34 minutes | Aug 19, 2020

#70 You need to post more: doing marketing basics right (with Zineb Layachi)

In today’s episode of Media Camp I’m interviewing Zineb Layachi, CMO in residence at Adinton Technologies and a co-founder of Pitchslap (a weekly pitching show). We are not talking about new fancy marketing tactics here, rather the importance of doing the fundamentals right. You’ll hear about: why doing customer discovery benefits marketing as much as your product how to change founders mindset about what good marketing is how to create educational content to attract people who want to buy where can you find content ideas Connect with Zineb on Linkedin If you are into startups, check out the weekly pitching show called Pitchslap Say HI to me on Linkedin
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