Listen Now

In today's competitive market, crafting an effective customer journey is key to winning and retaining customers. But what specific campaigns can you use to optimize each stage of that journey?  In this week’s episode of Shop Talk, I reveal the 9 must-have campaigns that will transform your customer journey from ordinary to extraordinary.  You'll learn how to engage, retain, and delight your customers at every touchpoint, driving loyalty and revenue for your business. Check it out here: https://yourmarketingcoachonline.com/28  #customerjourney #marketingcampaigns #marketing #shoptalk

Are you tired of struggling to convert leads into paying customers? Well, I'm here to introduce you to a system that will improve lead management, customer engagement, and, ultimately, revenue. I'm talking about your automated sales funnel! In today's episode of Shop Talk, "How To Build An Automated Sales Funnel Like A Pro," I take a deep dive into all the steps you will go through to build a sales funnel that guides your prospects through the selling process from identifying your audience, to launching the funnel, and even optimizing it for incredible results. By following the simple steps, you can create a sales funnel that works like a pro. So, listen to this episode and learn how to create a sales funnel today! Snapshot of this episode: 0:40 - Benefits of an Automated Sales Funnel 4:34 - STEP 1 - Identify Your Audience 6:33 - STEP 2 - Create Your Irresistible Offer 11:27 - STEP 3 - Define Your Goal 12:44 - STEP 4 - Map Your Funnel 15:53 - STEP 5 - Create Your Content 16:56 - STEP 6 - Build Your Pages 18:19 - STEP 7 - Build Your Automated Campaign 21:09 - STEP 8 - Test the Funnel 22:26 - STEP 9 - Launch to Your Audience 23:01 - STEP 10 - Analyze And Optimize

The best way to gain exposure for your business is through content. But the question is - do you see yourself as a content creator? In my latest episode of Shop Talk, "Mastering the Art of Social Media: 7 Steps to Crafting Your Winning Strategy," I explain why content creation is so critical to your business and give you super simple solutions to creating a strategy that will make content creation a breeze! No matter what you tell yourself, you ARE a content creator! So, listen to this episode to get a clear picture on how to make these strategies work for you! Summary of this episode: 1:00 - The Content Creator Within 4:51 - Create Your Key Content Pillars 10:27 - Identifying Topics To Talk About 13:25 - Sourcing Topic Ideas 23:25 - Scaling Your Content Creation Links mentioned: None

Do you find yourself constantly busy but not making progress in your business? Are you unsure which marketing strategies will work for you and tired of trying one tactic after another without seeing results? In this episode of Shop Talk, "The Ultimate Breakthrough Business Formula," I share precisely what you need to know to move the needle in your business! From creating awareness to nurturing prospects into paying customers and even taking it up a notch by delighting your customers to create ambassadors, I'll share the exact process I have used to help my clients and build my own business. If you're ready for a comprehensive guide to business growth, listen to "The Ultimate Breakthrough Business Formula" and take your business to new heights! Snapshot of this episode: 1:39 - A Proven Method For Business Growth 3:22 - The Breakthrough Formula 6:21 - Marketing Your Business For Success 19:00 - Strategies for Effective Sales Conversion 21:36 - The Power of Delighting Your Customers 31:33 - Why Your Business Strategies May Not Be Working 38:25 - How I Can Guide You Toward Your Goals 39:17 - The Path To Success Links mentioned: Business Breakthrough Audit

It's no secret that the current state of the economy has many entrepreneurs worried about what their future holds. But you don't have to be! In this episode of Shop Talk, "Accelerate Your Income: How to Increase Your Income and Reach Your Financial Goals," I offer valuable tips on how to grow your business, even in a down economy. From the power of perseverance to building trust and authority online, I cover a range of strategies to help you succeed. So, listen to this episode for all this and more as you learn to cultivate a winning mindset and embrace the opportunities that lie ahead! Summary of this episode: 1:03 - The Power of Perseverance: A Story of Starting Over in Tough Times 12:52 - Investing in Your Success 17:04 - Building Trust and Authority Online 20:24 - Building a Strong Network of Connections 29:32 - Focus on Finding The Fastest Path to Cash 32:31 - Simplify and Innovate - Don't Start Over 36:48 - Doubling Down on Your Business in Times of Crisis 41:30 - How Power Partnerships Can Benefit Your Business 44:27 - Getting Out of Your Comfort Zone 45:30 - The Importance of Options and Mindset in Entrepreneurship Links mentioned in this episode: Extraordinary Entrepreneur Facebook Group

