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Masters of Product Management
19 minutes | 2 months ago
We All Start Somewhere - Carving Your Career Path in Product Management, with Mamuna Oladipo, SVP Product, Design, & Engineering, Kickstarter
While there are a few product management degrees popping up in universities these days - which is great, by the way - generally speaking, none of us get a degree in product management and then start our careers in a product manager role straight out of university. We start from somewhere else… be it sales or marketing or engineering. Or we have a completely different path like this episode's guest, Mamuna Oladipo, SVP of Product Design & Engineering at Kickstarter. We discuss how to move into product management from a “non-traditional” path and how to make the most of every role and opportunity along the way
21 minutes | 6 months ago
Before you Build Great Products, Build You: The Product! A conversation with Vivek Bedi
22 minutes | 6 months ago
Building Your Startup Without Being a Tech Whiz, with Tara Reed, CEO of Apps Without Code
9 minutes | 7 months ago
Interview with Arlan Hamilton, author of It's About Damn Time: How To Turn Being Underestimated Into Your Greatest Advantage.
22 minutes | 7 months ago
The Important Relationship Between Product Manager and Technology Lead, with Blair Winston, Director of Product & Strategy at Hilton
Product management is innately cross-functional. There are many key partners that help build and support products… product management, technology, sales, marketing, finance, supply chain, operations, and the list goes on. One of the most important relationships a product manager has is with his or her technology lead. As a product manager, it is our job to uncover customer problems. It’s the job of our technology lead and team to help find creative solutions for those problems. The tech lead also helps by managing the rest of the team and setting the team up for success. In this episode, we discuss the ever-important relationship between the product manager and the technology lead.
27 minutes | 7 months ago
The Importance of Product Communities, with Clement Kao, Product Manager at Blend and Co-Founder of Product Manager HQ
19 minutes | 8 months ago
Driving Your Products and Supporting Your Customers During a Pandemic, a conversation with Vidya Dinamani
It’s early 2020 and the world has been drastically affected by the coronavirus COVID-19 pandemic. While the health and safety of employees should be the top priority for all businesses, of course, frankly we still must try to keep the customers we have and find ways to help those customers weather this storm. At this time, it’s even more imperative that product managers are in touch with their customers to uncover needs and problems and help solve those problems if possible. After all, your customers have very different problems than they did just a few short weeks ago.
21 minutes | 8 months ago
Building Internal Human Resources Products, a conversation with Hannah Bertiger, Product Manager at Walmart
When we think of the role of product manager, we mostly think of building products for external customers. Those people or businesses or governments that buy our product. But there are many, many product managers who build products for internal customers – other employees of their organization. It’s often said that an organization’s most important asset is its people, so these product managers who build products to attract better talent, to retain great people, and to help those people do their job more efficiently and effectively are of critical importance to the organization.
16 minutes | a year ago
MPM 057: Keeping Scope Creep Under Control, with Jonathan Soares, CEO of Agency Labs
Scope creep – every product manager and engineer’s favorite thing. Scope creep is, of course, when, after we’ve finalized the scope for a project or release, the requirements for that release somehow keep increasing. Whether it’s an idea for a new feature, updated customer feedback on how something should work or a just more requirements, the scope of our development work can sometimes feel quite fluid and is something that must be acutely managed. While some of this new feedback can actually be valuable, it does make it difficult to score if the goal line is constantly changing. In this episode, we discuss some tactics for managing scope creep while maintaining the value and integrity of the original product idea.
34 minutes | a year ago
MPM 056: How an Inclusive Culture Leads to Better Innovation, a discussion with Jennifer Brown
Study after study show that diversity is good for business. According to McKinsey, companies in the top quartile for gender diversity outperform their competitors by 15% and those in the top quartile for ethnic diversity outperform their competitors by 35%. Diverse teams, those made up of people from different races, genders, sexual orientations, backgrounds, and experiences lead to more creativity, a variety of thought and more empathy for customers. And as we all know, when it comes to innovation and product development, empathy for customers is paramount to success. Diversity and inclusion are topics that simply must be top of mind for product managers and product leaders. We can’t build products for everyone if we aren’t in the right environment where inclusion is fostered. In this episode, award-winning author & CEO of Jennifer Brown Consulting, Jennifer Brown shares insights into how organizations can be more diverse and more inclusive.
22 minutes | a year ago
MPM 055: Jobs to Be Done, a conversation with Brian Rhea
You’ve likely heard of the Jobs to Be Done theory, popularized by Harvard Business School professor Clayton Christensen. Jobs to Be Done is a framework for better understanding customer behavior. The theory being that customers don’t buy products, they hire those products to do a job. As Theodore Levitt said in the 1960s, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.”
