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With Jason Barnard...
50 minutes | 10 days ago
How to Become the Go-To Brand in Your Market (Barnaby Wynter with Jason Barnard)
Barnaby Wynter talks with Jason Barnard about brands and acquisition funnels. The Brand Bucket Guy talks to the Brand SERP guy ! Barnaby has a 6 step process for building your acquisition funnel. In this conversation he goes through them in reverse order. He includes conversion rates between each stage which (apparently) apply to all verticals, all sizes of business and all countries. He then goes back through those 6 steps in the correct order and includes leakage rates.This make phenomenal sense. https://www.youtube.com/watch?v=DYpHMQh0AzA Organised by Kalicube in partnership with Wordlift
30 minutes | 17 days ago
Creativity is The Missing Ingredient in Most Businesses Today (Nir Bashan with Jason Barnard)
Nir Bashan with Jason Barnard at Kalicube Tuesdays. Nir Bashan talks with Jason Barnard about business strategies. Ask yourself this: Is creativity all that important in my business? Answer is a resounding “yes”, according to Nir Bashan.During this interview, Nir explains how creativity just might be the most important aspect of your business (and mine), and also shares the three steps that allow you to capture and nurture productive creativity in everything we do. https://www.youtube.com/watch?v=kXIqvQwbLrI& In partnership with Wordlift
26 minutes | 24 days ago
How to Generate Unlimited Content Ideas (Melanie Deziel with Jason Barnard)
Melanie Deziel with Jason Barnard at Kalicube Tuesdays Melanie Deziel talks with Jason Barnard about content creation. In this episode, Melanie shares a really neat way to ensure you always have ideas for your content strategy. In a nutshell - for each idea there are 10 types of content, and 10 formats... that's 100 opportunities already. Then with repurposing and what Melanie refers to as multiplying, the number of possibilities becomes astronomically large. So, settle down comfortably and listen to Melanie give you the keys to finding all the content ideas you could ever need :) https://www.youtube.com/watch?v=pmUqgB8Ws0k In partnership with Wordlift
33 minutes | a month ago
Finding the Right Agency for your Brand (Joes Koufman with Jason Barnard)
Joe Koufman with Jason Barnard at Kalicube Tuesdays. Joe Koufman talks with Jason Barnard about the tips and tricks of working with marketing agencies. Brands take on an agency because they are missing capacity or capability. Not enough internal resources, or a lack of skills of the internal workforce. I try to suggest that the brand might simply want an independent, unbiased view,a nd we might consider that as a third reason. But that still falls inside the duo - it's a question of capability. Agencies are either generalist or specialist, and brands need to be sure to choose the right type of agency for their needs. Joe digs into the details of both types and what they might be able to bring to the table for a brand. Now, how to choose the right agency. Firstly identify if your problem is capacity or capability, then identify what you need the agency to do for you, and choose a specialist agency if your need is specific, or a generalist agency if you have a more generalised need. Then research the agencies, check they are recognised for the services you need (for example, by looking at their Brand SERP or checking guides such as Clutch.co ). Check costs match with your expectations and capacity, create a shortlist of agencies that can satisfy your needs... then choose the agency according to how you feel about the people you will be working with. https://www.youtube.com/watch?v=kijXeKUSxTI In partnership with Wordlift
34 minutes | a month ago
The Pratfall Effect (Geraldine DeRuiter with Jason Barnard)
Geraldine DeRuiter with Jason Barnard at Kalicube Tuesdays Geraldine DeRuiter talks with Jason Barnard about the Pratfall Effect In this podcast Geraldine and Jason talk about how failure can be a sign of a more authentic and endearing person. The pratfall effect is the idea that when a generally successful brand or person fails in some manner, this makes people perceive them more positively. Geraldine expands on that idea, talking about taking that failure or mistake, learning from it and using the lesson learned to improve on future actions. Using previous examples and quite a few recent mistakes by Jason and Geraldine themselves, they reveal how they improved by learning from their errors... and discuss how being fallible is simply part of being human. https://www.youtube.com/watch?v=1YqhVNQ9nYg In partnership with Wordlift What you’ll learn 00:02 Introducing Geraldine DeRuiter00:39 What is an ‘Everywhereist’?01:58 The Knowledge Graph and Knowledge Panel of this podcast3:03 What defines someone or something as a success in their area of expertise?06:33 Introduction to the pratfall effect07:58 An example of being critical of yourself in the hope of improving10:45 Perceiving our own mistakes as worse than they are12:16 Playing through your failures and leaning on others for support14:37 Do people tie the success of others to their own?15:24 How does being fallible help you?16:24 Failing and falling forward: Recovering from our mistakes and improving upon them17:52 When the fight or flight response kicks in when the mistake occurs19:23 How should you perceive an audience when public speaking: friend or foe?20:50 Is this statement true? The main barrier to your own success is often yourself23:30 Jason’s story with the dictionary and the word ‘Zeugma’ 26:29 The pratfall effect in marketing advertisements28:02 The significance of strong branding and the pratfall effect
