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B2B companies can learn a TON from B2C and create vibrant brands audiences relate to.  Bill Macaitis shares a few excellent marketing examples from his bag of tricks that helped him build brands like Zendesk, Slack and Salesforce. Key takeaways: why qualitative measurement of campaigns will lead to a better long term brand strategy how a strong content marketing strategy aligns content with the product how to find and create simple moments of delight in B2B software  Mentions:  Manager Tools podcast Connect with Bill on Linkedin Say HI to me on Linkedin

Journalists make excellent content marketers because they already have the crucial skill of creating a large amount of quality content under pressure.  But, John Collins, director of content at Intercom believes that quality, engagement and strategic thinking beat quantity any day.  Tune in to learn: how to optimize your content format for different consumer preferences why 1 piece of thoughtful, engaging content is better than churning out 5 pieces a day what kind of podcasts you can successfully launch right now Mentions: Inside Intercom podcast Connect with John on Linkedin or Twitter

Trust is the most important factor in a startup, both when looking for a co-founder and when pitching to VC's. Jason Smith, serial entrepreneur and the CEO of a company called Klue shares the human side of a startup experience, from the importance of trust and entrepreneur's personality to his hiring philosophy. Cool talking points you don't want to miss out on: shared qualities of entrepreneurs and Navy S.E.A.L’s how 100 coffees with the right people can save you from investing years into the wrong idea pros and cons (yes, it's not all rosy) of having experience in a startup world why a weird CV is often a better indicator of character than a college you attended Mentions: Klue’s website Reach out to Jason via e-mail or Linkedin

This is a heavy video tech interview, so if you are not into it, skip this one. When shooting a video, a good story comes first, the right crew comes second, the equipment only comes after. Ben Consoli, founder of BC Media Productions, says that not every message is best conveyed through a video, but he also knows everything about what it takes to make production a success. Here are some of the highlights from the interview: how you can help your team members by considering their craft alongside your own how to make the person on camera shine, regardless of whether they are trained actors or not how filmmaking trends make their way from consumers to Hollywood Mentions: BC Media Productions website Go Creative Show podcast Find Ben on Linkedin Say HI to me on Linkedin

Making videos has become so easy it is now a must for companies to produce content in this format. Tyler Lessard, VP Marketing at Vidyard tells us: how he reached 23,000 views on a video he paid 300 dollars for how companies can create a customizable, on-demand video experience that will make customers binge on their content why video production will become a sought-after in-house skill how changing expectations enable everyone to experiment and improve in video production Mentions: George B Thomas on Linkedin Marcus Sheridan on Linkedin Film School for Marketers website Vidyard website Fast Forward webinar Connect with Tyler on Linkedin Say HI to me on Linkedin

Great content is a combination of a relevant topic and the appropriate format. Linkedin is a great way to keep your finger on the pulse of your industry and to find trending topics everyone is talking about. There is no one way to produce content, but current trends suggest a podcast or miniseries is often a better choice than a webinar. Josef Newton, founder of Brand Is Demand podcast, shares his thoughts on: how to own a topic within your industry the difference between product demand and content demand why customers are neither a magic source of insight nor the only audience you should consider how the Linkedin algorithm helps you stay relevant *Mentions:* Brand is Demand Podcast on Spotify Harry Dry’s Marketing Examples The Goat Agency on YouTube Jake Tran on Youtube and Linkedin Chris Walker on Linkedin Surfer SEO agency website Connect with Josef on Linkedin Say HI to me on Linkedin

89% of all ads are immediately forgotten. Creative ads are born when the client is crystal clear on their goal, and trusts talented marketers to do their job. Marketing disruptor and loudmouth Paul Mellor was on Media Camp to share his experience and unfiltered opinions. This episode is not for the faint of heart. You’ll hear about: why “creative process” is bullshit - and what Paul prefers instead where to find the best ideas that will speak to customers how many people should ideally be on your team Mentions: Connect with Paul on Linkedin or via his ad agency site Got feedback? Say Hi to me on Linkedin

Positioning a brand means building a story around it. Good stories are the ones the audience feels part of. The ways to do this constantly evolve on all platforms, but the fundamentals are the same. My guest this week is Mark Evans, fractional CMO, consultant, and advisor. You’ll hear about: how to create a good story around your brand how to make your content customer-centric why podcasting is an excellent way to differentiate your brand (vs blogging) how to benefit from Linkedin Mentions: Marketing Made Simple by Donald Miller The Inside Advantage by Robert Bloom Marketing Spark by Mark Get in touch with Mark through his website or Linkedin Say HI to me on Linkedin

All the best marketing is hyper personalized. That also means most of it doesn’t scale. But that is the only way to build real fans and your company brand if you are playing a long game. This time I’m interviewing the CMO of Toronto based real estate startup Alison Simpson. You’ll hear about the uscalable tactics Alison runs at Key Living; how she increased the sales of luxury products being SVP of Marketing at Holt Renfrew by 20% without increasing the budget; and also how Key Living will convert every aspiring home owner into an actual owner of their home in downtown Toronto. Get in touch with Alison over email (alison@keyliving.com) or LinkedIn Say HI to me on Linkedin

In today’s interview I’m talking to James Mulvany, the founder of podcast platform podcast.co. We cover a lot of specific aspects of running a podcast. Here’s are the key ones: How to generate business from your podcast How to interview people better than others to get a unique point of view How to have encourage conversations with your podcast audience A course James has mentioned if you are thinking about starting a podcast Connect with James on: Website Linkedin Got comments, thoughts about the show? Message me on Linkedin

