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She's Off Script
21 minutes | 8 days ago
Episode 117: 5 Ways To Prepare Your Business For 2021
What a year 2020 has been! Are you ready for 2021? In this episode, I’m sharing 5 ways you can prepare your business for 2021. No one knows exactly what the future holds but preparation will be key if our businesses are going to either continue to thrive or in some of your cases rebound from the 2020 slump. Going into the new year, the key themes to keep in mind will be: 1.) Creating an expanded digital footprint2.) Enhancing your SEO for discoverability3.) Content, content, content If you’re ready to create a content strategy for your personal brand or business, set up a free consultation with Serwaa to see if a Content Strategy VIP Day is right for you, HERE. Listen on Apple Podcasts You’ll learn: 5 ways you can prepare your business to compete and thrive in 2021 Mentioned in this episode: Instagram: @shesoffscript Website: serwaaadjeipelle.com/the-podcast/
46 minutes | 15 days ago
Episode 116: How To Build A Content and Media Business with Bola Sokunbi
In today’s episode, we meet Bola Sokunbi, the founder & CEO of Clever Girl Finance. At its core, Clever Girl Finance is a content and media business. By focusing on content, Bola has built one of the largest personal finance platforms for women in the U.S. and is on a mission to provide women with the tools they need to gain financial independence and live life on their own terms. You may know her from her many appearances on national news segments or from her books on shelves around the world. During our conversation, Bola shares how she went from racking up credit card debt as a college student to saving $100,000 and helping thousands of women gain financial literacy. If you’re curious how a platform like Clever Girl Finance can actually be a viable business, Bola breaks down their streams of revenue, shares the key to scaling, and getting approached for book deals and national news segments. Listen on Apple Podcasts You’ll learn: How to diversify revenue streams in your business How to use content to amplify your business Create a financial cushion to weather tough times Make moves that build community Mentioned in this episode: Personal Instagram: @bolasokunbi Business Instagram: @clevergirlfinance Website: www.clevergirlfinance.com
32 minutes | 22 days ago
Episode 115: How To Negotiate Influencer Brand Deals With Steph Onyekwere
In today’s episode, we meet influencer attorney and expert negotiator, Steph Onyekwere. She helps influencers negotiate brand deals so they don’t leave money on the table. Steph started her career advising Tech companies in Silicon Valley but then got intrigued by the parallels between her Tech clients and the influencers she was following. She quickly saw how she could make a bigger impact in the influencer space by teaching influencers how to navigate the contracts brands were giving them. If you are new to negotiating influencer deals and partnerships listen up because Steph is giving us a behind the scenes view into how we should be negotiating. Listen on Apple Podcasts You’ll learn about: Key phrases to look for in a legal agreement Common negotiation tactics brands use How to address brands trying to use your content for free How to set your rates Mentioned in this episode: Instagram: @advisedbysteph Website: www.advisedbysteph.com
28 minutes | a month ago
Episode 114: How to Host Your First Virtual Summit
Have you noticed people are hosting a lot more virtual summits these days? As you probably know, we recently hosted our first She’s Off Script virtual summit. Today, I’m giving you a behind the scenes look into what that was like to host our first virtual summit. I’ll be sharing everything from how I found our speakers to the tech, legal, and logistics side of it all. Given that I hope to make these virtual summits a staple part of this podcast platform, I definitely want to share the journey with you all. If you’ve ever considered, hosting a virtual summit, I hope you can learn from my experience and the lessons I’ll be sharing. Listen on Apple Podcasts You’ll learn about: Why I decided to host a virtual summit Is hosting a summit right for you? The benefits of hosting a virtual summit How to find speakers for your virtual summit The legal stuff a.k.a speaker agreements The logistics and Tech Mentioned in this episode: Podcast Instagram: @shesoffscript Podcast Website: serwaaadjeipelle.com/the-podcast
28 minutes | a month ago
Episode 113: How Tara Reed Builds Apps Without Code
Did you know it’s possible to build an app without knowing how to code? Most of us probably have a list of app ideas we’ve pushed aside because we think we have to shell out thousands of dollars for a developer. We’ve actually had a few guests on this show who have talked about paying thousands to build their platforms only to find it didn’t do anything they had paid for. In today’s episode, we meet Tara Reed, the Founder of Apps Without Code. The first app Tara built without code made $150,000 in revenue and raised $300,000 from investors. Today, Tara has trained over 70,000 aspiring entrepreneurs in14 countries to launch their own profitable tech businesses. Listen on Apple Podcasts You’ll learn about: Tools you can use to build your own app How to clearly map out your app idea How to build a profitable tech business around your app Mentioned in this episode: Personal Instagram: @tarareed_ Business Instagram: @AppsWithoutCode Business Website: appswithoutcode.com
40 minutes | a month ago
Episode 112: How To Build A Global Brand With Afua Osei
