46 minutes | Feb 17th 2021

E20. Wild Habitat Founders Sherry and Briana Tautiva: Uniting Brands That Protect the Wild

Sherry and Briana Tautiva are a mother-daughter team who sought out to reject traditional industry norms and invite athletes to be rebels for the Wild. Their company, Wild Habitat, is bringing together brands that are proving that animal rights, environmental concerns, and giving back are their first priority. Wild Habitat aspires to bring together communities of caring human beings, willing to take a stand and eradicate the damage done to our planet. They are proud to create a platform to unite inspiring companies and conscientious adventurers who are shaping the future together. Briana left the fast-paced, profit-driven corporate lifestyle to start a family company that put passion before profit. Together, Sherry and Briana have searched high and low to bring together the brands that commit to doing the right thing. They truly believe that sustainability is the only business plan: From the clothes we wear to the boards we ride, they are banning together with the tribes of adventurists and outdoor enthusiasts who shape the future together. Topics Discussed: What is Wild Habitat? How did you get the idea for Wild Habitat? Why is ecology important for you? How do you find businesses to work with? How will you market Wild Habitat? How will you attract athletes to be part of the business model? What’s it like working as partners? How do you split roles? For Briana: What skills did you bring over from corporate and which did you leave behind? For Sherry: Share a little of your journey and why you decided to launch this company. Did we miss anything? Social Media Profiles: Wild Habitat IG: https://www.instagram.com/wild.habitat/ FB: https://www.facebook.com/shop.wildhabitat/ YT: https://www.youtube.com/channel/UCD0as0L_zKSvAh7RRdD1WIA Website: https://wildhabitat.co/ Personal IG: https://www.instagram.com/btautiva/, https://www.instagram.com/sherrytautiva/ FB: https://www.facebook.com/briana.tautiva, https://www.facebook.com/sheryl.tautiva Location: Miami, Florida --- Send in a voice message: https://anchor.fm/wavetribe/message
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