Created with Sketch.
Scale Your Small Business
12 minutes | Jan 20, 2022
100 - Celebrating 100 Episodes
Welcome back to the Scale Your Small Business Podcast with your host, Jillian Flodstrom. Today, we’re celebrating 100 episodes of the podcast by reflecting on the top five things that made a real difference since starting our journey to help folks calm the chaos. The first point that makes a huge impact in scaling any business is batching. Sitting down and frontloading your work will ease the stress of getting everything done on time and in a way that you’re happy with. Get everything ready–hair, make-up, and episodes, then sit down and get it done all at once. Secondly, know that you have supporters. There are people out there who will want you to fail, but there are just as many who are there to help you get your wins. Even if your inner circle isn’t as quick to help, build a team around you of those who are. Third, consistency is key. Getting things done relies on dedicating time to ensure space is blocked off to achieve your task. Know that you can find the time, it's just about moving some things around. Number four: just start. It can be hard, and getting stuck or frozen can happen. But push through those intrusive thoughts and get going. It’s okay if it’s awkward, it’s okay if it’s cringey–just get the ball rolling and momentum will build. The fifth and final point is to become a better listener. In a time dominated by social media, genuinely listening can make a huge difference. Truly listening can positively change relationships, open doors, and create connections that will last a lifetime. Key Takeaways Batching work can make your life efficient and easy. Know that you have folks in your corner supporting you. Consistency is key. Just start. Get going and build momentum. Become a better listener. In a time dominated by social media, genuinely listening can make a huge difference.
27 minutes | Jan 18, 2022
99 - Financial Planning Clarity w/ Chris White
Welcome back to the Scale Your Small Business Podcast with your host, Jillian Flodstrom. We’re with award-winning wealth advisor Chris White. Chris has over 20 years of experience working with thousands of families, entrepreneurs, and executives, helping them clarify uncertainty, right the planning wrongs, and develop multi-generational legacy plans they can be proud of. Chris got his start when it was approached in college for an internship in sales. From there, he moved to a sister, finance company where he put in the work to learn about the inner workings of finances. In this early post-COVID world, Chris sees many businesses struggling with supply chains with no end in sight. Supplies, if you can even acquire them in the US, are costing much, much more. Additionally, Chris sees a shortage of personnel in the workforce. Talent is hard to find and even harder to keep. Time waits for no man, and that means your financial future is at stake, too. You don’t know how much time you’ve got, and many people put off planning their finances. It could be, Chris says, due to a fear of the work that comes with getting your financial house in order. It can be viewed as too heavy a lift to overcome. Everybody’s got a plan, but you have to put in the effort to achieve financial security. The first small step to getting the process started is having a good team around supporting you. It’s worth the time to find the right people to get on your team. You want people who will collaborate on behalf of their clients to help them reach their financial goals. Chris frequently sees people who have followed bad financial advice that has led them down the wrong, difficult road. Ensure you’re only utilizing solutions you understand and are the right fit for you. Many people go on autopilot and don’t bother to check their finances at all. Even small tweaks have a big impact over 10 years. Finding good advice is a Google search away, but do your due diligence and ensure the information you’re getting is from a reliable source. Consult with your financial advisor or financial team before committing. Key Takeaways Time waits for no man, and that means your financial future is at stake, too. The first small step to getting the process started is having a good team around supporting you. Finding good advice is a Google search away, but do your due diligence and ensure the information you’re getting is from a reliable source. LINKS https://www.chroniclepartners.com/
20 minutes | Jan 13, 2022
98 - Reflect and Review
Welcome back to the Scale Your Small Business Podcast with your host, Jillian Flodstrom. Today, we’re going over the 8th pillar of the Scale Your Small Business System: Review. It’s important to recognize that it’s crucial to take time to pause, reflect, and evaluate. Otherwise, you may make things much harder than they need to be. A good rotation of review can happen quarterly, but if you haven’t got that sort of time, there are a few things you can do it five minutes through a weekly review. The first thing is cleaning up your area. If you’re surrounded by mess, your work could be impacted. May way for your work. Next up, put everything in a pile. That way, everything is in one place ready for you to go through it on a weekly basis. If you find your brain is clogged, brain dumping can be your best friend. When you do this, you’re able to get those thoughts out of your head without them being lost to the abyss. Then, you can come back to them when you’re ready. Remember to give yourself time to write down more than the obvious stuff. Dig deep and find things that may be causing you fatigue. Now, if you have 15 minutes, review your previous calendar and make sure you didn’t miss anything along the way. From there, review your upcoming calendar so you know what’s on your plate the week ahead. Additionally, empty out your voicemail and inbox. This doesn’t mean addressing every single item, but do take stock and make sure you know