What does it take to build a global brand? In today’s episode, we meet Afua Osei, the Co-Founder of She Leads Africa. In 2012, Afua decided to take an internship in Nigeria and fell in love with the country. Born Raised in the DMV area, this move had her family looking at her sideways. 8 years later, she and her partner Yasmine have built a global digital lifestyle platform that has reached more than 800,000 millennial multicultural women across 100+ countries. Today, you will find Afua on stages (virtual and physical) all over the world sharing resources on how digital entrepreneurs can think beyond their borders and build global brands. Listen on Apple Podcasts You’ll learn about: Why you need to establish a global footprint How to land brand deals Leveraging speaking engagements to grow your brand How strategic networking can propel your company forward Mentioned in this episode: Business Instagram: @helloafua Personal Website: www.afuaosei.com Business Website: sheleadsafrica.org
22 minutes | a month ago
Episode 111: The 1 Thing You Need To Build A Community Of 1000 True Fans
For this episode, I’m sharing the one thing you need to start building a community of 1000 true fans. When I first started building my business, I was hyper-focused on getting as many followers as possible. Then I heard Kevin Kelly’s concept of having 1000 true fans and my perspective totally shifted. In short, the idea is that you only need to have 1,000 true fans to make a living. I have found that working on this one thing I’ll share today is what has helped me draw true fans rather than just passive followers into my community.Listen on Apple Podcasts You’ll learn about: The one thing you need to start building a community of 1000 true fans. Mentioned in this episode: Instagram: @shesoffscript Website: serwaaadjeipelle.com/the-podcast Sign up for our masterclass summit: masterclass.serwaaadjeipelle.com
47 minutes | 2 months ago
Episode 60: refresh – How To Write Your First Book with Ardre Orie
For today’s episode, we are revisiting one of your favorite episodes with Ardre Orie. Ardre is the CEO of publishing house 13th and Joan and is known as the queen of storytelling. If you’re thinking about writing your first book, Ardre breaks down the process she takes her clients through as well as goes over the pros and cons of self-publishing vs. traditional publishing. And more. As the head of 13th And Joan, Ardre helps everyday heroes and celebrities alike write books. By the end of this year, her publishing house is on track to release 200 book titles. During our conversation, she shared the numerous business pivots in her entrepreneurial journey. She went through nine different businesses in nine years before landing on 13th and Joan. Ardre also broke down what it takes to get a book successfully published and promoted. If one of your goals for this year is to finally write that book, listen up! Listen on Apple Podcasts You’ll learn about: Her journey to launching her publishing company What you will need to write your first book What it takes to promote a book How to monetize your book after it launches Mentioned in this episode: Personal Instagram: @iamardreorie Website: storytellersinnercircle.com
22 minutes | 2 months ago
Episode 110: 3 Things To Put On Your Business To-Do List
For this episode, I’m sharing 3 things that should be on every business owner’s to-do list. As a new business owner, I actually googled “How entrepreneurs spend their time.” and “A day in the life of an entrepreneur.” ⠀ I did this because I genuinely wanted to know the best way to spend my time now that my schedule wasn’t being dictated by my 9-5 job. ⠀ Over time, I’ve learned there are definitely things every new business owner should have on their to-do list. As I look back, these are the activities that have helped me make the most progress in growing my business. So now I’m sharing this so hopefully, this will help the next new entrepreneur Googling “daily to-do list for entrepreneurs” Listen on Apple Podcasts You’ll learn about: 3 things that should be on every business owner’s to-do list. Mentioned in this episode: Instagram: @shesoffscript Website: serwaaadjeipelle.com/the-podcast
30 minutes | 2 months ago
Episode 109: Finding Your Voice with Jam Gamble
In today’s episode, we meet speaker, coach, and educator Jam Gamble. Jam accidentally pitched herself for a TV show that she ended up hosting for 6 seasons. Today, she is not only invited to speak at conferences but also coaches others on how to find their voice and speak their truth in her Slay The Mic program. If you have ever wondered how to get comfortable with sharing your story and speaking publicly, get out your notebook because coach Jam dropped gems all over this episode Listen on Apple Podcasts You’ll learn about: Two of the biggest mindset blocks to getting comfortable with public speaking. How to land speaking engagements The value of having a track record Mentioned in this episode: Business Instagram: @iamjamgamble Website: www.iamjamgamble.com
32 minutes | 2 months ago
Episode 108: 5 Ways To Package Your Expertise
For this episode, I'm sharing 5 ways you can package up your expertise into digital products and services. When I first launched my business, I was tempted to try every new
36 minutes | 2 months ago
Episode 107: Becoming A Freelancer With Latasha James
In today’s episode, we meet Freelancer and Digital Marketing strategist, Latasha James. Latasha started freelancing as a college student and kept it up through 2 jobs at fortune 500 companies. Today, has turned her freelancing side hustle into an agency she runs full-time.