Everyone wants to be seen as credible, but what about positioning yourself as an authority in your field? No matter where you are in your journey, anyone can be seen as a leader without striving for perfection! In this episode of Shop Talk, "How To Position Yourself As An Authority In Your Field," I'll teach you what you need to know to set yourself apart as an industry expert by embracing your individuality. You don't need to know everything to make an impact - you just need to believe in yourself and deliver the value you offer to your perfect ideal customer. By serving your audience and providing them value and support, you'll be well on your way to making a difference in your industry! Snapshot of this episode: 1:41 - Why Striving To Be The Best Can Set You Up For Failure 4:15 - Positioning Yourself As An Authority - 3 Mindset Shifts 11:17 - How to Build Trust and Authority 27: 43 - Creating Content Seamlessly 37:20 - Top Content Creation Resources for Entrepreneurs Links mentioned: Extraordinary Entrepreneur Facebook Group Masterclass Udemy Patreon

Are you like many entrepreneurs who dread individual sales interactions? Let me tell you - you're not alone. But without selling, your business won't survive. The good news is that alternative ways to sell your programs, products, and services exist. In this episode of Shop Talk, "4 Ways To Sell Your Programs, Products, or Services (That's NOT 1:1)," I share strategies that help you up your selling game and scale your business. By leveraging these techniques and understanding the difference between marketing and sales, you can effectively grow your business without the stress of 1:1 selling! Snapshot of this episode: 3:15 - The Difference Between Marketing And Sales 10:33 - 4 Strategies to Sell Without 1:1 Selling 13:52 - The 5 Stages Of A Sales Funnel 20:56 - The Reality of the Sales Funnel Links mentioned: Extraordinary Entrepreneur Facebook Group

Starting an online business doesn't have to take forever. In fact, you can be up and running in less than a week! In my latest episode of Shop Talk, "7 Simple Steps to Launch Your Online Coaching or Consulting Business Without Spending a Dime (in the next 7 days)," I share with you how I quickly started a business from scratch and how you can do it too! In this episode, you will learn how to determine what you have to offer that can be leveraged into a business, the practical steps you need to take to get up and running, and what you need to do to grow and thrive. With this plan, you can start or streamline your online business today! Snapshot of this episode:  2:15 - Finding Your Motivation To Move Forward 13:55 - Shake Your Money Maker 15:40 - Ask Yourself, “Who Can I Help?” 16:52 - Come Up With An Irresistible Offer 18:12 - Make Sure You Have A Way To Collect Payments 18:43 - Setup Your Online Presence 20:04 - Implement a Marketing Strategy 23:40 - Outline Your Sales Process Links mentioned: Extraordinary Entrepreneur Facebook Group

Is email marketing dead? On this episode of Shop Talk, this is the topic I explore with my special guest Scott Hartley. We take an in-depth look into the best practices for creating a successful email campaign for small businesses that boost engagement and keep your emails out of the spam folder! We'll help you understand how to create a compelling email campaign that provides value and builds relationships with your customers without being "spammy." So if you want to make sure your emails are hitting the inbox every time, check out our conversation so you can start building a successful email campaign to grow your business! Snapshot of this episode: 2:41 - The Purpose Of Email Marketing 5:27 - Building A Relationship Through Email 13:26 - Tips For Creating A Successful Email Campaign 21:46 - Avoiding The Spam Folder

It's one thing to capture leads in your business. But as entrepreneurs, we all want quality leads. In this episode of Shop Talk, I will teach you how to use lead magnets to your advantage! When done right, lead magnets can be used as a powerful tool to attract and retain clients. I'll share with you the four key aspects of creating a successful lead magnet and how I have implemented them in different strategies in my business. With these simple strategies, you will have a new perspective and an effective way to grow your business today! Snapshot of this episode: 2:51 - The Old Lead Generation Process 3:53 - The 4 Focuses To Capture Quality Leads 14:00 - Lead Magnets That Convert 26:57 - Scheduling The Discovery Call Links mentioned: Websites That Work Challenge

We've all been there. Talking to a salesperson who failed miserably at making us feel at ease and like they genuinely cared about our needs. The thing is, selling is essential to running a successful business. Unfortunately, these past experiences keep many entrepreneurs from going for it because they are afraid of coming across as "sleazy." In this episode of Shop Talk, I will provide tips on how to sell without being sleazy and focus on building relationships and trust with customers. Selling is not just for the commission-hungry, but it is necessary for helping customers solve their problems and meet their needs. By following these principles, you can learn how to sell the right way while maintaining your integrity and building positive relationships with clients. Snapshot of this episode: 3:30 - The Lasting Impact Of A Sleazy Salesperson 6:56 - The Secret To Successful Selling 8:25 - The 6 Steps To Selling Without Sleaze 12:03 - The Million Dollar Discovery Call Process 24:45 - Closing The Sale 31:37 - Overcoming Objections Links Mentioned: Websites That Work Launch Challenge

