45 minutes | Nov 8, 2020

#79 How to Win the Content Treadmill Race with John Collins

Journalists make excellent content marketers because they already have the crucial skill of creating a large amount of quality content under pressure.  But, John Collins, director of content at Intercom believes that quality, engagement and strategic thinking beat quantity any day.  Tune in to learn: how to optimize your content format for different consumer preferences why 1 piece of thoughtful, engaging content is better than churning out 5 pieces a day what kind of podcasts you can successfully launch right now Mentions: Inside Intercom podcast Connect with John on Linkedin or Twitter
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