what you have. Form a habit of deleting anything unneeded. This is the time to make sure you haven’t forgotten anything. Go through your text messages to make sure you don’t have any outstanding texts you need to reply to before you start your week. 30 minutes for your weekly review? Do everything up to this point, and add these: Sort through your pile from earlier. Perhaps some are more urgent, things you need to file, whatever it is, put it where it needs to go. Create piles that make sense to you. Write your weekly to-do list. Sometimes, this will spark your memory and remind you of items you may have forgotten about. Also, review last week’s to-do and move whatever you need to. If you have an entire 60 minutes to do your weekly review, here are some additional practices to consider: Review your projects. Especially when you have a larger one, break it down into small chunks. Ensure nothing has been forgotten or fallen through the cracks. Review your ‘someday maybe’ list. This list is for you to remind yourself of what you may have time to take on. Next, consider creating a ‘43 folder’ system, where there are folders for every day of every month of the year. From there, you can put in any items, invitations, or important files based on the day they need to be reviewed. Schedule next week’s weekly review. If you can do this at the same time every week--awesome, but don’t let a reschedule stop you from doing this important work. Update any software you may have waiting. You can perform other tasks on this list at the same time! Empty your digital and physical trash cans. This seems minor, but this small step makes a huge difference. Something as simple as making sure your desktop and actual desktop will give you a truly fresh start. Key Takeaways A weekly review is an essential step to prepare you for your week ahead and prevent tasks from slipping through the cracks Your weekly review can be whenever and for however long works best for you--but make sure you take the steps necessary to give a good look towards your week. Sometimes the smallest tasks make the biggest difference. Don’t ignore the little things!
17 minutes | Jan 11, 2022
97 - Getting Clarity Through Mindset w/ Mark Marino
Thanks for joining us on another episode of the Scale Your Small Business Podcast with your host, Jillian Flodstrom. Today, we’re sitting down with Mark Marino, a leading physical therapist with 25 plus years of experience and an expert on the topic of wellness. After he beat the odds recovering from an accident, Mark helps anyone with overwhelming stress, whether it's emotional or physical pain, and lack of focus to unleash their potential. Mark was involved in a life-threatening car accident with severe injuries and multiple surgeries. After suffering for years, he developed strategies in his mindset that allowed him to conquer his obstacles and reach his goals. By changing his mindset he changed his focus, which allowed him to get to the next level both in health and in business. This shift gave him the clarity he was in search of. He was then able to hone in on what he could control and that lead him to success and wellness. The truth is, chronic pain impacts your business. When you’re in pain, that’s what you’re going to focus on. When we're having a challenging time we have a tendency to focus on the problems rather than focusing on getting past the problem. We see what we look for–if you look for overwhelming problems, that's all you're gonna get. One of the best ways to overcome overwhelm, Mark says, is getting clarity. This means getting a proactive positive mindset and getting clear on what you want. We have a tendency to go through the day moment by moment and never take the time to sit down and asses. Don’t hesitate to write it all down–everything you want–and build strategies to reach your goals. When you flip the switch to focusing on achieving your goals and what you want from what’s keeping you from them, you open your mind up to possibility. Key Takeaways Shifting your mindset allows you to refocus Focus on what you want, not the problems surrounding it Have a proactive positive mindset. Having clarity lets you find answers to challenges you’re facing. LINKS https://www.awakenyourwellnessnow.com/free-video-course/
11 minutes | Jan 6, 2022
96 - Time Management Q&A
Welcome to the Scale Your Small Business Podcast with your host, Jillian Flodstrom. Today, we’re diving into your feedback from our last pillar of growth, time management. No matter if it’s you, an employee, or someone else in your life that’s letting time slip away–you’re not alone. A good place to start when you think about time-wasting is understanding when you’re most productive. Not everyone is a 9-5 morning person. Many folks do their best work at night. While working a traditional job may not allow for that flexibility, times are changing and it’s worth the conversation if you can demonstrate when you’re most productive. Planning out your day seems simple on the surface, but it can be tough to get started. Start with a perfect scenario where everything fits within your schedule without a hitch. Fill in the essential things first and build a schedule around that. If you find your time is being wasted by an employee or coworker, consider having a library of content that your employees can reference instead of coming to you with questions. If it’s absolutely necessary to meet, simply ask for them to schedule a time. Track your time so you can really see what time is being wasted and where. you probably have 15 minutes here, 15 minutes there to fill with small tasks. Find little pockets of time and they add up. Key Takeaways A good place to start when you think about time-wasting is understanding what time and when you’re most productive. Start with a perfect scenario where everything fits within your schedule without a hitch. Track your time so you can really see what time is being wasted and where.
