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School PR Drive Time - The NCSPRA Podcast
50 minutes | Jun 20, 2021
School PR Drive Time Episode 018 — Thublin, Jenks — PIOs & the Superintendent Search
Welcome to another episode of School PR Drive Time, a podcast produced by NCSPRA about driving the narrative forward for public education through the work of school PR professionals. In this episode, learn from Ashley-Michelle Thublin and Andy Jenks—two rockstar veterans of the process that leads from the announcement of a superintendent search to the first 100 days in your new district leader's administration and more. Andy presented at an NSPRA conference about "Amy's Passport" and how a successful search and introduction process for new superintendent Dr. Amy Cashwell amplified the Henrico County Public Schools (Richmond, VA) strategic plan in every way. Learn more on the HCPS website: https://henricoschools.us/amyspassport-old/ Having led community conversations in multiple searches during her tenure with Asheville City Schools, Ashley-Michelle called out this video where students describe *their* ideal district leader in this powerful example of raising up student voice: https://www.facebook.com/101755297359/videos/2433435010083122 This episode is brought to you, in part, by our sponsor: Blackboard. www.blackboard.com Music: "Hip Jazz," www.bensound.com, all other content © 2021, NCSPRA
34 minutes | May 20, 2021
School PR Drive Time Episode 017- Forthright Advising- Building and Maintaining Trust
Welcome to another episode of School PR Drive Time, a podcast produced by NCSPRA about driving the narrative forward for public education through the work of school PR professionals. In this episode, we’re chatting with Katie Test Davis, Founder of Forthright Advising, and Ashley Peterson DeLuca, Senior Advisor with Forthright Advising. Today’s episode is all about trust! In these tumultuous times for educators and school PR practitioners, many of us likely feel that COVID has shaken the trust that our families, staff, and community may have in our institutions. Today, we talk about rebuilding and maintaining trust! The link to resources, articles, studies, and materials referenced on the show will be here: www.forthrightadvising.com/schoolprdrivetime Twitter handle is @comms4kids LinkedIn is: https://www.linkedin.com/company/forthright-advising/ This episode is brought to you, in part, by ThoughtExchange. https://www.thoughtexchange.com/ Music: "Hip Jazz," www.bensound.com, all other content © 2021, NCSPRA Release date: 19 May 2021
45 minutes | Apr 13, 2021
School PR Drive Time Episode 016 - Cindy Warner, APR - Preparing for the APR
This episode of School PR Drive Time is brought to you by BlackBoard. Welcome to another episode of School PR Drive Time, a podcast produced by NCSPRA about driving the narrative forward for public education through the work of school PR professionals. In this episode, we’re chatting with Cindy Warner, APR, who’s in her 19th year as the Public Relations and Community Education Supervisor for the Shelby County School District and recently completed her third term as President of the Alabama School Public Relations Association (ALSPRA). A regional rep on the NSPRA APR accreditation committee, she’s engaged in guiding practitioners through earning their APR, is an APR Facilitator in the online APR Study Course, and has served as an APR mentor to many. Warner has served as the Public Relations and Community Education Supervisor or the Shelby County School District since 2002. She coordinates all public relations and marketing efforts for the district including internal and external communications, media relations, crisis communications, and social media. She serves as the chair of the communications leadership committee, one of the 12 components of the district’s Strategic Plan, and as the spokesperson for the district. She also coordinates and supervises all Community Education activities, including 15 after school care programs and adult and youth enrichment. Warner graduated with a Bachelor of Arts in Communication with an emphasis in Public Relations from Mississippi State University. She earned Accreditation in Public Relations (APR) in November 2015. You can email her at firstname.lastname@example.org to learn more about earning your APR!
