The Importance of Innovation for Legacy Products and Brands, with Ebony Shears, Vice President of Product, Forbes
All products have a lifespan. Some products live for a year or so. Some products - especially those attached to iconic brands - can live for decades or longer! Legacy products and brands - those that have stood the test of time and carved a place for themselves in their marketplaces - often have a built-in credibility and can even have a sort of product folklore about them, but just like every product, these legacy products still must from time to time reinvent themselves to ensure they are continuously meeting ever-changing market dynamics and customer needs.