Transforming the Recruiting Mindset with Gaming Experience
Christoffer Lorang Dahl, Digital Director at GK Nordic, on how gaming experiencing transformed the recruiting mindset. Although the gaming industry is larger than films and music combined, very few of us are likely to put Fornite playing achievements on our CV. On this episode of Marketing Scoop, we’re talking to the man who changed this with a single campaign. Christoffer Lorang Dahl is the Digital Director at GK Nordic, Scandinavia’s largest communications agency. Hear how Christoffer tapped in to reach an untouched yet desirable young audience as he discusses the ‘Adding Gaming Experience to Your CV’ campaign with recruitment company Manpower.