32 minutes | a month ago
How to Nail Product Positioning (April Dunford with Jason Barnard)
April Dunford with Jason Barnard at Kalicube Tuesdays April Dunford talks with Jason Barnard about how to nail product positioning. In this podcast, April and Jason talk about how to position both your brand and its products well for your customers. April defines the term positioning and then explains in detail both the 3 styles of positioning in a market and the components of positioning (competitive alternatives, unique attributes, value, customer segments and market category). April goes into depth with Jason on how these components can influence your position and what that means for your business. https://www.youtube.com/watch?v=DlX6eux9rpY In partnership with Wordlift What you’ll learn 00:06 Introducing April Dunford00:45 April’s Knowledge Panel01:14 How Google decides who to put in the ‘people also search for’ element 02:03 April’s Brand SERP03:39 What is the definition of positioning05:12 What is the difference between marketing and positioning?06:44 Who do you position your offers for?08:12 The evolution of a brand's positioning09:45 How often should you reassess your positioning?11:02 What are the components of positioning?13:30 Thinking about the competitive alternatives15:12 What is the value of a product and why does it matter to the customer?15:37 What is ‘Market category’ in the components of positioning?16:28 The relationship between the components on customer-centric positioning18:00 Positioning of Kalicube’s Brand SERP course20:26 Brand SERP rankings22:22 Controlling your digital footprint23:15 What are the styles on positioning in a market?25:37 Smart glasses as an example of head to head style positioning28:00 The problems inherent in creating a new market
41 minutes | 2 months ago
SEO Disasters You’ll Want to Avoid (Kaspar Szymanski with Jason Barnard)
Kaspar Szymanski with Jason Barnard at Kalicube Tuesdays Kaspar Szymanski talks with Jason Barnard about SEO disasters. In this podcast Kasper and Jason talk about how to avoid SEO disasters such as incorrectly migrating your site, failing to correctly build links or even to simply rely on inaccurate tools such as Google Translate. Using his years of experience working with Google Kasper has a mountain of knowledge regarding the pitfalls businesses fall in and how to best they can climb out. Using examples, he explains how companies made SEO mistakes and how often it is unintentional and also avoidable. He explains that by simply bringing in a third party consultant with an impartial view on your website you can often catch these errors before it destroys your business. You can read more from Kaspar on these examples here https://searchengineland.com/seo-horror-stories-heres-what-not-to-do-339698 https://www.youtube.com/watch?v=uMr3uuFfFLk In partnership with Wordlift What you’ll learn 00:03 Introducing Kaspar Szymanski02:29 What can you learn from looking into previous SEO disasters?03:40 Ranking on Kasper’s personal brand SERP04:57 What makes for a 'good' SEO disaster?06:11 SEO disaster #1: luxury retail brand09:16 Why did their rankings totally disappear?10:14 Was recovery feasible?10:50 How these mistakes could have been be avoided12:00 What timescale should you follow to migrate (content or domain) successfully13:39 The importance of having an outsider give an impartial review of your website14:44 SEO disaster #2: Travel price comparison site 16:27 Going international going wrong18:06 A takeaway for the audience regarding saving, preserving and retaining their servers’ logs19:21 Legality of General Data Protection Regulation (GDPR) regarding server logs21:09 How can you help consultants fix your mistakes?21:54 What does Kasper recommend you do to successfully migrate a website when staying on the same domain?24:10 Migrating HUGE websites (500 million landing pages!)25:16 How site migration can be used as a way to improve your website26:42 Crawling tools such as Botify, DeepCrawl and Screaming Frog and how they can help with your site migration27:15 Why you should NOT overlook Google Search Console28:14 SEO disaster #3: international medical website29:40 Those who catch you out are often those who will bail you out31:00 The challenge of a backlink audit31:58 A blueprint on how to build links32:40 The need for a unique selling proposition when link building34:34 Was the medical website business able to recover?35:48 Why is Kasper a former Google guy a big Bing fan?37:46 Once you have submitted a disavow file what will happen?
