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The Searl Media Small Business Experience

49 Episodes

12 minutes | Nov 12, 2018
Episode 49 - Speeding Up Your Website
Discussion on the responsibility of business owners to know where their websites are being hosted, as well as what your customers think of the experience online. Plus, tips on how to improve speed.
11 minutes | Nov 9, 2018
Episode 48 - Leveling The Playing Field For Small Business
Discussion on Facebook's retail ambitions and how they are focusing on selling small business products. Plus, how other forms of retail and the internet are truly leveling the playing field vs. larger businesses.
7 minutes | Nov 8, 2018
Episode 47 - Having Confidence In Your Employees
Discussion on how you need to build trust for your employees as a small business owner, and how doing so little by little will be a huge benefit for you in the long run. There are things you need to do that they can't do.
7 minutes | Nov 7, 2018
Episode 46 - Planning, Scheduling, and Organization
Discussion on planning in advance and how this episode was recorded to allow us time to travel and attend conventions for our company. Plus, why doing those things can be a huge benefit your business.
7 minutes | Nov 7, 2018
Episode 45 - Importance of Networking
Discussion on how networking in person can be extremely valuable for your small business as well as your personal brand. So much can be done online now, but nothing replaces a handshake and eye contact.
11 minutes | Nov 5, 2018
Episode 44 - Time To Redesign Your Small Business Website?
Discussion on the importance of keeping up with trends and the expectations that larger companies are setting for your customers. Do you need a website redesign and not even know it?
10 minutes | Nov 4, 2018
Episode 43 - Unlocking Your Phone Numbers Using VOIP
Discussion on how phone numbers are tied down to a single device and how this doesn't make sense in a digital world. Learn how to get rid of this barrier using something extremely simple.
11 minutes | Nov 3, 2018
Episode 42 - The Forgotten Value of Creative Marketing
Discussion on a recent situation we had to resolve for a client by being creative and taking a different approach. The line between the old marketing guard and the new social media marketer.
12 minutes | Nov 2, 2018
Episode 41 - Giving Away Your Products or Services
Discussion on how selectively giving away your products and services can be a good long-term strategy for business success. Key word in that entire sentence being selectively, not just randomly to anyone/everyone.
12 minutes | Nov 1, 2018
Episode 40 - Experimenting with Video Advertising
We've begun dabbling into the world of video advertising at Searl Media, running ads and measuring results. This is a big part of the future and your small business should start.
10 minutes | Oct 31, 2018
Episode 39 - Marketing Plans and WordPress
Discussion on next steps to take after you can defined your audience, finished social and email marketing, and planned to boost posts. Plus, anyone who has a WordPress website needs to pay attention to the next update.
10 minutes | Oct 30, 2018
Episode 38 - Boosting Your Social Media Content
Discussion on the origins of free social media and why businesses need to start paying to play. Basic tips on how to make sure you are spending money wisely on ads.
10 minutes | Oct 29, 2018
Episode 37 - Optimizing Your Opt-In Marketing
Discussion on how to optimize your email marketing as well as your text message marketing. Making sure you have permission, are providing value, and targeting.
10 minutes | Oct 28, 2018
Episode 36 - Creating Relevant Social Media Content
Discussion on how your business can take an understanding of your audience and translate that into valuable content for social media. It's not about selling any longer, it's about creating value.
10 minutes | Oct 27, 2018
Episode 35 - Understanding Your Customers
Discussion on how to use simple forms of data to understand who your current and potential customers are, so you can create an informed marketing plan.
12 minutes | Oct 26, 2018
Episode 34 - Your Business Must Adopt Social Media
Discussion on the latest changes coming to social media, how it continues to evolve, new features on Google Maps, and why it is critical for your business to adapt now.
11 minutes | Oct 25, 2018
Episode 33 - Who Controls Your Small Business Website?
Discussion on why you need to know who designs, updates, controls, and hosts your current small business website. Practical tips on figuring it out, why you must ask the hard questions, and moving forward.
10 minutes | Oct 24, 2018
Episode 32 - Preparing Your Small Business For The Holidays
Discussion on what you should be planning to do for the holiday season, digital marketing wise. Changing hours of operation, taking advantage of website updates, more.
10 minutes | Oct 23, 2018
Episode 31 - Frequently Asked Questions & Knowledge Bases
Discussion on helping your customers help themselves, which is what many of them want to do. How creating a FAQ section helps you provide not only a better customer experience but also more staff time.
11 minutes | Oct 22, 2018
Episode 30 - Responding To Your Online Reviews
Discussion on why it is critical for your small business to respond to online reviews and what it looks like from the customer's perspective if you choose not too. Stats and compelling reasons to start now.
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