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Savvy Shopkeeper Retail Podcast
12 minutes | 5 days ago
BONUS EPISODE: How to Get Noticed on Small Business Saturday 2020
Small Business Saturday is on November 28, 2020 and in this bonus episode I'm sharing some helpful information about how retailers can get involved, how you can get free personalized graphics from American Express, and some creative ways to promote your business on this #shopsmall day. Click here to read a blog post with helpful links too! P.S. In this bonus episode I accidentally mention a date in December, I meant to say November.
18 minutes | 6 days ago
My #1 Time Management Tip: Get Unaddicted to Your Phone
If you run a good portion of your business off your phone as I do, then you know firsthand that notifications can consume your entire day. As we head into the holiday season, it’s more important than ever to work less so you can profit more AND spend quality time with your family. You can’t do that if your phone is sucking up all your time! In today’s episode, I’m sharing six ways for you to get unaddicted to your phone so you can be an effective, efficient shopkeeper during the holiday season. For show notes, visit www.savvyshopkeeper.com/episode49
19 minutes | 13 days ago
48. Where Retailers Are Now Buying Wholesale
When I started my shopkeeper journey seven years ago, where to buy wholesale was one of my first and most important questions. And although I’m an avid googler, I don’t recall finding a clear answer to this question back then. Since then, many things have changed, such as the addition of online wholesale platforms. In today’s episode, I’m sharing where to buy wholesale for all kinds of retail businesses. For show notes with links to all of the markets, vendors, and websites I’m sharing, head to www.savvyshopkeeper.com/episode48
18 minutes | 20 days ago
47. COVID Safety Guidelines for Retailers During the Holiday Season
With the holiday season upon us, it’s important to prepare our stores for holiday shoppers. COVID has definitely changed how our stores function. But that doesn’t mean your store can’t be an inviting, beautiful, and healthy space for your customers. Listen in to learn exactly what you need to do to prep your store for this busy season. For show notes, visit www.savvyshopkeeper.com/episode47
19 minutes | a month ago
46. Three Steps to Help You Stop Running Your Business For Other People
Shopkeepers open their stores because they have a vision for their business. Sometimes, though, that vision can be taken over by the opinions of employees, landlords, vendors, and even business partners. In today’s episode, I’m sharing real-life examples from shopkeepers who realized they were running their business for other people, rather than themselves. And I’m sharing how each shopkeeper overcame this and changed their business for the better. For show notes and more, go to www.savvyshopkeeper.com/episode46
17 minutes | a month ago
45. How to Use Instagram Reels to Promote Your Brick and Mortar Store
Instagram is one of the best social media platforms to promote your retail business, but it can be tough to keep up with! It’s a continually evolving platform with new features added every day. Reels are the latest content form available on Instagram, and they are SO MUCH FUN. I’m sharing what Reels are, how to use them, and why you should absolutely hop on this trend for your retail or brick and mortar store. For show notes and more, head to www.savvyshopkeeper.com/episode45
18 minutes | a month ago
44. The Retail Profit Pie
Understanding your numbers is a crucial part of succeeding as a retail business owner, but so many shop owners I coach have never looked at their P&L statement! In today’s episode, I’m sharing why it’s so important to look at your P&L and make adjustments based on your numbers so that you can have a piece of your retail profit pie. For show notes and to see visual examples of what I discuss in this episode, go to www.savvyshopkeeper.com/episode44
19 minutes | 2 months ago
43. Why brick-and-mortar store owners should hire a virtual assistant
Let’s be real—many shopkeepers aren’t delegating enough. As store owners, I want you to be focused on tasks that make $50 an hour rather than $10 or $20 an hour. That’s where a virtual assistant can come in handy! In today’s episode, I’m sharing what a VA can do for your business, how much you can expect to pay them, and the types of tasks they can do for you. For show notes and more, go to www.savvyshopkeeper.com/episode43
