47 minutes | May 17, 2021

Shift Your Strategy as Your Business Grows - Ep.7

Get Creative to Grow Your Brand   In this episode, learn how Ryan turned a blog about his dog into a successful business and international brand. Listen in to hear Ryan tell the story of writing in his beloved Dachshund’s “voice” to amuse his friends and family and how it evolved into 4M+ followers, a New York Times bestseller, the Doggo Ramps business and turned Crusoe into one of the first-ever celebrity dog influencers.    Although it may look like everything about owning a celebrity dog is funny out-takes, book deals and doggy cuddles, the truth is it’s a lot of hard work, a balancing act and sometimes it can be downright heartbreaking.    Lisa and Ryan pull back the curtain on what it takes to create, grow and build a business. They also cover how to AVOID getting tripped up by your own impatience or a rigid business strategy and outline how to shift that strategy as your community and business grow.   Do you have a joyful obsession with your pet, a sport, or around a particular topic (like food trucks or fishing)? You’ll want to hear Ryan’s advice on taking that obsession from knowledge stuck in your head to actual products you can sell by creating content, building an engaged community and developing products to serve that community. He’ll also share the secret reward of becoming a household name.    What’s in This Episode How to turn a joyful obsession into a profitable business Tips on building a community around something you love  Debunking the myth of becoming an “overnight” influencer The secret pay-off of bringing people joy How to tune into what your community wants   Advice on how to NOT have your brand take over your life     What To Do Next Sign up to be notified when I run the next Roadmap Workshop.  Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs and exclusive LIVE training. Connect on Instagram, Facebook or LinkedIn and share your insights from the show. Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.     Up Next The biggest challenge for business owners isn’t creating products, it’s getting clients! How do you find your ideal client when you’re a best-kept secret?   In episode 8, The Anatomy of a Lead Generation Strategy, we’re going to delve into crafting a lead generation strategy to connect with your ideal buyer and I’m going to share with you how I turn leads into customers.    Where to Find Ryan Beauchesne and Crusoe You can connect with Crusoe the Celebrity Dachshund on his website or Facebook. And, don’t forget to check out his Youtube channel!   Episode Transcript Download The PDF Transcript .
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