34 minutes | Apr 22, 2020

How Muck Rack Grew Engagement by 110% by Making Their Research Tool Free

Greg Galant of Muck Rack on increasing engagement by 110% by making their research tool free: Marketing Scoop Podcast by SEMrush Today, we’re spotlighting Greg Galant, co-founder, and CEO of Muck Rack, about the success of Muck Rack Trends - the latest research tool on Muck Rack which offers a universal look at what journalists are writing about.  Listen in as Greg dives into this free resource for journalists that has been labeled the ‘Google Trends for PR Pros.’ Plus, we talk about remote work and the impact COVID-19 may have on the PR industry as a whole. Guest, Greg Galant https://www.linkedin.com/in/galant https://twitter.com/gregory Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 https://twitter.com/lauramorellii Links: Muck Rack Website: https://muckrack.com/ Muck Rack Trends: https://muckrack.com/trends/
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