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She Creates Business
37 minutes | Apr 6, 2021
188: Understanding the Emotional Side of Weddings with Leah Weinberg
Leah Weinberg, Owner and Creative Director of Color Pop Events is a published author! Her first book, The Wedding Rollercoaster, is out now and available for purchase! Get a FREE chapter of Leah's new book here. In today's episode of She Creates Business, I'm honored to have Leah on the show. We dig into the emotional side of weddings, how vendors can support their couples through the ups and downs of planning, and Leah shares her best tips for navigating these often tricky situations as a vendor. About Leah: Leah Weinberg is the Owner & Creative Director of New York City-based wedding planning company Color Pop Events and author of the newly published book, The Wedding Roller Coaster. Celebrating seven years of business, Leah continues to leverage the organization skills, calm communication style, and ability to multi-task she initially developed as a commercial real estate lawyer in her previous career. Her colorful work and party planning tips have been published online and in print with Vogue, the New York Times, People, CNBC, Bravo, Martha Stewart, and The Knot, among others. Recently, Leah has been recognized as a 20 on the Rise winner by Honeybook and the Rising Tide Society, one of the 25 Young Event Pros to Watch by Special Events Magazine, and one of BizBash's Top 500 Event Pros in the US. A WeddingPro Educator with The Knot + WeddingWire since 2020, Leah travels throughout the country sharing insight with her peers regionally, as well as at national conferences such as ALT Summit, NACE Experience, and The Special Event.
61 minutes | Feb 19, 2021
187: How to Build Wealth Through Investing with Ashley M. Fox
Register for The Wedding Summit Series happening February 22nd-26th, 2021! And don't forget to forward me your receipt if you purchase the All-Access Pass! Today on Episode 187 of the She Creates Business Podcast I'm honored to welcome Ashley M. Fox as our guest. Ashley is a former Wall Street Analyst who pivoted in her illustrious career to offer investment and wealth-building advice and strategies to everyday people like you and me. Ashley M. Fox is a former Wall Street analyst, a Howard University grad, and she is now an expert in her field as a Financial Education Specialist. After helping manage money for both millionaires and billionaires, during her career on Wall Street, Ashley felt that it was her God-given purpose to financially empower those Wall Street would never talk to. This passion lead her to quit her job and start her own company; EMPIFY. Empify (merging of the words EMPower and modIFY), is a financial ed-tech start up created to show both adults and children how to build wealth. Empify focuses on the creation of life-altering programs and informative digital content curated to teach all aspects of financial education in the classroom, online, and on their WealthBuilders Community app. Since 2014, Empify has reached thousands of individuals, and its programs have been implemented in over 50 different schools and organizations across the country. Since leaving her Wall Street career, Ashley has used her message to educate the world as a financial contributor for Forbes, and as a profound international speaker. Ashley is now a highly sought-after financial expert who has been featured on international tours, college campuses, and keynote speaking platforms. Her work and story have been featured on Jim Cramer’s “The Street”, Yahoo Finance, Rolling Out Magazine, Philly.com, Fox News, ABC, Huffington Post, Glamour Magazine, and Forbes.
35 minutes | Feb 4, 2021
186: Stop Hiding from Your Clients with Megan Gillikin
JOIN THE MARKETING SPRINT: https://www.theplannersvault.com/shecreatesbusiness Are you hiding from your clients? This is the question we're asking in Episode 186 of the She Creates Business Podcast. As a marketing coach, I often see wedding pros hiding from their clients. I don't mean they're not on IG Stories (though that's a piece of the puzzle). I mean they're not marketing in a meaningful and impactful way that brings in clients and revenue. I've brought my friend Megan Gillikin from Weddings for Real and The Planner's Vault onto the podcast today to help you break that cycle! It's time to step out of the same patterns that are NOT working and step into a culture of in-house marketing that will change your booking rate and your revenue. JOIN THE MARKETING SPRINT: https://www.theplannersvault.com/shecreatesbusiness
6 minutes | Jan 22, 2021
185: Listen to This Episode if I Can Humbly Ask You for a Favor
Wedding Pro Friends: I am humbly requesting your help in this episode of the She Creates Business Podcast. Last week I launched my Annual She Creates Business Survey. This short survey is a tradition I started in 2016 when the podcast launched. It helps me connect to you, it helps guide the future of the podcast and it helps other wedding pros join you and I on our journey together. If you would take the survey and then share it with one friend, I'd sure appreciate it. I recently announced my new business venture, Open Heart Paperie. I'd love to share some free products with you in exchange for a 15-second spot on your Insta Stories on Launch Day. Click Here To Take the Survey Click Here to Support Open Heart Paperie
44 minutes | Jan 19, 2021
184: Being Your Own Inspiration in a Trend-Focused Industry
