95 I discuss the process of doing SEO for startups and new websites, the importance thereof and underlying factors that might affect your SEO activation campaign. Worth mentioning are pointers like writing compelling copy for both your meta tag description and on-site content. Using appropriate ALT tags & captions on images to enhance indexing and ranking on SERP as well as integrating sitemap.xml on your images. This week's digital marketing news : Walmart unveils  Walmart + for $98/yearWalmart partners with Tech giant Microsoft on acquiring Bytedance own Tik TokGoogle makes image licensing information visibleFor more information head on to www.siftgroup.net or send me an email to augustine@siftgroup.net Support The Marketing Podcast by giving it a review, rating and sharing it with other people. Until Next time ! Class dismissed !

In this episode I share some of the experiences I have had podcasting for around 14 months and how the podcast ranked #2 in Finland for marketing and #12 all-time for marketing podcasts according to chartable. If you are thinking of starting a podcast or moving to a better host, you can start your own show or redirect your show to Buzzsprout using this link and get a $20 Amazon Gift Card when you sign up for on of their paid plans.Find me on social media @kiamaaugustine and send me an email to augustine@siftgroup.netDid you enjoy the episode ? support the show by leaving us a review, rating and sharing it with your friends.Thank you for tuning in ! Until next time ! Class dismissed !