15 minutes | 2 months ago
42. Women, Stop Diminishing Yourselves
As shopkeepers, we often hear diminishing comments about our “small” business or our “hobby.” No matter how mad those little digs might make us, the worst part isn’t the comment—it’s that we take them on and start believing them! I’m sharing six ways to stop minimizing yourself with comments like “I know this is dumb” or “I’m sorry to ask, but…” and start being confident in your role as a store owner. For show notes, head to savvyshopkeeper.com/episode42
18 minutes | 2 months ago
41. Tackling Fear Before Q4: The Fear of Buying
In part three of our series about common shopkeeper fears, I’m sharing all of the ways that the fear of buying might be affecting you. It’s time to take action and challenge yourself to have an amazing fourth quarter! I’m sharing some practical tips on buying during this uncertain season, as well as ways to deal with your fear so you can go feel prepared to tackle Q4. For show notes and more, go to www.savvyshopkeeper.com/episode41
18 minutes | 2 months ago
40. Tackling Fear Before Q4: The Fear of Selling
In part two of our series about significant shopkeeper fears, I’m sharing all of the ways that the fear of selling can pop into your head. Let’s tackle this fear head-on and get you happily selling before one of the biggest quarters of the year! For show notes and more, go to www.savvyshopkeeper.com/episode40
26 minutes | 2 months ago
39. Tackling Fear Before Q4: Getting Rid of Stale Inventory
As we head into quarter four of 2020, I’ve heard lots of shopkeepers expressing deep fears about the future. I get it—not knowing what will happen is scary! That’s why I’m chatting with you about the first of three significant fears I’ve heard these past few weeks: the fear of selling old inventory. Listen in to find out where this fear comes from, and my best tips on facing those storage boxes head-on. For show notes and more, go to www.savvyshopkeeper.com/episode39
12 minutes | 3 months ago
BONUS EPISODE: Are You Playing Big? Are You Playing To Win?
In this closing episode of Season 3 of the Savvy Shopkeeper Retail Podcast, I share what I experienced over the past 5 months as a shopkeeper and small business owner. As I wrap up this season, I want to invite you to join me in this community of shopkeepers who are committed to their own dreams and playing big. Both the Savvy Shopkeeper Learning Lab and Master Shopkeepers are currently open for new members and I would love to welcome you into these communities. On Monday, August 17, 2020 at 9pm EST the introductory price of the Lab will go up and applications for new Master Shopkeepers members will close until 2021. Click HERE to visit the Shopkeeper's Academy for more information or to subscribe/apply.
33 minutes | 3 months ago
38. Shopkeeper Stories with Kathy of Pineapple on Main
In the final episode of the Shopkeeper Stories mini-series, I spoke with the Master Shopkeepers member who asked me to do the series in the first place: Kathy, owner of Pineapple on Main in Dublin, Pennsylvania. Over the past few years, Kathy’s brand has evolved from an event design company to a home, gifts, and baby goods store. She shared about all the ups and downs of buying her first round of inventory, expanding to two locations then back to one, and dissolving a business partnership. Lastly, Kathy talks about what she’s learned from Master Shopkeepers, how this community has supported her, and gives her best tip for having a successful retail business. Click HERE to see the full show notes for episode 38.
34 minutes | 3 months ago
37. Shopkeeper Stories with April of Pink + Frillos
This episode of the Shopkeeper Stories series features April, owner of Pink + Frillos in Greenville, Michigan. April started her business from her basement, then moved to a 1900 sq. ft. storefront in a less than ideal location. Her customers drive anywhere from 40 minutes to 2 hours to shop at her store! Now, she and her husband are opening their next venture: a working apple orchard with a coffee shop, tavern, and shop space. April shared her journey as a shopkeeper, her plans for her expanding businesses, and how Master Shopkeepers has helped her succeed over the past year. Click HERE to see the full show notes for episode 37.
