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I’m going to dive into a story of what happens when you pick up a wedding from one of your competitors…

Did I ever tell you about the time I threw a cold chicken breast, plate and all, at the caterer?  Would you like to hear it?  In this episode, we are diving into a story of how I got a reputation. And this isn't a reputation that is when you're like, wow, I really look up to that. It's actually a real scar to me on my reputation in the industry, and something that I think that we can definitely learn from.

As we start out a new year, I read this quote that has stuck with me and that I feel is so appropriate right now:  “One day you will tell your story of how you overcame what you went through and it will be someone else’s survival guide."  Brené Brown.  

This quote became a mantra for everything that I do both personally and professionally and I just love it so much. "Don't Stop Until You're Proud."

The story of Hayley Paige and her gown company is a cautionary tale to the event industry.  Here's how you can learn from her.

You may need a little boost, a little coaching, and maybe a good laugh, so I will bring you a weekly bonus thought that might be helpful to you as you navigate your week. Let’s Go!

As an industry, we need to learn to honor each other's creativity and our pricing.  We'll talk about a team approach and why you don't want to ask your floral designer to take 50 cents off a boutonnière. 

Sasha tells a story about what it was like to develop a TV show for a major cable network and why she walked away from it all.

Everybody complains about "newbies" because they undercut everybody in their market segment, or are you doing the same thing?  We will explore what it means to drive the dollar down with some tips on how to avoid being "that person". 

I went for a nice dinner with some peers that I admired and found out what somebody really thought about me.   This episode is rated mature due to language, please use discretion when listening. 

One of Sasha's greatest lessons was taught to her by her best friend after one of the most important events of her career.  

Sasha describes the 6 tips to look more professional in your business and how you can implement those to go from looking like a hobbyist to projecting a more professional image.

"You can't look at the competition and say you're going to do it better, you have to look at the competition and say you're going to do it differently." - Steve Jobs Sasha will tell you about being copied, what she did about it, and how she championed trends in the creative event industry.

In this episode, Sasha tells us a story about how she lost $75k in event revenue by having a bad contract.

In this episode, Sasha tells us a story about how she changed her business name and why.

In the first episode, Sasha Souza welcomes everyone to her brand-new podcast. Sasha has been in the event planning business for 25 years, and she describes her career as incredible regardless of the constant changes in the industry. She shares with us how she started, how her theater background helped her, and then introduces us to Melissa, her assistant. We learn that this podcast will revolve around planning events, stories about learning, and experiences of different people. Sasha tells us a story about a mother and bride who came to her to try to get the flowers cheaper.