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Salon Owner Evo Revo Show
32 minutes | Sep 9, 2022
How to Survive the Coming Inflation
Takeaways:03:31 - The definition of inflation 07:04 - How to know if you’re charging a good amount as prices for everything rise 08:18 - When’s the last time you raised your prices? 11:02 - Why NOW is the best time ever to raise prices 20:00 - The rule of 72 Quotes: “You've got too much money chasing too few goods.” David Phelps (03:50) “Because you can only feel like, you know, what, push prices so much, right?” David Phelps (05:53)“if you just understand that there are people who will still have money through this entire process, they will continue to pay a high end premium for services. And when you get focused on the lowest income people that are leaving and you're worried, that's everybody, it's usually not everybody. Usually it's less than 10% and you need to continue to keep your elevated experience so that the people who have money can continue to get their services.” Jason Everett (14:05) “Owning your building is a great way to like, fix your rent.” Jason Everett (18:57) Links Mentioned:Evorevopodcast.comHigh-Performance Salon Website Join our FREE FB Community
25 minutes | Sep 8, 2022
What Should You Call Your Front Desk?
Takeaways:02:06 - The Sales Desk 03:49 - The sales desk structure 04:45 - Do you need a sales mindset shift? 08:12 -The “People also bought…” model 14:39 - How to incentivize both stylist and front desk to sell retail togetherQuotes: “I don't sell. Sell's a dirty four letter word that we don't talk about.” Jason Everett (01:44) “That sales desk person's job is to not only follow up on everything that, that the stylist set or the nail tech set or the aesthetician set, but also to say, is there anything else that would make your life better between now and our next visit and make sure they walk out the door with anything that makes their life better from the salon, from the spa, from the nailer, from whatever that makes their life better.” Jason Everett (06:38) “I'm freaking out that I don't give credit to the right people. I don't wanna give it to the stylist. I don't wanna give it to the front desk. Who gets the credit?” Jason Everett (12:22) Links Mentioned:Evorevopodcast.comHigh-Performance Salon Website Join our FREE FB Community
26 minutes | Sep 8, 2022
Are People Leaving Booth Rental and Coming Back to Commission?
Takeaways:02:31 - What schools are teaching 03:46 - “I am a commission salon but…” 08:34 - Are you training your staff to leave? 14:15 - Getting lazy while booth renting 23:11 - Additional benefits Quotes: “We're actually seeing people recruit renters and get 'em back into commission salons because people are realizing it's not quite what they thought it was cracked up to be” Jason Everett (01:39) “A lot of times commissioned salons are not providing the resources that they need to be and people are going” Jason Everett (08:23) “There are plenty of people that have stylists that make more money as stylists than most salon owners do” Jason Everett (17:23) “Your job as a salon owner is to create systems for your staff to take advantage of for themselves.” Jason Everett (19:19)
25 minutes | Sep 7, 2022
Best Interview Questions to Ask
Takeaways:02:22 - Are you creating a future walkout without knowing it? 03:30 - How to create your ideal staff avatar 06:55 - How to start and finish the perfect job ad 09:56 - Using a sizzle reel 16:48 - The split test 19:16 - A non-traditional hiring style Quotes: “The very first step is you gotta get clear about who am I actually wanting to hire so that I write the job posting appropriately.” Doug Campbell (04:50) “You either screen in the interview process or you let your job add screen for you” Jason Everett (05:40) “All of a sudden you have separated yourself from 95% of the job posts that are out there because it's actually written in a way to attract the right type of person” Jason Everett (09:32) “Hey, would you like to be paid to get your master's in hair?” Doug Campbell (20:47)
26 minutes | Jul 26, 2022
What Can You Automate and Outsource For Efficiency in Your Salon?
