Created with Sketch.
47 minutes | Oct 8, 2014
SDSPCast Episode 21: Katherine Tattersfield
On the 21st episode of SDSPCast we discuss the idea that print marketing STILL plays a vital and tactile role in an integrated marketing campaign. We also learn that podcast recording and lawn maintenance days aren't a great mix! Who is Katherine Tattersfield? A California native like me, Katherine enjoys sun and fun - but knows when to knuckle down and get to work. As a moderator and cheerleader for the re:Design Google+ community, Katherine engages in a lot of design discussion, from print to digital, typography to photography, and much, much more. a big believer in daily creation, no matter how small, Katherine also invites you to consider joining the Inktober challenge. Don't worry that it's already the 8th of the month, just dive in and start drawing! Episode Nitty Gritty Who knew creatives had such an affinity for constitutional law? Social media relationships all seem to start in Facebook groups. Print is NOT dead! Some consumers really do want to hold something in their hand, want something tangible and tactile. Print appeals to a wide variety of consumers. The small space of a business card really calls for serious design and layout skill. Certain print effects, like foil and embossing, just can't be done with Photoshop or Illustrator. 3D flattened isn't a print effect you should try for. There's no need to imitate print when you can actually smartly make use of print. Icons on business cards can't be pushed, so what's the point? Digital/online marketing is NOT free, no matter what you might have heard. Don't believe the hype. Every form of advertising costs you in some way, be it dollars or labor. And in comes the string trimmer! Are digital marketers threatened by those that continue to design with print? Print h
36 minutes | Oct 2, 2014
SDSPCast Episode 20: Samantha Cangelosi
Samantha Shares Her "Favorite" Terrible Twitter Tactics! In this, the 20th episode of the SDSPcast - FINALLY - I return to the interview format. So, if you were getting sick of the shorts, you're going to be quite happy today. Samantha Cangelosi shares some of the Twitter pet peeves that can really test your Twitter mettle. Samantha also showcased some serious interview sass and snark when she threw me under the bus regarding silly, but taken seriously by the individual, Twitter peeves. Who is Samantha Cangelosi? A graduate of Southern Methodist University, this journalism major was wooed to the way of social media and decided to set up shop. She works with a rather varied clientele and has already showcased her content chops with some well-placed guest articles. In fact, that's how I found her and knew I needed to get her on the show. She shared a fantastic article on the Bundlepost site, discussing charging what you're worth. Episode Nitty Gritty TrueTwit is the Twitter devil! How is it social to "allow" a third party app to verify an account as a "real" person you want to connect with? Mallie admits she actually immediately unfollows anyone that sends a TrueTwit message. Take the 30 seconds to actually read a bio and a few recent tweets when you're choosing someone to connect with initially. Can you have a conversation with you? Do they share anything but links? Make it easy for someone sharing your article to give you proper credit! It allows for connection and conversation, too! Read my damn profile before you try to sell me a service I ACTUALLY offer. Automation isn't evil. Neither are DMs. But automated DMs are just wrong! Your automated DM shouldn't diss the automated DM in an attempt at wry humor. FAIL. A Twitter connection attempt isn't an immediate invitation to conne
17 minutes | Sep 30, 2014
SDSPCast Episode 19: I'm A Quitter & I Like It!
Sometimes saying you can't, being a conscientious quitter, is the best thing you can do for your business, your prospect and even your current clients!
10 minutes | Sep 19, 2014
Episode 18: No More Mollycoddle Mindset!
In the 18th episode of SDSPcast, I tackle the topic of workplace drama and those that cause it. Time to say NO to mollycoddling the moaners!
16 minutes | Sep 16, 2014
SDSPCast Episode 17: Content & Context
In the 17th episode of SDSPCast, and the first solo-short from podcaster Mallie Hart, the idea of context and content is put under the microscope.
39 minutes | Sep 12, 2014
Episode 16: Chad Egeland
In the 16th episode of SDSPcast, we take a deeper look into the act of brain picking and discuss why it's smart to nip it in the bud early and often!
45 minutes | Sep 3, 2014
SDSPCast Episode 15: Carol Lynn Rivera
Your website is the center of your marketing plan, of your business and this episode of SDSPcast focuses on taking ownership of that digital real estate!
10 minutes | Aug 21, 2014
Return of SDSPCast: Episode 14
Mallie Hart returns to podcasting and the Simmer Down Sassy Pants franchise with a new short format to go along with the longer interview segments.
34 minutes | May 16, 2014
Episode 13: Miller Finch
Who's really benefiting from that unpaid internship. Miller Finch and I discuss this important distinction on the 13th episode of SDSPCast!
34 minutes | May 13, 2014
Episode 12: Michelle Phillips
Michelle Phillips makes sure you know blogging is a MUST as she discusses the bounty and benefits on this episode of SDSPCast.
34 minutes | May 8, 2014
Episode 11: Nancy Sheed
Nancy Sheed joins me on SDSPcast to nix the notion that to be social, one must be EVER ON! Cry foul. Your "actual" life is what makes you shone on social!
42 minutes | May 6, 2014
Episode 10: Stephan Hovnanian
Stephan Hovnanian joins me for the tenth episode of SDSPCast and shines a light on the strength of social strategy and knowing what you hope to achieve!
41 minutes | Apr 29, 2014
Episode 9: David Parrett
David Parrett took to the mic to talk about digital marketing and niche communities. We get off track and talk bikes a bit, too!
34 minutes | Apr 24, 2014
Episode 8: Carrie Chwierut
Thousands of followers in mere minutes for the low, low price of ... GACK! This topic gets the SDSPcast treatment with our guest Carrie Chwierut!
33 minutes | Apr 22, 2014
Episode 7: Cheryl Bochniewicz
On this seventh episode of SDSPcast, we chat with Cheryl Bochniewicz about the oft-discussed, but still used way too often, automatic Twitter DM.
33 minutes | Apr 15, 2014
Episode 6: Katherine Kotaw
The ability to record and broadcast video to the masses doesn't necessarily make you an on-air personality. Simmer down, sassy pants! It takes a lot of energy, effort and practice to create an effective and seemingly effortless broadcast presence. We dig into the topic on this, the sixth episode of SDSPcast.
35 minutes | Apr 10, 2014
Episode 5: Phil Gerbyshak
Bad networking! Is there anything worse? In real life or online? Phil Gerbyshak packs his usual powerful, and very funny, punch as her relates and rants about the proliferation of bad networking practices in this episode of SDSPcast. Why, oh why, do so many networkers practice so hard at the pitch when we really prefer simple conversation and the chance to see if there's any connection?
35 minutes | Apr 8, 2014
Episode 4: Mandy Edwards
Connections aren't favors. They aren't traded like Garbage Pail Kid cards. And a like doesn't guarantee a like in return. Mandy Edwards isn't impressed with your favor likes and she's here to talk about it!
32 minutes | Mar 31, 2014
Episode 2: Alisa Meredith
Alisa Meredith takes the floor, hoping to make a mockery of the social media tactic that most often gets her feeling "icky". There's no room for blackmail and shame selling when you're engaging in social media conversation or marketing!
33 minutes | Mar 31, 2014
Episode 1: Brooke Ballard
Brooke Ballard bends our eagerly anticipating ear as she shares her recent, less than satisfactory, experience at a large social media event. She beatifically blasts a big event that treated her to a less than stellar, SO NOT social event.
Terms of Service
Your Privacy Choices
© Stitcher 2023