Created with Sketch.
Speakeasy Authority Marketing
25 minutes | Aug 27, 2022
Episode 361 – Challenging DUI Case From Beginning to Successful End: New Jersey Defense Attorney Explains
Two encounters with the same police officer in one night, questionable reasonable suspicion and probable cause, a fight for discovery and multiple trips to court over more than a year’s time, an unbudging prosecutor … These are just a few of the interesting elements of a recent case handled by New Jersey DUI/DWI attorney Kevin Leckerman. “I only get involved in a case with the mindset that I’m going to give it everything I have; if I have to go to court 10 times and I have to go to trial, that’s okay, because I want to see the right result,” says Leckerman. He discusses: Why probable cause in DUI cases is often up for debate Standard field sobriety and breath tests – challenging the evidence with top experts Cross-examinations – how they make or break a case Multiple defenses to DUI cases Why it never makes sense to take shortcuts when representing clients Leckerman has handled over 1,000 DUI/DWI cases and currently serves the majority of New Jersey. To get in contact with him, visit https://www.dwiduidefenselaw.com/ or https://www.winning-dwi-defenses.com/, or call (800) 378-2110 or (856) 429-2323.
7 minutes | Aug 3, 2022
Episode 360 – From Potential to Paying Clients: The Key is to Follow Up – Even on Your Follow-Ups
Most attorneys who aren’t hired right after an initial consultation will just count their losses and move on. If Richard Jacobs had done that, Speakeasy Marketing simply wouldn’t exist. What do we do that our competitors don’t? We not only understand the value and impact of following up with potential clients, but we also do it for our attorney clients as an add-on to our call answering and conversion service. In this episode, you’ll learn roughly how much money you’re throwing away for every potential client that you don’t follow up with. It’s one of the simplest and smartest decisions you can make for your practice. Want to learn more? Contact us at (888) 225-8594 or visit https://www.speakeasymarketinginc.com/.
8 minutes | Aug 3, 2022
Episode 359 - Knowing Your Ideal Clients on a Deeper Level, Before You Even Meet Them
Regardless of your practice area, we have the tools to provide you with a clear picture from the inside of your ideal client’s mind. Through our attorney call answering and conversion service, we have taken well over 10,000 calls from potential clients in every practice area, and we’re growing at a pace of about 5,000 calls per week. Before long, we’ll have hundreds of thousands of calls to study so we can’t answer critical questions with ease. For example, what do DUI callers fear most? What are the top three questions asked by almost every bankruptcy or family law caller? What are estate planning callers looking for in an attorney? Once we have this information, we can conduct even deeper analyses to extract more pertinent information for optimizing your online presence. This means you'll receive real, tested advice on what to include – and not include – on every page of your website. Curious about how we can help your practice? Don’t hesitate to call (888) 225-8594 or visit https://www.speakeasymarketinginc.com/.
5 minutes | Aug 3, 2022
Episode 358 – 10,000 Calls and Climbing Quickly: What We’re Learning From Our Call Answering and Conversion Service, and How It Will Benefit You
Having taken well over 10,000 calls from potential clients in every practice area, our call answering and conversion service is doing something else critically important: using these calls as information mines by carefully analyzing client behaviors, desires, questions, and needs. Why? Because knowing how your potential clients think and feel enables us to guide your marketing strategies in the smartest way possible. Consider, for example, that nearly 50% of callers seeking criminal defense advice have the same question: "Can my case be dropped?" Depending on the case, the answer might be no, or yes, or maybe … but all that matters is that every potential client who asks themselves this question can click on your website and find some sort of answer. Not a day goes by that we aren’t learning something new and sharing it with you. Interested in knowing more? Tune in, and give us a call at (888) 225-8594 or visit https://www.speakeasymarketinginc.com/.
10 minutes | Jun 17, 2022
Episode 357 - Money Talks: Does a Call Conversion Service Make Financial Sense For You?
