32 minutes | Apr 19, 2021

How Strategy can Expose the Gap in Your Business - Ep.2

Do you have gaps in your business? Places you’re losing revenue? Cogs in your business processes that aren’t turning? Of course you do. Every business has them! But, how do you identify the gaps so that you can fix them?    In today’s episode, we are going to look at how a business strategy and a little deep thinking can uncover where your business is getting tripped up and where it’s leaking profit.    As well, find out why having a clear strategy for your business is a psychological and competitive advantage.     To get you started on your own business strategy, I have a few questions you can answer to figure out ‘where you’re at’ and ‘where you want to get to’ in your business. Investing in a solid strategy is a lot like taking the time to visit the eye doctor to get the right prescription eyeglasses—it lets you see exactly where you’re going and it helps you avoid tripping over the gaps in the road.   WHAT’S IN THIS EPISODE: Why having a solid business strategy is a psychological edge Where to look to find the gaps in your business   What is a systems gap and why can it be deadly? Questions to ask yourself to determine ‘where you’re starting from’  Tips on how to set big business goals that are meaningful to you   WHAT TO DO NEXT: Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You'll also be the first to know about upcoming courses, programs and exclusive LIVE training. Connect on Instagram, Facebook or LinkedIn and share your insights from the show. Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.   RESOURCES & LINKS   TALK the TALK & WALK the WALK: 1. Download the free Starting Point & Destination Journaling Questions pdf.  2. Carve out 5-10 minutes every day this week to journal about 3 of the Starting Point Questions. This deep thinking about ‘where you’re starting from’ and ‘where you want to get to’ in your business will start to shape and clarify your own business strategy and create psychological tension (like the stretched rubber band) to get you moving in the direction of your goals. Hint: Write freely. There is nothing set in stone here. Your business is evolving and so are you.    BOOKS MENTIONED IN THIS EPISODE:   The Path of Least Resistance for Managers by Robert Fritz Who Not How by Dan Sullivan The Road Less Stupid by Keith Cunningham   EPISODE TRANSCRIPT: Click Here to Download! . WHAT’S COMING UP NEXT… Make Your Strategy Fit Who You Are with Christine Kane - Ep.3
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