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The Marketing Podcast - Digital Marketing tips and insights

157 Episodes

16 minutes | 4 hours ago
EP 168 : Introducing Back to Business Podcast
We have all had a time in our lives where we desired to start our own businesses and flip our ideas into reality. Most times the process of realisation of our ideas is faced by countless hurdles that lead to a premature downfall of our businesses.Welcome to the very first episode of the Back to Business Podcast by Jacquelyne Sonda and Augustine Kiama. We are a team of Marketing professionals with the ambition and urge to help businesses of all sizes and structures achieve their goals.Every week you will get to listen to valuable information on our business ventures, experiences and also interactions with business professionals globally.CONNECT WITH US :Instagram : @Jacquesonda@KiamaaugustineAgency : sodigitalspace.comsavadigital.ioSUPPORT US :Rate, Review and Share the podcast to help us grow the podcast.Provide us with feedback to help us provide quality ValuetainmentBuzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
14 minutes | 3 days ago
EP 167 : Scaling your Business with Audio Content | Podcasting 101
Audio content has had a lot of growth and diversification in the recent years and podcast platforms like Spotify have even expanded into Africa recently. How can you use this type of content to leverage and scale your business ?In episode 167 I explain insights and tips on why and how you can use your Podcast to scale your business. Connect with me !Agency Savadigital.io                  Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
9 minutes | 4 days ago
EP 166 : Should you run SEM and SEO campaigns at the same time ?
First and Foremost SEO is not the same as SEM. These two words tend to be used interchangeably by a lot of people. SEO focuses on gaining organic traffic whereas SEM focuses on using paid methods to gain eyeballs on SERP. In this episode I explain the differences between the two terminologies and how to implement both campaigns within your business. Connect with me !Agency Savadigital.ioClubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !
9 minutes | 5 days ago
EP 165 : When should you do a 301 vs 302 redirect ?
What's the difference between a 301 and a 302 redirect ? How often and when should you consider running this status code ? In this episode I explain the differences between the two status codes and when and how to apply each of them .Connect with me !Agency Savadigital.ioClubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !
9 minutes | 6 days ago
EP 164 : Is Wordpress better than other CMS ?
What should you be looking out for while choosing the perfect Content Management System (CMS) for your website ? In this episode I compare Wordpress to Godaddy, Wix, Jimdo and Squarespace based on several features and functionalities.Connect with me !Agency Savadigital.ioClubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
9 minutes | 10 days ago
EP 163 : What is Podfest ? | Podcasting 101
Podfest is an event for people who are passionate about sharing their message through voice ( mostly podcasters) . In 2021 , the podcasting expo is taking place virtually and there are a ton of things I was able to find out about the Expo that I share in this episode.The event is going on for one more week and I'm excited to connect and learn from Podcasters globally. If you need tickets, reach out to me on social media !Connect with me !Agency Savadigital.ioClubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !
5 minutes | 11 days ago
EP 162 : 3 Nifty tactics to improve decayed Content | Content Marketing
Connect with me !Agency Savadigital.ioClubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
19 minutes | 12 days ago
EP 161 : Podcast Growth Hacking with SEO | Podcasting 101
I was on Clubhouse today interacting with african podcasters on podcasting and sharing insights and tips on the same.  Once I was invited on stage and awarded the opportunity to share my experience and insights, I talked about having a SEO-friendly Podcast website and transcribing episodes. Episode 161 is a short summary on my experience and insights. Connect with Just For The Flow Podcast by Moses Githinji  :Just For The Flow PodcastJust For The Flow on InstagramConnect with me !Agency Savadigital.ioClubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !
7 minutes | 13 days ago
EP 160 : What are Breadcrumbs & How they impact your Site's ranking
Breadcrumbs are a navigational feature on a website that can be found usually beneath the navigation bar and above the Heading 1 . Why are they important ? Google uses Breadcrumbsas a direct ranking factor as Breadcrumbs, similar to a sitemap, help Google understand the structure of your website. Not only that, Breadcrumbs improve the overall User Experience which in 2021 is a key factor for ranking on Google SERP.Connect with me !Agency Savadigital.ioClubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
9 minutes | 14 days ago
EP 159 : How to do a quick Site Audit | SEO
Connect with me !Agency Savadigital.ioClubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
9 minutes | 17 days ago
EP 158 : Google SEO best practices | On-Page SEO
In episode 158 I explain some of the Google best practices when doing Search Engine Optimisation. These are simply guidelines that should help you improve your rankings in the long term and also follow webmaster guidelines.Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
6 minutes | 18 days ago
EP 157 : What does Robot.TXT file do ?