What’s the average fee you collect for an average case? How many valid potential new clients (PNCs) are calling your firm each month? Of those, how many end up hiring you and paying your retainer fee each month? These three questions can help you determine whether Speakeasy Marketing’s call conversion service makes financial sense for you. Let’s say your average fee for an ordinary case is $2,500. Now, let’s look at Speakeasy Marketing’s call conversion service prices: - About $900/month for basic gold service - About $1,700/month for top platinum service The numbers tell us that in order for our service to make financial sense for you, we’d only need to convert ONE additional potential client per month into a paying client for you. Considering the quality and expertise of our call conversion service team, this is hardly a feat to accomplish. Here are just a few things we’ll do for you: Never let a single call go to voicemail. Our interests are aligned with yours: our reps get a bonus for every call that turns into a paying client of yours. It’s about quality, not quantity. Apply the nuances of different practice areas you serve. Ask PNCs the right questions so you have the answers you need. Build rapport with PNCs so they begin trusting you before they even meet you. Distinguish between viable PNCs and tire kickers. Stay up to date with the newest trends in various practice areas by learning from our massive phone call data bank – this translates to knowing how to communicate with a wide range of PNCs. A general call answering service can’t accomplish anywhere near what this service can, because their representatives simply aren’t trained accordingly. Ready to be THE lawyer PNCs want to hire? We’re about to take on a new cohort of 10-12 attorney clients. Check your email on Monday morning, June 20 for a special offer, more details, and a link to the registration page.
16 minutes | Jun 17, 2022
Episode 356 - From Call Answering to Call Conversion: The Key to a Booming Law Firm
Every potential new client (PNC) who calls your firm is dealing with some form of pain, whether emotional, physical, or both – this is irrefutable. As an attorney, it’s your job to find legal solutions for lessening that pain. And as a call conversion service for attorneys, it’s our job to handle every single call to your firm with the knowledge, patience, and compassion every PNC is looking for. This is about way more than just answering the phone – it’s about answering to PNC fears, needs, concerns, goals, and questions. It’s about making them feel understood and hopeful within the first 5 minutes of speaking to us. By the time a PNC gets to you, they will already have confidence in your ability to help them, and this makes a world of difference for everyone. What Speakeasy Marketing’s Call Conversion Service Can Do For You: Ø Answer every call, always. Ø No conflict of interest: our reps get a bonus for every call that turns into a paying client of yours. It’s about quality, not quantity. Ø Know and apply the nuances of different practice areas you serve. Ø Ask PNCs excellent, qualifying questions. Ø Build a strong connection with PNCs so they begin trusting you before they even meet you. Ø Identify good vs. tire kicker clients. Ø Utilize a massive amount of data from thousands of similar calls to know what to say, when to say it, and how to say it. The value of a call conversion service compared to a general, run-of-the-mill answering service cannot be overstated. This coming Tuesday, we’re opening our doors to an additional cohort of 10-12 new attorney clients, and we’re running a special offer – learn the details in the next episode.
9 minutes | Jun 16, 2022
Episode 355 - Golden Tip for Client Conversion Lies in the Golden Arches
What do fast food restaurants have to do with law firms? It’s not churning out as much low-quality product as quickly as possible. But it IS about taking customer orders as soon as possible when there’s a long line. Whether it’s multiple ordering stations along the way, or an employee walking out to your car directly, this strategy accomplishes two things: 1) It makes the customer feel they are being well taken care of. 2) It “locks” in the customer; once they’re in that line and they’ve given their order, they aren’t going anywhere until they get what they came for. Nowadays, people want stuff on demand, and your potential new clients (PNCs) are no exception. The biggest mistake you can make, as an attorney, is not giving it to them. This is especially true now that everyone’s equipped with a smartphone and the ability to call 10 different law firms in the span of 5 minutes. If you don’t answer the phone the first time a PNC calls, you’ve likely missed a potentially great new client; by the time you see the missed call, that PNC will be well on their way to a different attorney. And all the ad money you spent on attracting that one PNC? Well that’s gone too. Here’s the Solution: It’s not enough to ensure your phones are answered by “someone”: your phones need to be answered by someone who can take PNC “orders” by: ü Initiating the intake process ü Asking great qualifying questions specific to your practice area ü Building rapport ü Listening, so the PNC feels understood ü Identifying viable vs. “tire kicker” PNCs ü Creating confidence in the PNC that YOU are the attorney they need You don’t need a call answering service: you need a call conversion service. And Speakeasy Marketing can be that for you. We’ve taken well over 10,000 calls this year for attorneys in various practice areas, and by the end of the year, that number will be 10x greater. We are learning more and more every day about what your ideal clients are looking for, how they are feeling, and how to make sure they go from potential to PAYING clients. Play the next episode for more details on what sets Speakeasy Marketing’s call conversion service apart from call answering services.