31 minutes | Jan 4, 2022
95 - Getting Ahead of Your Vulnerabilities w/ Matt Davis
Welcome back to the Scale Your Small Business Podcast with your host, Jillian Flodstrom. Today’s guest is Matt Davis, author of The Art of Preventing Stupid, speaker, and attorney. Matt believes we should protect, improve, and grow through smart business decisions and shows struggling entrepreneurs how to weed out the stupid mistakes they're making so they can move forward. Matt has been practicing law for over 20 years. In his time, he’s realized that legal issues are a symptom of an underlying issue. He did a full-tilt assessment with his growing firm of 25 employees and reverse engineered mistakes their clients made. We’re taught to deal with issues after they happen. Matt has a different, preventative approach, similar to what his mother did in medicine. He developed a system that allows business owners to look at their work and know what to watch out for. The most common issue Matt has seen in practicing law is people getting into unnecessary business partnerships that typically end in nasty business divorces. Those can be expensive and business-killing. It’s important to look at your systemic internal and external vulnerabilities. Internally, there are you, your associates, and your employees. Externally, there are your customers, your vendors, and your competition. You have to brainstorm all possibilities of what could go wrong in each of these areas. Different sizes of businesses in different phases of scaling will face different challenges. You're either in the opportunity zone or the problem pit. It’s an A or B choice. Growth is about staying in the opportunity zone and minimizing when you’re in the pit. When you deal with your vulnerabilities, you position yourself to capitalize on opportunities. It’s very hard to find opportunities when you’re preoccupied with problems. Key Takeaways Legal issues are a symptom of an underlying issue. The most common issue Matt has seen in practicing law is people getting into unnecessary business partnerships that typically end in nasty business divorces. Those can be expensive and business-killing. It’s important to look at your systemic internal and external vulnerabilities. LINKS https://davisbusinesslaw.com/
13 minutes | Dec 30, 2021
94 - Time Management
Welcome back to the Scale Your Small Business Podcast with your host, Jillian Flodstrom. Today, we’re diving into time management. This can be a big topic that spans many areas of your business, but that means it’s just that important. Let’s break it down. When we think about time management, it’s important to avoid ‘analysis paralysis.’ This is a loop where you get caught preparing to the point where you can’t execute. Being so terrified of failure and making a mistake that you’re unable to get off the ground will hinder your progress. You can’t continue waiting for a sign–it’s time to get it done. A great way to start moving through procrastination is to shorten the amount of time you have. By removing ourselves from the annual mindset–12 months=a year–to a 12-week mindset, you create an urgency for yourself to get whatever you have to do off the ground. Key Takeaways Analysis Paralysis, or planning until you can’t execute, will halt your progress. Don’t be afraid of failure! Eliminate procrastination by allowing yourself less time to do so. Shorten your annual mindset from 12 months to 12 weeks.
17 minutes | Dec 28, 2021
93 - Connecting to Your “Why” w/ Erin Tarr
Thanks for joining us on another episode of the Scale Your Small Business Podcast with your host, Jillian Flodstrom. Our guest this week is Erin Tarr, a sought-after keynote speaker, parenting consultant, host of the Fierce & Flourish Podcast, and a thought leader in the youth confidence space. Erin’s inspiration for her business comes from her experience as a tween girl herself, and now raising three girls in that space. She wanted to be for her children, but that drove her to want to help every girl she possibly could. Erin gets to be a cheerleader in their corner. She’s someone not related to them but can offer judgment-free help that can aid in problem-solving and making big decisions. She helps build habits and attitudes that will help tween girls be successful in life. She helps girls learn how to choose their thoughts and create a life they love. She works together with her clients and their families to help build healthy habits adaptably. Erin had a cloud of mentors growing up. It started in college, went to my first leadership conference where she heard from the likes of John Maxwell and Patrick Lencioni. By learning what their learning looked like, Erin was able to find inspiration and help everywhere. Mastermind courses are great because it isn’t just videos anymore. Information is nothing without application, so being able to work through ideas alongside peers helps tremendously. It’s easy to get stuck in self-doubt. Erin’s advice is to build a network of people smarter than you. Continue to aspire–how can I run in their circle? How can I learn from them? How can I be held accountable by them? Erin’s biggest win in business is when we clients win. When a person she works with gets into a college they applied for, had a difficult conversation, or otherwise, Erin feels that victory. Losing fierceness happens, but sometimes that just means you need rest. Aside from that, return to your “why.” What’s your purpose? It can be personal or world-impacting. It’s about finding ways to reconnect. That means is surrounding yourself with people who remind you what your goal is. LINKS https://erintarr.com/ Key Takeaways Build a network of people smarter than you. Continue to aspire. Let your client’s wins be your wins. Reconnect to your “why” as often as possible.