33 minutes | 4 months ago
36. Shopkeeper Stories with Karen of Alluv Place
In this episode of the Shopkeeper Stories series, I chatted with Karen, shopkeeper at Alluv Place in Brentwood, California. Her unique journey from maker to shop owner includes opening Alluv Place just weeks before California went into quarantine due to COVID-19. Karen shared her experience working with a business partner, her core business values, and what she has learned during her time as a member of Master Shopkeepers. Click here to see the full show notes for Episode 36.
22 minutes | 4 months ago
35. Shopkeeper Stories with Taylor of The Turquoise Top Hat
In this episode of the Shopkeeper Stories series, I had the pleasure of speaking with Taylor, owner of The Turquoise Top Hat in Stevensville, Michigan. Before the Bob-Ross-style “happy accident” that led her to open The Turquoise Top Hat, Taylor was a school teacher. She still uses her teaching skills today at her wooden sign painting workshops. We also chatted about what Taylor has done to pivot her business during COVID-19, as well as her experience as a member of Master Shopkeepers. Click HERE for more information about Taylor and The Turquoise Top Hat, Master Shopkeepers and the full show notes for this episode.
17 minutes | 4 months ago
34. Why You Need to Know Your Shopkeeper Personality Type
Every shopkeeper has a shopkeeper personality type. After working with many shopkeepers in my paid mastermind, Master Shopkeepers, I’ve identified several personalities that come up again and again! As shop owners, we all have those bad habits or mindset blocks that creep into our work. Overwhelmed Opal Opal does a poor job of managing her time, and she is ALWAYS overwhelmed. She feels like there just isn’t enough time in the day! The truth is, Opal doesn’t need more time—she needs better time and life management. When I coach an Overwhelmed Opal, we get busy prioritizing and managing her to-do list, or at least what she THINKS is her to-do list. Often, she needs to delegate, outsource, or let go of unimportant tasks. Procrastinator Patty There are two versions of Procrastinator Patty. Either she is a perfectionist or an avoider. Perfectionist Procrastinator Patty needs to understand that progress is better than perfect. Most of the time, B- work is what keeps life moving along, not A++. The Procrastinator Patty who avoids her work gets more satisfaction out of avoidance. Either way, Patty just NEEDS TO DO THE WORK. Can’t Say No Cathy Cathy either has FOMO, or she feels guilty for saying no. But if Cathy wants to avoid being Overwhelmed Opal, Cathy better start saying NO. Whether Cathy’s offering way too many services to her customers because she’s trying to please everyone or offering “all the things” because she’s afraid she’ll miss out...Cathy has to find her ONE AND BEST THING and stick to it. I Do It All Ira I admit it—I was once an Ira. Ira is most likely afraid to hire. Otherwise, her personality type is “Doesn’t Delegate David,” and we’ll be talking about sweet David soon. But Ira needs to understand that if she wants to manage her time better AND grow her business, she has to ditch the “I do it all” mentality. Lack of Planning Linda If you’re an Overwhelmed Opal, this can lead to being Lack of Planning Linda. Either way, a business owner who doesn’t plan is a business owner without a compass. Although you may do well initially, it’s just beginner’s luck. This could come to a halt if you don’t start learning the value of planning. Financially Fearful Francis Good old Franny tells himself he knows what he’s doing because he’s afraid of being embarrassed. Sometimes, Franny avoids his numbers because it’s easier to run and hide. Whether or not you’re a Financially Fearful Francis, all shopkeepers need to educate themselves. Even if you have an accountant or bookkeeper, you still need to understand how to analyze your financial information. There are lots of episodes of the Savvy Shopkeeper Retail Podcast where I chat about shop finances—be sure to check out episodes 2, 4, 6, 25, 26, and 31 if you’re a Financially Fearful Francis! Watch Your Back Winnie Winnie has been burned, perhaps by a business partner or neighboring shop owner. This means that Winnie is always defensive, always on the lookout, and always super cautious. Being constantly on edge has to be exhausting! Winnie needs to remind herself that not all people are evil, and her energy is better spent doing other things. Competitive Cara Cara loves to stalk her competitors. It’s almost to the point that she can’t define her style or brand because she’s too busy looking at everyone else’s. Cara doesn’t realize that being inspired by other retailers can be a beautiful thing. But there’s a fine line between “getting inspired” and flat out copying. Cara might