55 minutes | Dec 8th 2020

#83 Creating superfans with humor (with Allie LeFevere, Obedient Agency)

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Brands need to find out what resonates with their audience, and not be afraid of putting out somewhat polarizing messages.  I’m interviewing Allie LeFevere, co-founder of the Obedient Agency, on how humor can delight your customers and build your brand. Main talking points: how to push the boundaries of your brand and keep a consistent narrative benefits of having a smaller audience you know really well why revenue is not the only criteria to pick new clients as a freelancer Mentions: Obedient Agency links: Instagram Twitter  Facebook  Website  Listen to Allie’s new podcast “Brandsplaining”. Before you take off...Say HI to me on Linkedin.
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