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SEO Talks with Jackson Digital
10 minutes | Sep 23, 2020
Content Creation: Should I outsource or hire someone?
We know you’re here for SEO tips so today we double down on an area overlooked by all too many: content creation.Maybe you want to create your own content but you need some tips to help you sharpen up your writing.Perhaps you want to outsource your content creation but you want to know what you’re talking about when you’re hiring a writer.Either way, grab a copy of Everybody Writes, a great primer on writing copy that converts. Don’t have the time for that?Put the tips covered in today’s podcast into practice and see a huge difference.All you need to do is think about the following simple markers: · Know your audience· Write as if you’re talking to a friend· Embrace white space· Use the active voice· Content should be as long as it needs to be· Use Grammarly as a guide· Hire a writer but recognize the important of an SEO strategyKnow your audienceThis might sound obvious, but you need to be talking to the right people. We help a number of recovery centers so we’re producing content targeted squarely at female decision-makers. We’re also ensuring that we make technical or complicated content easy to read for everyone.That approach is flipped on its head when we’re working with tech companies.All that counts here is talking to your customers directly and in the way they’re accustomed to being addressed. And this brings us to the next point: keep it personal.Follow us on social media: https://www.youtube.com/channel/UCblrV8Hb4xyl6r7ZRcGZCOQ/https://www.linkedin.com/company/53207723/https://twitter.com/RyanJacksonRhttps://www.instagram.com/_jacksondigital/Subscribe to our newsletterCheck out our new location in Orange, County.
4 minutes | Sep 22, 2020
How to Determine The Quality of a Backlink
The quality of backlink can be difficult to determine. But in this podcast, I am going to make it easy as pie... You might be asking yourself questions such as:How much should you pay?How do I know if a backlink has a high quality? The 5 core metrics to determine the quality of a backlink: 1. Organic Traffic 2. Backlink to organic traffic ratio 3. Keywords that are currently ranking 4. Backlink Count 5. Referring domains/backlink count If all of these check out the backlink will likely be a perfect price. Read more https://jackson-digital.com/link-building-case-studyFollow us on social media: https://www.youtube.com/channel/UCblrV8Hb4xyl6r7ZRcGZCOQ/https://www.linkedin.com/company/53207723/https://twitter.com/RyanJacksonRhttps://www.instagram.com/_jacksondigital/
3 minutes | Aug 12, 2020
Google Update: Testing of Virtual Business Cards
Calling all freelancers and influencers: have you tried the new Google People Cards?Launched on Tuesday, these virtual business cards are slowly rolling out now. They make it easy for you to showcase your business online. People Cards are aimed firmly at entrepreneurs and influencers just like you and me. Easy to set up, you can include a website link, your social profiles, email address, and phone number (optional). Make it easy for anyone to reach out to you with worthwhile business opportunities.So, I predict People Cards will come to rival Google My Business.As an SEO, I always keep uppermost in mind that Google’s core goal is to ensure users find helpful and valuable information. With People Cards you can cut through the spam and find reliable, full contact information for prospective clients. You can also promote your own business and make it easier to be found. Today, I’m also letting you know that we’re back in business. With lockdowns coming in waves and everything up in the air, now is a better time than ever to focus on getting your website and business found.We’ll be back soon with more breaking SEO news.https://jackson-digital.com/
4 minutes | Jul 21, 2020
The BEST Practices for an XML Sitemap
Thanks for stopping by. What can you expect to discover today, then? I’ll be talking about how to submit your sitemaps in Google Search Console. This is as simple as follows:Hit Crawl buttonClick SitemapsAdd/test a sitemapEnter sitemap URLClick SitemapLearn how it takes up to one month to reap the benefits of submitting your sitemap. Learn, too, how simply submitting your sitemap can help drive impressions and clicks.I’ll then walk you through what NOT to do when you’re submitting a sitemap.Find out why you should avoid the following:Do not include bad status codesAvoid 300 errors / 400 errorsNo redirect chains, no bad URLs in your sitemap: use final destination URLs onlyOnce I’ve talked about best practice and what to avoid, I’ll walk you through submitting a sitemap the easy way…Discover how a tool like Screaming Frog can generate sitemaps at the click of a button with no errors.I’ll even be throwing in some simple tips like creating an HTML directory so users can seamlessly navigate your site and the benefit of removing no-index tags.Do yourself a favor by submitting an accurate sitemap so your best pages are prioritized.Ask me questions on social media:https://www.youtube.com/channel/UCblrV8Hb4xyl6r7ZRcGZCOQ/https://www.linkedin.com/company/53207723/https://twitter.com/RyanJacksonRhttps://www.instagram.com/_jacksondigital/https://www.facebook.com/jacksondigitalseo/Work with me:https://jackson-digital.com
5 minutes | Jul 14, 2020
SEO ALERT: 103% Increase in 3 Months Through Tiered Link Building
Link building is the number one ranking signal of Google's algorithm...Hopefully, SEOs already know that. Practicing link building tactics haven't necessarily gotten harder, it's just gotten smarter. Through a tiered link building strategy, we are able to see a 103% increase in 3 short months. With the help of a social fortress, we were able to rank for brand terms close to 10 times quicker than traditional tactics. We were also able to get webpages and tiered links indexed at a much quicker rate. Read the full post: https://jackson-digital.com/portfolio/link-building-case-study/(opens in a new tab)Ask me anything on social media: https://www.pinterest.ph/jacksondigitalhttps://www.facebook.com/jacksondigitalseohttps://twitter.com/RyanJacksonRhttps://www.youtube.com/channel/UCblrV8Hb4xyl6r7ZRcGZCOQGet a free consultation: https://jackson-digital.com/free-template/
8 minutes | Jun 29, 2020
Investing in SEO During The COVID-19 Pandemic
Covid-19 has taken over startups. In this video, I am going to give you free tips for startups thinking about investing in SEO. Through COVID-19, it's difficult to market your business. You need to forecast investments to ensure there is a return. Make decisions easier with this forecasting model. 1. Budget Correctly 2. Keyword Research - Sessions divided by 2- Have your AOV and conversion rates ready- Lay it over the contract duration or set them on your own 3.Focus on the foundation of your website- A quality audit tells you exactly how to audit your business at a URL level- Understand how Google crawls your website - Take Sessions at a URL level4. Keywords the URL ranks for- Google analytics information such as conversions or e-commerce metrics5. Ensure canonical URLs aren’t blocking webpages- Why is quality audit important? - Tells you if you have a solid structure 6. Don’t invest a crap ton of money in other areas if your website won’t grow7. Get The Right Competitive Analysis8. Link Wrapping and Tier Link Building9. Top SEO Factors to follow right off the bat- Friendly SEO site- Metadata - No crappy content 10. Target the proper keywords - Publish content - Structure your content properly -Target linksRead the full article https://jackson-digital.com/seo-for-s...Get your free COVID-19 session https://jackson-digital.com/free-temp...Follow me on Social Media:https://www.youtube.com/channel/UCblr...https://www.linkedin.com/company/5320...https://twitter.com/RyanJacksonRhttps://www.instagram.com/_jacksondig...https://www.facebook.com/jacksondigit...
