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Sense on the Dollar Season 2 Episode 2. Written, hosted and produced by Josh Kindler. Sponsored by Kindler Media Consulting (www.kindlermediaconsulting.com)

Season 2, Episode 1. Hosted by Josh Kindler.

In this episode, Host Josh Kindler dives into a new sub-series of Sense on the Dollar, examining the teen-oriented marketing strategies of two rival companies. Here, he discusses Spotify and Apple Music, and the tactics each use to bring teens to their service. Finally, he draws a conclusion based on their marketing campaigns on which is doing a better job appealing to teenage and millennial customers.

In the fifth episode of Sense on the Dollar, Josh Kindler examines the incredibly dangerous e-cigarette obsession spreading throughout middle and high schools around the country.  Listeners will hear his analysis of the controversial marketing campaigns Juul has created, how a sleek design has incentivized teens to buy, and the effects of the FDA investigation into Juul Labs.

Listen in to the fourth episode of Sense on the Dollar as Jaime Kim, Sense on the Dollar's first ever guest host, appears alongside host Josh Kindler. With years of gaming and eSports experience, Jaime Kim provides invaluable insight on the exploding industry. Topics covered include the specifics of eSports, popular eSports games, how video games market and appeal to teens, what is Twitch, and how eSports affect the daily lives of teens around the world.

In this episode of Sense on the Dollar Podcast, host Josh Kindler dives into the most influential product of the 21st century: the iPhone. More specifically, he looks into Apple's grand, overarching sales and marketing plan that has been carried out over the life of the iPhone in order to effectively attain a cult-like teenage customer base that spends an inordinate amount of money per-customer.

In this episode of Sense on the Dollar Podcast, host Josh Kindler dives into the most influential product of the 21st century: the iPhone. More specifically, he looks into Apple's grand, overarching sales and marketing plan that has been carried out over the life of the iPhone in order to effectively attain a cult-like teenage customer base that spends an inordinate amount of money per-customer.

The second episode of Sense on the Dollar explores the way that Starbucks has transformed their locations into teen-centric hubs. Far from its original state as a traditional Italian coffee shop in Seattle, Starbucks is now a favorite for teens all over the world–Josh Kindler examines why.

In the inaugural episode of Sense on the Dollar, host Josh Kindler discusses growing Chinese restaurant chain Haidilao and its recent IPO. Listen to gain insight on the incredibly unique business model of Haidilao Hotpot, as well as a forecast for its level of success in the American market.