Today's episode is sponsored by The Planner's Vault. If you're a wedding planner who is 0-5 years in business, ready to grow and scale, and looking for a community of supportive women who are at the same level of business and ambition.....you've found it. Get on The Planner's Vault Waitlist Here Working in the wedding industry goes hand in hand with being inundated with news and noise on the latest trends. With the speed of the news cycle and how quickly trending topics come and go, how do you create a reliable foundation for your wedding business? The answer? Being Your Own Inspiration in a Trend-Focused Industry. My guest today on the She Creates Business podcast is the incomparable Kristy Rice from Momental Designs. For more than 16 years, Kristy has let her own inspirational compass guide her and it's led to being widely regarded as an industry tastemaker, the author of nine published books, mentions in the world's top publications, and MORE. We're digging into this and much more on the podcast today! Connect with Kristy: Instagram Website
56 minutes | Jan 14, 2021
183: 5 Steps to Strategically Position Yourself in the Wedding Marketplace
Today on the podcast I'm honored to have Renee Sabo on the show! Renee is a luxury wedding planner, educator, and the President of ILEA Boston. She's the Founder and Owner of Urban Soirée® and host of The Confetti Hour Podcast. In episode 183 of the She Creates Business Podcast Renee is diving into 5 Steps to Strategically Position Yourself in the Wedding Marketplace. What You'll Learn Today: How to divvy up your market into well-defined segments that drive your marketing approach. All the questions you need to ask to analyze your current position in the market (and how the answers influence what you do next). Tips for revisiting and refining your brand position to ensure you’re always up to date with the current market and where you stand. Renee's Freebie: SWOT Analysis and Market Position Guide Connect with Renee: Website: https://www.urbansoireeboston.com/ Facebook: https://www.facebook.com/Urban-Soir%C3%A9e-Boston-407494302917347/ Instagram: http://www.instagram.com/urban_soiree LinkedIn: https://www.linkedin.com/in/renee-sabo-9a84a21b Other Links Mentioned in Today's Show: Get on the Planner's Vault Waitlist Here
30 minutes | Jan 12, 2021
182: [NEW BIZ SERIES] Introducing, Open Heart Paperie
Welcome to the NEW BIZ SERIES on She Creates Business! I want to introduce you to a new business I've been working on since early-2020 called, Open Heart Paperie. First and foremost, I'd love for you to follow Open Heart Paperie on Instagram and get on the Launch List at www.openheartpaperie.com. @openheartpaperie Twice a month on She Creates Business, I'll publish one of these NEW TO BIZ episodes. I'll share the good, the bad, and the ugly of starting, marketing, and growing a business from the ground up. You get a front-row seat or, as I like to say, a "peek under the hood!" of everything happening at Open Heart Paperie. Hope you enjoy it! Let's dive in!
43 minutes | Jan 7, 2021
181: 2021 Marketing Trends + How to Use Them in Your Wedding Business
I like to look outside of the wedding industry when it comes to marketing trends, growth strategies, and predictions. Why? I believe looking completely outside of the wedding industry for new marketing, sales, and growth strategies gives us a competitive advantage and can cleanse our palette from all of the industry noise. In today's episode, I'm sharing several 2021 Marketing Trends that I gleaned from articles on HubSpot, Social Media Today, and NetHunt. Then, I'm taking you through how each trend could be applicable to the wedding industry in 2021 and how you can capitalize on that trend. Ready? Let's go! Links Mentioned in Today's Episode: Content Creation Bundle from She Creates Business Marketing Trends to Watch in 2021 by HubSpot 7 Digital Marketing Trends of Focus for 2021 by Social Media Today Hottest Content Marketing Tips for 2021 by NetHunt
51 minutes | Jan 5, 2021
180: How to Create Systems in Your Home for Success in Your Wedding Business
Systems for Your Sanity - $47 for a limited time! The Planner's Vault Waitlist When we think of creating systems or outsourcing we almost always reference our wedding businesses and how we can get our time back as business owners. But what about another area of our life that takes up just as much (if not more) of our time......our home. I rarely hear thorough conversations around creating systems in our homes that result in MORE business success but my guest on the podcast today is here to change that. I'm honored to welcome back to the show, Geomyra Pollard, from Coaching for Creatives. About Geomyra: Geomyra Pollard is a well-rounded life + biz coach and course creator for creatives that aspire to create and live with grace, passion, and purpose. Through her coaching firm, Coaching for Creatives, Geomyra finds joy as the strategic support and encouragement for entrepreneurs seeking a thriving business and a well-rounded life! She was recognized as one of HoneyBook’s 20 On The Rise business coaches based on empowerment, impact, purpose, and passion. As a former wedding planner and designer, she uses her fourteen years of experience and formal education to coach clients, so they may focus on what matters most. Geomyra is the host of the top-rated weekly podcast, A Well-Rounded Life, and owns the online shop, Living Well-Rounded Merch Boutique. Geomyra considers it a blessing and her calling to educate, coach, and encourage determined small business owners and boss moms. She is a systems and workflows guru, lover of handbags, can’t live without dessert, and is always ready to use her passport. Geomyra is married to her high school sweetheart and is the proud mama of favorite daughter Payton and favorite son Jackson.