10 minutes | Dec 23, 2021
92 - Automation Q&A
Welcome back to the Scale Your Small Business Podcast with your host, Jillian Flodstrom. Today, we’re diving into the feedback you had on our last installment on automating processes and systems within your business. Let’s talk about how you can calm the chaos. A primary reason people want to start automating is ironically the same source of stress about automating. It can be a daunting process, but the truth is, until you solve what is causing you stress, it will continue to boil up until it overflows. So, the best place to start thinking about where to automate is to look at what continues to add stress to your day, you just need to take the time to sit down and consider your list of things to do. Consider taking notes in the little pockets of time you have during the day. These notes can be about anything, but it can be helpful to write down where you left off on a project if you have to switch gears and move your focus elsewhere temporarily. That way you can come back without missing a beat. Give yourself time for your brain to cool off. Work for a set amount of time and break for a set amount of time. Key Takeaways The best place to start thinking about where to automate is to look at what continues to add stress to your day. It can be helpful to write down where you left off on a project if you have to switch gears and move your focus elsewhere temporarily. Give yourself time for your brain to cool off. Work for a set amount of time and break for a set amount of time.
35 minutes | Dec 21, 2021
91 - Becoming Distinct w/ Ed Howie
Welcome back to the Scale Your Small Business Podcast with your host, Jillian Flodstrom. On the show, this week is Ed Howie. Over the past 30 years, Ed has up with amazing brands like Chick-fil-A, 7-Eleven, KFC, H-E-B Supermarket, Kroger, and Massage Heights to help them find their uniqueness. If people don't recognize how you're different, why would they want to give you attention? The words “common” and “commodity” are very similar. You're definitely not a commodity. They are common and the market controls the value. By being distinct, you are able to influence the value you bring to the market. Then, the market looks to reimburse you for that. It’s easy to lose sight of the overall enterprise. Remember, your uniqueness is what is going to help you stand out from the rest of the crowd. You have to have a good, solid product or service, and is has to be consistent, but so does your branding. For Ed, profits are an indicator of stewardship, which is how you create more than what you started with. Leaders want to create something of value that is distinct and unique. If you cannot operationalize your brand, you’ll struggle. It doesn't matter how charming Tony the Tiger is. If the cornflakes suck, who cares how clever the brand is. Ed’s all about “wooo” Winning Others Over and Over. His belief is that every customer can be won over. We are constantly assessing the ‘wooo’ and ‘pooo’ levels of every interaction. Great brands wooo. It starts with truly understanding what your customers want and then delivering on that over and over again. Once you can not only systemize perfection but systemize what to do when you fall short of that, you’ll be able to provide what your customers want. Set standards and keep to them. Good brands are well-orchestrated, operationalized, and optimized. Bad brands do one of them poorly. LINKS https://edhowie.com/ Key Takeaways If people don't recognize how you're different, why would they want to give you attention? You have to have a good, solid product or service, and is has to be consistent, but so does your branding. Good brands are well-orchestrated, operationalized, and optimized. Bad brands do one of them poorly.
11 minutes | Dec 17, 2021
90 - Automation and Your Business
Welcome back to the Scale Your Small Business Podcast with your host, Jillian Flodstrom. This week, we’re breaking down automation. What should you automate? When should it be automated? What systems actually work better automated? Let’s dive in. Automation is an absolutely incredible process that will make your business flow more efficiently and with much more ease. When you consider automation, it’s all about identifying what to automate, documenting the process, identifying the solution, and then implementing the process. When you’re in a high-volume or high-stress moment within your work, automation can be a lifesaver. A place to look at for automation is your calling–outgoing, incoming, or somewhere in between. Automating your phone system with a call center frees up time by eliminating back-and-forth messages, frustrating hold times, and other annoying barriers. Along with automating your phones, you can integrate that process with your scheduling system, so your entire process from the first call to a meeting is automated, freeing you up to focus on what you need to. Google Forms is worth a look when you’re thinking about automation. Through Google Forms, you can collect relevant data from your clients and have it automatically fill a spreadsheet for your use. Finally, and this is a simple one, is email templates. This is as easy as a copy/paste. When you find yourself typing the same thing over and over, it might be time to automate. By having a template, you can just fill in information and keep the rest. Key Takeaways When you consider automation, it’s all about identifying what to automate, documenting the process, identifying the solution, and then implementing the process. Automating your phone system with a call center frees up time by eliminating back-and-forth messages, frustrating hold times, and other annoying barriers. Email templates are an easy way to prevent yourself from typing up the same message constantly.