42 minutes | 2 months ago
Episode 106: Answering Your Questions About My Transition Out Of Corporate America
For this episode, I’m taking a deeper dive and sharing more about my transition out of corporate America. We have quite a few new members in our podcast community and I thought this would be a great time to answer your questions about: - What my career on Wall Street was like.
68 minutes | 2 months ago
Episode 7: Refresh – How Cynthia Andrew Balances Her 9-5 With An Influencer Side Hustle
For this episode, we're revisiting an episode we originally shared in October of 2018. Since her episode aired, Cynthia continues to have a thriving influencer career and has recently become a first-time mom to twins.
42 minutes | 3 months ago
Episode 105: Never Too Late To Launch A Blog with Anna Groves
Have you been thinking about launching a blog...for years? What's stopping you? In today’s episode, we meet Blogger and influence marketer Anna Mae Groves. For 7 years, Anna talked about launching a blog but for some reason hesitated to launch it.
21 minutes | 3 months ago
Episode 104: How To Create A Content Strategy
For this episode, we’re talking about what a content strategy is, why you need one, and how to create one for your brand. Every week I get asked some variation of the question, “Where do you get all your content ideas?” The short answer is, I have a content strategy. NOT a content calendar but a content STRATEGY.
31 minutes | 3 months ago
Episode 103: How To Launch A Course With Tasha Booth
Want to launch a course but worry about how to juggle all the moving pieces? In today’s episode, we meet Tasha Booth. Tasha is the CEO of the Launch Guild and is also a virtual Assistant and OBM Business Coach.
19 minutes | 3 months ago
Episode 102: 3 Ways To Make A Great First Impression On Clients
What does it take to make a great first impression on potential clients? It only takes 1/10th of a second for people to decide whether they trust your brand and within the first 7 seconds, they will have made decided on their first impression of you.
42 minutes | 3 months ago
Episode 101: Launching Social Media Management Agencies with Ericka Dukes
In today’s episode, we meet the CEO of Social Ink co, Ericka Dukes. 5 years ago, Ericka was unexpectedly laid off from her job. This turn of events freed her up to try her luck at becoming a social media manager. Today, she not only runs her own social media management agency but also teaches others how to launch and scale agencies of their own. For some business owners, social media is a dreaded task. During our conversation, Ericka shares tips on how business owners can approach hiring their first social media manager. She also gives us insight into what it takes to run an agency. Please subscribe, rate, and review our show on iTunes. This will help spread the word about our podcast so the amazing stories we share can continue to inspire women looking to launch their own Off Script journeys. Listen on Apple Podcasts You’ll learn about: What to look for when hiring a social media managerBusiness goals your social media can help you achieveHow to grow your social media presenceWays to scale your social media management business Mentioned in this episode: Business Instagram: @socialinkcoWebsite: socialinkco.com
28 minutes | 3 months ago
Episode 100: 9 Lessons From Your Favorite Boss Women
For our 100th episode, I'm revisiting some of the best gems shared by the boss women from your favorite episodes. If you’re new to our show, these episodes are a great place to start. If you’re one of the show’s day ones, it never hurts to hear these gems again.
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