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Say it Online
55 minutes | Apr 21, 2021
090: Self Care And Stress Management For Digital Leaders With Justine Sones
Setting clear boundaries – both personal and professional – is essential to our productivity and wellbeing. So… why does it seem so hard to do? Justine Sones is a writer and stress management coach who loves drinking coffee, helping burnt-out humans set boundaries, and talking about things that hurt. During her career as a massage therapist, Justine’s practice was dedicated to exploring the roles that stress, pain, and relaxation play in healing the physical body. She came to realize that the support her clients needed required more than a massage, and made it her mission to help them. Justine now spends her time writing about feelings and coaching other over-functioning humans develop healthy boundaries and practice sustainable self care as they navigate the messy intersections of partnering, parenting, preneuring, and pandemicking. In this episode, Justine dives into how to separate stressors and stress, helping explain the process of stress so you can make clear, informed decisions for your own self care and wellbeing. She and Say chat about defining emotional and physical boundaries and how to identify when it’s time to set new boundaries. Tune in to learn how to: Set clear expectations and boundaries for yourself and with clients Define what self care means for you based on your own unique needs Define yourself outside of your roles at work and home Connect with Justine at justinesones.com and follow her on social media @justinesones.
63 minutes | Apr 14, 2021
089: Data-Driven Storytelling With Chris Mercer
If you think storytelling and data are incompatible, this episode is for you. In fact, identifying the connection between your analytics and customer behavior might just be the key to supercharging your marketing efforts – and Chris Mercer is here to show you how easy it is. Mercer is the senior instructor, speaker, and co-founder of MeasurementMarketing.io. He has 20+ years of sales, marketing, and training experience, from speed reading to sales management, and more! Thanks to positive feedback from audiences, Mercer has been a sought-after speaker at conferences and masterminds across the USA, Mexico, and Europe. He currently lives in Austin, Texas. In this episode, Chris dives into how to turn data into stories that allow you to leverage numbers to your advantage. He and Say discuss common metric mistakes that are rooted in overwhelm (and contribute to more overwhelm!), and share why so many agency leaders are still struggling with Google analytics instead of using it as the asset it should be. Tune in to learn how to: Set up a simple system to help you track, analyze, and implement metrics to push your agency growth Step in to review metrics with your internal departments and strategically forecast your numbers Implement Chris’ 5-step framework for data measurement Connect with Chris at measurementmarketing.io and grab his FREE measurement toolkit membership by clicking here!
58 minutes | Apr 7, 2021
088: Everything You Need To Know About SEO In 2021 With Eric Seropyan
You know what SEO stands for, but do you really know how it works? If not, your agency could be missing out on huge opportunities to climb up on critical Google rankings. Eric Seropyan is joining the podcast to share how SEO rewards consistency – and why you should care. Eric is the President of This is My South Bay. He is an SEO expert and teaches part-time at Orange County Search Engine Optimization Academy. In this episode, Eric dives into EVERYTHING you need to know about SEO. He and Say chat about how Search Engine Optimization actually works and how it can be a game changer for small businesses. Tune in to learn: What local SEO means (and why it’s so important!) What to consider beyond just content to make your SEO efforts more effective How SEO has evolved – and what that means for your business Connect with Eric at thisismysouthbay.com.