36 minutes | 2 months ago
Winning the Digital Marketing Game (Duane Forrester with Jason Barnard)
Duane Forrester with Jason Barnard at Kalicube Tuesdays Duane Forrester talks with Jason Barnard about branding in digital marketing. In this podcast Duane and Jason talk about the importance of building your brand persona and how companies can prepare for the future of search: amongst other things, smaller businesses need to take a good long look at their own branding, their customers' needs, the channels they can realistically leverage... and building their own internal knowledge graph. Stunningly enthralling conversation! https://www.youtube.com/watch?v=qTWfSyqxS9s In partnership with Wordlift What you’ll learn 00:07 Introducing Duane Forrester00:46 Duane’s Brand SERP02:40 Why does the citation in Duane’s Knowledge Panel differ across countries UnGagged, Search Engine Journal and BrightEdge?04:38 Answer: Duane’s digital footprint06:12 Google Books pushing an author into the Knowledge Graph08:21 How important are knowledge graphs to your business?10:07 What is most important for search engines today?12:12 Is Google’s Knowledge Panel for products going to help them compete with Amazon?14:50 How can small, family-owned or independent business compete?18:48 Branded searches going to become more important - how can you build a brand persona?20:50 An example of how important it is to update your brand with your unique selling propositions such as philanthropic ventures24:45 How to target audiences better (avoid the mistake of thinking you can reach and help everyone)26:19 What defines your branding?29:07 Why smaller businesses should start building their own knowledge graph30:24 What can you do to prepare for the future of search on engines such as Google and Bing31:41 Where is Google Discover taking us?
38 minutes | 2 months ago
Using High Authority SEO for Personal Branding (Dennis Yu with Jason Barnard)
Dennis Yu with Jason Barnard at Kalicube Tuesdays Dennis Yu talks with Jason Barnard about using high authority SEO for personal branding. Kalicube Tuesdays welcomes the delightful Dennis Yu for its 17th edition. In this podcast Dennis and Jason talk in depth on how to build a rich personal brand. Along the way they discuss the topic of mentoring young adults in digital marketing and how through these programmes can be nurtured. With his experience working at Yahoo, Dennis offers a unique insight into how they developed alongside Google. https://www.youtube.com/watch?v=ApPFLYhjRTg&t=9s In partnership with Wordlift What you’ll learn 00:20 Introducing Dennis Yu01:01 Rebuilding a brand's presence in Google's Knowledge Graph02:42 The rewards of mentoring young adults06:32 Seizing opportunities08:30 Sometimes the experts do not know best09:04 Dennis Yu's experience as a digital marketing mentor12:55 What does Dennis mean when he talks of personal branding?16:49 What makes a successful personal brand?19:40 Redefining personal branding20:28 Using WordLift to push entities into the Knowledge Graph20:58 Facebook ads and Dennis Yu24:12 Ranking in search and driving sales29:06 Google Vs. Yahoo: Why did Google win?32:57 How do you bring personal branding and high authority SEO together?
36 minutes | 2 months ago
Updating content as an SEO strategy (Danny Goodwin with Jason Barnard)
Danny Goodwin with Jason Barnard at Kalicube Tuesdays Danny Goodwyn talks to Jason Barnard about updating content as an SEO strategy. "If I Had More Time, I Would Have Written Less" - Mark Twain Search Engine Journal launched an SEO strategy based on updating older articles. To keep up with a changing world, and Google's constantly algorithm, updating older content is a must. However, as discussed in this podcast it is important to understand when content should be reused and when it should be removed. In this podcast, Danny goes into depth on why sometimes it is easier to look back and reuse old content rather than making new content. This helps avoid repeating the same content in different articles which will not only confuse the audience but also Google on what is most relevant. Competing with other brands' content is already difficult enough so why compete with yourself? https://www.youtube.com/watch?v=p0NCNlF1plI&t=1602s In partnership with Wordlift What you’ll learn 00:05 Introducing Danny Goodwin00:16 Updating content rather than creating content02:26 Search Engine Journal’s glorious Brand SERP05:41 Search Engine Journal’s SEO strategy07:15 Who is SEJ's audience?09:44 The importance of reviving old content12:48 Updating older content Vs. replicating old content14:42 Auditing old content 16:55 Two great reasons for updating your old content20:21 How does SEJ marry breaking news and deep-dive studies22:20 Correcting content rather than changing content23:30 The for and against Skyscraper content (mostly against)24:32 Reworking the content on Search Engine Journal 25:22 How to know what needs to be rewritten and what needs to be removed?26:30 Tips and tricks for bundling content29:20 Creating new content and correcting said content, which is easier?31:40 Search Engine Journal's YouTube channel33:18 Creating good content for YouTube
