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The Three Month Vacation Podcast
23 minutes | 3 days ago
Rerun: How to use "accidental research" to speed up your article writing
32 minutes | 10 days ago
Rerun: Scientific Advertising: Why a hundred year old book matters more today than ever before
28 minutes | 17 days ago
Rerun: Mindset vs Skillset: Which one slows you down?
6 minutes | 24 days ago
Rerun: You Need To Start a Project—Not a Business
15 minutes | a month ago
Rerun: How to avoid mastery (and use 5-minute learning to get to fluency, instead)
26 minutes | a month ago
Rerun: Longevity secrets: How to consistently write newsletters for 20 years in a row
16 minutes | a month ago
How to motivate and inspire (even when things are going wrong)
Motivation people around you seems like an unending task. Your staff, your team, your walking group, your kid all need motivation. And all of them are motivated by different things. Some by money, some by responsibility and others by praise. Is there one system that works for everyone on the planet? Yes it is, and it's called "being a fan". Learn how you can become a fan and how it changes the dynamics of a relationship forever.
33 minutes | 2 months ago
How to use group consulting to increase earning (and learning).
Which do you think is superior? Group or one on one consulting? Most people aren't likely to pick group consulting. It seems like the benefits of one on one consulting far exceed that of a group. And despite our bias for one-on-one consulting, greater learning and implementation is done with groups. Plus as a trainer, you earn a lot more while spending fewer hours. If this all sounds magical, it is. But how do you position group consulting in a world that's tilted towards one on one? Let's find out
24 minutes | 2 months ago
Why we enter fields with less competition (and why that's a dangerous strategy)
If you were to ask someone to pick a field where there's more vs less competition, they're likely to pick one with less. And that would be a mistake, possibly a fatal one. Competition isn't bad for you—it's good. If it makes no sense, here's a podcast that shows you exactly why competition helps you determine if you're going to make it or not. And how to go about using the power of competition to your advantage.
19 minutes | 2 months ago
April Fools Day: The Mad Genius of Renuka
You think you know Renuka, but maybe there's a bit you don't know quite yet. She looks mischievous, but her real mission comes alive on April 1. Enjoy this slightly unusual episode of April Fool when Renuka's maniacal genius comes to life.
29 minutes | 2 months ago
How to publish fixed prices on your website (even if you run a service).
The problem with a service-based-business is that you can't always publish a fixed price. The pricing always seems to depend on what needs to be done for the client. This results in a lot of wasted time and effort. Often, both the client and the vendor (that's us) get so bogged down in the process of quotes that the job gets postponed or falls through. How do we avoid this back and forth? And is it really possible to make your service like a product? Let's find out in this episode.
17 minutes | 3 months ago
Dread writing your newsletter? How to overcome that frustration in four easy steps
I used to hate writing a newsletter. It would be the task I'd keep postponing until the very last minute. Of course, that would make my entire week miserable. Until, I found what could be called a "rough formula". And it's an easy formula too. Try it and you'll see that your newsletter isn't as tedious as it used to be. In fact it's fun—well, almost.
26 minutes | 3 months ago
Why Success Benchmarks are Misleading (And How We Set Benchmarks for Success)
If you look around you, the obvious success benchmarks are usually money first, and then, at least a huge dollop of fame. But are our benchmarks of success skewed by Fortune Magazine or Inc or Fast Company? Are those blogs we read driving us down a path we didn't originally set for ourselves. We had to muddle around a fair bit because we too were confused. However, here are our benchmarks for success. Maybe it will get you to set your own, as well.
16 minutes | 3 months ago
Planning on starting a membership site? How to decide which one is for you (Part 2)
When we think of membership sites we tend to think just about "information" based sites. However, there are many ways of looking at membership sites. In this second episode we dig into the "limited membership site" (yes, one that lasts for a fixed time and then stops). And we also look at membership sites that are not membership sites at all. Yes, it's a weird trip. Come join us and see how your business model might find these types of sites quite suited to your way of life.
30 minutes | 3 months ago
Planning on starting a membership site? How to decide which one is for you (Part 1)
A membership site isn't just another site. Instead, it's almost like an inner circle where you draw your closest clients to you. Yet, which kind of membership site would suit you best? Should you hand hold your clients? Or should it be a membership site with content they can pick and choose—and with no input on your part? In this two part series, we look at the power of the hand held membership site and compare it with the content-only membership site. Which one is for us? Let's find out.
27 minutes | 4 months ago
Why sales and self-promotion seems yucky (and how to quickly overcome it)
Clients may love our work. They may refer us on to others. And yet, when it comes to sales, we shrivel back almost in horror. We find sales techniques to be a bit over the top and often bordering on yucky. Is there a way to quickly get over this terrible feeling? How do we promote ourselves without feeling icky?
26 minutes | 4 months ago
How to recalibrate your life's priorities (despite the unending torrent of work)
Do you find yourself loving your work, but knowing that you're getting a bit one-dimensional? You work, then work, then work some more. And when others around you protest that you're working, you say, "But I love my work" or "I'm not working that much". You find yourself justifying the importance of the work, both from a monetary point of view as well as something you want to do. And yet, you know that setting needs a slight recalibration. That there are these things called hobbies. Things that you do for no reason at all, but for the pure joy. Where there's no financial benefit at all, and yet it somehow seems magical. If you want to keep working endlessly, that's a call to make. But if you'd like to re-calibrate your life to include something more, here's how you go about it.
27 minutes | 4 months ago
How to avoid duds and time-wasters when hiring or outsourcing staff
Which is the most frequently used method of evaluating someone you want to hire?Usually, the method used is quite bizarre. You tend to ask for references, probably some sort of resume and you're expected to make a decision based on those parameters. However, almost everyone will make sure they have a polished resume, which means you don't know if the person is really a good fit for the job. At Psychotactics, we've hired duds before. And in order to avoid the frustration of hiring and then having to let go of staff/outsourcers, we've devised a method that is surprisingly easy—and effective. And in this episode you'll find the three steps we take to get very precise hiring results. Listen away!
33 minutes | 4 months ago
How to create a pricing ecosystem that helps increase revenue and free time)
Imagine making one change in your pricing strategy. Then let's say you make two. But let's say we make three changes. With three tiny changes, we have not just made tiny little moves, but have created a whole pricing environment. Or a trophic cascade, where one thing leads to the other, and then the entire cascading effect changes the way you do business. Your revenue goes up, which buys you more time. Wouldn't you like to know how to create this cascade? That's what today's episode is all about and how to go about putting together the elements of the cascade.
15 minutes | 4 months ago
How to extend or reduce article length by using the power of examples
Either your article is too long and bloated or it's much too skimpy. When faced with either of these situations we are at a loss as to what needs to be done. Well, worry no more because "examples" are waiting to rush to your rescue. Let's find out how to use examples to extend or reduce content in articles, books, presentations and just about any other media that goes out to clients.
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