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Do Clickbait Headlines Work? Can a normal headline be just as powerful? Clickbait headlines seem to be designed to get our curiosity. But what makes a clickbait headline so attractive in the first place? And how do we write “normal” headlines that are far superior in getting the attention of the client? Let's find out in the podcast.

When is it beneficial to adopt a contrarian mindset? What does it mean to be a contrarian? What is the concept of contrarianism? Do you know why Tesla is such a big car? Think about it for a second. Tesla Motors only make electric cars. The bigger the car, the heavier it's going to be and the greater the drain on the battery. So why make a big car?  Let's find out.

Do you pre-sell if your audience is away on vacation? Should you pre-sell if you're unsure of a full house? These and other questions are answered in this article on pre-sell.

What is a mastermind mindset? How does a mastermind group work for courses, workshop and membership sites? When we think of a mastermind mindset, we tend to isolate the ideas to a group of people. But what if you could use the very same concepts in online courses, workshops and even in membership sites? Here are three steps to powerfully use mastermind concepts across the board in your business.

What is a mastermind mindset? How does a mastermind group work for courses, workshop and membership sites?

We often go looking for a magical solution to help us write. And yet the magic is often found in the ordinary. How can seemingly repetitive advice help you become a consistently good writer? Let’s find out

When someone asks you what you do, what do you say? People tend to give a top-level answer. They say, "I'm a lawyer, a real estate agent, a fitness trainer". And while that information is descriptive, it's also extremely vague. It doesn't necessarily get clients to want to work with you right away and often they're not curious enough to ask for more information. How do you avoid being vague? You do so with the power of subsets. Subsets allow you to be extremely precise and in turn make the client want to know more, thus increasing the chances of working with you. Best of all, creating a subset is easy. Time to figure out how to create a subset and use it to your advantage, eh?

Does generosity have its limits? Let's say you decide to give away a lot of information to clients. How do you get them to come back to buy the rest of your information? Won't it overlap? Won't they get mad and demand a refund? Not necessarily. It all depends on how you go about about the free vs fee strategy. At Psychotactics, we give away hundreds of articles and an equal number of podcasts. We give away whole courses, reports and other goodies. And yet there are no shortage of buyers. How do you manage fee vs free? Let's find out in this episode.

When we think of writing, we automatically assume it's the act of sitting down at the computer and creating a new article, report or book. What we seem to miss is that there are other factors that come well before the writing process that drain us more than the writing itself. What's even more important, is that you're able to easily avoid those other factors—those minefields. While writing may still be difficult, there's no reason to make it even harder than it is. Let's find out how to remove the unnecessary obstacles in our way.

It's one thing to create information and quite another to know whether you've ticked all the boxes. When creating information, the client doesn't just seek information. Instead, she looks for other elements as well. Elements such as examples, entertainment etc, all of which need to be part of the product itself. In this podcast, we go back to front. Let's say you've already finished creating your information product. Can you go back and make tweaks to make it more complete, even more interesting? Sure you can and let's find out how.

When we start to build a list, we think of followers or fans, but all of these potential clients are elsewhere on YouTube, or Instagram or Facebook. We can't wait for the fans to swell up in number. Instead, you need to move quickly. Even if you have just four-five fans, you need to get them over to YOUR list, your website. How can you go about that task effectively? And how do you then get them to the very next stage, which is to buy something? List building isn't complex, but without these fundamentals in place, it's can be a massively wasted exercise. Find out how to avoid the pitfalls that a lot of people drop into and never seem to recover.

It's a line we've all heard, but as it does in life, the very same line plays an extremely important role in list building. When we think of building lists, we hope that some course will give us a silver bullet. That some coach will tell you which buttons to press, and you'll magically have a list. Or worse, we believe people who tell us that we can build our lists pretty much like a Jack and the Beanstalk story. Unfortunately for us, all of these promises are castles in the sand. The reason why we fail time and time again to build lists, is because we believe the dream-merchants and fail to pay attention to how a list—any list is built.

Imagine you've missed the sunrise for the past 300 days. Would that mean you'd give up on sunrise forever?We know the answer to the question, don't we? Even if we snoozed right a few hundred sunrises, it's possible for us to wake up on the 301st day and bask in the glow of a morning sun. And yet when it comes to projects, we often treat a stalled project as a form of failure. Why do we follow this crazy method of giving up? And how to we restart a stalled project?

In this second part, we go deeper into how it's not just the writing alone, but how a fixed formula can derail us. We often believe that if we've written 800 words in the past, the next article needs to be just as long. Which slows down your writing and often throws you completely off track. Find out why staying flexible is good for you as well as the reader.

Why does writing seem like a chore? It's easy to believe that we need more practice. But practice alone doesn't bring an article to life. A dull article, even when filled with lots of words, is still very boring. The problem lies in the misunderstanding that we need to write like authors. Authors and writers may be similar but most often are not. Being an author is often a gruelling task, and as a writer of articles, it's best to avoid that path. Here's how you go about it.

Did you finish the last book you bought? How about that last course? And if you're like me, you probably have at least two dozen things that you've bought—and still not finished. Well, there's a reason why. Somehow, our note taking gets in the way. We never seem to reach the finish line and we have a ton of books and courses to complete. Yet, what if there were a way to solve this problem? It's a method I use, and it's based (strangely) on boomerang behaviour. Here's how it works.

When clients leave, we automatically assume they say they aren't using the service or membership site. They give reasons why they're leaving, and it sounds logical to our ears. However, there are situations where clients almost never leave. And as you'd expect, it has all to do with community. Which is also why you don't leave your family, your friends and your dance group. How can we understand this concept of community better? And how can we make clients not only stay but benefit from community. Let's find out.

The 1000 true fans concept seems to follow a simple multiplication rule. If you have a thousand fans and they buy $100 worth of product in a year, you earn $100,000. Which sounds perfectly fine when you're doing the multiplication, but falls apart in reality? Where are the flaws in the 1000 fans concept? And what if we went down from 1000 to just one? Just one? As in "zero to one"? Let's find out.

Almost all of us will be asked, “what do you do?” And despite having to answer this question frequently, we struggle to create a powerful sense of curiosity with our answer. In short, the elevator pitch seems to fall flat. What makes it flat and how can we easily fix the problem?