32 minutes | Dec 14, 2021
89 - Finding Your Uniqueness w/ AJ Vaden
Thanks for tuning into the Scale Your Small Business Podcast with your host, Jillian Foldstrom. Our guest today is AJ Vaden, who was recently named one of the top five personal branding speakers of 2019. She is the co-founder and CEO of Brand Builders Group, an international speaker, a million-dollar consultant, and the host of The Influential Personal Brand Podcast. Diving in, it’s important to recognize if you’re talking to the right group of people. Data can help, AJ says, but it’s really a personal question. Ask yourself who you want to serve, who you want to reach. It has nothing to do with what the economy is doing, or what the market is saying, or what your competitors are doing. You are best positioned to serve the person you once were, AJ says. Where do you have a personal affinity? What types of customers do you feel naturally drawn to? Typically, you need to know the demographic specifics, but those are general. Think about who your work is built for. It’s a person, not a group of people. What does this person care about? What are their fears? What keeps them up at night? What are their passions? What are their dreams? What questions do they have? What are they searching for? The more products and services you have, the different your audience is, but your message is consistent. Your audience can evolve and change and mature, but there is a shared set of values that AJ and her clients share. AJ doesn’t believe in competitors. She believes what makes us truly unique are our personal experiences, our personal expertise, our personal values, missions, and beliefs. No one in the world has those same personal experiences and knows exactly what's important to them. Consider what your alliances are. Celebrate each other's differences and not try to absorb every single client, but instead share them. It’s about finding your uniqueness. First, what problem do you solve? That is the number one key to building a best-selling brand is becoming known and becoming synonymous with a problem that you solve for your audience. It’s one word that you’re paired with. Then, what are you passionate about? What fills you up? Next, what is your expertise? Pair that with what your first-hand experience is. Finally, what would people buy from you? This is paired with what business we want to be in. AJ and her team conducted a study run by an independent Ph.D researching firm to find out how personal brands impact America today. They found 74% of Americans said that they are more likely to trust someone who has an established personal brand. It's not a celebrity. It's not an influencer. It's not someone who has a book or a podcast. Americans said that they thought at the end of the day, a personal brand is simply someone whom they recognize. The three most significant or credible titles that people said they deem as most credible and most trustworthy were CEO, owner, and expert. The most impactful and most significant thing in influencing purchase decisions are third-party testimonials from your clients. LINKS https://brandbuildersgroup.com/ Key Takeaways Ask yourself who you want to serve, who you want to reach. You are best positioned to serve the person you once were It’s about finding your uniqueness.
12 minutes | Dec 9, 2021
88 - Building Your Team Q&A
Welcome back to the Scale Your Small Business Podcast with your host, Jillian Flodstrom. This week we are taking a look at your feedback and questions from our episode in which we talked about building a team. It’s a big project that takes a lot of careful work, so let’s dive in. Firstly, make sure you’re doing the work ahead of time. This makes a huge difference in the entire process. You’re able to find the right person the first time, and if they leave, you aren’t stuck with a giant hole in your team. Help your team recreate their jobs as they fit into your team. If there is an aspect of their job that they don’t love, consider how you could maximize what they do love and delegate the parts they are struggling with. This also means being flexible. People leave jobs because they’re unhappy. Some people work better from home! Have the ability to open up the conversation. Some other feedback was regarding the organizational chart. How do you get started? It’s about starting with yourself and filling in the blanks. What would make your job operate more effectively? More efficiently? When you have a group of those things, think about if it’s a full-time position. It’s possible it could be a contractor position. As you go through your delegation and automation checklist, you’ll see positions start to create themselves. Keep these descriptions handy, so when you have to replace someone in a position, you’re ready to go and find the right candidate. Key Takeaways Make sure you’re doing the work ahead of time. This makes a huge difference in the entire hiring process. Help your team recreate their jobs as they fit into your team. Keep job descriptions handy, so when you have to replace someone in a position, you’re ready to go and find the right candidate.