8 minutes | Jun 16, 2020
Simplify Technical SEO For Your Business
In this episode, I walk you through all aspects of technical SEO. Many people think they can write content, target keywords, and obtain backlinks, but that is not the case. Technical SEO provides a foundation for growth on your website. But first, technical SEO is the practice of implementing proper website techniques to provide a foundation for your website. It includes sitemaps, eliminating 300, 400, and 500 errors on your website. Now enough chatter here is 5 common mistakes I see when I audit for technical SEO. #1 Sitemap errors are dreadful. Websites use a sitemap to tell Google what to specifically crawl on a website. If you have technical errors on your website there is no chance, Google will see your sitemap as authoritative. First things first, please make sure non of these errors on your sitemap right now. #2 404 Errors are webpages that are not found on your website. There are three core ways 404 errors happen on websites. You delete a page and do nothing with the URL, move a URL to a new one, or forget to redirect URLs. The way you can fix this is by using a technical SEO tool like screaming frog. Go to c-pannel or wherever you write your redirects and fix them. #3 Redirect strategy sucks. Only use 301 redirects. 302’s show you’re not confident in what you’re doing as a website owner. Now this might be controversial to other SEOs and web developer/ Don#4 Website migration strategy sucks. Too often I see websites not plan adequately enough for website risks. They have no back-ups in place, they don’t manage the robots.txt file, and they do not implement redirects properly. The worst is they do not check for broken backlinks. #5 Implementation of HTTP is crucial. When you flip the switch from HTTP to https there are a lot of technical SEO errors that occur. The first thing to think about it internal links and backlinks. Yes, if you have 10,000 internal links to HTTP you must invest time to change them. Read the full post: https://jackson-digital.com/the-science-behind-technical-seoBonus: The bonus tip is redirect chains. A redirect chain is a webpage directing to a webpage, directing to another webpage. There are three pages all pointing to a final destination. A LAZY website practice. You can fix this by eliminating the first redirect and pointing it to the final destination. Free Audit https://jackson-digital.com/free-technical-audit/https://www.youtube.com/channel/UCblrV8Hb4xyl6r7ZRcGZCOQ/https://www.linkedin.com/company/53207723/https://twitter.com/RyanJacksonRhttps://www.instagram.com/_jacksondigital/
8 minutes | Jun 9, 2020
The Most Robust Tips for Blogging and SEO
Today we talk about the best tips for blogging and SEO. End the debate if your business should blog. Yet, get the opportunity to hear from a top SEO on why blogging is so important. Before we get started, start thinking about all things you understand about writing content for SEO…So, you’ve built a website and it’s looking slick. You’ve got great graphics and original images in place. The layout is on-point. The Home, About, and Services pages are all well-crafted.-----------------------EPISODE SUMMARY-----------------------------------What are the benefits of SEO and content? How do they integrate?- Higher placement on SERPs- Branding- Increasing click-through-rate- Targeted traffic through the sales funnel What is blogging for SEO or content creation?- blog posts- video- image - podcast- infographics8 TOP TIPS FOR CREATING CONTENTTailor it to your audienceInclude long-tail keywordsDo your keyword research at the beginning Choose an original angleMake it easy to readKeep it shortBe helpful: solve a problemUse unbiased, authoritative sourcesHOW TO IDENTIFY BAD CONTENT FOR SEO BLOGGING- Keyword stuffing - Dull and boring content - Relevance- Thin content - Build a processIf you're looking for content creation tips, tricks, and hacks visit Jackson Digital. Watch this podcast https://www.youtube.com/watch?v=Qc0wjsdChOoRead the full article https://jackson-digital.com/producing-content-for-seo-the-integration-guide-for-2020/Subscribe https://jackson-digital.com/free-template/Follow me on social media https://www.youtube.com/channel/UCblrV8Hb4xyl6r7ZRcGZCOQ/https://www.linkedin.com/company/53207723/https://twitter.com/RyanJacksonRhttps://www.instagram.com/_jacksondigital/https://www.facebook.com/jacksondigitalseo/
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