29 minutes | Nov 10th 2020

#80 Applying B2C strategies to B2B marketing with Bill Macaitis (former Slack CMO)

B2B companies can learn a TON from B2C and create vibrant brands audiences relate to.  Bill Macaitis shares a few excellent marketing examples from his bag of tricks that helped him build brands like Zendesk, Slack and Salesforce. Key takeaways:

  • why qualitative measurement of campaigns will lead to a better long term brand strategy
  • how a strong content marketing strategy aligns content with the product

how to find and create simple moments of delight in B2B software  Mentions:  Manager Tools podcast Connect with Bill on Linkedin

Say HI to me on Linkedin