23 minutes | Dec 7, 2021
87 - Planning for the Future w/ Radon Stancil
Welcome back to the Scale Your Small Business Podcast with your host, Jillian Flodstrom. Joining us this week is Radon Stancil, CFP, a best-selling author and founder of Peace of Mind Wealth Management, a firm committed to helping individuals retire with excellence. As the Co-host of the ‘Secure Your Retirement’ show his insights have been featured in Forbes and many others. After being raised by an older father, working in a family-run heating and air-conditioning business, Radon went down the path of finances, going to school, and becoming and certified financial planner. Now, he helps people build a solid retirement plan. The biggest fear Radon finds in his work with people is the fear of running out of money. It makes sense–for decades people do a good job of saving. They work, save, don't touch those accounts. And then, one day, they decided to retire. Suddenly that hard work that they put into building those accounts is not being drained. It is an emotional situation. Investment strategy certainly dictates the quality of a person’s retirement. Many people lived through a very volatile market, watching their investments rollercoaster as time went on. Radon works with a more sound strategy–one that will earn consistent returns without risk. He believes in getting a financial planner as early as possible. That way, the person can start understanding saving and set goals for themselves. It's good to work with somebody who's a certified financial planner because they have a wide array of understanding of financial planning. It’s important to work with a fiduciary, so you know they have your best interests as a priority. If you are a solo, self-employed person and you don't have any employees, you can easily set up a solo 401(k). Charles Schwab will allow you to set up a solo 401(k). And that allows you to start putting away money that you can match yourself. It helps you out on your current taxes, as well as getting some money into savings. In a Roth IRA, everything you put in is going to now be able to grow potentially for decades, all tax-free. Whatever you put into a Roth, you can take back out with no penalty (up to a certain amount). Getting a loan as a small business owner should only happen after you’ve had as much growth without one as possible, even if that means that your growth is a little bit slower than what you want. if you have to take that loan on, make sure you have a business plan that can pay it back in a short period of time. It should generally be going back into the business as an investment. Checking in on your finances quarterly is crucial to keep tabs on how your money is doing. Radon’s clients get a report from him in the form of a 10-minute video that makes sure they know what the market is doing every week. Radon has a book named after his podcast, Secure Your Retirement. It’s a guide to help think through a lot of the questions you may ask. How should I be looking at my investments? How do I prepare for an income plan? What do I need to know about IRAs? What do I need to understand about the economy, just to look at the economy? How do I pick a financial advisor? LINKS https://pomwealth.net/ Key Takeaways Investment strategy certainly dictates the quality of a person’s retirement. Get a financial planner as early as possible. If you are a solo, self-employed person and you don't have any employees, you can easily set up a solo 401(k). Getting a loan as a small business owner should only happen after you’ve had as much growth without one as possible, even if that means that your growth is a little bit slower than what you want.
12 minutes | Dec 2, 2021
86 - An Organizational Symphony: Building Your Team
Welcome back to the Scale Your Small Business Podcast with your host, Jillian Flodstrom. Today, we’re diving into the fifth pillar of the Scale Your Small Business Process: Teams. We’re breaking down how to build a team, establish workflows, and communicate effectively and efficiently. The best analogy for building a team is building a home. It’s not all shiny faucets and new paint–it’s about the foundation and the blueprint. From there, you set the framing and hire your contractors, and build up the walls. It’s the same organizational symphony that happens when you create a team. The first step is getting clear on an organizational chart. Create descriptions of positions you want to fill in the future, so when the right person comes along, you’re ready to bring them on. Think about what you’d like to delegate and go from there. Think of it as a funnel. As tasks go down the funnel, we’re going to eliminate, delegate, and automate. If you procrastinate a task, it goes back to the top of the funnel until it falls into one of those categories, or is focused on. Finding out what team member is right for what task is as easy as asking them. Consider asking “What do you love to do? Is there something that you're not doing that you would love to be in charge of?” Sometimes when going through the funnel process you’ll realize something would be more effective or cheaper if it were automated. Things like training and project reminders can be laid out ahead of time, minimizing distractions and maximizing communication and flexibility. Key Takeaways Building a team is like building a house. It takes a blueprint, a foundation, and a frame before the walls go up. Get a clear organizational chart so you know what positions you want to fill when you find the right person. Create a task funnel that allows you to eliminate, delegate, automate, or focus on.
