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37 minutes | 6 days ago
Plans for 2021
Craig and Andy strategize, seek clarity, and set goals for 2021: Hire, refocus priorities, and pivot toward specific areas and positions. Craig continues to discuss fundraising, loans, and other financial options to accelerate growth and put resources toward the Castos business. Pretend you are big, before you are to scale. Andy talks about how difficult it is to interview and hire the perfectly passionate person (novice or experienced) and set them up for success. Also, he plans to continue working on infrastructure issues
37 minutes | 13 days ago
Delegating So We Can Prioritize
Sea of blue busyness—Craig and Andy talk about trying to get things done before the end of 2020 and the new year begins. Help wanted! Craig is hiring a full-time executive assistant via Support Shepherd, an agency that finds top virtual assistants in the Philippines. Why? He needs to delegate to prioritize activities that he no longer wants to do (or should). Andy is hesitant to outsource positions to overseas talent due to communication, time zone, and training challenges. It’s about leadership over management. Scale support to generate revenue. Is hiring overseas talent a worthwhile investment? Depends on the role and responsibilities.
42 minutes | 20 days ago
Seeking Confidence and Clarity of Doing Things Differently
Craig talks about receiving an email pitch from a venture capital firm interested in raising money. Always ask yourself: Do you want to be in a situation where you have a partner whose goal is for you to exit the company with as much money as possible, so they can get their return? Craig’s personal philosophy and perspective: Do I want to be in a business that is backed by venture capital with strings attached? What could I do differently by taking a bunch of money? Andy agrees that specific questions need to be asked before moving forward with a venture capital firm or bootstrapping it. Money does matter. The less involved you are, the more risk there is going to be.
39 minutes | a month ago
Revamp Design and Revisit User Experience
With the end of the year almost here, now is a good time for Craig and Andy to talk about what’s been done this year and what to look forward to next year when it comes to design and UX. Craig discusses how he is not so good at design, but better at UX. A competent freelancer takes care of design (or redesign) for the Castos marketing site, blog, and app to position the brand. For Andy, little things bother him a lot, including inconsistent design and lacking UX to beat the competition. Solution: Hire consultants/contractors to gain an outsider’s perspective and do an overhaul audit to refactor the user interface (UI).
36 minutes | a month ago
Big Buckets: Detailed Breakdown of What You Do
Craig talks about turnover at Castos. When somebody leaves, it’s a big deal. But it’s also an opportunity to learn and leverage what tasks to continue, stop, shift, and outsource. Craig is getting sucked back into marketing. Do the things only you can do or the things that you can do best. Andy refers to it as spring cleaning to get clear on priorities, rather than rinse and repeat with an SOP. Think strategically and take time to hit pause to move forward. Also, Craig and Andy talk about email automation and evergreen content. It takes time and planning to get it right. Craig shares how Castos redid its trial sequence using a charting tool to improve workflow.
40 minutes | a month ago
Around the World: People Seek Clarity on President Probability
Whether they got some rest or stayed up late to follow all the action, Craig and Andy talk about the recent U.S. Presidential Election. Andy rants about his frustration with parts of politics, specifically presidential elections. The general public has a lack of understanding of how probabilities work. Craig describes the night as information asymmetry, where you know something that other people don’t, such as entrepreneurs who understand and manage risk and uncertainty well. Make it a priority to take time to think about who, why, and how you are trying to serve people—your target audience—to make clear decisions.
43 minutes | 2 months ago
Make or Break: Successful Staff and Sales Strategies
Craig discusses how he divides his maker vs. manager roles and responsibilities at Castos to create a successful staff and sales funnel strategies. Do what gives you energy and adds value. At HubStaff and Groove, Andy had a foundational team create evergreen marketing content that served ideal customers and helped with conversions. Even though Andy’s a solid writer, it’s not something he truly enjoys. Craig and Andy talk about the need to take breaks from doing the same thing all day. It’s okay to feel less productive and focus on other people, places, and things. Sometimes, you need to let go of complete control!
36 minutes | 2 months ago
Different Personalities and Product Perspectives Lead to Different Decisions
Craig and Andy talk about the ins and outs of how things work, even if people sometimes get in the way of progress. Whether it’s upgrading Laravel, fixing bugs, or updating onboarding workflow, Craig discusses how frustrating feature development and clean up can be when things don’t work perfectly. Both Craig and Andy understand that sharing feedback may add friction depending on different personalities. Is it more important to be deliberate and disciplined to make things work better or go with your gut feeling to make good decisions? Address problems to prioritize performance and growth.
47 minutes | 2 months ago
Stress to Scale: Adequate Bandwidth is Not in the Budget
Craig and Andy talk about stress—from not having all the answers about COVID challenges to pricing podcast packages. Craig shares specifics about focusing on two areas: Deepening the integration with WordPress via Elementor and private podcasting integrations, product launches, and partnerships. Andy discusses how he underestimated the amount of resources needed to offer support and solutions to keep customers happy. Finally, adequate bandwidth may not be in the budget, but the stress to scale isn’t all bad. Try to take care of yourself.
38 minutes | 2 months ago
Effective Resource Allocation
With a seemingly never ending list of things to do and “important” priorities competing for our attention the question is: What comes next Whether it’s to hire a new team member, focus on a particular marketing initiative, or even where to spend the working hours of your day. Often times even doing nothing and eliminating something from your plate is the best way to simplify the way forward. For you, when you have multiple competing priorities for your time, attention, money, and other finite resources how do you decide what to focus on? And why?
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