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SHIFT - In Conversation
39 minutes | Feb 8, 2021
Video as Activism - Black Public Media
The team at Black Public Media understands the power that video content has to change the hearts and minds of our society. With their recent work on a digital campaign to educate and engage the Black community in the 2020 election, these women have harnessed the power of media for social good.
33 minutes | Feb 4, 2021
Marketing in the Non-Profit Sector - Diana Smith
How do marketing campaigns, outreach, and KPI's differ when your customers are non-profit organizations rather than for-profit companies? Measures of success are all about impact, rather than profit.
45 minutes | Jan 26, 2021
The Intersection of Creative and Production - Rain the Growth Agency
Two aspects of the industry that are normally separated, but work incredibly closely to bring a vision to life. When creative and production work together under the same roof, how does that change the process, and the outcome, for clients and customers?
38 minutes | Jan 26, 2021
Making Advertising Eco-Friendly - Green the Bid
The advertising industry is uniquely positioned to make a real difference towards our global sustainability goals. The team of advertisers from Green the Bid has come together to spread the word, and encourage real change amongst their colleagues and collaborators.
46 minutes | Jan 26, 2021
The Always Adapting Role of Reps - Doug Sherin
Sales reps are an integral part of the advertising landscape, and a creative partner in content creation. Doug Sherin has been working as a director’s rep for advertisers for over 16 years. In that time, he’s seen the industry grow and change, and learned that the only way to move forward is to always be flexible.
46 minutes | Jan 19, 2021
Documentary Editing on “The Dissident” - Wyatt Rogowski and Avner Shiloah
Two of the editors on Bryan Fogel's new documentary "The Dissident" discuss the ins and outs of the ambitious project — from processing vérité and archival footage, music and soundscape design, and incredible VFX sequences.
31 minutes | Jan 6, 2021
Pivoting Your Marketing Strategy to New Audiences - Kelly Cheng
Identifying, targeting, and converting new audiences is a cornerstone of any marketing growth strategy. We delve into how to identify new markets, how to best serve those new customers, and how to stay nimble in a changing landscape.
32 minutes | Dec 1, 2020
Editing for Comedy TV - Gary Dollner
Emmy-winning editor Gary Dollner talks process, creative inspiration, and the working relationship between editor and director on an eclectic mix of comedy TV hits.
34 minutes | Dec 1, 2020
Taking the "Complex" Out of Complex Tech - Michael Pirone
Video marketing is not just for B2C brands -- companies selling complex pieces of software and technology can also benefit from online video marketing. We discuss how to take even the most complicated piece of technology and turn it into an effective brand video and story.
40 minutes | Nov 11, 2020
Building Your Production A-Team - Dustin Schultz
Bringing together the right crew for your production can mean the difference between a smooth, collaborative experience and a dragging, draining mess. Dustin walks us through the "do's" and "don'ts" of building the best team for your project.
33 minutes | Nov 2, 2020
Video Marketing 101 - Alex Minor
If your business isn't using video in your marketing strategy, you're already behind. Alex Minor talks through how to get started with video at your company, and why it's so important -- no matter your industry.
31 minutes | Oct 6, 2020
Female Representation in Film Production - Amanda Sayeg
While representation of women in front of the camera is growing, the additional influence of women in directing and producing roles is still vitally important.
30 minutes | Sep 3, 2020
Anti-Racism in Corporate America - Jackie Glenn
Actions speak louder than words, and diversity has become more than just a social nicety -- it is a business imperative!
33 minutes | Aug 26, 2020
Capturing Stories Through Documentary - Charles Frank
Not every film needs a precise script and a large crew. You can capture powerful and personal stories through documentary, the possibilities are endless.
24 minutes | Aug 19, 2020
Cultivating a Culture of DEI - Sarah Castle
A company's culture of inclusion, engagement, and belonging goes so far beyond just hiring practices. We can all be allies and do work in our own roles to make our companies a better place to work for all.
30 minutes | Aug 4, 2020
The Rise of the Video Podcast - Jared Sanders
Podcasting has evolved to be more than just audio. Adding a video component to your podcast can drastically increase content output, audience, and distribution channels.
33 minutes | Jul 23, 2020
Higher Education Marketing - Ian Evenstar and Robert Johns
The world of higher education is rapidly changing. As colleges and universities adjust, how do they keep students and alumni interested and delighted by their educational experience?
25 minutes | Jul 16, 2020
An Actor's Perspective - Zach Avery
Our entire industry of film, media, and commercials is dependent on the work of actors. We discuss what these past few months have been like as a working actor in Los Angeles, and what the future might hold.
28 minutes | Jul 16, 2020
Marketing in the Digital Health Industry - Elliot Miller
Marketing strategies change when working with digital health and healthcare. We talk about the method, the limitations, and the restrictions on digital health marketing. Episode Partner: Bracken Marketing
25 minutes | Jul 8, 2020
Diversity in Media Education - Lee Pelton
College students studying media and arts feed a direct pipeline into the working industry. We discuss how diversity in the college experience shapes and informs the larger media industry.
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