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Selected Audio From The Truffle Media Update
60 minutes | Aug 19, 2022
TMN Update 0035 - Part 2 with Jerry Pournelle, science fiction writer and technology journalist
Truffle Media Update 0035 Show Notes: In this second part, science fiction writer and technology journalist, Jerry Pournelle, shares more insights and commentary on The TWiT network show Triangulation episode 95. This is part 2 of a 2 part series. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast
88 minutes | Aug 18, 2022
TMN Update 0034 - Part 1 with Jerry Pournelle, science fiction writer and technology journalist
Truffle Media Update 0034 Show Notes: Science fiction writer and technology journalist, Jerry Pournelle, shares insights and commentary on The TWiT network show Triangulation episode 90. This is part 1 of a 2 part series. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast
16 minutes | Jul 19, 2019
TMN Update 0033 - Planting, Fertilizing And Growing A Community Of Practice
Truffle Media Update 0033 Show Notes: Dr. Joel Iverson shares background and updates on developing communities of practice. In the context of animal biosecurity, Dr. Iverson highlights how data / information can be turned into knowledge / wisdom. This presentation is from the 2019 Animal Disease Biosecurity Coordinated Agricultural Project Symposium, May 15 - 16, 2019, College Park, MD, USA. Additional presentations are at https://www.youtube.com/channel/UCKrh7sX3XEWnWcW1Qt5wRQw. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast
45 minutes | Apr 17, 2019
TMN Update 0032 - Perspective: Climate Change Impacts On US Military
Truffle Media Update 0032 Show Notes: Whether or not humans play a part in climate change, the US military has to respond to real issues, like the sever damage Tyndall Air Force sustained from Hurricane Michael. This podcast episode from Defense One outlines a perspective on the changes in climate across the globe and how it is materially impacting all aspects of the US military. Consider these facts: "America's 'Tornado Alley' has moved 500 miles in 30 years", "There's been a 50-fold increase in dangerous heatwaves since 1980", and "Worldwide flooding has quadrupled since 1980" - Now imagine how you in agriculture today need to consider these same issues in the context of growing food. The transcript for this podcast is at Defense One. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast
86 minutes | Apr 10, 2019
TMN Update 0031 - Are You An Expert Procrastinator?
Truffle Media Update 0031 Show Notes: Rita Emmett, author of The Procrastinator's Handbook, shares how to Blast Away Procrastination and develop an action plan. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast
76 minutes | Apr 3, 2019
TMN Update 0030 - Tips for Blogging Effectively for Clients
Truffle Media Update 0030 Show Notes: Drew Grinch, director of content at Woodruff, and Josh Flint, associate director of communications at The Maschhoffs, highlight the planning and thinking needed to start and sustain a company blog. Drew and Josh present in front of a packed Ag Media Summit audience, covering tactics, strategy, tools, and heuristics they use for their corporate blogs. The presenters chose not to use the microphones (gasp!) so the audio is from an open air microphone recording the room. Where possible the audio is amplified to hear questions from the audience. This presentation is from the 2018 Ag Media Summit Agenda, Phoenix, AZ, USA. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast
49 minutes | Mar 22, 2019
TMN Update 0029 - How Do You Find Great Employees?