Takeaways:02:24 - Arizona Ice Tea 08:38 - Automated tools for the salon 11:16 - The biggest cost to business owners 14:04 - The Profitable BackbarQuotes: “And so they've been able to reduce their number one cost, which is employment.” Doug Campbell (03:46) “Hey, deal me whatever hand you want to deal me. And I will do whatever it takes to win” Doug Campbell (05:47) “They've literally reduce their workforce, used more automated tools inside their business to create more efficiencies, to keep their price down and still deliver a product to the consumer.” Jason Everett (06:32) “Now all of a sudden, instead of you having to giant create this giant Excel spreadsheet before you order your color, your color's ready to order, you know exactly what you have on hand, what you need, how much color's being used. It's very, very efficient, all thanks to an innovation in technology like salon scale” Jason Everett (13:36) Links Mentioned:Evorevopodcast.comHigh-Performance Salon Website Join our FREE FB Community
27 minutes | Jul 26, 2022
Is Commission or Rental Better For Your Staff?
Takeaways:02:07 - The goods and bads of commission vs. rental salons 04:06 - The lies of marketing 06:18 - The reason to work as a booth rental stylist 07:00 - Are you really keeping your money? 10:17 - How people become salon owners 14:15 - Are you really spreading cost evenly? Quotes:“It becomes this like big ad campaign that says keep 100% of your money, which is a blatant lie” Jason Everett (03:13) “Honestly, at the end of the day, if you think rent's your biggest expense, apparently you're not paying tax.” Jason Everett (07:30) “I mean, you gotta realise it is people say, I wanna be my own business owner.” Doug Campbell (09:20) “If you want to be able to build real wealth that comes from creating commission wealth” Jason Everett (10:42) “…And the thing that they say is that it really made me lazy. It like one, I didn't realize how much other stuff I just have to do, but then, because I didn't have parameters around me.” Doug Campbell (12:37) Links Mentioned:Evorevopodcast.comHigh-Performance Salon Website Join our FREE FB Community
27 minutes | May 26, 2022
The Power and Problem of Tips for Salons
Takeaways 2:00 - Tips vs. income 4:30 - Going independent to not report tips 5:20 - Venmo 13:30 - How salon owners use tips 14:50 - No one cares about your effort 16:30 - The harm of cashing out tips daily Quotes “People under report their actual income because of tips and it leads to people not knowing how much income can be earned in this industry.” Jason Everett (2:58) “It keeps them small indefinitely.” Jason Everett (14:00) “Them having the discipline of waiting two weeks to get those tips in their pocket will help them to manage that better.” Doug Campbell (17:20)
25 minutes | May 25, 2022
The Number 1 Mistake Owners Make When Growing Their Salon
Takeaways 1:45 - The kiss of death in salon ownership 3:08 - Capacity limitations 4:12 - The buying back principle 6:20 - Giving employees the opportunity to rise 13:00 - The confidence game 15:00 - Capacity bottlenecks 21:00 - The “hit by a bus” plan Quotes “If I’m not behind the chair, can I really fill a full time schedule?” Jason Everett (2:25) “You’re the architect of your business.” Doug Campbell (4:24) “In the beginning, you’re doing it all” Doug Campbell (5:58) “How many people do I need to put in place to generate the revenue to replace me as I pull out” Doug Campbell (13:28) “The hour or two that you spend with them will be worth hundreds of dollars later.” Jason Everett (14:20)
29 minutes | Mar 22, 2022
Why is it harder than ever to Recruit Stylists?
