24 minutes | May 27, 2020

How Atlassian Used YouTube to Grow Their Marketing Funnel

In today’s episode of the Marketing Scoop, you’ll hear how software company Atlassian used YouTube to grow their marketing funnel.  By offering tutorials, best practices, and playbooks - and not gating the content - Atlassian educated its prospective and existing customers with great stories. So, instead of hiding content, they made it super accessible. Listen in as Claire Drumond, Content Strategy Lead (Jira & Bitbucket), and Head of Product Marketing at Atlassian dives deeper into Altassian’s YouTube-centric strategy.  Plus, you’ll hear Claire discuss how to create a high-quality video at scale, and why the future of marketing is agile.  Guest, Claire Drumond https://www.linkedin.com/in/claireefisher/  https://twitter.com/claire_drumond Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 https://twitter.com/lauramorellii Links mentioned: Atlassian’s website - https://www.atlassian.com/  Bitbucket’s Twitter - https://twitter.com/Bitbucket  Jira’s Twitter - https://twitter.com/Jira  Atlassian’s YouTube - https://www.youtube.com/user/GoAtlassian Shootsta’s website - https://shootsta.com/en-us/
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