also find it difficult to see how successful she has become or could be. She’s too busy wondering why everyone else is more successful than her. Success is relative. Cara should spend more time on herself, her business, and her customers. Finding out what brings HER customers joy is a better use of her energy than trying to compete with others. Victim Victoria Victoria feels like no matter what she does or who she hires or what software she uses, nothing seems to work in her favor, and life just sucks! I want Victoria to try flipping her perspective and focusing on what that matters to her. Victorias who want to improve should find things in their businesses that DO bring them joy. They should celebrate any win, no matter how small. A gratitude journal is an excellent practice for the “Victoria” who wants to change. Helplessly Hopeful Harriet Helplessly Hopeful Harriet is never realistic about her numbers or her business. She doesn’t want to face the truth of her business struggling. Accepting the truth and working to change it is the only step that can turn around a Helplessly Hopeful Harriet. Shiny Object Sharon I recently had to tell a client NO, just plain old NO because she is continually chasing after the shiny objects. The next cool software, service, or product will always keep Shiny Object Sharon from focusing on her zone of genius. When you stray from that, you risk not finding real success. Boundaryless Bonnie Bonnie will reply to customers on Facebook at midnight, will answer emails on her days off, she’ll even work a day off because her business or a customer “needed” her. Bonnie is most likely an Opal, too. If you’re a Bonnie, please, give yourself some structured time off and don’t give in! Bonnie is the person I love to create a color-blocked calendar for when I’m coaching her. Doesn’t Delegate David Unlike “I Do It All Ira,” David HAS a team and maybe even has some fantastic team members, but he’s afraid they can’t do the tasks as well as he does. David just needs to let go of control. David doesn’t realize that if he set up some proper SOPs (standard operating procedures) along with some proper training, he could free up his time to work on the parts of the biz that generate $100+/hour results! How amazing would that be? Shoulda, Coulda, Woulda, Wanda! Oh, Wanda, stop beating yourself up! No one should live in the past. Wanda’s always thinking thoughts like, “I should have bought that building, I should not have hired so and so, why did I partner with her, why didn’t I listen to my gut?” Yes, for sure this happens on occasion to ALL OF US. But if you’re wallowing in this type of mentality, you may not have the ability to look forward to the future. It’s like the saying, “It’s better to make errors of commission than errors of omission.” Even if things don’t work as planned, at least we don’t spend our lives wondering what could have been. Note the mistake, learn from it, and move forward. All of the Above Allison I hope this isn’t you, but someone in Master Shopkeepers joked about this, and it made me laugh. In reality, we might all see a bit of ourselves in many or all of these personality types. All joking aside, I think a level of self-deprecation is okay and maybe even healthy. But it does have a limit. The most important lesson of all of these personality types is this: Do the work to change your bad habits. You will be a better shopkeeper for it. These personality types are a reflection of these issues. It’s essential to think positively in business, of course, but it’s also important to recognize where we could be doing better. Listen now to see if you can identify your shopkeeper personality type! Click HERE to see the full show notes for Episode 34.
26 minutes | 4 months ago
33. My Favorite Software & Tools for Shopkeepers
Running a brick and mortar store requires a surprising amount of software! There are lots of different options out there for any pain point you might have in the running of your shop. As a shopkeeper myself, I know what it’s like to search and search for the right solution. Today I’m sharing my top software picks for everything from email marketing to inventory to graphic design. For links to these programs and more information, head to www.savvyshopkeeper.com/episode33.
16 minutes | 5 months ago
32. Who Should Independent Retailers Hire for Social Media Management?
There comes a time for most shopkeepers when juggling every task from inventory to staffing to marketing becomes too much. Social media management is one of the first tasks that shopkeepers can delegate. Today I’m sharing the four types of people you can delegate this crucial task to. There’s a way to delegate this at every budget! For show notes, visit www.savvyshopkeeper.com/episode32
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