22 minutes | Dec 31, 2020
179: Do I Have to Blog for My Wedding Business? (Spoiler Alert: YES)
One of the questions I get the most often from my one on one marketing clients is: Do I Have to Blog for My Wedding Business? The short answer is: YES. I had an incredibly simple but very significant customer experience with a company over the holidays of 2020. This experience just further solidified my opinion that #1 blogging isn't dead and #2 your email list should be a huge focus in 2021. I want this episode to inspire you to get on the blogging/long-form content train in your wedding business. Will you see "instant gratification" from this marketing method? Absolutely not. Will it create a long-term, gold mine of clients and client referrals? Absolutely yes. Links from this Episode: WED Content 365 The CE Shop Blog Actions Steps from this Episode: 1. Go update the Copyright/All Rights Reserved year to 2021 in the footer of your website. 2. Go create two brand new Pinterest Pins per blog post on your website. If you have more than 10 posts, do it for the most recent 10 posts. Then, schedule them in Tailwind.
35 minutes | Oct 22, 2020
178: How to Know You're Ready to Grow Your Wedding Business
Click here to get on the Waitlist for Jen's Ops Boss Course! Today on the podcast I have the great pleasure of chatting with Jen Taylor from Jen Taylor Consulting and Taylor'd Events. Business Growth. We all want it....but are we ready for it? The answer may surprise you! Jen is here to help you explore growth opportunities as an entrepreneur and how to know whether those opportunities are coming at a good time, and whether or not they will be a great fit, for your business. www.jentaylorconsulting.com
20 minutes | Oct 20, 2020
177: Don't Become the Local VHS Store of the Wedding Industry
*Warning* If you are not in the mood for some straight talk today, skip this episode. No hard feelings at all. Listen, there are a few foundational principles in life and business we should all follow that will help us get ahead. One of those is "treat others the way you want to be treated." I don't disagree with this at all. However, I think many of us take this to the extreme in the wedding industry and make it an excuse so we don't have to make hard decisions, so we don't have to grow and so we don't have to reach out potential. Let's talk about it.
44 minutes | Oct 15, 2020
176: How to Open a Size Inclusive Bridal Boutique with Christina Sloan
Important Message: Our sweet guest in this episode, Christina Sloan, has recently lost everything in a devastating house fire. If you're able to and would like to donate to Christina and her family to help them get back on their feet, please consider donating to the GoFundMe that her friends have created for her here: https://www.gofundme.com/f/christina-sloan-amp-family-fire-relief How to Open a Size-Inclusive Bridal Boutique Today on the podcast I'm delighted to welcome Christina Sloan to the show. For many years Christina was a successful wedding planner in Alabama through her company, Christina Sloan Events. But, a few years ago, a dream was put on her heart to pivot in the industry and open a size-inclusive wedding dress shop. Enter: Refined Bridal Boutique. Christina made the intentional decision to close her planning company and fully focus on Refined. Join us in today's episode to learn Christina's step by step story for going from one passion to the next in your wedding industry journey!
63 minutes | Sep 3, 2020
175: The Secret to Owning the Wedding Business You Want
Thank you to today's podcast sponsor: Sourced Co. Sourced Co. is your one-stop-shop for stunning stock photography and video made exclusively for wedding and event professionals. My favorite thing about investing in Sourced Co. is the fact that I use 100% of my investment every. single. month. I don't have to pick through a bunch of images that won't work for my business as a wedding pro. Get 15% off any purchase or subscription by using the code: SHECREATESBIZ I'm humbled to welcome back Candice Coppola to the podcast. Candice was an early supporter of me and the show and it's always a delightful and very educational experience for me to get to speak with her for the podcast. Candice is sharing her actionable plan for you to uncover The Secret to Owning the Business you WANT. Candice Coppola is an author, podcast host, and entrepreneur who believes that if you want your dream business - you have to become the owner that dream business needs. As a successful entrepreneur who grew a business from the spare bedroom of her home into a multi-country, multi-six figure company - it's safe to say she's navigated the bumpy road of entrepreneurship. Her 5-star podcast, The Power in Purpose, explores how to build a profitable business with purpose—and the stories behind successful entrepreneurs who have. Candice's work and voice can be seen in many publications, but most recently and most notably in her two books The White Dress in Color: Inspirations for the Modern Bride and The White Dress Destinations: The Definitive Guide to Planning the New Destination Wedding. Her favorite color is pink, she's obsessed with all things skincare + bravo TV, she's always overdressed, and now lives in beautiful Barbados with her husband and two pups.