44 minutes | Mar 5, 2021
School PR Drive Time Episode 015 - NC Teacher of the Year Maureen Stover, Lindsay Whitley (PIO, CCS)
"I think I was put on the planet to be a fighter for kids, and for what kids need in classrooms. And to be in a position where I have the opportunity to say what's important for kids and why, that's really an honor." —Maureen Stover, "Science Mom," Cumberland International Early College High School in Cumberland County Schools, NC. Welcome to another episode of School PR Drive Time from NCSPRA, driving the narrative forward for public education in North Carolina Public Schools through the work of #SchoolPR professionals! In this program, we chat with Maureen Stover is the 2020 Burroughs Wellcome Fund North Carolina Teacher of the Year, recently named one of four finalists to become the 2021 National Teacher of the Year by the Council of Chief State School Officers. See Stover's application and meet the cohort: https://ntoy.ccsso.org/meet-the-2021-finalists-2/ We are grateful to have Maureen Stover join #SchoolPR Drive Time with Lindsay Whitley, Associate Superintendent of Communications and Community Engagement, who is a former NCSPRA board member. Stover spoke with us about using teacher voice to shift conversations and policy to make equitable education a reality for every child regardless of their zip code, and to meet the increased need for social-emotional learning supports for every student. We discussed how time teaching in Cumberland County Schools and previously in military service confirmed Stover's passion for education — her "ikigai" — and prepared her for a systematic and team-oriented approach to being NC's Teacher of the Year and a finalist for the National Teacher of the Year. "It's important to recognize that we may specialize in content areas, but we are much more to our students than imparters of knowledge. Sometimes I'm a nurse, sometimes I'm a cheerleader, and the 'science mom.' I am whatever my kids need me to be that day, and that's a big part of their social-emotional learning." Stover's application for National Teacher of the Year is available online "Faces and Voices of Equity" is a project of the 2020 cohort of North Carolina's regional Teachers of the Year to amplify teacher voice and raise awareness of a different equity issue each month. Their online home is the Twitter feed "Educators for Equity" (www.twitter.com/Ed_For_Equity). Maureen Stover is online at www.twitter.com/StoverScience. Lindsay Whitley is online at www.twitter.com/lindsaywhitley. They have worked together at Cumberland County Schools, the 5th largest district in North Carolina, serving over 50,000 students. Learn more on the web at http://ccs.k12.nc.us and www.twitter.com/CumberlandCoSch. Music: "Hip Jazz," www.bensound.com, all other content © 2021, NCSPRA
36 minutes | Feb 10, 2021
School PR Drive Time Episode 014 - Sarah O'Donnell, Stevens Point Area PSD, WI
Welcome to another episode of School PR Drive Time from NCSPRA, driving the narrative forward for public education in North Carolina Public Schools through the work of #SchoolPR professionals! This week, we’re chatting with Sarah O’Donnell. She’s the Director of Communications for the Stevens Point Area Public School District in Stevens Point, Wisconsin. She shares with us a very helpful tool that she successfully used on an enrollment campaign for one of her schools. She designed an easy to understand campaign roadmap. This contains clear goals, timelines, channels for communication, and more. That collateral is linked here>>>https://drive.google.com/drive/folders/19wRo6lm0xN9Sj8dk57xQ1oUyxJBZWM4o?usp=sharing Also part of the conversation is Dr. Greg Shull. He’s the Director of Communications for Cleveland County Schools. As part of his doctoral program (through Gardner-Webb University), he became more familiar with the balanced scorecard approach to setting goals and measuring success. For our conversation, he focuses on the communications scorecard and how this tool can be used by school-level staff to motivate and create some excitement and accountability for communications initiatives. A sample of a scorecard is linked here>> https://rebrand.ly/commscorecard This will be an informative and engaging conversation that will, hopefully, provide pr practitioners a new outlook and new resources to achieve success with various pr/marketing/communications campaigns. Here’s more information about our guest, Sarah O’Donnell: Sarah O'Donnell is the Director of Communications for the Stevens Point Area Public School District. She is passionate about building measurable communication strategies informed by data that move messages and movements forward. O'Donnell has worked in the field of communication as a political strategist, media and public relations manager, business and marketing consultant, and specializes in school communication strategies and tactics. O'Donnell is a 2007 graduate of the University of Wisconsin and 2022 Northwestern University IMC candidate. She can be found on LinkedIn, Instagram, and once in a blue moon on Twitter @SarahLillianO and via her work email email@example.com Music: "Hip Jazz," www.bensound.com, all other content © 2021, NCSPRA Release date: 10 February 2021