19 minutes | Nov 30, 2021
85 - Pivoting Towards Success w/ Caroline Schaefer
Thanks for tuning into the Scale Your Small Business Podcast with your host, Jillian Flodstrom. Joining us this week is Caroline Schaefer, a woman who is on a mission to inspire change and growth for both mental and physical prosperity. She's a firm believer in self-education and is constantly improving. Caroline is no stranger to adversity--but she’s no stranger to overcoming it as well. Facing sexual assault, a dysfunctional home life riddled with conditional love and yelling, Caroline found strength. She needed that to overcome a traumatic and difficult pregnancy where she battled sickness, paralyzation, and depression. With her “light off” she went to Tony Robbins’ Unleash the Power Within and it lit a fire beneath her. She began asking herself "Why? What's my motive? What's my reasoning? Why do I think that?" and it shifted her perspective. Now, her foot is on the gas and it’s not coming off. She won’t fail because she simply won’t quit. Caroline is all about change. She believes change equals growth. When you're not growing, you're stagnant. The only way for fulfillment is constant growth. That mentality has carried into her podcast, The Vitality Feed, where she inspires others to continue to change. Caroline’s focus is now working 1:1 coaching people to build that mentality and learn that it's okay to pivot, it's okay to change things. It's okay to continually learn and adjust. Key Takeaways Adversity happens--you can overcome it with your mindset You can’t fail if you don’t quit. Change is necessary for growth and success. Don’t be afraid to pivot. LINKS https://fitframeworks.com/ The Vitality Podcast caroline.schaefer on Instagram
10 minutes | Nov 25, 2021
84 - Operational Systems Q&A
Thanks for tuning into the Scale Your Small Business Podcast with your host, Jillian Flodstrom. Today, we’re diving into your questions and feedback from last week’s episode on operational systems. We’ll break down which systems to focus on, what categories to start with, and more. A primary question that was received was what systems to focus on. This entirely depends on you. The first thing you want to create an operational system for is the one you know you shouldn’t be doing. Next, storage is a crucial aspect of your operational systems. Consider managing your projects in a platform like Asana and saving all your materials in Dropbox or G Suite. That way, when you’re trying to delegate training or allow your team to learn for themselves, they can find everything they need. It’s certainly a lot in the beginning, getting everything up and running. Categories can be an incredibly useful strategy for staying organized as a new business owner. Some umbrella categories that fit into just about any business are these: Finance and Accounting, Marketing and Sales, Services and Products, and Delivery and Team. Think of these as an outline with subcategories to specify where to save your work. Key Takeaways The first thing you want to create an operational system for is the one you know you shouldn’t be doing. Storage is a crucial aspect of your operational systems. Consider managing your projects in a platform like Asana and saving all your materials in Dropbox or G Suite. Categories can be an incredibly useful strategy for staying organized as a new business owner.
31 minutes | Nov 23, 2021
83 - The Mentality of Getting Things Done w/ Steve Sims
Welcome back to the Scale your Small Business Podcast with your host, Jillian Flodstrom. This week’s guest is known as “the man who can” and he lives up to it. Steve Sims is the best-selling author of "Bluefishing: The Art of Making Things Happen", a sought-after coaching speaker, and has worked with the likes of Sir Elton John and Elon Musk, to name a few. He’s breaking down his mentality and how he gets it done. Steve rolls with some of the most important people out there. Starting with just 93 clients, more than two thirds were and are billionaires. Because of his massively connected network, he was features in Forbes and became known as the guy who can get things done when no isn’t an answer and money isn’t a problem. As entrepreneurs, Steve says, we have a tendency to become our own biggest critics. But even though we are resilient, sometimes outside influences can get to us. When that happens, sometimes it makes sense to ignore it and move on, but for Steve, he addresses those problems directly and with intention. The message that you are putting out there is irrelevant. It's how it's being received that is the truth. You may think what you are saying is positive and uplifting, may be alienating to somebody else. There's been many times in our life where we, as entrepreneurs, have paid that bill late. We've trusted someone that screwed us over, we've listened to someone that never had the authority or education or credibility to have our attention and then it's led us down the wrong path. In those moments, we are creating our ability to rise above it and learn lessons of empowerment.how empowered do you become when you actually get out of that dumpster? How much stronger are you when you get over those dark times? Why would you remove that education from someone? Why would you remove that empowerment? That's your kryptonite, that's your shield, that's your cape. Wear it with honor. There is a distinct difference between entrepreneurs and want-treprenuers. If you haven't been ripped off, lied to, spat on, laughed at, gone broke, got sued, then you are not an entrepreneur. Be not the person that wants all the limelight without doing the hard work. That's the want-trepreneur's badge of honor. When COVID hit, want-treprenuers looked for the best show to binge. Entrepreneurs got better at what they do. Steve’s superpower is ignorance--which isn’t as harsh as it may seem. It's because while others are planning it and forecasting it and getting out the trigonometry charts to see how this can possibly be done, Steve is out there trying it. Steve’s book “Bluefishing: The Art of Making Things Happen” is built around a core philosophy--be impossible to misunderstand. Identify a problem, and focus on creating a message and a solution that's impossible to misunderstand. Make sure when you amplify your message it is so clear that it’s impossible to manipulate. Because when someone has a problem, no one cares about the logo--they want something that will find them their solution the fastest.