30 minutes | Mar 31, 2021
087: Digital Agency Real Talk: Strategic Planning A Year Into The Pandemic
Strategic planning has felt like a foreign idea for the past year. For many agency leaders, it can feel impossible to plan ahead as the world continues to throw curveballs at us. But one year into the pandemic, planning and working towards goals is as essential as ever. It’s time you lean into the Fail Fast approach! In this episode, Say dives into how to navigate strategic planning in uncertain times. In our last strategic planning episode, we helped you establish cycles, habits, and patterns to create your ideas and set realistic goals around them. Now, Say shares why we love the Fail Fast method of diving into projects head first. She gives you tips on how to pivot when needed and set up appropriate support for your team. Tune in to learn how to: Pause, reflect on, and shift your goals as you go Support your clients and team by setting up extra check-in points Approach constant pivots when there are high risks involved
49 minutes | Mar 24, 2021
086: How To Build An Effective Sales Process (And Scale!) With Dan Englander
Ready to put 100% of your energy into a leadership role but worried about handing off sales to someone else? Say’s been there, and she’s got the perfect guest to break down how you can make it work. Dan Englander is the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies. He’s also the host of The Digital Agency Growth Podcast. Previously, Dan was the first employee head of new business at IdeaRocket, and before that, Account Coordinator at DXagency. He's the author of Mastering Account Management and The B2B Sales Blueprint. In his spare time, he enjoys developing new aches and pains via Brazilian Jiu-Jitsu. In this episode, Dan dives into how to build a sales process that’s as simple as it is effective. He shares three key systems you need to build when you’re ready to scale your sales and agency growth, and how to evaluate whether to hire a sales manager internally or to outsource your sales team. Tune in to learn how to: Seamlessly shift out of the sales role so you can focus on leadership Identify what your sales process needs before handing it off to a sales or account manager Evaluate whether to hire a sales manager internally or to outsource your sales team Connect with Dan at salesschema.com and on LinkedIn.
61 minutes | Mar 17, 2021
085: How To Build A Million-Dollar Presentation with Charlie Poulson
What do Instagram algorithms have in common with the big presentation you’re putting together for your clients? Charlie Poulson breaks it down, giving you wide-ranging tips on how to build a million-dollar presentation! Charlie is the CEO and Creative Director of Americano. At the intersection of artificial intelligence and aesthetics, Americano creates powerful AI-backed presentations for agencies and humanistic branding for unicorns. He's helped agencies of all sizes with a total of over $1.3 billion in new business using his unique proposal process based on DISC personality types. In this episode, Charlie dives into how (and why) we tend to get in our own way, over-complicating situations or putting undue pressure on ourselves. He and Say chat about the benefits of humanistic branding and how that leads to building better presentations. Tune in to learn how to: Simplify processes, from how you approach presentations or branding to how you grow and elevate your business. Integrate sensory experiences into your branding. Build a presentation based on the personality archetype of your clients. Connect with Charlie at americano.design or directly at firstname.lastname@example.org. Sneak peek at his presentation templates at americano.design/template.
66 minutes | Mar 10, 2021
084: Why ADHD Is A Superpower With AJ Wilcox
Did you know that adults with ADHD are 300% more likely to start a business? Or that almost half of entrepreneurs have ADHD, either diagnosed or undiagnosed? So… what’s the link? AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world’s largest LinkedIn Ads accounts worldwide. He's a ginger and triathlete. He and his wife live in Lehi, UT, with their 4 kids, and his company car is a wicked-fast gokart. In this episode, AJ dives into the link between ADHD and entrepreneurship. He and Say discuss their personal experiences that led them both to starting their own businesses, and they get into the myths and misconceptions surrounding ADHD. Tune in to learn how to: Understand the needs of your employees and create processes to help them thrive Empower employees to stay connected, learn, and grow together Identify ADHD symptoms if you’re undiagnosed, as well as understand myths and misconceptions surrounding it Connect with AJ on LinkedIn and Twitter. Plus, get more insight on how to do LinkedIn ads right with AJ’s LinkedIn Ads Show Podcast.
