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53 minutes | Jan 19, 2022
Turning Lemons Into Lemonade
The story: Do your residents want quinoa or crawfish? It depends … on more than you might think. Plus: how to start increasing diversity in senior living, how Lemonheads can be a great selling tool, and why you—yes, you—are somebody’s goal! The guest: Vanessa Lambert, business development executive, Sodexo Your host: Rachel Hill “People always, ask me, ‘How do you work in senior living communities? Isn't so sad?’ I'm like, ‘No, do you understand that these people are cool?’ … It's exciting to me. It's not sad at all. It's so great to hear about all of their accomplishments! … More people would be in senior living if we could continue to break down those misconceptions and those walls about why senior living is sad and weird and not the place for a 20-something-year-old or somebody right out of college.” —Vanessa Lambert Connect with us: Website: https://www.seniorlivingforesight.net LinkedIn:https://www.linkedin.com/company/seniorforesight/ Facebook: https://www.facebook.com/SeniorForesight Instagram: https://www.instagram.com/seniorforesight/ Twitter: https://twitter.com/SeniorForesight
31 minutes | Jan 5, 2022
How to Sell Out Before Breaking Ground
The story: What does a VP of innovations do? Shape the community of the future, of course! Learn how one CCRC sold 46 units before breaking ground— plus, why the company launched in-home services and incorporated robots. The guest: Joe Velderman, vice president of innovations, Cypress Living Your host: Lola Rain, growth strategist, Senior Living Foresight “We launched the Oaks marketing campaign in January of 2020, and then six weeks later, COVID-19 hit.” The architects and builder created conceptual drawings and videos. With those new assets and a killer marketing and sales team, “I think we sold all of the villas in about a month.” —Joe Velderman
8 minutes | Dec 22, 2021
Fill Your Heart With Holiday Cheer
Grab some eggnog, and prepare to get heart warmed—with senior living holiday traditions from around the country. Featuring holiday stories from: Kim Utecht Prayfrock, Oak Meadows Senior Living (Oakdale, Minnesota) Fara Gold McLaughlin, Senior Living Foresight Mary Beth Flynn, Artfully Aging (Glencoe, Missouri) Jessica Bourque, Sharon Towers (Charlotte, North Carolina) Michael Holtzclaw, Gayco Healthcare (Dublin and Alpharetta, Georgia) Hosted by Rachel Hill, and featuring the vocal talents of Susan Saldibar and MaryLee Herrmann. Happy holidays to you and yours.
36 minutes | Dec 8, 2021
Memories Are Priceless, but This Is an Absolute Steal
The story: Here’s a unique, affordable way to help residents show off their life stories and connect with neighbors and staff. The guest: Bruce Felt, president of PocketBook Memory (a Foresight partner) Your host: Rachel Hill, creative director of Senior Living Foresight “It's a great opportunity for residents to get to know each other in a way that has not been done before. … It's going to create topics of conversation. … Even the team members of your community—they get to know their residents a little bit better.” —Bruce Felt
22 minutes | Nov 24, 2021
A Special Thanks to Pam McDonald
Pam McDonald has served as the host of Foresight Radio since we began. She has recently stepped back from the role and we wanted to show our appreciation for all that she has done over the past three years. Here's to you, Pam.
20 minutes | Nov 10, 2021
Are You Living Your Mission or Is It Just Lip Service?
Steve Moran interviews Deborah Potter with SageAge Strategies (a Foresight partner). They discuss how the entire approach to marketing senior living is changing, how staffing challenges are affecting marketing strategies, and the importance of cultivating empathy as a skill among senior living staff. Also, check out SageAge Strategies' LinkedIn page.
23 minutes | Oct 27, 2021
Ditch the Pendants and Join the Future of Fall Prevention
The story: This cutting-edge fall-detection and -prevention tech is dignified and respectful . . . and utterly cool. The guest: Delaine Blazek, chief commercial officer, Dele Health Tech (a Foresight partner) Your host: Steve Moran, publisher, Senior Living Foresight “We want to help people protect their privacy. We want to help them age with dignity. And part of that is a philosophy of not being on a live video stream. There's nothing more scary for some of these people than to be recorded, to be watched, to be monitored—unless you're going to be a reality TV star.” —Delaine Blazek Learn about the latest in fall detection! This episode of Foresight Radio is sponsored by Dele Health Tech.
40 minutes | Oct 13, 2021
The New Playbook by Sales Expert Julie Podewitz Reveals Secrets for High Occupancy
Sales expert and chief marketing officer for Vitality Living Julie Podewitz reveals some of her secrets for senior living occupancy success in her book, Solving the Occupancy Puzzle: A Senior Living Regional Director Sales Playbook. Interviewed by Lola Rain, Foresight Radio host, Julie notes that her book includes a list of 19 “if-then” solutions for solving specific occupancy challenges. Listen to the full episode here; learn more about the book here.
20 minutes | Sep 29, 2021
How You Can Eliminate the Need to Cold Call Prospects . . . Forever!
