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The Science of Change
40 minutes | Oct 19, 2021
How Does Sleepio Put Us To Sleep?
In this episode of Science of Change, our host Kristen Berman talks to one of the sharpest applied behavioral scientists out there and the Chief Product Officer at Big Health, Kelvin Kwong. The popular sleep app Sleepio and the anxiety therapeutic app Daylight are some of Big Health’s products in the rising market of health apps. How have they managed to join behavioral science and clinical psychology methods into an online service? Kelvin and Kristen go deep on the science, the methods, and the effects that constitute Big Health’s success; from getting people to learn new strategies to assessing their improvement and establishing commitment. Join this conversation and learn about the science behind your anxiety or sleep assistance mobile app. Jump straight into:01:12 - Cognitive Behavioral Therapy and some of its counterintuitive but very efficient techniques: How sleep restriction works as a therapy for insomnia. 08:13 - Precommitment and dealing with failure: How Sleepio knows about your readiness to change and makes an assessment of your level of commitment. 11:51 - The Hurricane Effect and the optimism bias: What is the perfect moment to introduce people to useful techniques? Before or after a crisis?16:00 - Big Health’s focus on getting you better: Retention, follow-through, and getting users successfully to remission. 21:20 - What are the metrics that assess well-being?: How Big Health tailors your program and assesses your outcomes through a highly precise clinical survey. 24:27 - Behavioral science rapid-fire questions: On failing experiments, the use of scores, and why we often rationalize symptoms of mental illness. 28:31 - Combining clinical experience with behavioral science expertise: Is it possible to build a real “therapeutic alliance” through an app?30:33 - The importance of uniqueness in psychology and the Barnum Effect: How Big Health understands your drivers and personalizes your experience using technology.33:46 - On the future of digital mental health: Making the apps more efficient and intelligent based on people’s digital behavior. Episode resourcesConnect with Kelvin through LinkedInBig HealthThank you for listening to Science of Change. Reach out to Kristen through LinkedIn and visit The Irrational Labs website for more information on behavioral science. This show is presented by SetSail and produced by Kristen Berman and Studio Pod Media. The executive producer is Rachael Roberts. All episodes are written by Jack Bueher. Music and editing provided by nodalab.
49 minutes | Oct 12, 2021
How Does Duolingo Get Us To Learn a Language?
In this second episode of The Science of Change, our host Kristen Berman dives into one of the most successful apps for language learning: Duolingo. Kristen sits with Duolingo’s Head of Product Management Cem Kansu to talk about the ways this amazing app keeps people engaged and learning. From their daily streaks and batches, all the way to the length and difficulty of each exercise, Kristen and Cem unpack the behavioral science behind Duolingo App. Listen now and learn from the challenges, Cem and his team have managed to successfully solve in their commitment to education. Have you reached your daily goal?Jump straight into:(01:09) - How Duolingo keeps its users motivated: Reducing barriers and keeping streaks without losing the focus on learning.(05:11) - The sweet spot for creating a daily habit: How Duolingo uses freezes and repairs to keep users engaged in a gamified language-learning method. (14:59) - Extrinsic vs. Intrinsic motivation: Why Duolingo asks you how much you want to practice every day. (19:54) - AB Testing: The best tactics to get users to upgrade their subscription and try their Duolingo Plus free week. (24:57) - Running out of lives?: How Duolingo makes you practice active learning by tracking your errors and making each answer count.(30:31) - The theory of learning: Levels, skills, and how to get people to dive into a new level of difficulty.(41:56) - Measuring for today and tomorrow: How Duolingo measures learning and what will be the future of learning a language on mobile. Episode resourcesAdditional reading, resources and literature review on language learninng Connect with Cem through LinkedInDuolingoThank you for listening to The Science of Change. Reach out to Kristen through LinkedIn and visit The Irrational Labs website for more information on behavioral science. This show is presented by SetSail and produced by Kristen Berman and Studio Pod Media. The executive producer is Rachael Roberts. All episodes are written by Jack Bueher. Music and editing provided by nodalab.
40 minutes | Oct 5, 2021
How Is Peloton So Good at Getting Us To Exercise?
Welcome to The Science of Change podcast! In this first episode, our host Kristen Berman kicks it off with a case study on an enormously successful company: Peloton. Kristen sits with David Packles, Senior Director of Product Management at Peloton Interactive, to unpack the behavioral tactics used by this game-changing home fitness enterprise. From the way they’ve crafted workouts to their engagement strategies such as leaderboards and streaks, Peloton’s strategies look like a behavior science textbook. Join this conversation and peek inside the secrets behind Peloton. Jump straight into:(01:09) - How Peloton has completely changed the home fitness game.(02:44) - Make it easier and shorter!: How Peloton figured out the perfect way to get the foot in the door.(07:07) - Building accountability and commitment: The story behind Peloton’s customized social experience, plus“Here Now” and their coordinated start time features.(16:10) - Daily and weekly streaks: The pros and cons of using tracking motivation techniques and nudges. (20:40) - Implementation intention: How to capture the attention of different people through challenges, entertainment, and social accountability.(23:51) - Do leaderboards really work?: Competition, presence, and simplifying the levels of success for users.(28:40) - Consistency vs. routine: The best way to create a working out habit.(35:32) - Explore and exploit: The importance of onboarding and letting people try different experiences and then settle into a habit.(38:13) - Quickfire questions on Peloton: Surprises, news, learnings, tips, and other words of wisdom from David.Episode resourcesAdditional reading, resources and literature review on exercise & habits Connect with David through LinkedInPelotonThank you for listening to Science of Change. Reach out to Kristen through LinkedIn and visit The Irrational Labs website for more information on behavioral science. This show is presented by SetSail and produced by Kristen Berman and Studio Pod Media. The executive producer is Rachael Roberts. All episodes are written by Jack Bueher. Music and editing provided by nodalab.
2 minutes | Sep 24, 2021
What Is The Science of Change?
Join host Kristen Berman, behavior scientist and co-founder of Irrational Labs, as she chats with visionary product and organizational leaders to uncover their insights about user behavior — and how they’ve managed to change it. She'll mash this up with some of the latest research in the field to get to the bottom of our core psychologies. So let's dive in and unlock the secrets behind The Science of Change.
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