14 minutes | Apr 18, 2022
Episode 354 - For Success, Make a List and Check it Twice
How do highly successful attorneys become – and stay – successful? #1 – Answer every single call right away, or return it within 5 minutes (it might sound impossible, but it’s not!). #2 – Show empathy. #3 – Be honest and accurate, but also be positive. #4 – Ensure all relevant information is gathered from the get-go. #5 – FOLLOW UP! It's listed last, but might be most important of all. This list isn’t comprehensive, but it’s a good start that is sure to place you above your competitors in the eyes of potential and current clients. And that means more clients, better referrals, and good reviews. Tune in to hear Richard Jacobs explain each step (and others) in detail, and download the PDF of this podcast to review. Want help with any of this? Just email email@example.com, call (888) 225-8594, or start by visiting www.speakeasymarketinginc.com.
11 minutes | Apr 12, 2022
Episode 353 - 3 Steps for Standing Firm in a Sea of Uncertainty
We’re all feeling it: the uncertainty in the world and the fear that comes with it. But instead of throwing your hands up, there are simple and concrete steps that can almost immediately improve your situation. #1- Find a point of differentiation. There are several ways to do this depending on your practice area(s). #2- Buy ahead and save money. #3- Provide exceptional customer service. Interested in learning more about each of these steps? Richard Jacobs explains them in detail. So tune in and take control of your circumstances today. For help or advice, or to just share what you’re up against, don’t hesitate to email us at firstname.lastname@example.org or call (888) 225 8594.
9 minutes | Mar 30, 2022
Episode 352 - Anticipating and Adapting to Changes: Practice Area #5 — Bankruptcy
Is another recession imminent? Many economists are saying “Yes.” It might be impossible to avoid at this point, but that doesn’t mean there aren’t ways for you to plan and prepare for it—and help your clients at the same time. As a bankruptcy attorney, you might be accustomed to handling personal bankruptcies only, but in today’s episode, Richard Jacobs explains why it could be hugely beneficial for you to consider taking on business bankruptcies. He also discusses ways for you to stand out among your competitors in this tough market and speak directly to your clients’ needs. Tune in to learn more, email your questions or comments to email@example.com, or give us a call at (888) 225 8594 for help anticipating and adapting to current and future changes in your practice area.
8 minutes | Mar 30, 2022
Episode 351 - Anticipating and Adapting to Changes: Practice Area #4 — Family Law
Past, present, and future: no matter where your family law clients are, it could be worth it to see how they are. In light of current inflation, does their spousal or child support arrangement need to be increased or decreased? Have new disagreements in the family come up? Could they benefit from the fast, cheap, and simple process of mediation as opposed to court involvement? These are just a few of the questions that could mean a world of difference to your clients and your law practice during these challenging and unprecedented times. Tune in to learn more, email your questions or comments to firstname.lastname@example.org, or give us a call at (888) 225 8594 for help anticipating and adapting to current and future changes in your practice area.
10 minutes | Mar 23, 2022
Episode 350 - Anticipating and Adapting to Changes: Practice Area #3 – Estate Planning
It’s old news that any change in family dynamics or finances warrants a review of the current estate plan. But over the last couple of years, almost everyone has experienced at least one change that will impact their financial picture and future as a whole, and that's new. Now more than ever, people are in need of an estate planning attorney who can sit down with them to discuss how they’ve been impacted by the events of the past two years, and the events that continue to occur. As an estate planning attorney with this knowledge, what can you do to not only help people, but increase or maintain your workflow? From checking on your past clients’ current needs, to educating them on changes in estate planning matters, to networking with family law attorneys and CPAs, there are several ways to be proactive during these difficult times. Need targeted help adapting to these changes and more? Just want to share your thoughts or experiences? Don’t hesitate to email us at email@example.com – we’d love to hear from you.
