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In this month's episode, we explore prospecting the service industry for your NASCAR sales. Barrett Sports Media article link: https://barrettsportsmedia.com/2022/06/17/the-dental-industry-is-hot-and-your-hosts-can-help-you-rake-in-ad-dollars/ Loyd Ford - Rainmaker Pathway https://rainmakerpathway.com/ See acast.com/privacy for privacy and opt-out information.

In the May 2022 edition we interview Tony Garcia of Global Media Services and Now Media, home of the Bob & Sheri Show. The similarities between what Tony does on a daily basis and what I do here at MRN are almost identical even though the target demographics might be different. Fans of both Bob & Sheri and those of NASCAR are so completely loyal, that we can learn from one another the best way to promote, program, and sell our products. Contact Tony at Global Media Services, Now Media, or the Bob & Sheri Show or garciatony60@gmail.com. Link to a listing of MRN covered events from the ARCA Menards Series: 2022 ARCA Menards Series schedule See acast.com/privacy for privacy and opt-out information.

This month we speak with Loyd Ford, radio consultant with Rainmaker Pathways Consulting. We discuss best practices for promoting, programming, and selling NASCAR plus talk about radio in general and the challenges local stations face in 2022. Find Loyd at rainmakerpathway.com. #NASCAR #Radio #Sales #Advertising #Marketing #Media #Sports #Business #Bisnus2Business See acast.com/privacy for privacy and opt-out information.

In the January edition we look at the success of the 2021 season, look ahead to the changes for the 2022 season, and how they affect sales. We go over the strengths of the loyalty and demographics of the NASCAR fan plus cover best practices for prospecting, packaging, and pricing. It is a replay of our January MRN NASCAR Local Sales webinar.Webinar video link:https://nascar-my.sharepoint.com/:v:/g/personal/rquick_mrn_com/Ec64LdU70VdHo_B9Vt68KuEB4XdhudI2xB_TpqOXYTX9zg?e=smAsZKPresentation deck link:https://nascar-my.sharepoint.com/:p:/g/personal/rquick_mrn_com/Efd8MfZ0efNAjnF2D7F62vwBRDUymxhrs26l5bBcUitK7g?e=oCv7VK See acast.com/privacy for privacy and opt-out information.

In the December edition, we look at updating our NASCAR packages and ahead to prepare for the 2022 season. See acast.com/privacy for privacy and opt-out information.

Using emerging online audio platforms to leverage local NASCAR radio sales See acast.com/privacy for privacy and opt-out information.

We look at "The Question" and how to defeat it in this month's edition. See acast.com/privacy for privacy and opt-out information.

We explore using the NASCAR Playoffs to spark 2022 sales. Links discussed in this episode:Kyle Larson sponsorship: https://apnews.com/article/technology-sports-business-auto-racing-formula-one-606642ed696ea380ffa48d2215b39ad4Hendrick Automotive Locations: https://www.hendrickcars.com/locations/index.htmJayski.com driver sponsor list: https://www.jayski.com/nascar-cup-series/2021-nascar-cup-series-team-driver-chart/NASCAR Standings: https://www.nascar.com/standings/nascar-cup-series/Hannah Newhouse All Access Women to Watch: https://www.allaccess.com/net-news/archive/story/209701/in-all-access-women-to-watch-column-charese-fruge- See acast.com/privacy for privacy and opt-out information.

We share a great idea to promote your stations and NASCAR to your local market...and make money from it. See acast.com/privacy for privacy and opt-out information.

As station employees wear more hats than just sales, efficient execution of MRN programming becomes more vital to save time and sell more See acast.com/privacy for privacy and opt-out information.

In this episode, we look at prospecting Business to Business clients and look at one of the most famous B2B NASCAR sponsors, Interstate Batteries. I reference this great article from Forbes as well:http://www.forbes.com/sites/gregengle/2021/05/05/how-a-30-year-long-nascar-sponsorship-came-to-be/ See acast.com/privacy for privacy and opt-out information.

In this month's episode, we look at new brands using NASCAR in 2021 and what categories to mine for new business locally. See acast.com/privacy for privacy and opt-out information.

The the August 2018 episode we dive deeper inside an affiliate mid-season upsale and extension and introduce you to NASCAR local sales expert Ed Knight from WECO-FM. See acast.com/privacy for privacy and opt-out information.