39 minutes | Jun 7, 2021

The Second Sale Strategy - Ep.10

Tune in to Your Customer Journey. Does the subject of sales make you sweat? You’re not alone! Many of us have tunnel vision when it comes to our sales process. We’re so busy giving ourselves a high five after the first sale or get so caught up in doing the work for our client that we completely miss the opportunity of the second sale strategy.      What is the second sale strategy, anyway? I’m so glad you asked because this week’s episode dives deep into the customer journey and how the 3 tenets of the second sale strategy will completely change the way you look at marketing and selling in your business.     Did you know that 79.4% of customers* (in retail) never make a second purchase from the same company? Why is this? What does it take to bring a customer back for a second purchase? Learn why only 21.6% of customers* buy again and how studying the lifecycle of your customer can help you build a sales process that dramatically increases how many first-time clients buy from you again. Heck, maybe they work with you for years!     Learn how selling is like an avocado, how to use a loss leader and how to craft the perfect second sale. You’ll also hear why one of my clients says he’ll never stop working with me. After hearing this episode, you may decide you want to drill down and figure out your business’s customer journey and how to put the second sale strategy to work for you. The good news is that sales is stop number four on the Strategy Roadmap. So, why not join us for my next Roadmap Strategy Workshop? Simply click here to be notified.    *based on statistics from this Bluecore article.      What’s In This Episode Why the Customer’s Journey is critical to your business The secret to bringing in long-term clients How selling is like an avocado  The most powerful question you can ask yourself about your business How to tell if you’re followers or subscribers are cheerleaders OR potential clients Learn what a loss leader is and how it can bring you repeat business     What To Do Next Sign up to be notified when I run the next Roadmap Workshop.  Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs and exclusive LIVE training. Connect on Instagram, Facebook or LinkedIn and share your insights from the show. Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.     Up Next In the next episode, Betting it all on Instagram with Sue B. Zimmerman, Sue brings us behind the scenes of SBZ Enterprise to reveal exactly what it took to build a profitable seven figure business around Instagram (and it’s not all selfies and cute outfits!).     Blog Post Mentioned in This Episode Check out the blog post that sparked the idea for this episode The Second Sale Strategy.     Books Mentioned in This Episode Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick M. Lencioni      Episode Transcript Download The PDF Transcript    
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