How to Use Social Proof on LinkedIn to Generate Sales Leads
Do you use LinkedIn's recommendations to differentiate yourself from your competition? You should. Watch the video below to find out how.
Video Transcription: Hello it's Chris Hamilton here with Sales tip a day, www.SalesTipADay.Com and today I'm going to show you how to use social proof on Linkedin. You can learn how to beat your competition by using LinkedIn recommendations. Before we get started I'd like you to access a 14 part LinkedIn little known tips and tricks course, it'll give you lots of tips and tricks on using Linkedin for sales, and prospecting and how to land more clients. It's a $199 value but you can get it for free, and here's how you get it. Go to bit.ly/28and14 or you can text "LinkedIn14" to 44222 in the US or "LinkedIn14" that's LinkedIn one four, to 1 855 969 5300 in Canada. So let's get started. One of the things you want to take a look at with social proof is:
- 92% of customers trust referrals from people that they know
- 71% of consumers are more likely to make a purchase based on social media referrals
- 81% of US online consumers purchase decisions are influenced by friends and social media posts
- 74% of consumers identify word of mouth as a key influencer in their purchasing decisions
- Referral marketing generates three to five times higher conversion rates than any other channel
Basically, social proof is something that will help you sell your product or service and we're gonna show you how to do this through Linkedin. Now, on Linkedin there's a section, it's a recommendations section and relatively easy to use, I'm going to give you a secret when it comes to getting recommendations that no one else will probably give you, so, what you want to do is you want to click on the receive section and then what you're going to get, you're going to be asked to get recommended. When you click on this it's going to bring up a section, it's asking for recommendations. What you do in here, think about who you want to ask for a recommendation. You put their name in, it'll start popping up and you can click on that. Now, when you do that, you want to put in kind of that relationship that you have will them. It's going to be, "I worked for John, John worked for me" Whatever it is, then what you want to do is also select your position. Linkedin will have looked into the positions that you've had in your profile and pull them up as well so this is where you get that.Now, then you get to the screen where it says, "Ask John to recommend you, include a personalized message with your request" They've prefilled it, it usually comes with, "Hi John, can you write me a recommendation" here's where people fall down on this stuff. If you just send this out, someone's gonna look at it and go you know what? Yeah I'll get to it when I get to it, they'll never get around to it. So here's the secret to getting recommendations. Write your own recommendation. So what you can put in here is something like, "Hi John, can you write me a recommendation, are you willing to give me a recommendation, I've written one based on our relationship when I was working at this company, here's what it is, feel free to wordsmith it any way that you want" What you do is you hit send, that will go to John or whoever you're sending it to, they can either grab it, paste it and put it into the recommendations so in essence, what you've done is you've dumbed it right down for them so that they really don't have to put a lot of effort into writing a recommendation.So, here's some tips that I've got on getting recommendations. So first of all, your recommendation should improve some positives for potential clients. Once again, if clients are coming and they're looking at your recommendations, make sure that you got some very positive aspects, especially towards your target demographic or market that you're going after. If you can get facts and figures, put them in. So for example, Chris helped us reduce turnover in our company by 47%, Chris increased sales by 17% quarter over quarter by doing his magic or whatever it is, make sure you use facts and figures. Let the other person know that you'd be happy to write a recommendation for them and follow up if you don't get a recommendation, so for example with the one that I sent to John, if I don't get it, I can send him a quick message to say, "Hey, I sent you a request for a recommendation on Linkedin, was hoping that you could actually follow through and do that for me if you don't mind"Then what happens is you'll get that recommendation. So, once again, we're back to the 14 part Linkedin little known sales tips and tricks course. If you want to access this course go to bit.ly/28and14 so that's two eight and one four. You can text "Linkedin14" Linkedin one four to 44222 in the United States or "Linkedin14" to 1 855 969 5300 in Canada, once again it's literally a $200 value course that you could get for free, lots of great tips and tricks in here on how to use Linkedin to generate sales leads. If you need to reach out to me, feel free to, Chris@SalesTipADay.com. Phone number is 403-630-1243, and as always go to www.SalesTipADay.Com for great tips and tricks on Linkedin and sales and marketing.