39 minutes | 3 months ago
Strategies to grow Your YouTube Channel (Tim Schmoyer with Jason Barnard)
Tim Schmoyer with Jason Barnard at Kalicube Tuesdays Tim Schmoyer talks to Jason Barnard about growth strategies for YouTube. For all new creators reaching a goal such as 100,000 subscribers is the driving force behind their videos. However, in this podcast Tim goes onto discuss why asking for people to subscribe in every video might not be the route to success. YouTube's algorithm plays an important role in whether your content will be recommended on the homepage or left alone to be found using the search bar. With 300 hours of video being uploaded to YouTube every minute it is becoming increasingly important to use YouTube analytics and the information as heard in this podcast to reach your intended audience. Tim’s channel ‘Video Creators’ offers insight for all small and prospective creators into what will help grow their channel. Using examples from his own experience as a YouTube guru he also goes onto explain how important different calls to action are and how to optimise your end screens can offer (and I went and did what he suggests.... and it works !) https://www.youtube.com/watch?v=TXlqRmmg-Mw&feature=youtu.be&ab_channel=Kalicube What you’ll learn 00:14 Introducing Tim Schmoyer00:50 Tim’s Knowledge Panel and why he should claim it02:15 Who does the Knowledge Graph associated with Tim?04:30 What does the Video Creators channel aim to do?05:30 Video Creators target audience06:40 What is a 'good' percentage of active subscribers08:32 How your call to action defines whether a video is successful11:00 Keeping subscribers engaged14:13 Is the goal always to get subscribers?15:30 A quick explanation of YouTube's algorithm17:40 How do you assess how satisfied a YouTube user is?19:10 Personalised experience on YouTube20:19 How to gain subscribers without asking for people to subscribe?22:03 Click-through rate (CTR) onto another video23:09 Adding an end screen call to action for a video that is not made yet24:05 How useful are end screens on your channel?26:00 The trick of linking out on YouTube28:05 How the algorithm deals with internal linking 29:44 An example of how Video Creators helped a channel have explosive growth32:20 What you can learn from digging into YouTube analytics33:18 How to plug something in the middle of the video without losing viewers?34:15 What are ‘lean back’ and ‘lean in’ viewing experiences?
28 minutes | 3 months ago
How to Market an Equity Crowdfunding Push (Jason Fishman with Jason Barnard)
Jason Fishman with Jason Barnard at Kalicube Tuesdays Jason Fishman talks with Jason Barnard about crowdfunding (and more specifically how to market your crowdfunding push). Upon defining the two types of crowdfunding, reward-based and equity crowdfunding Jason informs on how to market to acquire investors online and using traditional media. Jason B initially suggests that 1000 investors @ $1000 each will probably be less of a headache than 1 investor @ $1M. However, Jason F goes on to explain the complexity of keeping 1000 investors informed and happy whilst maintaining a relationship with 1 investor may also be a struggle. In this episode of the podcast, Jason F explains the ins and outs, tips and tricks to getting traction behind your crowdfunding push. How to correctly utilise social media (Facebook, Instagram, Twitter and LinkedIn) and search engines (Google) to attract returning customers and new investors. Whilst it takes a lot of effort, apparently, he promises it is worthwhile :) Recorded Tuesday 1st September 18:00 H CET. Watch now>>> https://www.youtube.com/watch?v=kumA514yof4&t=1105s What you’ll learn 00:09 Introducing Jason Fishman01:33 Controlling your Wikipedia presence02:53 Entering the Knowledge Graph04:13 The two primary types of crowdfunding and who can partake05:53 The three primary filings: Investors, Owners/Users and Reg A+07:15 Reg A+ and equity crowdfunding case study: Brewdog09:14 Can you treat crowdfunding as a marketing push?10:50 1000 investors or just one? Which one is easier to work with?11:56 How you acquire investors13:59 Utilising social media channels such as Facebook, Instagram and LinkedIn17:31 Return on ad spend/return on marketing spend metrics18:24 Who are the targeted audiences on Instagram?20:20 Is Twitter a useful tool for crowdfunding campaigns?21:29 When does Google play a role in attracting investors22:34 Which type of marketing pays the best?24:38 Reward-based crowdfunding needs a strong first day26:00 Will previous success make it easier?