47 minutes | Jan 22, 2021
School PR Drive Time Episode 013 — Dr. John Marshall, Renee Murphy — Racial Equity JCPS, KY
Welcome to another episode of School PR Drive Time from NCSPRA, driving the narrative forward for public education in North Carolina Public Schools through the work of #SchoolPR professionals! This week, we learn from the team of Dr. John Marshall (Chief Equity Officer) and Renee Murphy (Chief Communications Officer) driving equity policy and communications forward for Jefferson County Public Schools in Louisville, KY, with host Kevin Smith from the NCSPRA board of directors. Individually and as a team, Marshall and Murphy leverage the highest level of experience and professionalism in the pursuit of academic excellence and racial equity, a complex set of challenges that is no longer optional for any school or school system to address head on—from the boardroom to the classroom. From the REAP model (Racial Equity Analysis Protocol) to holistic storytelling practices, the Equity and Communications offices at JCPS demonstrate a total commitment to racial equity and a constructive school culture in everything from student-teacher interactions to full-scale social upheaval. Everyone in School PR and school leadership stands to gain from following this conversation and what is happening in JCPS today: On the web: Home page: www.jefferson.kyschools.us Social media: search "JCPSKY" Grace James Academy of Excellence: https://sites.google.com/jefferson.kyschools.us/grace-james-academy-of-excelle/home W.E.B. DuBois Academy: https://schools.jefferson.kyschools.us/middle/DuBoisAcademy/ REAP (Racial Equity Analysis Protocol): https://www.jefferson.kyschools.us/department/diversity-equity-poverty-division/school-based-decision-making/council-member-resources We hope you enjoy the show! About Dr. John Marshall: Dr. John D. Marshall is a Louisville native. He is currently the Chief Equity Officer of Diversity, Equity, and Poverty for Jefferson County Public Schools. In this role he oversees Site Base Decision Making (SBDM), Equity and Inclusion, JCPS Satellite Offices, Black Male Achievement, Student Engagement and Community Outreach, Out of School Time Community Data, Minority and Women Owned Business Enterprise (MWBE), Foster Care, the Louisville Teacher Residency Program, and the Volunteer Talent Center. He completed his undergraduate, graduate, and postgraduate degrees from Western Kentucky University. His area of study and interest focus on teacher engagement and the impact it has on African American Males. John was a high school English teacher and administrator in Jefferson County Public Schools. John sits on the Scholarship Committee for the Louisville Branch of the NAACP. He is the father of three girls who attend the Jefferson County Public Schools District. His wife is an administrator in the district. Dr. Marshall is community centered and future focused. An elephant sits in the center of his conference table. Why? Because Dr. Marshall believes that improving the educational system first starts with addressing the elephant in the room. About Renee Murphy: Murphy has served Jefferson County Public Schools for two years as Chief Communications Officer, following nearly 20 years of experience as a television anchor and reporter, much of that time spent covering JCPS. She began as an evening anchor and nightside reporter, covering "everything from the state fair to homicides to sports." She later served as the main anchor for Good Morning Kentuckiana. A North Carolina native and Virginia Commonwealth University graduate, Murphy lives in Louisville with her husband and their three children. She serves as a community volunteer and has supported nonprofit organizations such as Kentucky Youth Advocates, Families for Effective Autism Treatment, the Urban League, Centerstone and Uspiritus. _____ Music: "Hip Jazz," www.bensound.com, all other content © 2021, NCSPRA
32 minutes | Jan 19, 2021
School PR Drive Time Episode 012 - Traci Hewes and Anne Treanor - School Communications Crossover