53 minutes | Mar 3, 2021
083: The Principles Of Ethical Marketing With Margo Aaron
We spend a lot of time talking about new trends in marketing, but sometimes it’s important to go WAY back to learn new lessons. On this episode of the podcast, Margo Aaron takes us back in time to examine both old and new trends. Margo Aaron is a writer, recovering academic, and accidental marketer. She's the co-host of the popular YouTube talk show, "Hillary and Margo Yell at Websites (#HAMYAW)," which was named one of the Top 7 Marketing Shows of 2019. Margo's writing has been featured in Inc, Entrepreneur, The Observer, ThinkGowth, HubSpot, Copyhackers, Thought Catalog, Thrive Global, and Business Insider. Her website, That Seems Important, was named one of the Top 100 Best Websites for Writers by The Write Life. Today, Margo teaches classes on modern marketing, ethical sales, and persuasive copywriting — including Honest Selling Secrets: How To Be Good At Sales Without Compromising Your Ethics (with over 3,100 students and over 125 positive reviews) and The Copy Workshop (built with Seth Godin for the Akimbo platform). Margo is a proud graduate of Emory University (BA), Columbia University (MA), and Seth Godin's altMBA, where she won the prestigious Walker Award. You can find more about Margo and her courses on her website That Seems Important. In this episode, Margo dives into the difference between marketing and ethical marketing. She and Say talk about the history of marketing since the industrial revolution and how it’s grown into a totally different landscape. Tune in to learn how to: Be authentic in your marketing efforts Stand out against millions of competitors on Google Establish care and trust with your audience Connect with Margo at thatseemsimportant.com and on Instagram. Plus, check out her YouTube Talk Show by clicking here.
69 minutes | Feb 24, 2021
082: Digital Agency Real Talk: Balancing Negativity In Copywriting With Caelin Aerin
Struggling to get clients to communicate their issues with copy? Not sure what they mean when they say that copy is “too negative”? Caelin has been there, and they talk to Say about why it’s so crucial to have your copywriters engaged in the entire project process. Finding the exact right words when you can’t quite articulate what you do is Caelin’s speciality. They have a knack for seeing you, your customers, and the intersection where that perfect, precise, and compelling message lives. Caelin’s been writing since they were 10 years old when their cousin told them they had “no imagination”. After spending 8 years in sales, they found copywriting in 2015 and haven’t looked back — because the only thing better than writing a story that moves someone to tears is writing a piece of copy that moves them to buy. When they’re not at work, you can find Caelin reading up on the epigenetics of trauma, yelling at their Tarot deck, and desperately trying to keep their houseplants alive (even the fake ones!). In this episode, Caelin dives into how negative is too negative when writing copy. They chat with Say about how to speak to the emotional challenges and barriers of clients without alienating them – and why active listening is so important to that process. Tune in to learn how to: Understand where your client is at in their user state of awareness Use copy to encourage your audience to make an informed decision for themselves Help clients assess their content more effectively Connect with Caelin at anansicontent.com.
61 minutes | Feb 17, 2021
081: The Difference Between Marketing And PR With Michelle Calcote King
Most agency owners seem to think PR and marketing are the exact same thing. Newsflash! If you don’t know the difference, Michelle Calcote King is here to tell you that you’re probably missing out on some opportunities. Okay… so how are PR and marketing related? They’re kind of like cousins: there’s a lot of crossover, and they compliment each other well, but they definitely aren’t the exact same thing. Before founding Reputation Ink in 2011, Michelle was the Senior Vice President of a national PR firm focused on corporate law firms. In that role, she managed a team of 18 senior-level consultants residing in 16 states, and oversaw client service delivery for a range of small, medium, and large corporate law firms across the country in 25 states. In 2015, Michelle was named a “Woman of Influence” by the Jacksonville Business Journal. She was recognized by the paper in 2008 as one of the city’s “40 under 40” up-and-coming professionals. Currently, she serves as Chair of the Legal Marketing Association's Jacksonville chapter, is a member of the Florida Bar's Grievance Committee, is a trustee for the Jacksonville Regional Chamber of Commerce, and is a board member with Greenscape of Jacksonville. Michelle has secured media coverage for clients in outlets such as The Wall Street Journal, the Financial Times, and CNBC. She’s also safeguarded her clients’ reputations, serving as a spokesperson and media strategist in high-stakes crises across the U.S. and Canada, including train derailments, union/management disputes, wide-scale corporate layoffs, and more. In this episode, Michelle dives into the importance of identifying goals for creating clear marketing and funnel strategies. She and Say discuss what goes into an effective PR role and the part that copy plays in the process. Tune in to learn how to: Assess if a PR firm is worth the investment for your agency Approach brand activism authentically Know when to turn your attention to PR as a strategy for business growth