Ever heard of a file called Robot.txt ? Do you know why it's important to have one on your website and what it actually does ?Well, in this episode I explain what a Robot.txt file does and exactly how it can impact your website.  Enjoy the episode !Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
20 minutes | 19 days ago
EP 156 : SEO Checklist for 2021
How do you get started with your SEO campaign and get your website ranking on SERP ? In this episode, I explain a SEO Checklist that I use when I'm analysing and setting up a campaign for a new website. Links mentioned :AhrefsUbersuggestSEMRushBuiltwithGoogle Analytics Google Search ConsoleMoz SEOSEObilityYoastConnect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
10 minutes | 21 days ago
EP 154 : What to do when your organic traffic declines
Are you losing organic traffic on your website day after day, month after month ? I understand how frustrating that can be especially if you've invested time, capital and a lot of effort in to your website.In episode 154, I explain some of the reasons why you might be losing organic traffic and also solutions that you might want to consider to fix that. Remember, as long as your business isn't affected by the amount of organic traffic you get, it doesn't really matter and it should not cause you sleepless nights. Organic traffic like most Marketing metrics is a vanity metric and what matters are the KPIs your business has and whether or not they are being met.Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
19 minutes | 23 days ago
EP 153 : Why I'm writing a Marketing Book & Co-hosting a 2nd Podcast
Bonus Episode ! In this episode I share a secret project that I'm working on and that is a book project. I've written and published two books in the past and they gave me an understanding on how writing and publishing works. The third book will primarily focus on Marketing and pieces of advice I've received from other marketing professionals.Also, I'm currently working on co-hosting a 2nd Podcast which might launch in march/april. More on that in the episode !Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
7 minutes | 24 days ago
EP 152 : How to improve your website CTR
In this episode I explain some of the ways you can improve your website overall click-through-rate, simply through small tweaks that can massively impact your ranking on SERP in the long term. A good piece of content is always better when it can be found.Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Rate, Review & Subscribe 
13 minutes | 25 days ago
EP 151 : How to learn Digital Marketing
In this episode I explain some of the best ways to learn marketing on your own and level up your skill set. If you are starting out in Marketing, whether or not you have a degree in Marketing doesn't really matter and in episode 151 I explain why.I have been fortunate to interact with some of the top marketing professionals who either own agencies or have worked in conglomerates like Google or Microsoft and get listen to their point of view on the best way to learn marketing. Enjoy the episode !Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
17 minutes | a month ago
EP 150 : 5 lessons I have learnt after 150 episodes | Podcasting 101
After recording 150 episodes on TMP, I have to admit I'm really proud of the progress and growth that the podcast has had over time. Thank you for always tuning in and support the podcast. Let's talk about some of the lessons I have learnt after recording  150 episodes, interviewing guests, doing solo podcasts, growing my audience e.t.c This is part of the Podcasting 101 series. Enjoy the episode !Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
15 minutes | a month ago
EP 149 : How often should you run Marketing Experiments ?
In an ideal world, marketing experiments should be done every single day, however, the situation is always different from one marketer to the other. Nevertheless, every marketer should carry out experiments on a  regular basis so that they not only stay at the head of their game but also learn what works and what doesn't in the process !Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
18 minutes | a month ago
EP 148 : Ranking higher with Schema Markup | SEO Explained
Schema Markup or using Structured Data simply helps search engines like Google understand the content of your website much better. What is obvious to the human brain isn't necessarily interpreted similarly by search engines. In this episode I explain a step by step process on how to do schema markup for your website together with the pros and cons.Connect with me !Clubhouse @augustinekiamaJoin TMP exclusive on www.tmp.supercast.techSubscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.liveYou can find me on social media @kiamaugustineRate, Review & Subscribe to support the Podcast.Thank you for tuning in !Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
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