39 minutes | 3 months ago
SEO Without Link Building (Chase Reiner with Jason Barnard)
Chase Reiner with Jason Barnard at Kalicube Tuesdays Chase Reiner talks to Jason Barnard about his SEO strategy (without link building). There is so much said and written about PageRank and the importance of inbound links to any SEO strategy. What Chase talks about is whether link building is necessary for an effective for SEO. He then goes onto explains how he manages to build successful SEO strategies without doing any link building. Chase has amassed a following 37.4k subscribers on YouTube which leads to the discussion of how suggestion based algorithms on YouTube, Facebook and Google are becoming more important to the user experience. Creating content worth looking at and how to retain an audience once a brand grows is vital to any brands success. Kalicube Tuesdays: SEO Without Link Building. With Chase Reiner. Recorded live Tuesday 25th August 2020 at 18:00 CET:Watch on YouTube >> https://www.youtube.com/watch?v=8E1Ryd-kj7o What you’ll learn 00:20 Introducing Chase Reiner01:48 Getting a place in Google's Knowledge Graph03:41 SEO without link building – are links still important?05:10 Suggestion based algorithms on YouTube, Facebook and Google06:40 The significance of being an entity in the Knowledge Graph10:15 White hat Vs. black hat techniques on user signals 12:00 What influenced Chase to find his platform for SEO?21:40 Is Chase now satisfied with his position?24:14 Owning your own Brand SERP26:16 Building relationships with content and engaging the audience28:30 How can you maintain engagement with larger audiences?35:40 Creating content that truly engages your audience36:50 Taking control of your content37:43 Remaining consistent Special offer from SEMrush : 2 weeks free Guru account this way >> Special offer from Wordlift : 10% lifetime discount this way >> Email reminders Join the newsletter and we'll send you a reminder the day before the livestream (you can unsubscribe in one click at any time). Sign up to the newsletter to keep on track with Brand SERPs, Jason’s podcast…. and more !
31 minutes | 3 months ago
Google Discover and Other Push Features (Jes Scholz with Jason Barnard)
Jes Scholz with Jason Barnard at Kalicube Tuesdays Jes Scholz talks to Jason Barnard about Google Discover and other pushy features. In the space of just a few years Google has gone from a search engine, to an answer engine to an assistive engine, where it aims to predict what we want before we express the need. Whether or not this is a good thing is definitely up for debate / depends on personal opinion. However, as marketers we cannot afford to ignore this development. How do these push services work? How can we optimise for them (CAN we optimise for them)? What benefits can we draw from them? Kalicube Tuesdays: Google Discover and Other Push Features. With Jes Scholtz. Recorded live Tuesday 18th August 2020 at 16:00 CET: Watch now >> In partnership with Wordlift and SEMrush What you’ll learn 00:16 Introducing Jes Scholz01:32 Experimenting with Brand SERPs02:24 Utilising WordLift and Semrush to become linked with the Knowledge Graph 03:15 What is Google Discover?05:15 How does Google Discover work? Clue: it's a push technology06:24 Google Discover uses the Knowledge Graph and the Topic Layer07:07 The clarification of what the Topic Layer is08:19 An example of how Google Discover markets to you09:14 The precision of Google Discover10:32 How many steps ahead are Google Discover11:43 Google invading your privacy 12:37 A dig into Google's graveyard13:26 Google Discover as a social media14:50 How do you post directly to your Brand SERP?16:30 Google People Card17:30 The challenge of getting into the Knowledge Graph19:30 How Google Discover relates to the Knowledge Graph22:34 Are there other push features beyond Discover?24:08 Every entity needs a home25:40 Why organisation is key for your content27:53 The importance of being in control of your database29:20 The flaw of defining your company as only the product you provide Email reminders Join the newsletter and we'll send you a reminder the day before the livestream (you can unsubscribe in one click at any time). Sign up to the newsletter to keep on track with Brand SERPs, Jason’s podcast…. and more !
