60 minutes | Jun 9, 2021

EP16: Author Arvid Kahl on the audience-first approach to starting a business

Arvid Kahl joins the show as our very first guest. We jump right into the advantages of an audience-first approach to getting a business off the ground [topic of his new book - The Embedded Entrepreneur] and dive into Arvid's backstory where audience is THE source of inspiration for his projects and ideas.
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