Takeaways: 03:22 - Hire all the time05:10 - Humanizing the salon owner in terms of hiring process08:57 - Leverage your career pages10:26 - What does your hiring process look like?13:18 - The importance of creating a portfolio when hiring20:19 - Highlighting your staff25:33 - Personality assessments26:06 - Posting a mentorship Quotes: “That you shouldn't just be like recruiting when you need to hire, you should be recruiting all the time” Matt (03:15)“I don't think there's a shortage of people who want to work. I think there's a shortage of incredible places to work” Jason Everett (17:10)“They started to really humanize their employees and starting to really change the way people start to apply” Matt (22:51)“We do personality assessments. Cause we wanna make sure that everybody feels really good about their environment in what they're working in” Matt (25:53) Links Mentioned: canvasme.comEvorevopodcast.comHigh Performance Salon WebsiteJoin our FREE FB Community
28 minutes | Mar 15, 2022
How to Recruit Top Talent from Local Schools
Takeaways: 01:44 - Big Mistakes of Hiring in General04:52 - Number One: Calling the school in a panic only when you need people05:35 - Number Two: Building a relationship by teaching something at the school06:51 - Number Three: You sell the salon too hard11:27 - Subtle sale13:24 - Get some help with your salon.17:15 - Number Four: Announcing yourself20:46 - Number Five: Giving Gifts/Bribes24:55 - Tips: Send your leadership team and staff in to go talk about your salon Quotes: “Creating and molding people into the right players that you want to have on your salon team” Jason Everett (02:48)“By teaching them what to look for, you're actually teaching them, at least for those that are interested in working for you” Jason Everett (10:33)“Give the school something useful. And as a byproduct of you educating them, they will want to work with you” Jason Everett (11:52)“I'm turning myself into the one being chased instead of the one chasing” Doug Campbell (12:41)“So when you train people up from scratch and you are the training organization, you will have a better flow” Jason Everett (15:39) Links Mentioned: Evorevopodcast.com High Performance Salon Website Join our FREE FB Community
28 minutes | Mar 15, 2022
How to Snag a Second Location
Takeaways: 02:34 - Condition yourself07:06 - Know your criteria and Position yourself08:33 - Have a systems10:25 - Ask yourself, do you own a job or a business?12:10 - Learning how to run like a Business18:24 - Know your worth22:17 - Have a negotiation Quotes: “Both realities exist and it's according to what you choose to see” Doug Campbell (08:26)“It’s not that they're not smart. They just have not been exposed to the right information” Doug Campbell (14:53)“Don't stay in a place where no one sees your value, know your worth and know where you're valued. A diamond doesn't shine on the bottom of a cave” Jason Everett (18:35)“Value is constantly in the eye of the beholder” Jason Everett (19:12)“In business, all things are negotiable” Doug Campbell (22:26) Links Mentioned: Evorevopodcast.com High-Performance Salon Website Join our FREE FB Community
26 minutes | Feb 14, 2022
How to Retire from Behind the Chair and Get your Salon to Pay you Forever
Takeaways: 02:43 - Understanding the transition process06:59 - Five levels of owning the salon09:03 - Levels of piecing out10:05 - What kind of salon owner do you want to be?18:00 - Creating generational wealth 19:40 - Different profit methodologies21:50 - The key is to have a plan22:50 - Always seek help Quotes: “Partners start to come on when your business produces a healthy profit” Jason Everett (08:24)“Start with something” Doug Campbell (16:36)“Level yourself up” Jason Everett (18:43)“Your business's number one job is to produce cash” Jason Everett (18:53)“Pull out money as you're making money, you reinvest a portion, you pull a portion out and use that money to buy called cash flow producing assets” Jason Everett (19:42)“Take a certain portion of that and put it to work for you” Doug Campbell (22:16)“We believe every salon owner deserves to create wealth in their business” Jason Everett (24:11) Links Mentioned: Evorevopodcast.comHigh-Performance Salon Website Join our FREE FB Community
28 minutes | Feb 14, 2022
How Do You Know When to Raise Your Prices