Foresight Founder Steve Moran hears from Aging Choices’ CEO Terri Sullivan how their simple website tool allows sales and marketing teams to personalize prospect communication from the very first contact. Stellar Senior Living’s Marketing Manager Chelsie Ring describes the results they are getting IRL. Listen to our new Foresight Radio episode today.
25 minutes | Sep 15, 2021
An Emergency Evacuation Is Needed by Your Community . . . Now What?
EVP Bob Burg describes for Foresight Radio Host Pam McDonald the role Moves for Seniors, a logistics and transport company, can play when emergency evacuation is needed by senior living communities. Learn more by listening to the episode today and visit their website for more information
24 minutes | Sep 1, 2021
Get A Competitive Edge with Your Rehab and Wellness Programs. Here’s How!
Your community’s rehab and wellness programs can give you a competitive edge. Cathy Berry and Hal Price tell Foresight Radio Host Pam McDonald how via done-for-you marketing by Healthcraft Creative Solutions. They also discuss their in-depth analytics to pinpoint post-acute healthcare target customers in local marketplaces. Learn more, listen today.
29 minutes | Aug 18, 2021
Steve Moran's Secrets for Crushing Conferences
In our newest episode, Foresight Publisher Steve Moran describes podcast to Foresight Radio host Pam McDonald the tremendous value he gains from attending professional conferences. “First,” he says is, “connecting with old friends” and making new ones. Additionally, he delights in the opportunity to learn new things. And he notes: “Frankly, it's a time to have a lot of fun.” Learn Steve’s conference-going tips, listen to the episode today.
22 minutes | Aug 4, 2021
Kisco Adds Its First Environmental Health and Safety (EHS) Director
As Kisco Senior Living’s first Environmental Health and Safety Director Mizuki Sato-Berkeland helps ensure its communities are "the best places for their residents to live and associates to work.” She tells Foresight Radio Host Pam McDonald that the crux of her job is improving health and safety processes, staying on top of compliance and regulatory items, and educating and training staff around things that allow everybody to stay safe. Listen to the episode today.
24 minutes | Jul 23, 2021
Assisted Living Week, Sep. 11-17 -- An Opportunity for Local Policymakers to Get to Know Our Industry
National Assisted Living Week — Sep.12 - 18 — is a perfect opportunity to build relationships with your local elected officials. Foresight Radio Host Pam McDonald interviews Helen Crunk with the National Center for Assisted Living about this year’s theme and ideas for activities. She also talks with Sally Michael, Director of the California Assisted Living Association, on why these relationships can be so valuable to individual communities and to the senior living industry. Check out nalw.org for products and additional ideas!
27 minutes | Jul 7, 2021
95% Reserved Before Groundbreaking! What’s So Special About Enso Village?
30 minutes | Jun 23, 2021
Ethics, SEO, and More: Getting Digital Marketing Right
Dan Gemp, president and CEO of Dreamscape Marketing shares with Senior Living Foresight’s Leigh Ann Hubbard tips about marketing in the digital space, including basics for SEO and Facebook ads. His firm promotes ethical marketing in which you "invite people into conversations, demonstrate your value proposition, and let them make up their own minds.” Listen today, visit DreamscapeMarketing.com and request a no-obligation free assessment of your website.
26 minutes | Jun 9, 2021
Does Your Onboarding Process Encourage New Hires to Say, ‘You Should Work Here Too’?
Through her company, Drive, Denise Boudreau-Scott assists long-term care communities to establish company cultures that attract and retain staff. Denise tells Foresight Radio Producer Pam McDonald that the onboarding process can set the stage. “Be intentional,” she recommends. “What really counts is the feeling the new hire gets with each interaction. Make sure the feeling that’s coming across is the feeling you want it to be?” Listen today. Click here to request your copy of 65 Ways for Attracting, Onboarding & Keeping the Best.
26 minutes | May 26, 2021
Senior Savvy: Relieving the Stress of Tech so Seniors Can Thrive in Today's World
Through her company Savvy Seniors, Abbie Richie offers tech support and training programs on computers, Smartphones, tablets, and other devices to senior living residents. Abbie says, "Senior Savvy comes in to relieve the tech stress so seniors can thrive in today's world. We get a lot of calls for help from adult children, too.” Find out about the program Senior Savvy offers senior communities. Listen to the episode today.
23 minutes | May 12, 2021
Regenerate Rather Than Retire in Senior Living with a Farm in the Front Yard
Chip Conley, founder of the Modern Elder Academy (MEA) unveils for Steve Moran, Senior Living Foresight Publisher, the next iteration of senior living -- regenerative communities. These communities, Chip explains, are designed so residents can contribute to regenerating 1) the soil, 2) their soul, 3) the community, and 4) the locale. Learn all the details. Listen today.
25 minutes | Apr 28, 2021
Avoid Sales Versus Marketing: Make Sure You Have the Right Talent on the Right Team
Senior Living Foresight’s Chief Strategist Lola Rain and Foresight Radio Producer Pam McDonald talk sales and marketing. Lola points out that there may be a disconnect if the salespeople and the marketers don’t understand what each other’s jobs really are. Learn more about the mindset and skills needed for building a collaborative team that gets move-ins.
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