Welcome to another episode of School PR Drive Time. This week, we explore how the worlds of communications and PR intersect with school nursing and school nutrition. We’ll chat with Traci Hewes, school nurse for Chapel Hill-Carrboro City Schools and Anne Treanor, School Nutrition Director for Kannapolis City Schools. Enjoy the show! Traci Hewes Bio: I have been a registered nurse for 20 years and a school nurse for 5 years now. I am currently working for Chapel Hill-Carrboro City Schools. I am the legislative chair on the Executive Board for the School Nurse Association of NC. I finished my Masters of Public Health in December and wish to continue to improve the health and lives of students across our state through health education, prevention, and advocacy. Anne Treanor Bio: This year marks my 20th year with KCS as the School Nutrition Administrator. Prior to that, I was a Consultant Dietitian for 2 hospitals and multiple nursing homes. I have a Master’s degree in Nutrition and two Bachelor of Science degrees. One in Business Administration and the other in Human Nutrition & Foods. I am a board-certified Licensed and Registered Dietitian. I am a member of the School Nutrition Association, American Academy of Nutrition and Dietetics, and NCSPRA. I am honored to be a member of NCSPRA as I have learned so much about the critical role communication plays as it relates to growing the School Nutrition program. All School Nutrition Administrators should take an active role in working with their district’s PR representative to bring positive awareness to the importance of school meals and student success. Music: "Hip Jazz," bensound.com, all other content © 2021, NCSPRA
49 minutes | Jan 7, 2021
School PR Drive Time Episode 011 - James Ford and Equity in NC Public Schools
Welcome to our conversation with James Ford, executive director of CREED (https://www.creed-nc.org) and a member of the NC State Board of Education (https://stateboard.ncpublicschools.gov), a leading voice in the discussion around equity for all students in NC Public Schools. Co-host Randi Davis, who worked with Ford in Charlotte-Mecklenburg Schools, joins host Kevin Smith and special guest James Ford to learn more about the background and future of equity work at the state and local level throughout North Carolina's public schools. Ford weaves personal storytelling into a review of timely and critical research showing the importance of all stakeholders—not only in NC Public Schools but in all related fields—coming together to close opportunity gaps and ensure a sound, basic education for every child in the state. Kevin Smith is Community Relations Coordinator for Transylvania County Schools and NCSPRA State Coordinator. Randi Davis is Internal Communications Specialist for Charlotte-Mecklenburg Schools and Vice-President of NCSPRA. About James Ford: James E. Ford is an award-winning educator and consultant on issues of equity in education. He is Principal Consultant at Filling the Gap Educational Consultants, LLC. and the Executive Director of the Center for Racial Equity in Education (CREED). He was appointed by Gov. Cooper in 2018 to serve as a member of the North Carolina State Board of Education, representing the Southwest Region. In 2014-15 Ford was the North Carolina Teacher of the Year and the representative for 95,000 public school teachers throughout the state. For a full year, he traveled the state and country speaking before thousands of teachers, students, business leaders and policymakers about the importance of education. Ford taught World History at Garinger High School in Charlotte, NC starting in 2010. Ford earned a bachelor of science in mass communication from Illinois State University in 2003 and a master’s degree in teaching from Rockford University in 2009. He received his Add-On Certificate from Wingate University in 2014 and holds an NC Principals License. He is currently pursuing his PhD at UNC-Charlotte in Urban Education. He is a civic leader in Charlotte, having served as the co-chair for the Leading on Opportunity Council, an effort change the systemic barriers to economic mobility in the city. Before deciding to become a teacher, Ford’s early career cemented his connection to children and youth. He worked as a truancy intervention specialist in high schools and director of a teen center that provided educational and after-school activities for youth at risk of dropping out of school. He considers his work and extension of his greater life-calling. He is an activist, writer, minister, husband and father. Learn more James Ford → https://www.jameseford.net/about-james Freedom Hill Coalition → https://www.creed-nc.org/freedom-hill-coalition On The Margins podcast → https://www.creed-nc.org/podcast Music: “Hip Jazz,” Bensound.com All other content ©2021, NCSPRA.
29 minutes | Dec 18, 2020
School PR DriveTime- Episode 010 Part 2 Rich Bagin, NSPRA Exec. Dir.