In today’s episode of Media Camp I’m interviewing Zineb Layachi, CMO in residence at Adinton Technologies and a co-founder of Pitchslap (a weekly pitching show). We are not talking about new fancy marketing tactics here, rather the importance of doing the fundamentals right. You’ll hear about: why doing customer discovery benefits marketing as much as your product how to change founders mindset about what good marketing is how to create educational content to attract people who want to buy where can you find content ideas Connect with Zineb on Linkedin If you are into startups, check out the weekly pitching show called Pitchslap Say HI to me on Linkedin

In this episode of Media Camp we are meeting an amazing B2B copywriter from the UK Tamsin Henderson. She also created a series of extremely successful copywriting courses on Udemy (link below). Here’s what you’ll hear about in our chat: How Tamsin wrote a press release that made over a million dollars for her client How to write in a conversational way and fit it into your brand guidelines What questions to ask yourself while writing case studies so they don’t sound like they’ve been written by a marketer Connect with Tamsin on her website AND be sure to check out her udemy courses if you are into writing great copy Udemy courses Say HI to me on Linkedin

In this interview I had a pleasure to speak to a fantastic marketer and a Linkedin enthusiast Katie Mitchell. We speak a lot about brand, Linkedin and creating content that you want to read or watch. You’ll hear about: How much impact brand has on your demand (both for company and your personal brand) Why over reliance on data can prevent you from shipping marketing work that cuts through the noise How to create engaging linkedin posts How Linkedin makes you a much much better marketer (regardless where you work) Connect with Katie on Linkedin Say HI to me on Linkedin

In this interview, I had a pleasure to talk to Mark Kilens, VP of Content and Community at Drift. Previously he was leading Hubspot Academy content model as a VP. Mark is one of the most energetic guests I had on the show. He shares excellent advice on: building content hubs (like Hubspot Academy and Drift Insider) for your B2B SaaS business his favourite content frameworks (that you can steal) webinars vs podcasts: what's broken and what works well and more content strategy bits like setting your goals based on target revenue You’ll enjoy this episode a lot. Connect with Mark on Linkedin or Twitter Say HI to me on Linkedin

One of my favourite episodes so far. If you are into podcasts, you will learn a lot. I’m chatting to James Carbary who started the whole company (Sweet Fish Media) to just produce podcasts for brands. He has also runs top B2B podcast out there called “B2B Growth” with 3.5 million downloads and over 1,600 episodes. Here’s what we cover in this extensive interview: how you produce a podcast at scale how you position your show and grow your audience what interview structure you should use to stand out and deliver max value to your audience how to get huge engagement on your linkedin posts Connect with James on: Linkedin Website B2B Growth Podcast Say HI to me on Linkedin I’d love to connect Linkedin

I’ve got a chance to interview Hubspot VP of Marketing Kieran Flanagan about content creation for his personal brand. Kieran has been at Hubspot for over 7 years now and runs his own podcast show called “Growth TLDR”. Here’s what we cover in this episode: How Kieran started his podcast to network Managers vs practitioners: when you should switch from doing the legwork to telling others what to do Kieran’s career as a content creator so far Connect with Kieran on: Linkedin Twitter Podcast Say HI to me on Linkedin I’d love to connect Linkedin Books mentioned in this episode Narrative Economics: How Stories Go Viral and Drive Major Economic Events

In this interview I’m talking to Alexandra Cote, a content marketing freelancer from Romania. She runs her own brand, has copywriting courses on Udemy and posts on linkedin and YouTube. We are primarily focused on writing long form content. Specifically you’ll hear about" What processes Alexandra uses to write her content How she does SEO optimization and what matters How she’s finding clients as a freelancer Connect with Alexandra on: Linkedin Twitter Website Youtube Say HI to me on Linkedin I’d love to connect Linkedin

I love talking to people like Dan who help other b2b businesses run personalized campaigns. Dan is a CMO of a company called Sendoso. They deliver direct mail, personalized gifts, eGifts at scale to build relationships with companies you want to sell to. We are chatting about: successful campaigns he ran and why they worked how you pick your target accounts to send them gifts where you get home addresses of people since they work from home Connect with Dan Linkedin Check out Sendoso website Say HI to me on Linkedin I’d love to connect Linkedin

I’m interviewing a long time content creator in beauty and lifestyle and my college Anum Rubec. She’s been putting out content on Youtube, Instagram for more than a decade now. Working with beauty brands, shooting YouTube videos and instagram videos. We are talking: how she thinks about brand what’s social platforms work for her what’s process she uses to create content Connect with Anum Website Instagram Linkedin Say HI to me on Linkedin I’d love to connect Linkedin

This is easily one of my best content interviews to date. I had a pleasure to chat with Tukan Das, the CEO of Leadsift (B2B SaaS) about the magic of inbound content marketing. We are talking specifics and data in this episode so you can actually apply a lot of ideas and you will get results. Here are a few talking points worth mentioning: how Tukan went on to generate almost all his business, 77%, from content marketing what can you do with YouTube pre-roll ads how Leadsift produces micro-content and on what platforms they apply it how Tukan is doing short video interviews with influencers in B2B Say hi to me on Linkedin I’d love to connect Linkedin Connect with Tukan on Linkedin Twitter Check out Leadsift Cool marketing folks Tukan follows: Chris Walker Nathan Latka Dave Gerhard Guillaume Cabane Gong