21 minutes | Apr 29, 2020

Acquiring New Users by Turning Offline Channels into Growth Machines

Cameron Mullen of Spin on how to acquire 100k new users by turning offline channels into growth machines: Marketing Scoop Podcast by SEMrush In this episode of Marketing Scoop, we’re discussing how mobility services can fill in gaps during a global pandemic with Cameron Mullen, Head of Marketing for Spin, a shared electronic scooter service owned by the Ford Motor Company.  Most data-driven growth marketers swarm and compete on digital channels, but Spin acquired more than 100,000 new users by turning offline channels into growth machines. Listen in to find out how they did it! Guest, Cameron Mullen, Head of Marketing, Spin  https://www.linkedin.com/in/cammullen/  https://www.spin.app/  Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 https://twitter.com/lauramorellii
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