Welcome to part two of our conversation about NSPRA and what's ahead for school PR practitioners on the national scale. We chat with outgoing Executive DIrector Rich Bagin. Rich Bagin, APR, is Executive Director Emeritus, of the National School Public Relations Association (NSPRA). He served as NSPRA Executive director for 28 years and also served NSPRA as association director for three years prior to being appointed as its executive. Rich was a senior vice president for two marketing communication firms in the Washington, D.C. area and also as communication director for the Council of Chief State School Officers, based in D.C. Prior to arriving in Washing ton, Rich was the communication professional for a suburban school district in the Philadelphia area for eight years. He began his career as a secondary school English teacher in Bucks County, Pennsylvania and he also served as president of the Pennsylvania School Public Relations Association (PenSPRA). Rich has authored five books and numerous articles about all facets of school public relations. And he also began NSPRA’s communication audit service during his earlier days at NSPRA. Rich can be reached at firstname.lastname@example.org or at 301-519-0496 through February 2021. Music: “Hip Jazz,” Bensound.com All other content ©2020, NCSPRA.
23 minutes | Dec 8, 2020
School PR Drive Time Episode 010 Part 1- Lesley Bruinton, NCSPRA President-Elect
Join co-hosts Stacia Harris (Buncombe County Schools) and Ken Derksen (Wayne Co. Public Schools) for an exciting two-part focus on school PR trends across the country. For this insight, we turn to two NSPRA legends. Lesley Bruinton and Rich Bagin! In part 1 of 2, we chat with Lesley Bruinton. Lesley Bruinton inspires others through her leadership in school communications. She is an Accredited in Public Relations practitioner with more than 18 years of professional experience. The former television journalist now serves as the public relations coordinator for the Tuscaloosa City (Ala.) Schools—an urban district with more than 10,000 students. Lesley is the president-elect of the National School Public Relations Association and a two-time past president of the Alabama School Public Relations Association. She is a 2020 AASA Women in School Leadership Award winner and a three-time NSPRA Gold Medallion winner— most recently in 2020, for her work on the Tuscaloosa City Schools ELEVATE Dual Enrollment Scholarship program, part of the city's efforts to close the achievement gap between students of differing ethnic and socioeconomic backgrounds. Find Lesley on LinkedIn or Twitter @lesleybruinton or her blog https://modernretropr.wordpress.com/ Music: “Hip Jazz,” Bensound.com All other content ©2020, NCSPRA.
42 minutes | Nov 15, 2020
School PR Drive Time Episode 009 - Dr. Scott Elliott, Susan Allred - Continuous Improvement
Welcome to Episode 9 of School PR Drive Time! In this show from November 16, 2020, co-hosts Kevin Smith (Transylvania County Schools) and Ellen Boyd (Executive Director, NCSPRA) enjoy a conversation uniting friends and colleagues around a topic that brought them together 20 years ago. Superintendent Scott Elliott of Watauga County Schools and Susan Allred, author and consultant with 45 years of educational experience in NC, SC, and KY, crossed paths as Scott was first becoming an administrator in the 1990s. What they have each learned over the intervening years about the art and science of Continuous Improvement is the subject of this episode. From learning about systems thinking (PDSA, similar to the RPIE model for PR best practices) they also explore how strong relationships with students build capacity and raise the bar for excellence. They describe the process of overcoming fear, and acquiring the boldness required by leaders to take risks for the sake of growth. All important topics for every stakeholder in our public schools! Music: “Hip Jazz,” Bensound.com All other content ©2020, NCSPRA.
