17 – Brian Donnellan, Bright MLS President and CEO | It Does Work Best When It’s On the MLS
A free, open, and transparent market works. Easy to say, difficult to prove, unless you are Bright MLS. Brian shares details of their study analyzing properties listed, marketed, and sold on the MLS compared to properties sold off the MLS. Rather than speaking in generalities, the study uncovered empirical evidence supporting the assertion that the MLS works. Beyond its role providing a transparent, unbiased marketplace, the MLS provides consumers unquestionable value.