27 minutes | 4 months ago
Consumer Behaviour and Attention Management (David Amerland with Jason Barnard)
David Amerland with Jason Barnard at Kalicube Tuesdays David Amerland talks to Jason Barnard about consumer behaviour. We all know about consumer behaviour but how many of us have thought about attention management as an approach to influencing it? David and Jason dig down that rabbit hole… But how can we as marketers manage to do this? We need to look to manage consumers' attention throughout their path to purchase? Kalicube Tuesdays: Consumer Behaviour and Attention Management With David Amerland. Recorded live Tuesday 4th August 2020 at 16:30 CET. Watch now >> https://www.youtube.com/watch?v=kOezBmUpNL4 What you’ll learn 00:41 Introducing David Amerland01:30 Kalicube Tuesday podcast success on Periscope02:15 How quickly following creating this podcast did it show on David’s Brand SERP?02:54 Utilising WordLift in generating an entity03:50 Google's Knowledge Graph and the entity-based content model05:22 Using SEMrush to track personal Brand SERPs08:40 Why do we need to understand consumer behaviour?09:30 What is attention in consumer behaviour?11:00 Has consumers' attention spans shortened?13:48 How to grip someone’s attention and keep them focused?14:42 Is eye contact a trigger for a pseudo-connection?17:03 Building connections online18:30 Can you trust a brand by appearances only?19:35 Are we made to feel indebted into buying a product?21:40 The use of emotional marketing22:46 How can you best serve a consumer to retain their attention?24:29 Educating about a product before selling it – is it possible?26:00 What is the halo effect?
51 minutes | 4 months ago
The Knowledge Graph without Wikipedia (Rand Fishkin with Jason Barnard)
Rand Fishkin talks to Jason Barnard about removing Wikipedia from the equation when managing the Knowledge Graph. Many marketers rely on using Wikipedia to get into Google's Knowledge Graph. This approach has multiple issues it is not appreciated by Wikipedia editorsit isn't helpful to Wikipedia usersit truly is an all-or-nothing tacticit fails if the article is never published, or is quickly deletedit is an unstable 'one trick pony' strategyit hands control of 'facts' about your brand (or personal brand) to Wikipedians ... and then it isn't the only way to get into the Knowledge Graph. There are many, many other routes you can take that are more stable, more reliable and where you have control. Mostly, we discuss removing Wikipedia from the equation in our Knowledge Graph strategies... but we talk around the topic - taking control of information about you online, Brand SERPs, the future of Brand in digital marketing, the power of the tech giants... and rather a lot more ! 53 stunningly interesting minutes and an incredibly insightful conversation. Kalicube Tuesdays: The Knowledge Graph: Removing Wikipedia from the Equation. With Rand Fishkin. Recorded live Tuesday 4th August 2020 at 20:00 CET. Watch now >> https://www.youtube.com/watch?v=IejyHl6C-dY In partnership with Wordlift and SEMrush What you’ll learn 00:30 Introducing Rand Fishkin01:30 Have the tech giants coloured the United States pandemic response with disinformation?02:40 Nationalism/Collectivism Vs. Individualism and how countries respond to COVID-1908:16 Does the field of digital marketing hold some blame for the spread of misinformation?09:36 Deleting an article on Wikipedia - the impact on Google's Knowledge Graph (example: Boowa & Kwala)10:30 A quick look at Rand Fishkin's Brand SERP13:33 Why Rand petitioned for the removal of a Wikipedia page (and why you might want to)16:39 Using WordLift to create an entity-based content model17:12 Why are certain episodes of this podcast in the Knowledge Graph and others not? 18:45 How a webpage got to become an entity in the Knowledge Graph and trigger a knowledge panel19:24 Google and their use of structured data21:44 Introducing the “Zebra Vs. Unicorn” business philosophy24:43 Who is Google's competitor?25:50 Why you cannot build a competitor to Google28:50 Are governments right to be afraid of big tech companies?29:39 When did Microsoft become the good guy?31:40 The importance of Bingbot's annotation layers32:55 How a company inherits traits from their CEO34:15 The difficulty in disconnecting with a former business36:50 What drove the creation of SparkToro?37:30 What does the “Zebra Vs. Unicorn” business philosophy entail?40:28 Why did Kalicube trend on SparkToro?41:40 What does ‘trending’ indicate?43:32 What does SparkToro offer?46:20 How does SparkToro work?50:10 Look beyond Facebook and Google for inbound marketing Special offers... 10% off the schema plugin for Wordpress. This is tool I have been using for the Entity Based Content Model I keep mentioning in the series. Absolutely stunning results in ranking, visibility, traffic and knowledge graph presence... and it is the easiest tool from adding Schema.org markup on the market to use (even without schema markup skills). Plus they have an awesome client support and really get into helping you get the most out of it. 100% recommended. If you have been thinking about getting great schema markup on your site, and now want to take the plunge, get 10% discount on Wordlift here >> (this offer includes a rather generous and confident 14 day, no questions asked money back guarantee) 2 weeks Guru account free. This way for 2 weeks free Guru with SEMrush - the best bang for your buck in the SEO tool space right now :)