Takeaways: 02:51 - There's no reason to broadcast that you are raising your prices04:34 - Make sure that your staff knows what to say05:20 - Know the Law of Supply and Demand07:19 - Know how to calculate prices13:09 - Know the triggers and when to raise prices18:43 - Increase price means to increase value21:55 - Get the right abundant mindset24:55 - Train your staff to Level Up Quotes: “The profit is the reward for the risk that you took to go into business” Doug Campbell (06:39)“You gotta make sure that you're taking care of your business for your business to survive and thrive” Doug Campbell (08:18)“If you always deliver at a higher level than what you're charging. Then you're never overpriced. Doug Campbell (18:35)“You can increase your price when you figure out how to add more value” Jason Everett: (19:17)“Think about the client experience because that's the thing about people will exchange their money for, an experience all day long” Doug Campbell (24:37) Links Mentioned: Evorevopodcast.comHigh-Performance Salon WebsiteJoin our FREE FB Community
30 minutes | Dec 21, 2021
The “Bad Influence” of Influencers
Takeaways:02:16 - Roles of an influencer04:35 - Misapplication of information from influencers08:31 - Using KPI's (Key Performance Indicators)10:04 - When do you need to make "the" jump?12:30 - Tracking your business17:04 - Importance of getting direct feedback20:30 - Charging the right prices22:30 - Importance of getting a coach25:16 - Measure your Retention27:11 - Reach out, get some SupportQuotes:“Listens to influencers, but then taking the gradient back to where you are on your journey” Doug Campbell: (07:00)“They (influencers) inspire us to potentials that we have as artists and as hairstylist” John: (12:25)“Getting the right feedback at the right time in order to take the right actions to do it” Jason Everett: (19:42)”People do business with people they like” John: (21:47)“There is a plan for you to get not where you would like to be, but where you're supposed to be” Jason Everett: (29:19)“There is the right advice at the wrong time that will not help you, but the right advice at the right time will make you extremely successful” Jason Everett: (29:47) Links Mentioned:Evorevopodcast.comHigh-Performance Salon Website Join our FREE FB Community
24 minutes | Dec 9, 2021
Are You Tired of Building Up A Stylist Only To Have Them Leave?
Takeaways: 06:17 - They run out of a future with you07:17 - Offer business partnership opportunities08:47 - Grow people through your leadership team09:20 - Grow people into wanting to become shareholders14:36 - Asking the right question to know their entrepreneurial tendencies15:40 - Get a good non-compete agreement10:28 - Be true with your agreement22:44 - Hire right in the first place Quotes: “Because they feel like they've learned everything they've learned from you and they've outgrown you” (Jason Everett) (05:29)“So now they go from a culture mindset, they go to a profit mindset because you've got to educate them on what that looks like” (Doug Campbell) (09:22)“You can try to figure it out and do it on your own or you can join a team that you really connect with and get into an established salon that could open up multiple locations” (Doug Campbell) (18:15)“If you have a non-compete, you have to enforce it. I don't care if it's your favorite. Doug Campbell” (18:58) Links Mentioned: Evorevopodcast.com High-Performance Salon Website Join our FREE FB Community
24 minutes | Dec 3, 2021
How to Get Your TIME Back
Takeaways: 02:30 - Time vs. Money04:56 -The Business Owner is the architect 06:29 - Upgrading your Time11:55 - Delegate vs. Abdicate14:31 - Getting Leverage from using Software Systems17:08 - Whats your hourly rate?18:22 - Outsourcing20:44 - Upgrading your old habits22:09 - Evolve as a Business Owner Quotes: “Time is our most precious asset and you can't buy more time” (Jason Everett) (02:38)“When you're a business owner, you've got to start to be the architect of your business” (Doug Campbell) (04:56)“When you're getting your time back, make sure that you're making good use of the time that you're getting” (Doug Campbell) (06:22)“In the beginning stages of being a business owner, you have to learn how to do everything” (Jason Everett) (15:24)“Your business owner habits are controlling the size of your business” (Jason Everett) (20:31) Links Mentioned: Evorevopodcast.com High-Performance Salon Website Join our FREE FB Community
29 minutes | Nov 3, 2021
How to FIND and KEEP Great STAFF Even Now?