48 minutes | Nov 6, 2020
School PR Drive Time Episode 008- Andrea Gribble, Social School 4 EDU
In this episode of School PR Drive Time, co-hosts Stacia Harris (Buncombe County Schools) and Molly McGowan Gorsuch (Henderson Co. Public Schools) enjoy a conversation with Andrea Gribble, founder and CEO of Social School 4 EDU. Andrea’s passion is helping schools recognize their daily awesomeness and sharing that story with the world. She’s built a team that celebrates hundreds of schools across the country! #SocialSchool4EDU provides full social media management, personally coaches social media teams and individuals, and offers a vibrant online community that provides ongoing professional development for school social media champions. Helpful Blog – Controlling Comments on Facebook https://www.socialschool4edu.com/controlling-comments-on-facebook/ Website – www.socialschool4edu.com Free Video Series – socialschool4edu.com/secrets Follow me on Twitter - @AndreaGribble Music: “Hip Jazz,” Bensound.com Release date: 09 November 2020
38 minutes | Oct 28, 2020
School PR Drive Time Episode 007 -Holly Holland, Calcasieu Parish Schools
Join co-hosts Stacia Harris (Buncombe Co. Schools) and Molly McGowan Gorsuch (Henderson Co. Public Schools) for a conversation with Holly Holland. Holly is the PIO for Calcasieu Parish Schools in Lake Charles, LA which was hit with a pandemic, then two major back-to-back hurricanes. It’s a stark reminder that natural disasters don’t share a calendar with other global crises – and can affect school communications at any time. Music: “Hip Jazz,” Bensound.com Release date: 31 October 2020
37 minutes | Oct 15, 2020
School PR Drive Time Episode 006 - Parents for Public Schools of Pitt County & Pitt County Schools
When parents stand up for public schools—and work to hold their schools accountable as well—what does that look like? Hear from two experts in Pitt County, North Carolina, who know firsthand. Program host Kevin Smith (PIO, Transylvania County Schools) spoke with guest host Jennifer Johnson (PIO, Pitt County Schools) and special guest Kylene Dibble (Exec Dir, PPSPC) to discuss how far a partnership between parents and public schools can extend. When the pandemic placed a critical focus on building bridges through communication in spring 2020, years of building positive relationships paid back huge dividends that continue to grow and grow as students return to schools in Pitt County. Parent voice, when it carries over authentically to the leadership of public schools, helps to make sure the school system's goals are carried forward by the whole community. The subject of our program is the collaboration of Parents for Public Schools of Pitt County and Pitt County Schools, made tangible through Parent Engagement Programs, school tours, and community conversations. Their mission also cuts close to the heart of a #SchoolPR professional's work: "Parents for Public Schools of Pitt County advances the role of families and communities in securing a high quality public education for each child." Learn more and see PPSPC programs in action on Facebook and their website, or contact Executive Director Kylene Dibble directly. PPSPC on Facebook: www.facebook.com/ppspittcounty PPSPC website: www.ppspittcounty.org Email: email@example.com The national organization is on the web at parents4publicschools.org. Music: "Hip Jazz," bensound.com, all other content © 2020, NCSPRA
40 minutes | Oct 9, 2020
School PR Drive Time Episode 005- Dr. Mike Clumpner, Threat Suppression, Inc.
Co-hosts Ken Derksen (Wayne Co. Schools) and Stacia Harris (Buncombe Co. Schools) on the NCSPRA board chat with Dr. Clumpner about school safety and security during the disruptions of a pandemic, as well as how protests and civil unrest affect our school day. Dr. Mike Clumpner is the President and Chief Executive Officer at Threat Suppression, Incorporated. He is a 28-year veteran of public safety, with 25 years’ experience as a career firefighter/paramedic, and 10 years’ experience as a law enforcement officer. Mike has undergraduate degrees in fire science, paramedicine, and business administration. He has a master’s degree in business administration from Elon University and a PhD in homeland security policy from Northcentral University. Mike has researched active shooter and terrorist events since 2005, accumulating more than 25,000 hours of personal research, and serves as a counter-terrorism advisor for the Department of Defense, Department of Justice, and Department of Homeland Security. E-Mail: firstname.lastname@example.org https://www.twitter.com/threatsuppress https://www.facebook.com/ThreatSuppression Additional takeaways from our conversation: Mental health is very important right now for both students and staff. Make sure adequate resources are available to both. The administration should initiate the conversation and not wait for people to come to ask for help. The school safety and security landscape is forever changing. School districts need to make sure they are involving their local law enforcement, fire departments, and EMS agencies into the school safety discussion. At a minimum, districts should meet with public safety leadership quarterly to discuss any pertinent issues. Do not reinvent the wheel. Use other school district leaders to help guide your district with creating crisis policies and procedures. In many cases, you will prevent making costly mistakes by implementing misguided policies. Be wary of companies trying to sell you school safety and security products. Many “security” products do not work and often violate fire code or the American with Disabilities Act. Before making large purchases, make sure that your local public safety leadership has the opportunity to provide feedback. Music: “Hip Jazz,” Bensound.com