29 minutes | 4 months ago
Gaining Return on Relationship Whilst Being Good to People (Ted Rubin with Jason Barnard)
Ted Rubin with Jason Barnard at Kalicube Tuesdays Ted Rubin talks to Jason Barnard about RoR (return on relationship). Ted is famous for his mottos, including 'Return on Relationship' and 'Be Good to People'. In this conversation, he puts these two together in the rough and tumble world of business, aiming to build an audience that truly engages and is truly relevant to your brand and products. He is also famous for straight talking, so this is a thoroughly interesting conversation that is a bit out of the ordinary. Kalicube Tuesdays: Gaining Return on Relationship Whilst Being Good to People. With Ted Rubin. Recorded live, Tuesday 28th July 2020 at 20:00 CET. Watch now >> https://www.youtube.com/watch?v=jxKI_djyFXI In partnership with Wordlift What you’ll learn 00:50 Introducing Ted Rubin01:25 Entity based content models01:45 Linking through Google's Knowledge Graph02:50 Why does Google not connect someone to a Knowledge graph?03:15 Brand SERP connections04:05 What is Photofy?05:24 The importance of empowering and encouraging employees06:00 When content sharing is okay even when credit isn’t given07:22 How ‘Return on Relationship’ and ‘Be good to People’ are associated to one another08:10 The value of (RoR) Return on Relationship 09:40 Building a reputation10:30 (RoR) Return on Relationship contrasting (RoI) Return on Investment 11:30 What does family bring to you?14:05 Why do we need to take back the word ‘friend’?14:40 The difference between becoming friends and simply being introduced16:00 How many different categories of friendships are there?16:58 Google Circles and why it failed18:05 Google tries to understand relationships between entities over time18:30 Engagement pushes content onto your Brand SERP19:10 Why engagement helps build a strong relationship20:45 How social media allows you to see how people are engaging with each other21:40 Learning how to communicate knowledgeably23:20 Where do people choose to interact and engage?24:45 The significance of being able to bring entities together25:00 Networking vs. Community building27:50 ‘Be Good to People’ goes beyond simply being nice
24 minutes | 4 months ago
Vetting Experts Through the Eyes of Google (Matthew Tenney with Jason Barnard)
Matthew Tenney with Jason Barnard at Kalicube Tuesdays Matthew Tenney talks to Jason Barnard about researching people. The discussion covers the best ways to use search engines such as Google, the pitfalls and the ways to avoid wasting time vetting the wrong individual. The single most important takeaway is that you'll do well to evaluate an expert through Google’s eyes. Matthew and Jason discuss in detail that, when researching, you should think more in terms of entities than authors, or people... and look at those entities from the perspective of how Google perceives their Expertise Authority and Trust (E-A-T). During the podcast Matthew goes on to point out the fundamental importance of using structured data and the sameAs property to indicate connections in a way that Google understands. They move onto using Google Trends as a way to evaluate a person's popularity... but also that it can be a limited since most people's names do not generate enough search volume for Google Trends to pick up on them. Then onto Google's Knowledge Graph – something Jason is especially keen to talk about - specifically how to influence it. To conclude, Matthew talks about the methods and tools he uses in his vetting procedure to find out as much as possible about an author or entity online. The perfect conclusion to a great conversation! Kalicube Tuesdays: Vetting Experts Through the Eyes of Google. With Matthew Tenney. Recorded live Tuesday 21st July 2020 at 10:30 CET. Watch now >> https://www.youtube.com/watch?v=HxnAnOQija4 What you'll learn 00:25 Introducing Matthew Tenney00:55 Why vetting on Google doesn't always work01:46 Creating a knowledge panel03:10 How to vet in the eyes of Google through an entity 04:25 Do you trust Google's results on a person?04:32 If you want a great Brand SERP that emphasises your E-A-T, you need Google to recognise you as an entity05:48 Looking at Google's Knowledge Graph06:05 Is Google moving away from Wikipedia/Wikidata to new trusted sources for information such as Crunchbase?07:36 Building an entity using structured data 09:42 Show to check author/entity authoritativeness through Google’s eyes10:10 Using Google trends to vet people12:45 Why Google trends does not always work for entities 14:34 Is it even worth vetting someone anywhere else besides Google?14:50 Why offline trust and authority signals also count15:47 Taking the offline and moving it online effectively16:54 Why using Kalicube.pro to measure the quality and control of your own Brand SERP is a good idea19:38 Influencing and educating Google to suit you (as an entity)20:30 How to leverage tools such as Google autocomplete and Google autosuggest 21:08 Why Facebook, YouTube and LinkedIn and Bing are also important22:23 Bing’s Knowledge Graph22:40 Matthew's very own (rather good) vetting procedure Learn more about nailing your place in the Knowledge Graph (without a Wikipedia page) In partnership with Wordlift Email reminders Join the newsletter and we'll send you a reminder the day before the livestream (you can unsubscribe in one click at any time). Sign up to the newsletter to keep on track with Brand SERPs, Jason’s podcast…. and more !