20 minutes | a year ago
MPM 054: Product Research for B2B Companies, Insights from Yana Welinder, CEO of Kraftful
Regardless of industry, size or age of an organization, or the type of products built, understanding customers and markets is the bedrock of successful product management for any company. Without that understanding, frankly it doesn’t really matter how good they are at the rest of product development and management, because they aren’t getting to the heart of problems to be solved and needs to be met. However, there are some different dynamics in product research for B2B or Business to Business organizations and B2C, Business to Consumer, organizations. In this podcast, Yana Welinder, CEO & Co-Founder at Kraftful, and former Head of Product at IFTTT shares her experiences and expertise in product research for B2B companies.
28 minutes | a year ago
MPM 052: Building Consumer Subscription Products into Successful Businesses, featuring Gyanda Sachdeva, VP Product at LinkedIn
Consumer subscription business models are sometimes quite difficult. Consumers – and we’re all guilty of this – expect so much for free these days when it comes to content, technology and online services, that it can be a steep mountain to climb for subscription products to become economically successful. The value must be proven initially in order for consumers to take that first step into paying for a product, but then we have to continue to show value for users to keep subscribing. This constant decision-cycle requires an ongoing, validated value proposition, even more so than other types of products.
21 minutes | a year ago
MPM 053: Gamification and Product Management: Best Practices, a conversation with Heather Browning, VP Product of Ria Health
Gamification is the application of typical elements of game playing (e.g. point scoring, competition with others, etc.) to other areas, such as business, marketing, healthcare, or education for the purposes of changing behavior for positive outcomes. Heather Browning, a growth product leader with a background in game design, cognitive psychology and behavioral economics shares her insights on how to build products aimed at sustained behavior change with a focus on improving engagement and retention.
23 minutes | a year ago
MPM 051: Cybersecurity Trends in Product Management, with Kanika Thapar Mehta, Group Product Manager, Cisco
Cybersecurity is a scorching hot topic these days. Of course, there are products out there singularly focused on cybersecurity, but the impact of cyber threats goes far beyond the target of those products and touches a plethora of others. Think of all the connected products that you own… your Alexa or Google Home, your garage door opener may be on an app, your refrigerator may be able to tell you if you have milk or not. Now think of all the medical devices in hospitals that are connected to the cloud in some way. All these products, and many more, are targets for cyber hacks. As such, the topic of cybersecurity is top of mind for many product managers.
21 minutes | a year ago
MPM 050: The Evolution of User Empathy, with Ashley Wali, VP of Product with Discuss.io
Empathy is a critical ingredient in successful product management. It affords us the ability to get in the shoes of our users and customers. It helps us feel their pain, celebrate their wins and feel a deep sense of commitment to help them solve their problems and be successful. Every great product manager has a deep sense of empathy. But empathy is one of those things that’s not easily defined or at least concretely described in context. Our guest on this episode, Ashley Wali, VP Product at Discuss.io, will share her experience with the evolution of user empathy and how she’s been able to incorporate empathy-building initiatives in her team and reap the benefits of those initiatives.
29 minutes | a year ago
MPM 049: Scaling Product Management Teams, with Jessica Hall, VP Product Strategy & Design with 3Pillar Global
For most of us who have led product teams, scaling the team as you grow brings unique challenges. It’s a good problem to have, as they say. It means the organization and products are growing, but we must be diligent as we scale to maintain process consistency, product quality and team culture. While speed is important when you need more resources… skillset, mindset and cultural fit are of utmost importance and simply can’t be short-changed in the process. So it takes diligence, patience and planning.
22 minutes | 2 years ago
MPM 048: Customer Feedback: What B2B Companies Can Learn from the B2C World, with Rebecca Nathenson, Senior Director of Product Management for Jobvite
Probably the most significant aspect of product management is the ability to gather feedback from customers and use that feedback to uncover core needs. While we all likely understand the importance of this activity, frankly most organizations don’t do it very well. Generally speaking, Business to Consumer (or B2C) companies seem to have figured this out a little better than most Business to Business (B2B) companies. While there may be myriad reasons for that, there is a lot to be learned from voice of customer mechanisms employed by many B2C organizations.
20 minutes | 2 years ago
MPM 047: Rebuilding Century Old Products for the Modern Consumer, Lessons from Insurtech: a conversation with Kate Terry, Co-Founder & COO of Surround Insurance
There are many products that stand the test of time and become embedded in consumers’ lives. Think banking, healthcare, insurance or, depending on where you live, taxi cabs. For decades at a time, consumers are content in how they interact with these products, until someone comes along and disrupts the experience in ways consumers didn’t even know possible. This episode is about the strategy and process of rebuilding century old products for the modern consumer.
19 minutes | 2 years ago
MPM 046: Driving Innovation in a Fast-Growing Industry: The Importance of Organizational Collaboration, with Kevin Wunder, Senior Director, Product Management of Loveland Innovations
Succeeding in product management and innovation while our industries and markets are changing around us is something we deal with every day. As the saying goes, “The only constant is change.” That’s what it feels like sometimes as product managers and product leaders. We rarely have the luxury of a slow-moving market. We must constantly be on top of changing market dynamics and evolving customer needs while still trying to manage the day-to-day process of developing and supporting products. It’s one of the things that make product management so difficult but also so rewarding when we get it right.
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