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Getting into partnerships is a middle ground between success and failure. You have to ensure you are partnering with people who align with your goals and vision.  Sampling is your brand’s personal touch on your customer’s journey. It can be far cheaper than paid ads. In this episode, Tyler Kupper of Weatherman® Umbrella talks about their brand story and corporate programs, how they got the right partners, and the power of sampling.  Listen and learn in this episode. KEY TAKEAWAYS FROM THIS EPISODE Partnerships have to be mutually beneficial. You have to align with partners that make sense. Everything in the promotional premium industry is brand-based. It doesn't matter if you have a lot or a little money, you need to get your product out there. Give out samples to the right people. There are many opportunities to get your products noticed that are way cheaper than paid ads. You have one chance to make it right. Your customers’ journey and experience are always important. Recommended Tool: Mondayhttps://www.monday.com  Recommended Book: Never Split the Difference by Christopher Voss with Tahl Razhttps://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805  Today’s Guest: Tyler Kupper is the Chief Revenue Officer at Weatherman® Umbrella. Weatherman® Umbrella is a unique premium brand umbrella offering a lifetime guarantee. Connect and learn more about Weatherman® Umbrella here: Website: https://www.weathermanumbrella.com  This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction.  Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from!  We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply

A lot of founders and leaders tend to blame everyone except themselves. Time and energy are being misdirected as we try to have control over the things that we cannot control. How much can taking a radical ownership approach change your life? In this episode, Jordan talks about what proactivity means and how to be proactive as a leader, a boss, or a founder of an organization. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Between stimuli and response, there is always a gap and you get to choose a reaction.  With stress comes a lot of different reactions. A lot of founders blame everybody else but themselves. The only thing that we have control over is ourselves. Many of us have a lot smaller circles of influence than we have circles of concern. Our circle of influence grows as we become more mature and trustworthy. We cannot influence everything around us so we have to choose which things we're going to let in.  The whole idea of radical proactivity is knowing what you can change and what you cannot and spending all your time on the things that you can influence and change. It will change your life. Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction.  Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from!  We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply

Brands are continuously seeing incredible results and starting to see all-time low customer acquisition costs in Performance Max. This is the future!  In this episode, Jordan talks about some of the most important things that you need to do in your Performance Max campaigns to get the most out of it. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Things to do in your Performance Max campaigns: Create videos for your specific avatars on YouTube. You need to have 20 different images. Separate your different product groups. Always leave URL expansion on. Have between 4 and 10 images and a video of every single one of your products on every product page. Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction.  Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from!  We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply

During the most difficult situations, we have to be able to look for the best path forward in our business. We need to focus on the things that are within our control and how to make them better for the long term. In this episode, Abel Samet, co-founder of Troubadour Goods, talks about what happened to his brand during the pandemic and the moves he made to have his most successful year in 2021.  Listen and learn in this episode!  KEY TAKEAWAYS FROM THIS EPISODE Try to stay focused on the things within your control and the ways you can improve in the long run. Referral word-of-mouth is the best form of marketing. Attribution is difficult but there are several ways that you can do it.  You can understand customer interest and behavior from the way they interact with your email newsletters. If you have a customer who's obsessed with your brand and what you do, that is the best possible way that you can be introduced to more customers and scale. Recommended Tool: Klaviyohttps://www.klaviyo.com/  Recommended Audiobooks and Podcast: Ego is the Enemy by Ryan Holidayhttp://egoistheenemy.com/ https://www.amazon.com/Ego-Is-Enemy-Ryan-Holiday-audiobook/dp/B01GSIZ9EY  The Obstacle is the Way by Ryan Holidayhttp://theobstacleistheway.com/ https://www.amazon.com/Obstacle-Way-Timeless-Turning-Triumph/dp/1591846358  Econ Talk Podcast with Tyler Cowenhttps://www.econtalk.org/  Today’s Guest: Abel Samet is a co-founder of Troubadour Goods. Troubadour Goods specializes in minimalist bags and accessories, designed for maximum performance. Connect and learn more about Abel and Troubadour here: Website: https://www.troubadourgoods.com/ Instagram: https://www.instagram.com/troubadourgoods/ LinkedIn:https://www.linkedin.com/company/troubadour-goods https://www.linkedin.com/in/abelsamet  We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply

We are teetering on the brink of a recession right now. The good news is everything’s going to be okay if you are a brand that highly values intrinsic brand loyalty and customer LTV. In this episode, Tejas Konduru of Via Customers talks about the valuations in the space right now. He and Jordan also discuss what is going to happen in the next year and a half. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE The idea for Via Customers is all mobile marketing living together is the best experience Once you cross 10-30 Million in GMV, you will need a tool that is not a self-service type. The most demanding customer is the most rewarding customer served. The only companies that will survive the next year and a half are the companies that see a path to profitability, have a positive cash flow, and are becoming default investable. Everybody wants to invest in an enduring business that can raise money again. It is more important to have intrinsic brand loyalty and high repeat customer rates than to just play the volume and new customer acquisition game. The ones who struggle are the ones who have never taken the LTV side seriously. The number one storefront for brands won't be their website or their physical store. It will be mobile. The secret to scaling has always been hiring the right people. It comes down to the culture and the people that you bring in that morph into that culture. It’s very important to have a strong finance team and an operating cadence. Valuation is everything you are going to do in the future discounted by how much risk someone sees in you. Recommended Tool: Superhumanhttps://www.superhuman.com Recommended Podcast: How I Built This with Guy Razhttps://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297    Today’s Guest: Tejas Konduru is a co-founder and the CEO of Via Customers. Via Customers is a mobile marketing platform for eCommerce brands. Connect and learn more about Tejas and Via here: Website: https://www.viacustomers.com LinkedIn: https://www.linkedin.com/in/tejas-konduru  We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply

Rebranding can be scary for a lot of brands. However, if done correctly, it can be a great opportunity to further grow your business and set the stage for success for years to come. In this episode, Jordan interviews Rob Fraser of Outway, formerly Endur. He talks about the rebrand they did and the thought process that led to a successful launch. He also shares his framework for thinking about brands and the important things you need to know about raising money. Listen up and learn from this episode. KEY TAKEAWAYS FROM THIS EPISODE If done correctly, you can use a rebranding opportunity as a tailwind, not a headwind.  A brand can be likened to a human being with 3 core attributes: A name, an identity, and an essence. When Outway rebranded, what changed was its name, not its essence and its identity. Raising money should be looked at as an accelerant not a way to keep yourself alive. Bring in a strategic group of investors. Strategic investors are people who share your values. If your goals are not aligned, it's generally a pathway to misery.  You don't know what you don't know and the more you learn, the more you know you don't know. Bootstrapping will teach you the lessons you need to learn early on. You should listen to your guts. The more time in the game, the more you understand that patience is key. Make decisions thinking in the long term, not in the short term. Every time you level up in business, you are a beginner at a new level again. The secret to scaling is building and nurturing a world-class team. Today’s Guest: Rob Fraser is the founder and CEO of Outway. Outway is a brand that provides a wide range of bold performance socks. Connect and learn more about Rob Fraser and Outway here: Website: https://www.outway.com LinkedIn: https://calinkedin.com/in/robbfraser Twitter: https://www.twitter.com/robbfraser  Rob Fraser's founding story: Ep 174: From Solo Operator to Multiple 7 Figures with Rob Fraser, Founder of Endūr https://bit.ly/3rZFa5Q We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply

A lot of eCommerce brands are now seeing great results in Google’s Performance Max but still do not exactly know how to scale it. If you don’t have everything set up properly, you’ll miss the opportunity to win early with the most powerful tool digital marketers have access to in 2022. In this episode, Jordan gives out some important tips for succeeding in using Google’s Performance Max. Listen up and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Compare your new customer acquisition cost on other platforms versus your new customer acquisition cost at Performance Max. Make sure that you still have your branded campaigns set up. You need to make sure that you have accurate full-funnel conversion tracking. Make sure that you’re able to feed your purchase data to Google. Only have one campaign for warm and cold. Do not set a target on return on ad spend. Let the machine do what the machine wants to do. Make sure that you have all the creatives and make sure that they line up with the avatar that you are trying to go after. Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply

Performance Max is the shift eCommerce brand owners have been waiting for, and will revolutionize the way we market. In this episode, Jordan West interviews Kasim Aslam of Sol 8 about Performance Max and Google ads. He discusses how to run Performance Max campaigns and what you should and shouldn't do with these campaigns. Listen and learn in this episode. KEY TAKEAWAYS FROM THIS EPISODE Google knows what you are going to buy before you know you're going to buy it. Performance Max is using millions of demographic and psychographic profiling factors to understand who you are and to predict your intent. Google used to be focused on capturing purchases at the very bottom of the funnel, but now with Pmax it's more than capable of the full funnel and even pre-funnel acquisition. You can't trust Google Education. They lie. Google can identify common denominators depending very heavily upon your niche. If you are a marketer that's looking to target specific avatars and you know your avatar well, there's no level of targeting that's unavailable to you with Performance Max. Don't build multiple campaigns on Performance Max, build one campaign. For eComm, separate by product categories and replicate your asset groups by distinct audience signals. Limit superfluous URLs.  The products that people click on are not the products that people buy. You want all of your product catalog in your PMax campaign separated by product categories. Make sure that you are spending enough so that you are actually getting data.  Run your campaign for 6 weeks without touching it. Monitor to determine the changes that you think you want to make. People are the most important thing in an agency. Recommended Tool:  Telefyhttps://www.telefy.finance  Recommended Channel:Jordan Petersonhttps://www.youtube.com/c/JordanPetersonVideos Today’s Guest: Kasim Aslam is the founder and CEO of Solution 8 Solutions 8 is the number 1 Google Ads Agency in the US. Connect and learn more about Kasim and Solutions 8 here: Website: https://www.sol8.com Twitter: https://www.twitter.com/kasimaslam  This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply

If you’re looking for additional channels to take your brand, it’s time to consider Amazon, where most of your customers are already shopping. In this episode, Jordan and Ganesh Krishnan from AI Hello talk about all things Amazon. Ganesh also discusses the use of AI in certain parts of your business. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Start with the audience retargeting and then move on to the product part of the promotion. Amazon makes more money by not selling than by selling your product. Learn or hire a specialist so you can constrain your budget. You need to have consistent growth and that growth should initially be 5% at the bare minimum monthly. Algorithms do their job 100x faster with 100x accuracy, so let the algorithms do it. Humans should do human work and the AI should do the automation work. If you can't measure it, you can't improve it. Targeting your brand keywords, especially if you have never been on Amazon, is highly recommended. Targeting the competitor's audience is also very powerful. The reason why people go to Google or Facebook is different from the reason why people go to Amazon. Keep your focus on a few specific products, increase your sales,  and keep on adding more variations to these products. Recommended App: AI Hello https://www.aihello.com Recommended Book:  Rich Dad, Poor Dadhttps://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1543626610  Today’s Guest: Ganesh Krishnan is the founder and director of AI Hello. AI Hello is an automated AI system that handles Amazon ads. Connect and learn more about Ganesh and AI Hello here:Website:  https://www.aihello.com E-mail Address: ganesh@aihello.com  This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply

Since marketing costs are getting higher and higher, now’s the time to make sure to choose the right tools that give the greatest results.  In this episode, Shauli Mizrahi of  hellorep.ai  talks all about Rep and how it helps eCommerce websites with their sales. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Rep is the first AI-powered sales associate for eCommerce websites. The costs of ad spend for eComm brands are getting higher and higher and it’s increasingly becoming less profitable, making it harder for merchants to survive. Rep tries to understand which customers are about to leave your website, approaches them, and starts a conversation that fits where these customers are in the sales funnel. Merchants are given a 14-day free trial and AB tests are done to see results. Rep also tries to understand what can help customers get the right product for them. Discount offering is one of the top-selling and best-performing flows that Rep has. When a customer asks for a discount, there is a good chance that they will buy at that moment. The more products a store has, the better Rep performs.  Rep is a fully-managed service. You just need to provide information and the team does all the work for you. Be the best at what you do and make it happen. Recommended App: Jira https://www.atlassian.com/software/jira Yotpo https://www.yotpo.com Recommended Audiobook: Billion Dollar Whale by Bradley Hope and Tom Wrighthttps://www.amazon.com/Billion-Dollar-Whale-audiobook/dp/B07G9JJ6TB https://www.audible.com/pd/Billion-Dollar-Whale-Audiobook/1478948000  Today’s Guest: Shauli Mizrahi is a co-founder and the CTO of  hellorep.ai hellorep.ai is an AI-powered sales associate for eCommerce websites. Connect and learn more about Rep here:Website: https://www.hellorep.ai  This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply

Finding the right agency can have tremendous benefits for your business, and knowing how to tell the right agencies from the wrong ones will pay dividends in the future. In this episode, Aaron Zagha of Newton Baby talks about the products they provide and how their business grew. He shares how he spent a lot of money for an agency for 9 to 12 months without any results, only to have it be worthwhile in the end. He also discusses where marketing is shifting and how his brand is pivoting to stay on top. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Oftentimes, an impression is an impression, but that's not always the case and it depends on your product categories and a lot of other things. Go where the CPMs are cheapest provided that they have this user's attention to the same degree. If you track influencer marketing every way you can, you can figure out which influencers are and aren’t worth it. Giving influencers individualized codes, a customized page sign-up form link, and post-purchase surveys helps track influencer performance. It's easy to write a blog post but that blog post in this day and age will do nothing for you and no one will find it unless you do it with the right SEO strategy. Your goal of SEO should not just be getting just general traffic but rather traffic that will lead to purchases. Having no fixed costs and just basing it on performance when outsourcing can help you scale more. Newton’s Agency: New Standard Digitalhttps://www.newstandard.digital  Recommended Tools: Helium 10 https://www.helium10.com Rockerbox https://www.rockerbox.com  Recommended Podcast:Pivot https://www.podcasts.apple.com/us/podcast/pivot/id1073226719  Today’s Guest: Aaron Zagha is the CMO of Newton Baby. Newton Baby provides a variety of mattresses for babies’ cribs and for pets.  Connect and learn more about Aaron and Newton Baby here:  Website: https://www.newtonbaby.com LinkedIn:  https://www.linkedin.com/in/aaronzagha  This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply

A lot of brands have begun running ads on Tik Tok but are running into challenges when it comes to scaling. Good results are out there, you just need to learn the winning formula for a profitable TikTok ad. In this episode, Sven Muchow of Muchow Marketing talks about TikTok ads and TikTok Marketing for e-commerce brands. He shares a campaign setup and its winning ad formula. Listen and learn from this episode! KEY TAKEAWAYS FROM THIS EPISODE The 2 big mistakes that a brand can make in a Tiktok ad are: 1.) Reusing a Facebook ad for a TikTok ad; and 2.) Using organic content that had been viral on their TikTok account as a TikTok Ad. In a TikTok ad, make your audience feel like a user recommends your product to them. A TikTok ad should hook the people, give 2-3 brand benefits, and contain a call to action. Calls to action on TikTok ads shouldn’t be a formal "Buy now.", but rather something more in line with how a friend might suggest something, like "Try my favorite product now." The best results come from a 20 to 35-second TikTok ad. If an ad shows creative fatigue, take the creative, change the first clip or the hook, and just re-upload it. TikTok will think that it is a whole new ad. To find the winning creative, you have to test a lot. There shouldn't be demographic targeting in the beginning. Do 5 ad sets and start with $100 a day. You can scale a lot insanely fast on TikTok. Always try to find influencers and creators.  Don't be cheap on creatives. Get into the industry as fast as possible. Recommended Apps: Notion https://www.notion.soMiro https://www.miro.com Recommended Podcast:  Mindset Mentor with Rob Dialhttps://www.robdial.com/podcast Today’s Guest: Sven Muchow is the founder of Muchow Marketing. Muchow Marketing specializes in ads management and consulting for brands. Connect and learn more about Sven Muchow and Muchow Marketing here: Website: https://www.svenmuchow.com Linkedin: https://www.linkedin.com/in/sven-muchow  This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply

We’re in a different industry now but there will always be consumer demands for every product category. We just need to make some pivots to continue scaling. In this episode, Parker Burr of Feat Clothing talks about their brand’s journey into flagship retail, wholesale, and all things growth-related. He shares the things that worked to build their business to its size today that are not going to work going forward. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE We’re currently in another gold rush. At the beginning of a gold rush, you’ve got to go out and find where the gold is.  More people are still consuming more goods online every year. Build a well-rounded business with multiple streams of revenue that are symbiotic and growing each other.  You can copy everything and do everything the same way but you can't replicate timing so you have to adjust to the timing. You get eyeballs by physically being in a great location. Continue focusing on having an incredible team. No big brand did it overnight. Recommended App: Slack https://www.slack.com  Recommended Book: Burn Rate: Launching a Startup and Losing My Mind by Andy Dunnhttps://www.amazon.com/Burn-Rate-Launching-Startup-Losing/dp/0593238265  Today’s Guest: Parker Burr is the CEO and founder of Feat Clothing. Feat Clothing provides athleisure clothing designed to maximize comfort and versatility. Connect and learn more about Parker and Feat here:  Website: https://www.featclothing.com LinkedIn: https://www.linkedin.com/in/parker-burr-84886447  Taylor Offer’s Tiktok and LinkedIn:https://www.tiktok.com/@tayloroffer https://www.linkedin.com/in/tayloroffer  This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply

Strategy is the foundation of successful paid acquisition. Despite what’s been for many brands a tough start to the year, some key winning strategies have shown great results in 2022. In this episode, Jordan goes through the wins being seen at Upgrowth Commerce right now that you should also test out with your brands. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Gather your best customers and treat them like absolute gold and have them get your message out to their audience. The Archive app automatically gathers anything that you've been tagged in and allows you to download it straight from the Archive app. (https://www.archive.com)  Pair your ambassador groups programs alongside the Archive App TikTok-like content works consistently well on different platforms. Performance Max is potentially the biggest game-changer when it comes to marketing in general. Retest old creatives that worked in the past.  Connect with Jordan here: LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply

Finding the right people to invest requires timing, the right attitude, and a lot of networking. In this episode, Laura Burget of Three Ships Beauty talks about how they raised funds, as well as what to and not to do in fundraising. She also shares how her company is getting massive customer LTV from the referrals they get from an affiliate program.  Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Oftentimes, it's a little bit of luck but it's also making great impressions and just networking every chance you get. LinkedIn is a place where you can get great connections. Customers from affiliate programs are valuable and cheap to acquire. You can do both one-to-many communications and community communications through an online community. One of the main things you need to think about when you're starting to kick off a fundraising activity is timing. Look into the market to see what acquisitions are being valued. Involve your customers in the process as much as possible. Recommended App:  Boomeranghttps://www.boomeranggmail.com  Recommended Book: Shoe Dog by Phil Knighthttps://www.amazon.com/Shoe-Dog-Phil-Knight-audiobook/dp/B01CRJA470  Recommended Podcast:How I Built This with Guy Razhttps://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297  Today’s Guest: Laura Burget is a co-founder of Three Ships Beauty. Three Ships Beauty is a natural skin-care product company. Connect and learn more about  Laura and Three Ships Beauty here:  Website: https://www.threeshipsbeauty.ca Instagram: https://www.instagram.com/threeshipsbeauty  Instagram: https://www.instagram.com/lauraburget  We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply

A lot of brands are struggling right now but using strategic marketing methods will help you get through it and see a lot of wins for your brand. In this episode, Jordan West discusses his guidelines to help you disseminate information and run a promotion effectively with a small marketing team. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE The one who's coming up with promotional material must come up with 3 different headlines and 2 different versions of ad copy. Make sure that all your messaging is the same across all platforms. Take your ad copy, headlines, emojis you plan on using, and discount codes and put them all in one place.  The more communication that you can have, the better. Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins This episode we want to share about one of our partners, Clearco. Just because you’re profitable doesn’t mean you have money for growth - Clearco solves this. Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-Commerce Start here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/ We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply

When your business is scaling rapidly, you have to think of new ways to continuously scale because the same things won’t work as effectively. At the same time, you have to find the right people and resources to build a bridge to your visions. In this episode, Buster Arnwine of Hair on Fire Tech talks all about what it takes to scale up your business from 1 to 10 million then to a hundred million and beyond. He discusses the shifts and changes you need to make as you take your business to a different level. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE There are a lot of pivots you need to make if you want to take your business to the next level.  You need to look at people, mindset, and execution. Your practices have to evolve because the same things won't work when your business is scaling rapidly. The best strategy, brands, and plans go nowhere without the right people. Most agencies are good, but you always have to ask the right questions to hold them accountable. Everything should be about reaching your vision and resourcing for that. Invest in things that you have to and spend on what you think is important. Today’s Guest: Buster Arnwine is a co-founder, the owner, and the chief advisor of Hair on Fire Tech. Buster has a diverse background spanning multiple functions, various billion dollar brands and an array of customers across his 20 year career in the fast moving consumer goods industry. Hair on Fire Tech provides services for different business technology needs.    Connect and learn more about Buster and Hair on Fire Tech here: Website: https://www.haironfiretech.com LinkedIn: https://www.linkedin.com/company/haironfire/ LinkedIn: https://www.linkedin.com/in/buster-arnwine-1402558  This episode we want to share about one of our partners, Clearco. Just because you’re profitable doesn’t mean you have money for growth - Clearco solves this. Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-Commerce Start here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/ We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply

Agencies all offer the same basic services. When you decide to partner with an agency to help you with your business, the choice will come down to a combination of your preference and their proven results. In this episode, Jordan discusses which business processes should be kept in-house and which ones should be outsourced. He also covers all the things to look out for in an Amazon agency and agencies in general.   Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Do the calculations in your head on what it will cost you to have one or two full-time employees who are good at doing some of the processes needed to succeed in eCom, and compare that to what you could potentially get at an agency.   Any agency with setup fees anywhere from $7500 to $15000 is a hard no.   Those with a flat fee (usually $2500 to $3500) with a percentage of sales are being incentivized to grow your business. Look for proven results. Anybody who would not tell you their pricing fairly soon in the conversation is also a no because it should be standardized.  Look at the tech they are using. The relationship is super important. Every agency offers these same basic services: Listing optimization (including A+ contents) Amazon PPC Helping your products get into FBA and all of those logistics Customer service Product development Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins This episode we want to share about one of our partners, Clearco. Just because you’re profitable doesn’t mean you have money for growth - Clearco solves this. Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-Commerce Start here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/ We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply

Chasing a thing that will never give you satisfaction is an endless cycle. If you are finding it hard to get to what you want,  it is probably not what you truly want. It helps to take a pause and identify what will keep you moving and what you want your end goal to be.  In this episode, Adi Gullia talks about goal setting, mindset, and the mental loops we get stuck in. He shares why some people are not as effective as they think they are. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE It's all about what's going on in the mind. It's never about technique, what to do, or the best hacks and methods to follow. Rather than chasing money, it's better to orient your mind towards something that will bring a lot of satisfaction. The only reason that somebody doesn't have what they want is that they don't truly want it. The idea of being an entrepreneur comes down to identifying what it is that moves a person rather than chasing success At the end of the day, the only thing that matters is that you get the result that you are seeking. Having a goal of keeping a certain image paralyzes a person in making the most effective decision. Change comes in when the person is honest with themselves about wanting that change to happen. It can't be stressed enough that entrepreneurs are the creators. Today’s Guest: Adi Gullia is the founder and CEO of Grace & Stella. Grace & Stella is a brand of vegan, cruelty-free, self-care products. Connect and learn more about Adi here:  LinkedIn: https://ca.linkedin.com/in/adityagullia Twitter: https://www.twitter.com/adityagullia E-mail Address: adityagullia@gmail.com  To listen to Adi Guilla’s first episode guesting with us, here’s the link:Ep 229: From 10 Million to 100 Million in E-Commerce With Adi Guilla, Grace and Stellahttps://bit.ly/3y5glaB This episode we want to share about one of our partners, Clearco. Just because you’re profitable doesn’t mean you have money for growth - Clearco solves this. Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-Commerce Start here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/ We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply

The customers in your VIP groups already trust and love your brand. They talk back and forth about your products. It may be a great time to take them to the next level-- an ambassador program. In this episode, Jordan talks about how to set up an ambassador program, the best way to launch it, and what service can go about helping you set this up. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE An ambassador program is the next level to take your best customers from your VIP group to. Try to start the program without giving customers cash. You can give them special discounts instead. House your ambassadors in a community using software or an app instead of just using email blasts. You can team up with other brands to do giveaways of their products. Make your ambassadors feel special. Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/ Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month! https://upgrowthcommerce.com/apply