45 minutes | Feb 10, 2021
080: Why Clarity Comes First With Jason Swenk
The first step to agency success is always clarity. Unfortunately, it’s something that most agencies continue to struggle with. And Say wants to find out why. So, what’s holding your agency back from achieving growth through clarity? Say and Jason Swenk are getting into it. Jason has literally written the book for growing an agency from nothing to two 8-figure agencies. He is one of the most sought-out advisors to agencies in the world, and shows them an 8-system framework that worked for growing his agency — working with brands like AT&T, Hitachi, and Lotus Cars — and eventually led to selling his agency. Jason currently hosts the Smart Agency Masterclass Podcast, the #1 Digital Marketing Agency Owner podcast for sharing the strategies and stories from real agency owners of what is working today in the agency world, and how they got to where they are now. In this episode, Jason dives into his 8 systems for agency growth, including why you can’t JUST focus on the areas where you’re currently struggling. He and Say chat about where agencies tend to miss the mark on clarity and why it’s such an ongoing struggle. Tune in to learn how to: Avoid the biggest hiring mistakes that agencies make Let your core values drive how you run your agency Take a strategic approach to growth instead of just focusing on the area you’re currently struggling with
23 minutes | Feb 4, 2021
Ace Your Next Hire With Our February Group Training
Did you know a bad hire could cost your agency upwards of $15,000? Over the last five years since Say started Anansi, our leadership team has consistently been asked by digital agency owners how we built such a passionate and dedicated team that totally rock their roles. So, what’s the secret? There is no secret: it’s by design. Say’s finally spilling the beans about our kick-ass hiring process in our upcoming Ace Your Next Hire 6-week group training, and giving you a sneak peak on what to expect in this bonus Say it Online episode. If you’re ready to FINALLY build the team of your dreams, where people actually care about your agency, your clients, and your values (and where turnover is rare), this training is for you. In this episode, Say covers: The hiring mistakes she made that led to building our killer process What to expect each week during the training, and how she’ll help you implement your new hiring process as you learn The hard evidence on how and WHY this training will significantly improve your hiring process
66 minutes | Feb 3, 2021
079: Creating Accessible Content And Breaking Down Industry Jargon With Jake Smith
Rule #1 of marketing: if you don’t know your audience, you’ll never create effective content. That’s why Say chats with Anansi Content Strategist Jacob Smith about how to drop the jargon and speak directly to your community — even if you have more than one. Jacob strives to approach his work objectively. His goal is unraveling the ways to communicate complex ideas with anyone. Prior to becoming a writer, Jacob worked as an industrial equipment trainer. There he learned how to communicate complex ideas to any audience, from a certified machinist on the floor every day to human resource managers unfamiliar with the technology’s jargon. Cross-functional communication is his secret sauce. Away from work, Jacob loves screenwriting as well as making music. He currently has an album released on all major streaming services under the name Oddly Oaktree. In this episode, Jake dives into the fear many clients have about letting go of their old, familiar (sometimes generic) copy and how to optimize the user experience based on what your audience needs. Tune in to learn how to: Avoid the biggest mistake copywriters make in today’s marketing world Simplify language and training internally Effectively write for multiple unique audiences
59 minutes | Jan 27, 2021
078: How To Reduce Cognitive Overload With Caelin Aerin
Our newest strategist dives into the pros and cons of coercive marketing, how copywriting is basically narrative writing, and the final piece of marketing that MOST clients don’t think about. Finding the exact right words when you can’t quite articulate what you do is Caelin’s speciality. They have a knack for seeing you, your customers, and the intersection where that perfect, precise, and compelling message lives. Caelin’s been writing since they were 10 years old when their cousin told them they had “no imagination”. After spending 8 years in sales, they found copywriting in 2015 and haven’t looked back — because the only thing better than writing a story that moves someone to tears is writing a piece of copy that moves them to buy. When they’re not at work, you can find Caelin reading up on the epigenetics of trauma, yelling at their Tarot deck, and desperately trying to keep their houseplants alive. (Even the fake ones!) In this episode, Caelin dives into why the mainstream marketing approach and narrative/models don’t work anymore and why you need to work with an expert. They also share a process to reduce cognitive overload and give examples to notice when you’re overwhelmed and exhausted – before it leads to compromised decision-making. Tune in to learn how to: Be mindful of how you process information to reduce cognitive overload Tell if your clients are experiencing cognitive overwhelm (and set boundaries to prevent it!) Create win-win relationships as part of how you do marketing Want to follow along with our episode transcript? Click here! Books referenced in this episode: Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages That Go Nowhere) by Lisa Cron The Emotional Craft of Fiction: How to Write with Emotional Power, Develop Achingly Real Characters, Move Your Readers, and Create Riveting Moral Stakes by Donald Maass