11 minutes | Mar 18, 2022
Episode 349 - Anticipating And Adapting To Changes: Practice Area #2 – Criminal Law
When the price of gas increases, so too does the price of almost everything else. Inflation is happening on a global scale with far-reaching consequences, some of which are impacting the world of criminal law. As a criminal defense lawyer, what can you do to support your clients during this time? It starts with an understanding of your clients’ struggles. Are rising costs pushing their discretionary spending money lower and lower? Are they struggling to pay their high-risk insurance premium? Can they afford to hire you as their defense attorney? Whether the solution is for you to offer more payment plans or different levels of representation, Richard Jacobs explores how to meet the needs of your clients without sacrificing your bottom line. What changes are you seeing in your clients? What’s been working – or not working – for you? Share your thoughts with us by emailing firstname.lastname@example.org. Tune in for simple ideas to make 2022 prosperous, against the odds.
11 minutes | Mar 11, 2022
Episode 348 - Anticipating and Adapting to Changes: Practice Area #1 -- Personal Injury (Auto Accidents)
What does the situation with Ukraine, Russia, and the US have to do with auto accidents? More than you might think: skyrocketing new and used car prices, gas prices, insurance premiums, auto part shortages, and higher medical insurance premiums. In general, people are being squeezed for money from all directions, which could make them more likely to want to settle an auto accident case rather than litigate. The insurance companies might catch on to this, and only give lowball offers. As an auto accident attorney in this climate, simply understanding how your clients are struggling can go a long way, helping you to stand out among your competitors. Provide your clients with resources and information to guide them through this time, and you’ll be in an even better position. What are your thoughts? We welcome any and all feedback, just send us an email at email@example.com.
6 minutes | Mar 9, 2022
Episode 347 - Stay Calm and Prepare for Coming Changes in Your Practice Area
A lot’s happened in the world over the past two years, and things continue to change at a rapid pace. We’ve all been squeezed financially, and current inflation resulting from the dynamic between the US, Russia, and Ukraine is only making things worse. It might be easy to bury your head in the sand, cross your fingers, and hope that your practice, your family, and your life in general won’t suffer too much. But there’s tremendous value in not ignoring these issues, as Richard Jacobs explains. He stresses the importance of staying calm, but being smart by looking ahead to the next six months or year. What’s on the horizon? How will different practice areas be impacted? And most importantly, how can you prepare for what’s to come, in order to protect what you have? Richard will explore these topics in a new, purely information series so that you can stay informed and be confident about the critical decisions you make in the near future. Check back for more, and as always, feel free to email us your feedback at firstname.lastname@example.org.
6 minutes | Dec 28, 2021
Episode 346 - HELP Before You’re Hired—You’ll Be Hired a Lot More Often
Having generated over 100,000 leads in 17 practice areas, we’ve learned a few things about what clients need. And with the recent launch of Speakeasy Marketing’s Attorney Answering Service, we’re learning even more. Richard Jacobs breaks it down in today’s short episode, using three common practice areas as examples of how to help potential clients before you’ve even been hired: #1 Bankruptcy—People who call with questions about bankruptcy tend to speak in a low or soft voice. Why? Because they’re ashamed. We’ve written into our scripts an acknowledgment of this, where we thank every caller for their bravery in calling at all, and remind them that the firm they’re contacting doesn’t pass judgment on anyone for anything. The result is audible: they’re relieved, thankful, and suddenly very willing to provide us with all of the information we need. Rather than it feeling like an interrogation, the call becomes like a cathartic release for these potential clients. #2 Criminal defense—These individuals are among the most anxious callers, and understandably so. What they want is simple: they want to speak to the ATTORNEY as soon as possible. This is why we let them know that they will likely be transferred to the attorney within just a few minutes, once we gather a few pieces of information. And when they do get transferred that quickly, the attorney enjoys a higher conversion rate, more referrals, and overall growth of their firm. #3 Family law—Some of the saddest stories come from family law callers. But sometimes these callers are more than just sad—they are downright scared for their lives, or not wanting to live at all. This is why we have gathered a number of suicide, crisis, recently homeless, and domestic violence hotlines from various states to provide to these callers when it seems necessary or helpful. We want to make sure they feel that the firm they’re interested in contacting CARES about what they are going through right then and there, in the MOMENT we have them on the line, even if you can’t get back to them until the next day. Callers have shown immense appreciation and relief with this approach. If you’re interested in learning what the Speakeasy Marketing Attorney Answering Service can do for you, your clients, and your potential clients, reach out to us at (888) 225-8594, visit us at https://www.speakeasymarketinginc.com/, or email us at email@example.com.
