23 minutes | Oct 15th 2020

Backstage Pass 1: Building Wave Tribe

We are launching a new series called Backstage Pass. These episodes are a backstage pass into running and building a surf brand. I am pulling back the kimono and giving everyone a peek at what it takes to run an eCommerce brand.  In this episode we talk about the following:  The new business model that is emerging in today’s world—brands are selling directly to customers. COVID is accelerating the online shopping trend away from brick and mortar retail. Amazon has changed the way we think about buying products—but you are always an Amazon customer when you buy from that platform. Why Wave Tribe cares for you more deeply if you buy directly from us. Relationships with customers and factories are the key to growing a successful business. Have a business idea? Keep it simple. Why surfing is a spiritual experience. Any product ideas for Wave Tribe out there? Resources mentioned Cal Newport Podcast - https://www.calnewport.com/podcast/ Deep Work: Rules for Focused Success in a Distracted World - https://www.amazon.com/Deep-Work-Focused-Success-Distracted-ebook/dp/B00X47ZVXM --- Send in a voice message: https://anchor.fm/wavetribe/message
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