Takeaways: 02:58 - Four crucial things to know about hiring people05:23 - Creating an ideal staff avatar to follow07:37 - Writing the perfect job post 08:14 - Talking about the placement of new employees09:13 - Getting clear on your relationships15:28 - The 3 main things on keeping staffs23:48 - Budgeting and making Buckets27:18 - Creating a good culture Quotes: “The more specific you get, the better answer you will get when you talk to people in a relationship” (Jason Everett) (13:21)“They gotta know what their path looks like and how I'm going to move forward in that” (Doug Campbell) (16:25)“As they get better, they start looking out the window” (Doug Campbell) (17:07)“Even though money is associated with all of this. It's not the first thing that people pay attention to” (Jason Everett) (19:41)“Get them to set their own goals based upon what they want to create in their life” (Jason Everett) (22:29)“Teach good habits” (Jason Everett) (25:06)“A culture of growth and a mindset” (Jason Everett) (27:22) Links Mentioned: Evorevopodcast.com High Performance Salon Website Join our FREE FB Community
25 minutes | Oct 27, 2021
Money-Money, Getting your PPP Forgiven, EIDL loans, Grants and ERTC’s
Takeaways: 02:43 - Staying up with your bank04:37 - Be Proactive08:16 - Be aware15:27 - Iteration of the ERTC20:14 - Do your own research Quotes: “A lot of salons in our academy were very proactive and looked for local grants” (Jason Everett) (06:11)“Just be aware of where you're using it because that doesn't necessarily help you grow” (Jason Everett) (08:38)“I'm going to use this money to revamp things from a business standpoint so that my salon starts kicking out a good profit” (Doug Campbell) (09:07)“I want to use these grants to further my education, not just for me as the owner, but for my staff to employ more people, add more employees and create an amazing lifestyle” (Jason Everett) (11:57) Links Mentioned: Evorevopodcast.com High Performance Salon Website Join our FREE FB Community
27 minutes | Oct 21, 2021
Recruiting the Next Generation of Service Providers with Stacy Soble
Takeaways: 02:14 - Recruitment Issues in todays current state04:35 - Creating a Clear Program and Training06:46 - The importance of Role-Play to practice08:25 - How to overcome low-level conversation skills11:38 - About the “SALON TODAY 200 COMPETITION”17:09 - Implementing a new strategy21:02 -Tips on recruitment Quotes: “What we've had to do is kind of sometimes unteach a little bit of what they learned” (Doug Campbell) (03:57)“If you're presenting an idea that's new or different, we like to see that you measured it in some way” (Stacy Soble) (16:03)“Usually people don't sit the submit button until the day that it's due” (Stacy Soble) (19:52)“Make your entire salon awesome” (Jason Everett) (24:54) Links Mentioned: Salontoday.com Evorevopodcast.com High Performance Salon Website Join our FREE FB Community
25 minutes | Oct 21, 2021
Should you sell DRUGS from your Salon & Spa? The Truth about CBD Products
Takeaways: 02:48 - Benefits of using CBD08:45 - Misconception about CBD09:30 - CBD Massage11:24 - Bringing CBD in the salon for the right reason13:49 - Legal things you need to do in order to bring CBD into your salon20:23 - Processing payment and the use of terminology for CBD Quotes: “I left everything because I was, and it was like, I either wanted to die with access to a plant that made me feel somewhat human” (Jordan Person) (03:40)“I think people need to bring it in for the right reasons” Doug Campbell) (11:24)“It's a powerhouse, there is a limitless potential” (Jordan Person) (14:52)“The more we can educate people on this so that we can get the value of this product out there in the market, I think the better” (Doug Campbell) (24:01)“I imagine next five or 10 years, it's going to be more and more mainstream as we look into it” (Jason Everett) (24:22)“Whether, CBD is something you want to explore now or you want to in the future. I think education is the key” (Jason Everett) (24:32) Links Mentioned: http://www.primalhealing.com/http://jordanperson.com/Evorevopodcast.comHigh Performance Salon WebsiteJoin our FREE FB Community
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