45 minutes | Jan 20, 2021
077: How To Position Your Digital Agency With Brendan Dell
Hold up – what does positioning even mean? Lucky for you, we’re talking to an expert about it. Brendan Dell is an author, messaging strategist, and go-to-market advisor to the world's fastest-growing B2B technology brands. His book The 12 Immutable Laws of High-Impact Messaging helps organizations tell their story. His positioning framework – The Market of One Positioning Framework – helps brands tell their story and differentiate themselves in red ocean environments. Brendan’s clients include Expedia Group (Fortune 500), Accrue (500 Start-Ups), CrowdCompass then Cvent (Deloitte Fast 500), TOPO (Leading B2B Analyst Firm), UserTesting (Deloitte Fast 500), Nuance (Fortune 1,000), Panasonic (Fortune 500), SAP (Fortune 500), Brother (Fortune Global 500), and 100+ more. In this episode, Brendan dives into how to find that ONE word or phrase that positions your company and represents your value to clients. Basically, he’s helping make sure you’re unforgettable! Tune in to learn how to: Use Brendan’s positioning framework for your agency Get a hold of positioning even if you’ve been struggling for years Remove the stigma of niching your agency
43 minutes | Jan 13, 2021
076: How To Build A Podcast That Fosters Business Growth With John Corcoran
Think you know what makes a podcast successful? Think again! John Corcoran is a former White House writer, speechwriter, attorney, author, and B2B podcasting expert. His company, Rise25, helps B2B businesses connect with their ideal clients, referral partnerships, and strategic partners using done-for-you podcasts and content marketing. In this episode, John dives into misconceptions about podcasts, sharing why most people fumble by focusing on getting ads or sponsorships instead of putting focus on uplifting and growing their network. John chats with Say about how he created a results-driven podcast centered on great conversations and content that brings real value to the world. Tune in to learn how to: Build value for both the host and guest Get started on building an audience as a beginner Measure the success of your podcast using the right goals and metrics Connect with John at rise25.com and smartbusinessrevolution.com.
47 minutes | Jan 6, 2021
075: Creating Inclusive Customer Experiences With Jeannie Walters
“How can we design experiences for everybody if we don't really have everybody in that process?” Perfecting your customer experience could be the most important thing you do at the start of the year. And we’re making sure you follow all the right steps to do it with ease. Jeannie Walters is the CEO/Founder of Experience Investigators, a global Customer Experience consulting firm. She has 20 years of experience helping companies improve loyalty and retention, employee engagement, and overall customer experience. Jeannie is an international keynote speaker and has a TEDx talk all about microinteractions, those small and often-overlooked moments in the customer journey that have a huge impact on customer emotions. She is a Certified Customer Experience Professional (CCXP), a member of the CXPA's CX Expert Panel, and a LinkedIn Learning Instructor. Jeannie was named in the Huffington Post as a "Top 100 Most Social Customer Service Pros on Twitter" and the Online Marketing Institute's "Top 20 Digital Marketing Strategists," and recognized as "One of the Top Customer Experience Influencers To Know" on CX Day. Jeannie has co-hosted the top rated podcast, Crack the Customer Code, since 2015, and is an active writer. You can find her work on CustomerThink, The Future of Customer Engagement and Commerce, and Forbes, as well as in university-level textbooks. Jeannie and her team launched the Year of CX on CX Day 2020. Anyone can sign up for free resources at www.yearofcx.com. Jeannie lives with her husband and 2 growing boys and a spoiled dog, spending her free time cheering on young athletes and choir singers alike, and spoiling the dog. In this episode, Jeannie dives into the importance of knowing your customers so you can find opportunities and relate to them. Tune in to learn how to: Build a customer journey for diversity and inclusion with Jeannie’s framework Bring perspective and personal experiences into building exceptional customer journeys Ask yourself the right questions to increase critical thinking around diverse customer experiences Connect with Jeannie at experienceinvestigators.com, yearofcx.com, and on LinkedIn and Twitter.
