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Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 113: What can the staffing industry learn from TikTok and Country Music? Your sell sheets are outdated..and it’s killing your chances of closing new business Are you pacing your job advertising budget or wasting money?   LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio)   Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS 

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 112: We're joined by Alicia Little, Director of Brand and Content at Appcast, Inc, to break down their 2023 Recruitment Marketing Benchmark Report.  What is recruitment marketing? Do we need to spend more to reach candidates in 2023? Are application rates trending upwards? What is the average cost per application? What is the average cost per click on a job board? How long should a job title be? Does including salary impact applications?  Where should we include salary? Title? Description?  Matt's BIGGEST takeaway from the report  When are candidates applying?    Download Appcast's 2023 Recruitment Marketing Benchmark Report   LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio) Alicia Little (LinkedIn)    Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS 

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 111 SEGMENTS: It's a pay per click advertising takeover! We're joined by Haley Marketing's PPC Team to tall ALL things PPC  What's working NOW for staffing firms? How should you measure success? How do you know when something ISN'T working?  Are Facebook ads a waste of time?  Should people care about Bing?    LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio) Stephanie Ryndak (LinkedIn) Erin Helms (LinkedIn) Hannah Eberle (LinkedIn) Allison Brock (LinkedIn)   Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS 

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 110 SEGMENTS: Trusting influencers and what it means for staffing firms A lesson In branding from the Savannah Bananas Unemployment is the lowest it’s been since the moon landing…but open jobs are at an alarming high...Make it make sense   LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio) Brad Smith (LinkedIn / Bio)   Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS 

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 109 SEGMENTS: Rockstar Marketing: A lesson from professional sports on "Bests" and "Firsts"  We got the team together to align goals for 2023 and why you should do the same with your marketing… What does a slow check-out lane have to do with staffing? It's time for the staffing industry to learn how to sell (ft. Haley Marketing's Co-CEO, David Searns)   LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio) David Searns (LinkedIn / Twitter / Bio)   Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS 

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 108 SEGMENTS: So many goals...so little time...how to make the most of your marketing resources in 2023 LEVEL UP: Your Recruitment Marketing 3 "Cost of Doing Business" Marketing Ideas for 2023   LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio)

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 107 SEGMENTS: Our favorite segments of the year  Our biggest takeaway from 2022 How can we prepare for everything in 2023? What can listeners expect in 2023?   LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio)

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 106 SEGMENTS: Stop investing in marketing that isn't working  Do you know your target audience? It's the season of giving! 4 resources and libraries to share with your team and coworkers    LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio)

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 105 SEGMENTS: Indeed Shifts to Pay Per Application over Pay Per Click  You NEED to gather more online reviews    LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio)

Who is your target audience?  Before you get started with ANY marketing campaign or initiative you need to first identify your target audience. Who is on the other side of your social media post? Who should be reading your blog article? Who is opening your email marketing?  On this week's short, Brad Bialy discusses the importance of identifying your target audience and why it should be the starting point of any great marketing effort.   

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 104 SEGMENTS: Rock Star Marketing: A Lesson from Bear Bottom Pants  What do the recent tech layoffs at Twitter and Meta mean for Staffing firms?   LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio)

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 103 SEGMENTS: Hijacking Hashtags and Trends? Does it work? Do You Know Your Jobs to Budget Ratio? What is Conversion Rate Optimization?    LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio)

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 102 SEGMENTS: 3 Lessons from the NAPS Annual Conference in Alexandria, VA   LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio)

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 101 SEGMENTS: Matt went to a conference...Matt went to a conference....Matt went to a conference....Wonder what he learned? (Sing it like Blue's Clues and thank us later) [Rock Star Marketing] Brad can't stop thinking about this guerilla marketing tactic  What is your best advice on how a local staffing company can outperform larger staffing companies in their markets?   LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio)

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 100 SEGMENTS: WE MADE IT! Lessons from 100 Episodes and of 4 Years of InSights Recapping SMART Ideas 2     LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio)

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 99 SEGMENTS: Great marketing takes time...but patience pays off!   LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio)

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 98 SEGMENTS: A Sample 7-Day Social Sharing Strategy for Staffing Firms Announcing SMART Ideas Summit 2 [Rock Star Marketing] A print piece from GNC stopped us in our tracks    LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio)

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 97 SEGMENTS: Instagram is changing...Or is it? The perfect candidate walks through your door today...how can you have them placed on assignment by tomorrow morning? Applications are down!! The sky is falling!! What should I do!?!   LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio)

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 96 SEGMENTS: Indeed Eliminated Expansions...What Can You Do About it? Nearly half of Gen Z prefers TikTok and Instagram over Google Search   LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio)

Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.    EPISODE 95 SEGMENTS: When Do I Need a New Website vs. a Refresh? The Matt Minute Get in Front of Your Clients' Candidates [Rock Star Marketing] Understanding Target Audience (Inked Magazine vs Better Homes and Gardens)   LET'S CHAT: Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.    HOSTED BY: Brad Bialy (LinkedIn / Twitter / Bio) Matt Lozar (LinkedIn / Twitter / Bio)