28 minutes | 4 months ago
Your Business Means Nothing if People Can’t Find You (Ryan Foland with Jason Barnard)
Ryan Foland with Jason Barnard at Kalicube Tuesdays Ryan Foland talks to Jason Barnard about business and marketing. Truly effective marketing comes down to ensuring people can find your business when they need your products or services. Sounds simple? It is :) Ryan talks about his concept of the invisible like - a concept I love because it gives encouragement to all of us with our content creation. We then move on to inbound marketing to help people find your business, and specifically appreciating that your employees are one of the best inbound marketing tools you have at your disposal. I then pull in SEO - how all this could apply to Google and more specifically E-A-T. Ryan beautifully circles back from authority and trust to his 'invisible like'. And we end with the delightful approach that you should 'treat people as people' for your business to thrive. Brilliant;, and well worth listening to. 00:50 - Introducing Ryan Foland03:40 - The definition of a personal brand (and how to get yours right)06:00 - You don't exist if people cannot find you08:00 - The invisible like - what it is and how to use it11:00 - Using inbound marketing to help people find your business11:50 - Why brands need to rely more on their employees' online reach14:55 - Why empowering your employees is a boon and not a risk16:00 - How the relationship between brands and their employees boosts E-A-T for SEO17:40 - Why all of this is the new link building18:50 - Do you get hired for your expertise or your experience?21:00 - Definitions of Expertise, Authority and Trust…21:30 - Why Authority is actually Validation (and how to leverage it)22:40 - Get ahead by sharing what didn't go right for you25:00 - How to motivate yourself in the face of content that doesn't appear to perform26:50 - Where and how to better invest in your employees Kalicube Tuesdays: Your Business Means Nothing if People Can’t Find You. With Ryan Foland. Recorded live July 14th 2020. Watch now >> https://www.youtube.com/watch?v=CQpsL0x9OPw&feature=youtu.be In partnership with Wordlift Email reminders Join the newsletter and we'll send you a reminder the day before each livestream (you can unsubscribe in one click at any time). Sign up to the newsletter to keep on track with Brand SERPs, Jason’s podcast…. and more !
28 minutes | 5 months ago
Standing Out From the Crowd Without Doing Anything Exceptional (Patrick M Powers with Jason Barnard)
Patrick M Powers with Jason Barnard at Kalicube Tuesdays Patrick M Powers talks to Jason (M) Barnard about personal branding. In what turns out to be a wonderful conversation mostly about making the most of what you have. You don't need anything spectacularly special to stand out from the crowd. Small differences make all the difference when it comes to both personal and commercial relationships. Much of it is keeping people engaged, whether on or offline…. but most of all, embracing what makes you different and expressing it intellignetly. Amazing stuff. Makes 100% sense. I'm all on board. What you'll learn 02:00 Why a middle initial can be a great idea for online communication04:45 How to reactivate audience attention06:50 Using Quick Cut in video editing08:30 Why a three word title is perfect10:00 Using titles and subtitles to draw people in12:00 Stand out by being just a little bit different12:40 Why transactional questions are key14:00 Standing out in networking situations15:20 What is Quickfluence (and why that one word is so powerful)16:45 How you can use standard industry practices to help you stand out25:00 How to leverage the smallest tweaks to make the biggest difference Kalicube Tuesdays: Standing Out From the Crowd Without Doing Anything Exceptional. With Patrick M Powers. Recorded live Tuesday 7th July 2020 at 9:30 CET: Watch on YouTube >> https://www.youtube.com/watch?v=F5PCT0E7I80 In partnership with Wordlift Email reminders Join the newsletter and we'll send you a reminder the day before the livestream (you can unsubscribe in one click at any time). Sign up to the newsletter to keep on track with Brand SERPs, Jason’s podcast…. and more !
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