12 minutes | Dec 21, 2021
Episode 345 - The Golden Hour Rule and Other Crucial Data Every Attorney Should Know
78% of customers will buy from—or retain or hire—the FIRST business that responds to them. And if you respond to a potential client within one hour—the “Golden Hour”—of the potential client’s first contact, you’re 7x more likely to convert them to a paying client. Only 7% of attorneys respond to potential client contacts within 5 minutes. These stats are backed by reputable studies, so they’re worth heeding. Why? For one reason, because marketing is expensive. A single potential lead can cost several hundred dollars, which means that money goes down the drain when you fail to answer an inquiry or respond in a timely manner. Whether it’s a call, an email, a text, or a live chat, it’s PRECIOUS. The longer you wait to respond, the more and more likely it is that your competitor will get that lead instead. Interested in learning more about the new Attorney Answering Service by Speakeasy Marketing? Just call us at (888) 225-8594, visit us at https://www.speakeasymarketinginc.com/, or email us at firstname.lastname@example.org.
7 minutes | Dec 2, 2021
Episode 344 - Knowledge is Power—And Profit in Your Pocket
The very first client to sign up for Speakeasy’s Attorney Answering Service (AAS) led to something surprising but instructive: No matter what service you’re using from us, we can quickly find out what you’re doing wrong, what you’re doing right, and how you can improve. We get insights from your potential and existing clients that you won’t. We get detailed profiles on them and learn exactly what they need out of an attorney, so you can provide it. Whether you need to adjust your calls to action, add or remove certain content from your website, or simply approach a subset of clients in a slightly different way, we can help you figure it out. Learn more at https://www.speakeasymarketinginc.com. Call us at (888) 225-8594 or email email@example.com.
9 minutes | Dec 2, 2021
Episode 343 - Know Your Ideal Client: Attorney Answering Service Doubles as Data Bank
What’s going on inside the mind of your ideal client? What are their fears and concerns? What do they need from an attorney and how can you provide it better and more quickly than your competitors? What should you say (or not say) to secure lucrative referrals? Having the answers to these questions is invaluable, and now easier than ever. Every call is an opportunity to gather data on potential clients, and we’ll be fielding hundreds of them in multiple practice areas over the next couple of months alone. Multiply that by years, and we’ll have a hugely valuable client data bank that we’ll share with you, so you can increase your conversion rate and bank account balance. Learn more about the Speakeasy ‘White-Glove’ Answering Service at https://www.speakeasymarketinginc.com/call-answering/. Call us at (888) 225-8594 or email firstname.lastname@example.org.
5 minutes | Oct 18, 2021
Episode 342 - Super Converted Attorneys
This is the Secrets of Attorney Marketing podcast from Speakeasy Marketing. What has Richard Jacobs learned from delivering over 100,000 leads to hundreds of attorneys over the past 12+ years? That’s what he shares with you today. And he also tells you why to take advantage of learning from fellow attorneys who’ve earned the “super-converter” title. On average, it costs $300-$400 in marketing just to get one potential client on the phone. This means that by missing a single phone call, letting it go to a subpar answering service, or telling the person to “call back later” is not unlike burning hundreds of dollars, not to mention the chance at building your reputation and getting good referrals. Can you afford to do that, or are you interested in learning how to ensure it never happens? Tune in, visit https://www.speakeasymarketinginc.com/, and call (888) 225-8594 for help converting as many potential clients as possible Marketing. Discover how to enhance your reputation as an attorney and out-market your competitors. Make sure you subscribe to the podcast and post a review.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2022