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Self Made Marketing Podcast
53 minutes | Jul 3, 2014
Episode 9: Going Back Into The Workforce
Leaving your job to run your own business is exhilarating for most people. For some people though, they find they miss their job or career and feel like going back. And sometimes the business doesn't work out and people need to get a job. In this episode, Grace and I share our experiences in going back into the workforce.
58 minutes | Jun 9, 2014
Episode 8: Falling In Love With Your Own Ideas
Too often entrepreneurs fail because they have fallen in love with their own idea and ended up not solving a problem that someone is willing to pay to have solved. In this episode we discuss the perils of falling in love with your own ideas and the need for having some kind of objectivity about what you're doing in your business.
46 minutes | May 12, 2014
Episode 7: The High Cost of Low Overheads
One area business owners waste a considerable amount of time is in searching for the lowest price or cheapest solution to products or services they use in their business. In this episode, Grace and I discuss the false economies of "bargain hunting" and the inevitability of the high cost of low overheads.
54 minutes | Apr 22, 2014
Episode 6: Finding Your Focus
One of the most challenging problems that any business owner will face is focusing on what matters the most to their business and what helps "move the needle" the quickest for them. In this episode, Grace and I talk about how things like setting small achievable goals and simplification can increase your focus significantly while helping you move ahead even faster.
32 minutes | Apr 11, 2014
Episode 5: What Heartbleed Means To You
Without overstating things, the "Heartbleed SSL" vulnerability is potentially one of the most serious security problems ever. Undetectable access to your server's keys to decrypt private traffic is a big deal. In this episode we talk about exactly what this vulnerability is, what websites owners who use SSL certificates need to do to update their site and finally what the average user needs to do to ensure their private data is secure.
52 minutes | Apr 6, 2014
Episode 4: Unlocking The Mysteries of Online Payments
When you think about doing business online, collecting payment from your customer just seems like something that's automatic, but it really isn't. Most business owners who sell something online find that accepting online payments is much harder than they originally thought. In this episode we talk about the various ways of accepting payments and we consider what you need to think about in choosing which way will work best for you and your customers.
49 minutes | Mar 21, 2014
Episode 3: Asking Yourself Why
For most small business owners, getting lost in the day-to-day operation of their business is a real problem. It's easy to overlook really important questions such as WHY your customers should buy from you. In this episode we drill into "the why question" and talk about how you can engineer better results by understanding the answer more deeply.
44 minutes | Mar 20, 2014
Episode 2: Engaging Content
To say that "content marketing" is everywhere these days would be an understatement. With changes in SEO and the explosion of social media traffic generation strategies creating more content for people to consume is a winning formula for attracting an audience. The problem that we look at in this episode is whether or not your content is actually engaging with that audience in a meaningful way.
42 minutes | Mar 19, 2014
Episode 1: Business or Hobby?
It is pretty common for people to tell you to "do what you love" but the truth is that for most people, following a passion won't pay the bills. In our first episode of the Self Made Marketing podcast, Grace and I talk about people who run businesses versus people who have a hobby they'd like to make some money from and we go into the idea of injecting passion into whatever you do.
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