27 minutes | Jul 1, 2020

Discovering A Marketing Channel That Outperforms Webinars by 35%

Today on the Marketing Scoop Podcast, we’re talking to Prelini Udayan-Chiechi, VP of Marketing EMEA at Zendesk, about the success of the company’s new virtual morning show. Listen in as Prelini walks us through how the Zendesk Morning Show went from concept to release in just 3 weeks while in the midst of the COVID-19 pandemic. Plus, you’ll hear why the viewer figures for the Zendesk Morning Show are 35% higher, compared to 40 webinars ran during all of 2020.  Guest, Prelini Udayan-Chiechi https://www.linkedin.com/in/prelini/?originalSubdomain=uk  https://twitter.com/prelini  Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 https://twitter.com/lauramorellii Links mentioned: Zendesk - https://www.zendesk.com/  Zendesk Morning Show - https://www.zendesk.co.uk/campaign/morning-show/  The Morning Show on Apple TV - https://tv.apple.com/us/show/the-morning-show/umc.cmc.25tn3v8ku4b39tr6ccgb8nl6m  Zendesk YouTube - https://www.youtube.com/user/zendesk  Remote Support Bundle - https://www.zendesk.com/campaign/remote-support-bundle/  Tech For Good - https://www.zendesk.com/blog/zendesk-tech-good-participants-create-crucial-covid-19-resources/  Peloton - https://www.onepeloton.com/ 
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