51 minutes | Oct 5, 2020
School PR Drive Time Episode 004 -Kristin Magette of kristinmagette.com, #k12prwell
Welcome to episode 4 of School PR DriveTime, a podcast produced by NCSPRA about driving the narrative forward for public education through the work of school PR professionals. Today we are chatting with Kristin Magette. She’s an award-winning public relations professional and advocate for service, strategic communications, and collaboration. We covered topics surrounding the #k12prwell movement focused on wellness and self-care. Below are some great extra resources that Kristin recommended. We do want to include this disclaimer that if you or a colleague seems to be truly struggling during this uncertain time, please seek professional help. ■ When Passion Leads to Burnout | Harvard Business Review https://hbr.org/2019/07/when-passion-leads-to-burnout ■ How to Fix a Major Cause of Employee Burnout | Great Place to Work https://www.greatplacetowork.com/resources/blog/how-to-fix-a-major-cause-of-employee-burnout ■ Real Talk about Self Care | Thought Catalog https://thoughtcatalog.com/brianna-wiest/2017/11/this-is-what-self-care-really-means-because-its-not-all-salt-baths-and- Learn more: http://kristinmagette.com/ Music: “Hip Jazz,” Bensound.com
39 minutes | Sep 16, 2020
School PR Drive Time Episode 003 - Dr. Bev Emory, Jessica Swencki - Regional Support, NCDPI
Welcome to the School PR Drive Time podcast brought to you by NCSPRA, the North Carolina School Public Relations Association. This podcast brings relevant and unique insight into the world of school public relations. In Episode 3, Kevin Smith discusses the role of strategic communications during the pandemic and the road ahead Dr. Bev Emory and Jessica Swencki, with guest commentator Ken Derksen Dr. Emory and Jessica are leaders within the NC Department of Public Instruction who built on extensive experience in the classroom and Public Information Officer roles, and speak powerfully and personally about the contribution of #SchoolPR professionals to strategic outcomes in public education. Dr. Beverly Emory is Deputy Superintendent for School Support after serving in educational leadership from the classroom to the PIO's office in Ohio and North Carolina. She most recently served a local district as Superintendent in Winston Salem/Forsyth County Schools. https://sites.google.com/dpi.nc.gov/rcm/home Jessica Swencki is the District and Regional Case Manager for the Sandhills Region in the NC Department of Public Instruction, after serving as an educational leader in Brunswick County Schools, Pender County Schools, and UNC-Wilmington. Jessica serves on the NCSPRA Board of Directors. https://sites.google.com/dpi.nc.gov/rcm/regions/sandhills-region Don't forget to follow NCSPRA on social media: @NCSPRA Music: "Hip Jazz," Bensound.com
35 minutes | Sep 14, 2020
School PR Drive Time Episode 002 - Jennifer Moxley, Sunshine Media Network
Welcome to the School PR Drive Time podcast brought to you by the North Carolina School Public Relations Association. This podcast brings relevant and unique insight into the world of school public relations. Join co-hosts Stacia Harris and Ellen Boyd as we explore the power of storytelling with our guest Jennifer Moxley. Jennifer is the owner and founder of Sunshine Media Network based in Charlotte. Jennifer Moxley's media training, crisis management and storymaking have helped at companies such as Ferrari, Duke Energy, and Marriott, but she spends most of her time working with women and minority entrepreneurs and experts so their stories are told and heard on national platforms. For education clients she has done video projects, media training and, during Covid, she's helped educators set up their home classrooms because better video means increased student engagement. www.sunshinemedianetwork.com or on IG @sunshinemedianetwork Don't forget to follow NCSPRA on social media: @NCSPRA Music: "Hip Jazz," Bensound.com
38 minutes | Sep 10, 2020
School PR Drive Time Episode 001 - Callen Moore, Walton Co. Schools
Welcome to the School PR Drive Time podcast brought to you by NCSPRA, the North Carolina School Public Relations Association. This podcast brings relevant and unique insight into the world of school public relations. In this week's episode, your hosts Stacia Harris and Kevin Smith chat with Callen Moore. She's the Public Relations Officer for Walton County Schools in Georgia. Her school system began in-person and remote learning on August 4, 2020. In this episode, she shares some advice and lessons learned about returning to school during a pandemic. Music: "Hip Jazz," Bensound.com
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