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Selling Speed: The MRN NASCAR Local Sales Podcast
10 minutes | Jun 24, 2022
In this month's episode, we explore prospecting the service industry for your NASCAR sales. Barrett Sports Media article link: https://barrettsportsmedia.com/2022/06/17/the-dental-industry-is-hot-and-your-hosts-can-help-you-rake-in-ad-dollars/ Loyd Ford - Rainmaker Pathway https://rainmakerpathway.com/ See acast.com/privacy for privacy and opt-out information.
44 minutes | May 23, 2022
In the May 2022 edition we interview Tony Garcia of Global Media Services and Now Media, home of the Bob & Sheri Show. The similarities between what Tony does on a daily basis and what I do here at MRN are almost identical even though the target demographics might be different. Fans of both Bob & Sheri and those of NASCAR are so completely loyal, that we can learn from one another the best way to promote, program, and sell our products. Contact Tony at Global Media Services, Now Media, or the Bob & Sheri Show or email@example.com. Link to a listing of MRN covered events from the ARCA Menards Series: 2022 ARCA Menards Series schedule See acast.com/privacy for privacy and opt-out information.
52 minutes | Mar 29, 2022
This month we speak with Loyd Ford, radio consultant with Rainmaker Pathways Consulting. We discuss best practices for promoting, programming, and selling NASCAR plus talk about radio in general and the challenges local stations face in 2022. Find Loyd at rainmakerpathway.com. #NASCAR #Radio #Sales #Advertising #Marketing #Media #Sports #Business #Bisnus2Business See acast.com/privacy for privacy and opt-out information.
47 minutes | Jan 27, 2022
In the January edition we look at the success of the 2021 season, look ahead to the changes for the 2022 season, and how they affect sales. We go over the strengths of the loyalty and demographics of the NASCAR fan plus cover best practices for prospecting, packaging, and pricing. It is a replay of our January MRN NASCAR Local Sales webinar.Webinar video link:https://nascar-my.sharepoint.com/:v:/g/personal/rquick_mrn_com/Ec64LdU70VdHo_B9Vt68KuEB4XdhudI2xB_TpqOXYTX9zg?e=smAsZKPresentation deck link:https://nascar-my.sharepoint.com/:p:/g/personal/rquick_mrn_com/Efd8MfZ0efNAjnF2D7F62vwBRDUymxhrs26l5bBcUitK7g?e=oCv7VK See acast.com/privacy for privacy and opt-out information.
8 minutes | Nov 30, 2021
In the December edition, we look at updating our NASCAR packages and ahead to prepare for the 2022 season. See acast.com/privacy for privacy and opt-out information.
9 minutes | Oct 26, 2021
Using emerging online audio platforms to leverage local NASCAR radio sales See acast.com/privacy for privacy and opt-out information.
11 minutes | Sep 27, 2021
We look at "The Question" and how to defeat it in this month's edition. See acast.com/privacy for privacy and opt-out information.
8 minutes | Aug 11, 2021
We explore using the NASCAR Playoffs to spark 2022 sales. Links discussed in this episode:Kyle Larson sponsorship: https://apnews.com/article/technology-sports-business-auto-racing-formula-one-606642ed696ea380ffa48d2215b39ad4Hendrick Automotive Locations: https://www.hendrickcars.com/locations/index.htmJayski.com driver sponsor list: https://www.jayski.com/nascar-cup-series/2021-nascar-cup-series-team-driver-chart/NASCAR Standings: https://www.nascar.com/standings/nascar-cup-series/Hannah Newhouse All Access Women to Watch: https://www.allaccess.com/net-news/archive/story/209701/in-all-access-women-to-watch-column-charese-fruge- See acast.com/privacy for privacy and opt-out information.
12 minutes | Jul 26, 2021
We share a great idea to promote your stations and NASCAR to your local market...and make money from it. See acast.com/privacy for privacy and opt-out information.
9 minutes | Jun 23, 2021
As station employees wear more hats than just sales, efficient execution of MRN programming becomes more vital to save time and sell more See acast.com/privacy for privacy and opt-out information.
9 minutes | May 13, 2021
In this episode, we look at prospecting Business to Business clients and look at one of the most famous B2B NASCAR sponsors, Interstate Batteries. I reference this great article from Forbes as well:http://www.forbes.com/sites/gregengle/2021/05/05/how-a-30-year-long-nascar-sponsorship-came-to-be/ See acast.com/privacy for privacy and opt-out information.
9 minutes | Mar 25, 2021
In this month's episode, we look at new brands using NASCAR in 2021 and what categories to mine for new business locally. See acast.com/privacy for privacy and opt-out information.
23 minutes | Aug 15, 2018
The the August 2018 episode we dive deeper inside an affiliate mid-season upsale and extension and introduce you to NASCAR local sales expert Ed Knight from WECO-FM. See acast.com/privacy for privacy and opt-out information.
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