50 minutes | Dec 16, 2020
074: Digital Agency Real Talk: How To Set Effective Boundaries
The key to a comfortable, productive work environment is effective boundary-setting, yet it doesn’t always feel as easy as it should be to speak up about your boundaries. In this episode of the podcast, Say gets into WHY it’s so essential to be clear, concise, and consistent with your boundaries. She shares her 3-step framework to setting better boundaries and discusses the difference between managing a stressor and setting an effective boundary. Plus, she sheds light on how setting boundaries in your processes and client management will make your life so much easier. Tune in to learn how to: Decide what to do when someone breaks your boundaries Help others navigate your boundaries Let go of the fear of setting boundaries Connect with Say at anansicontent.com/saygabriel or send her a quick email at email@example.com
39 minutes | Dec 9, 2020
073: Why Your SEO Isn’t Producing Results with Chris Dreyer
Need a killer recipe for SEO success? This episode is for you! Chris Dreyer is the President and Founder of Rankings.io, an agency that specializes in personal injury lawyer SEO. His agency ranks personal injury firms for the most lucrative keywords in the industry with end-to-end SEO, from content creation to technical optimization. “Most personal injury attorneys struggle to rank at the top of the search results. That’s why I’m here: I help elite personal injury law firms generate motor vehicle and serious injury cases through Google’s organic search results,” says Chris. In this episode, Chris dives into how he niched down into SEO for personal injury firms based on data – and all the mistakes he made along the way. He chats with Say about why copy is crucial at the beginning of your SEO process, the power of link building, and so much more. Tune in to learn how to: Identify the difference between site SEO, technical SEO, and local SEO Recognize what you’re doing wrong with SEO and how to correct it Use SEO strategy and metric tracking to make decisions quickly Connect with Chris at rankings.io.
69 minutes | Dec 2, 2020
072: How To Develop Effective Agency Processes with Jason Kanigan
When projects go wrong, you’re probably left wondering if a bad client or a crappy process is to blame. After a 15-year corporate executive career, including being a plant manager at 25, Jason Kanigan has run his own businesses for the past decade. Since 2016, he has run Cold Star Technologies, a company that installs and improves processes and systems for other organizations, especially those in the space industry. He is the host of the Cold Star Project and the Make Space Boring show. Jason is also a member of the Board of Advisors for the Operational Excellence Society, which designs and installs Lean Six Sigma and OpEx programs for organizations of 1,000+ staff. In this episode, Jason dives into how to build effective processes for your agency – and all the far-reaching benefits of those processes. He shares the most common challenge leaders face in smoothing out processes and sheds light on why Blitz Scaling isn’t an ideal long-term process for your agency. Tune in to learn how to: Determine if your issues are caused by a bad client or a crappy process Identify the type of business model you have versus what you need to reach your goals Effectively document your core processes Connect with Jason at coldstartech.com. For the Cold Star Project, click here to listen and here to watch. For references mentioned during the show, see below: Mind mapping vs process mapping - Jason Kanigan / the Cold Star Project Principles of Technology Leadership - Bryan Cantrill Notes on Cal Newport's Deep work - Brian Johnson
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