8 minutes | Nov 18, 2021
82 - Operational Procedures
Welcome back to the Scale Your Small Busines Podcast with your host, Jillian Flodstrom. This week, we’re tackling another pillar in the Scale Your Small Business Process. Today is all about organization--we’re diving into operational procedures. Keeping your team on track and on the same page is key, so let’s talk about project management. It’s crucial that you have software that can help you manage the work your team is doing. Consider tools like Asana to break down the steps of each of your business’s projects. Do your research and find which one works best for your needs. Dropbox or G Suite are other great tools that can work in conjunction with your project manager. The key here is making sure you’re clear and consistent with how you’re labeling your files. The objective is to make everything as easy to find as possible. Use this technique for your client files as well, so if you need to search for anything, there is a convention that you know you can navigate. Be sure to share your story and feedback about your operational procedures! Let’s keep the dialogue going next week when we dive into any questions you may have. Key Takeaways Find a project management tool that works best for you and your work. Do your research and make a choice that makes sense. Dropbox and G Suite are great tools to help manage your files. Have a consistent naming convention for all your files for easy searching.
30 minutes | Nov 16, 2021
81 - Survival of the Fittest: Operating an Evolving Business w/ Wes Harper
Welcome back to the Scale Your Small Business Podcast with your host, Jillian Flodstrom. This week, we’re having a discussion with a true survivalist and business owner, Wes Harper. Wes has appeared three times on Discovery Channel’s hit show, Naked and Afraid, and is the President of a successful IT solutions operation, LightWire, Inc. The show Wes appeared on, Naked and Afraid, is an exercise in true survivalism. Dropped in a remote area with little resources (and no clothes) to survive with a partner for upwards of 40 days. This test of physical strength is only surpassed by the mental fortitude required to thrive under such harsh conditions. The mental attitude you have, Wes says, can be applied to both survival and business ownership. Being stubborn and being positive are two of the most important traits you can have in both situations. The truth is, you’re going to fail constantly. Business ownership, especially small businesses, requires a certain amount of grit and persistence to be successful. In the same way a survival mentality can help with businesses success, it can go the other way as well. Being in small business ownership for nearly 20 years allowed Wes to build up the mental toughness he needed to succeed. Specifically, this experience forces one to consider what is and what isn’t truly important. Much like survival, it’s about prioritization. As you grow, you may find yourself in a situation where you’ve outgrown people you’ve had as clients in the past. Some clients are not worth the energy and effort you’re putting forth. Once you make the mental prioritization, understanding it’s costing more than you’re getting, everything improves. Once you know your target audience, you know not to answer the door when it’s not them knocking. LightWire, Inc is one of the fastest-growing IT companies in North Carolina. For a flat fee, they provide IT services, including wireless systems, email, servers, and cloud services. Founded in 1996, technology has evolved, and it’s evolved quickly--LightWire has evolved alongside it. Change is the only constant--it’s about changing as tech changes. Cyber attacks are getting worse. In just North Carolina, millions--sometimes billions of dollars are lost in blackouts caused by cybersecurity attacks alone. And it doesn’t matter the size of your business--if you store data, you’re a target. There are a few simple things you can do to make sure you’re safe. First, go to your box store and purchase a reliable firewall. Make sure you’re amply supported with updates and management. Secondly, back your data up often. If you’re hacked and your data is backed up, you’re set. Finally, we are our own worst enemies with cybersecurity. Have antivirus and antimalware installed, and educate yourself on what to watch out for. Phishing and hacking attacks are getting smarter, and so should you. If you get an email you're unsure of, call them. Just call them and say, "Did you send me this email?" That will save you more hassle than you could ever imagine. On top of that, consider self-evaluating every 6 months to find any holes that may have appeared in your security. Key Takeaways Operating a small business is all about a survival mentality. Adapt and evolve! Prioritize what is going to serve you and your business best. If it’s not your ideal client knocking at the door, don’t answer. Take your cybersecurity seriously. Back up your data and make sure you have antimalware and antivirus software installed. LINKS https://lightwireinc.com/
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2022