People get their information online. If you want to make it easy for prospects and clients to get to know you, you'll need to create a website for your business. Designing a Website That Works™ is essential to the success of any online business. A well-designed website can make or break your marketing efforts and become the difference in what kind of impression you leave on your perfect ideal customer. In this episode of Shop Talk, I will share several fundamental elements you need when designing a website. With this done-for-you design process, you can create a beautifully effective Website That Works™! Here's a snapshot of this episode: What Is The True Purpose Of A Website? The Essentials Of Building A Successful Website Getting The Design Right Crafting A Clear Message Impact statement Identify Your PIC's Struggles Connect With Your Visitors Establish Credibility Show How You Will Help Your PIC Client Testimonials Featured Blog Posts Final CTA Lead & Sales Boosting Strategies Website That Works™ Launch Challenge

Capturing leads, tracking prospects, managing a sales funnel…taking someone all the way through the sales process can be a heavy weight to bear. Take a moment and imagine a world where the heavy lifting of your sales funnel was done for you! What if things like gathering information, sending emails, and keeping track of the sales processes were done behind the scenes, so all you have to do is manage your business. How is this possible? With marketing automation strategies! In this episode of Shop Talk, I will share my tried and true method for automating your marketing and sales. Using these strategies has taken a massive weight off my shoulders, and I know it can do the same for you! Here's a snapshot of this episode: 3:06 - The Building Blocks Of The Marketing And Sales Machine 5:48 - Creating Awareness With A Facebook Ad Campaign 6:27 - Capturing The Lead With A Lead Generation Campaign 9:14 - Nurturing The Prospect With Your Welcome Indoctrination Campaign 10:46 - Converting Via The Sales Pipeline 14:40 - Delighting With Your Onboarding And Customer Satisfaction Campaigns 16:14 - Creating Ambassadors With Online Review And Refer-A-Friend Campaigns 17:44 - Gaining A Life-Long Customer With And Upsell Campaign 18:33 - An Automated Marketing And Sales System To Make Your Life Easier Links mentioned: Extraordinary Entrepreneurs Facebook Group Marketing And Sales Automation

If you want to set your yearly revenue goals, you need a clear picture of your business's performance. Unless you have a way of tracking your business goals, you risk winging it with no direction. Operating under this method stunts your growth and keeps you from reaching your full potential as an entrepreneur. Here's the thing - growth is a mathematical equation. It's that simple. When you track your numbers, you will see where your strengths and opportunities are. Using this information, you can enhance your marketing efforts and course correct, creating the growth you want to see in your business. In this episode of Shop Talk, "Your Entrepreneurial Scoreboard," I'm going to share a tool that is easy to use and will create "done for you" yearly revenue goals. Here's a snapshot of this episode: 0:03 - The Lifeblood Of Your Business Growth 1:57 - Getting Focused With A Proven System 5:52 - Our Content Creation Strategy In Action 8:17 - Tracking The Numbers 12:08 - Your Entrepreneurial Scoreboard 17:19 - Supporting You In All Of Your Marketing Efforts Links mentioned: Content Creation Lab

Are you running your business, or is your business running you? With all the moving parts entrepreneurs face daily, many business owners struggle to prioritize their time and talents as they grow a thriving business. As a result, they become overworked and frustrated because they don't see the success they had hoped for.  It's time to create your own success in 2023. Being overwhelmed and constantly "stressed out" are not requirements for entrepreneurs. In fact, to be successful, you need a solid plan that will not only alleviate stress but also help you achieve your goals. In this episode of Shop Talk, I will guide you through the step-by-step process of planning for success and prioritizing your most actionable goals so you can have your best year yet! Here's a snapshot of this episode: 2:37 - Audit Your Marketing Efforts 9:35 - Identify Your Boulders 11:13 - Turn Boulders Into SMART Goals 17:30 - Turning Your SMART Goals Into A Reality 24:05 - Create A Marketing Action Plan (MAP) 26:02 - Schedule Your Work 26:30 - Let's Get Intentional About Your Business In 2023 32:58 - Giving Your Customers An Unforgettable Experience Links mentioned in this episode: None