40 minutes | Aug 27, 2020
174: How to Digitally Organize Your Wedding Business
Thank you to today's podcast sponsor, Sourced Co. Sourced Co. is my go-to resource for Stock Photography and Video for Wedding Pros! For a limited time get 15% off every month for 3 MONTHS with the code: SHECREATESBIZ www.sourcedco.com If you're ready to organize your digital life and business today's episode is for you! I'm joined by Jainé Kershner from Tea with Jainé and a 10-year veteran photographer. Jainé Kershner Photography has been featured in several wedding publications including Martha Stewart Weddings, Style Me Pretty, Brides, and The Knot. She was handpicked as one of NYC’s Best Wedding Photographers to know by BRIDES and voted Best Brooklyn Wedding Photographer in 2018! Connect with Jainé at www.teawithjaine.com
66 minutes | Aug 20, 2020
173: How to Set Yourself Apart from Competitors in Your Wedding Business
Sourced Co. is my go-to resource for quality stock photography and video footage specifically for wedding pros. Tell a cohesive and consistent story with Sourced Co. and get 15% off your first 3 months with code: SHECREATESBIZ Sourced Co.'s Website How to Set Yourself Apart from Your Competitors Using Quantitative Marketing Data Christie Osborne is the owner of Mountainside Media, a company that helps event industry professionals and brands develop scalable marketing strategies that bring in more inquiries and leads. Christie is a national educator with recent speaking engagements at NACE Experience, WIPA, and TISOH. Christie regularly shares industry insight in her Catersource column, as well as on SpecialEvents.com, Wed Altered, WeddingIQ, and NACE's industry blog.
46 minutes | Aug 13, 2020
172: How to Work with Gen Z Couples in Your Wedding Business
Thank you to our episode sponsor, Sourced Co! Sourced Co. is my go-to resource for quality stock photography and video footage specifically for wedding pros. Tell a cohesive and consistent story with Sourced Co. and get 15% off your first 3 months with code: SHECREATESBIZ Sourced Co.'s Website Current wedding industry expectations are changing for today's clients as Gen Z ages up and becomes the primary market for event clients, alongside Millennials. A generation that has grown up with the world at their fingertips and has developed a need for near-instant gratification (hello, same-day delivery) now requires a shift in the events industry in order to keep clients satisfied and engaged. In this episode, Nora Sheils explores that industry need and how event pros can adjust their business processes to accommodate Gen Z and meet today's clients on their level. Connect with Nora: Rock Paper Coin Website Rock Paper Coin Instagram
17 minutes | Aug 5, 2020
171: The Definitive Training Community for Wedding Planners
I want you to join me and hundreds of other wedding planners in The Planner's Vault. Free Training Here: https://www.theplannersvault.com/shecreatesbusiness Wedding Planners: 2020 will be the most important engagement season of your career. Are you ready? I want to share openly and honestly with you today about The Planner's Vault and why I know this is the membership that will actually grow your wedding planning business. Let's chat.
77 minutes | Jul 23, 2020
170: What is Entrepreneurship Costing You?
Click Here to Join Us in The Planner's Vault I'm honored to welcome back to the podcast, my friend and fellow podcaster, Megan Gillikin. Megan and I have recently had many, hard, and truthful conversations about what owning a business and being entrepreneurs have cost us. What we want to do differently in the years ahead and what is REALLY important to us and how we'd like to be remembered. (hint: we don't want to be remembered as the best planner and venue owner ever). It's a conversation that I don't feel is had often enough. We start businesses and "grind it out" for years and many seasons before we take the time to look around at where we are and oftentimes, it's not where we WANT to be. In this episode, we're going to talk about the big "Myths of Entrepreneurship," what is actually true and what is not. We share personal experiences from our lives running businesses in the wedding industry and what our choices have cost us. We also share what we're learning and what we're both committed to doing now and in the future so we don't have to pay business tolls that we actually don't want. And finally, we'll share our hope for you. We're in the trenches with you, we're in this together. Resources Mentioned in this Episode: Dare to Lead by Brene Brown (book) The Planner's Vault
54 minutes | Jun 18, 2020
169: How a Rural Wedding Venue Can Diversify with Corporate Events
FREE LIVE WEBINAR: How to Grow Your Event Business and Diversify to Corporate Events with Caryl Lyons. Click Here to Register Today on the podcast you get to listen in on a real-time coaching session I had with Caryl Lyons from Roar Events and The Roar Playbook* As business owners, we have the unique opportunity and privilege to grow and scale businesses that not only support our families and communities...but also that support and amplify movements and messages that we're passionate about and that we believe in. One of the ways we can choose to grow our businesses is by diversifying our income streams. Adding corporate events is a powerful way to do that!
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