Truffle Media Update 0029 Show Notes: Where To Find And How To Retain Great Employees - Erin Wagoner, The Maschhoffs, talks about how finding good employees is about developing culture that encourages employees to thrive and share their experiences with those outside the company. This presentation is from the 2019 Missouri Pork Expo, February 12 - 13, 2019, Columbia, MO, USA. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast
19 minutes | Mar 15, 2019
TMN Update 0028 - Getting Pork On The Menu
Truffle Media Update 0028 Show Notes: Pork on the Menu! This panel talks about how pork is thought of on menus and what chefs are doing to engage consumers around food with pork. Panel: Ernie Meier, McDonald's; Dominic Iannarelli, Splash/Jethros; Jonathan Cook, Iowa Event Center Executive Sous Chef. Moderated by Dallas Hockman, National Pork Producers Council, from the 2019 Iowa Pork Congress, January 23 - 24, 2019, Des Moines, IA, USA. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast
40 minutes | Mar 8, 2019
TMN Update 0027 - Scientific Communication: Academic Editing, Storytelling, and Engagement
Truffle Media Update 0027 Show Notes: Caroline Roper Warwick, a science communication specialist at the University of Florida Mid-Florida Research and Education Center, Apopka, FL, shares her expertise in developing impactful and concise science communication. Caroline presents a case study focused on the idea that "just publishing and presenting" is not enough, and there is a need to develop out reach campaigns for research and projects to ensure more people learn about it and get engaged. This presentation is from the 2018 Ag Media Summit Agenda, Phoenix, AZ, USA. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast
37 minutes | Mar 1, 2019
TMN Update 0026 - There Is Science In Understanding Meat Quality!
Truffle Media Update 0026 Show Notes: There is science behind meat! In this episode on meat quality, Collette Kaster of Kaster Solutions and PIC Meat Scientists Dr. Neal Matthews and Brandon Fields offer viewpoints on management and technology. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast
41 minutes | Dec 17, 2018
TMN Update 0025 - The Agbioscience Rising Stars For Future Ag Innovation
Truffle Media Update 0025 Show Notes: Moderator Scott Dorsey talks ingenuity, business smarts, and grit with some up-and-coming agbioscience executives. From the 2018 Indiana Agbioscience Innovation Summit, November 29, 2018, Indianapolis, IN, USA. Panel includes: – Ellie Symes | CEO, The Bee Corp – Scott Massey | CEO, Heliponix – Vijay Harrell | CEO, TradeLanes – Andrew Uden | Co-Founder of Quantified Ag, Co-Founder, and President of AgVision International Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast
61 minutes | Dec 7, 2018
TMN Update 0024 - Ag Innovation Is Key To Future Of Food
Truffle Media Update 0024 Show Notes: Moderator: David Johnson, CEO, Central IN Corporate Partnership, has a conversation with leading Indianapolis companies about the future of the business of agriculture, finding talent, and figuring out how to best meet the needs of customers in the food and agriculture space. From the 2018 Indiana Agbioscience Innovation Summit, November 29, 2018, Indianapolis, IN, USA. Panel includes: - Dr. Sue Ellspermann, President, Ivy Tech Community College - Jack Phillips, President + CEO, Roche Diagnostics North America - Wayne Eckerle, VP of Research and Technology, Cummins Inc. - Jim Collins, CEO, Corteva Agriscience, Agriculture Division of DowDuPont - Aaron Schacht, Executive Vice President of Innovation, Regulatory & Business Development, Elanco. Moderatored by David Johnson, CEO, Central Indiana Corporate Partnership Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast
47 minutes | Nov 14, 2018
TMN Update 0023 - The Age of Personalization: How technology enables more custom experiences
Truffle Media Update 0023 Show Notes: Naomi Grewal, Pinterest, presenting "The Age of Personalization: How technology enables more custom experiences", from the 2018 Dawn or Doom conference at Purdue University, November 5 & 6, 2018, West Lafayette, IN, USA. In the digital age, attention has become a commodity. With increasing limitations on time and resources, consumers now have higher expectations when interacting with media content. They demand personalization – superior content, relevant and tailored specifically for them. Among digital platforms today, personalization, understanding users’ intent, is becoming table stakes, both to ensure that the right content is offered to the right user, and to ensure that advertisers reach the right customers in the right moment. This presentation will describe recent research on the topic of personalization and its impact on consumer engagement and how Pinterest is positioned to offer the most relevant content to consumers. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast
45 minutes | Nov 7, 2018
TMN Update 0022 - Work’s Provocative Future: How to Outwit Those Job-Killing Robots
Truffle Media Update 0022 Show Notes: George Anders presents "Work’s Provocative Future: How to Outwit Those Job-Killing Robots", from the 2018 Dawn or Doom conference at Purdue University, November 5 & 6, 2018, West Lafayette, IN, USA. What if the rise of machine learning and artificial intelligence ended up creating more jobs? That optimistic scenario might have seemed impossible a few years ago. But as this talk will note, a growing body of evidence suggests that new technology will serve mainly to assist existing workers, rather than displace them. (Just ask NFL referees, whose ranks have expanded, instead of shrinking, as the role of instant replay increases.) The key insight: as technology automates our chores, job descriptions in the vast service sector become more intricate, unique and labor-intensive. Most notably, the need for curiosity, creativity and empathy keeps rising. Those three skills are pillars of a full-strength liberal-arts education. They define areas where humans’ unique edge should prove remarkably durable. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast
8 minutes | Sep 17, 2018
TMN Update 0021 - On Being A Creative Strategist
Truffle Media Update 0021 Show Notes: John Armato, Creative Strategist, Fleishman-Hillard, shares what is needed to bridge the gap between creativity and strategy. Some of John’s key points is helping teams and clients better understand, through his “Think Inside The Box” workshops, demonstrating relevance and creating behavior change in public relations activities. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast
17 minutes | Sep 3, 2018
TMN Update 0020 - Brands And Their History
Truffle Media Update 0020 Show Notes: What can soap boxes, sweet wrappers and tin cans tell us about our shopping history? BBC's Manuela Saragosa visits Robert Opie at his Museum of Brands, Packaging and Advertising in west London. He's been keeping discarded items and packaging since he was a school boy - well over 50 years. In the process he's created a collection that charts the retail revolution of the past century. It's one that showcases how the whole idea of branding and packaging evolved and tells us something about how we once lived. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast
41 minutes | Aug 27, 2018
TMN Update 0019 - The Future of Consumer Choice
Truffle Media Update 0019 Show Notes: Dr. Jayson Lusk, Professor and Department head, Department of Agricultural Economics, Purdue University, walks through research and reviews of how consumers approach food and the questions they ask. Dr. Lusk highlights several key consumer research experiments and their findings. Subscribe to the Truffle Media Update podcast series on iTunes: https://agtoday.us/tmn-update-podcast
43 minutes | Aug 15, 2018
TMN Update 0018 - Freelancing Realities
Truffle Media Update 0018 Show Notes: From the 2018 Ag Media Summit in Scottsdale, Arizona, the panel session the session "Freelancing: Voices of Experience" with Janet Rodekohr, University of Georgia, and Tom Knecht, Mississippi State University, offers insights on freelancing while still employed with eXtension and then after retirement. From the Ag Media Summit Agenda - "Association for Communication Excellence (ACE) retirees (who aren’t very retired) will share how they incorporated freelancing into their full-time work and transferred their career skills after retirement to freelancing.".
42 minutes | Aug 13, 2018
TMN Update 0017 - Manage Your Career
Truffle Media Update 0017 Show Notes: From the 2018 Ag Media Summit in Scottsdale, Arizona, the panel session "Manage your Career" offers thoughts on dealing with changes, understanding your goals, and developing a career plan. From the 2018 Ag Media Summit Agenda, Phoenix, AZ, USA - "Whether you're just starting out or you're a more seasoned professional, learn practical advice for getting the most out of your career in agriculture. This interactive panel session will highlight perspectives from successful agriculture professionals who will share their experiences and provide practical advice for successfully navigating your career".
60 minutes | Aug 10, 2018
TMN Update 0016 - Are You Growing Your Tribe?
Truffle Media Update 0016 Show Notes: Vance Crowe, Director of Millennial Engagement at Monsanto, demonstrates how to think strategically about how you can make your network to be bigger, more resilient, and better able to compete with the networks built by those selling fear.
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